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    US Business Intelligence Market

    ID: MRFR/ICT/11609-HCR
    128 Pages
    Ankit Gupta
    October 2025

    US Business Intelligence Market Research Report Information by Technology (Mobile BI, Cloud BI, and Social BI), By Service (Hosted and Managed), By Deployment (On-Premises and On Cloud), By Component (Hardware and Software), And by Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035.

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    US Business Intelligence Market Infographic
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    US Business Intelligence Market Summary

    The United States Business Intelligence market is projected to grow from 8.74 USD Billion in 2024 to 24.44 USD Billion by 2035.

    Key Market Trends & Highlights

    United States Business Intelligence (BI) Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 9.5 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 24.4 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 8.74 USD Billion, reflecting the increasing demand for data-driven decision-making.
    • Growing adoption of advanced analytics due to the need for improved operational efficiency is a major market driver.

    Market Size & Forecast

    2024 Market Size 8.74 (USD Billion)
    2035 Market Size 24.44 (USD Billion)
    CAGR (2025-2035) 9.80%

    Major Players

    Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce) (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)

    US Business Intelligence Market Trends

    Technological improvements and breakthroughs are driving the business intelligence market growth

    Technological improvements and developments in the United States Business Intelligence market are driving market CAGR over the predicted period. Business intelligence is used in a variety of industries, including corporate, IT, government, manufacturing, and healthcare, to handle financial and data processing issues. Furthermore, business intelligence in healthcare is growing as more platforms and technologies are being implemented in the industry. The data and information acquired by business intelligence healthcare software and solutions aid in providing the finest care and treatment to patients.

    Furthermore, as technology has advanced, big data and cloud computing have had a greater impact on the business intelligence sector. Cloud computing is seen as an ideal platform for business intelligence (BI) in the United States. However, big data has linked these tools' ability to process massive amounts of data and offer meaningful findings to businesses, allowing them to better comprehend growth and improve sales strategies. For instance, in August 2019, IBM announced the debut of the IBM Cloud Multizone Region, which allows applications to be deployed across cloud infrastructure.

    These factors are expected to drive the United States BI market.

    Market Segment Insights

    Business Intelligence (BI) Components Insights

    The United States Business Intelligence (BI) Market segmentation, based on components, includes Solution and Services. The services segment will be the fastest-growing segment of the business intelligence market in 2023. The services category includes consultancy, support and maintenance, implementation, and integration. These factors are increasing the need for services in the BI market, and significant improvements in business intelligence software are driving the growth of the segment.

    Business Intelligence (BI) D

    The United States Business Intelligence (BI) Market segmentation, based on deployment, includes Cloud and On-premise. The cloud category had the largest market revenue share in 2023. This segment's rise is attributed to the ability of businesses to manage BI applications by outsourcing the BI infrastructure. This assists the organization in reducing operating costs and productivity while optimizing operation durations.

    Figure 2: United States Business Intelligence (BI) Market, By Deployment, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Business Intelligence (BI) Enterprises Insights

    The United States Business Intelligence (BI) Market segmentation, based on enterprises, includes Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. The large enterprises segment dominates the business intelligence market, accounting for the majority of revenue over the projection period. This segment's growth is attributed to significant investment and the availability of IT infrastructure, communications, retail and banking, corporate businesses, the healthcare sector, and education.

    Business Intelligence (BI) Application Insights

    The United States Business Intelligence (BI) Market segmentation, based on application, includes Supply Chain Analytic Applications, CRM Analytic Operations, Financial Performance and Strategy Management, Production Planning Analytic Operations, and Others (Workforce Analytic Operations, Services Operations). The financial performance and strategy management segment has the biggest market share and is expected to grow at the fastest rate over the projected period. This technology for financial performance and strategy aids in monitoring and managing an organization's performance and financial requirements.

    With increased Return on Investments (ROl), revenue, overhead, and operational costs, it has been used as a component of Bl by various organizations.

    Business Intelligence (BI) End-Use Industry Insights

    United States Business Intelligence (BI) End-use industry segmentation comprises BFSI, IT and telecommunications, retail and consumer goods, manufacturing, healthcare, and others (government, real estate). BFSI is predicted to experience the most market growth over the forecast period. Bl solutions boost BFSI profitability by enabling real-time reporting, increased customer retention, risk management, streamlined operations, and data handling simplicity.

    United States Business Intelligence (BI) Country Insights

    The United States dominated the market in 2023, valued at USD 8.2 billion. This dominance might be due to the increased usage of BI software and digitalization across multiple disciplines. The widespread adoption of cloud strategy has doubled the rate of use for corporate intelligence. The presence of key cloud BI software companies in North America is projected to drive regional market growth. In addition, the US Business Intelligence (BI) market is expanding rapidly, with increased usage across a wide range of businesses. It is motivated by the increased demand for data-driven decision-making and advanced analytics tools.

    The market offers a diverse range of BI products and services, including data visualization, reporting, and predictive analytics.

    Get more detailed insights about US Business Intelligence (BI) Market Research Report - Forecast till 2034

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Business Intelligence (BI) Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Business Intelligence (BI) industry must offer cost-effective items.

    Major players in the Business Intelligence (BI) Market are attempting to increase market demand by investing in research and development operations, includes Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)

    Key Companies in the US Business Intelligence Market market include

    Industry Developments

    In June 2023, ThoughtSpot, an AI-driven analytics player, acquired Mode Analytics, a provider of business intelligence solutions, in order to enhance the footprint of ThoughtSpot in India and increase the number of customers.

    In May 2023, Qlik acquired Talend company to further develop the capabilities of Data integration and intelligence. The company seems to be on a mission to make modern businesses transform trust data, access it, analyse it and act on it.

    In January 2023, Microsoft published a new feature, Power BI, within Microsoft Teams for enhanced usability. The announcements are accompanied by three new features, including rich broadcast cards for chat in Microsoft Teams, an update of the legacy Power BI tab in Channel 2.0 and the ability to listen and learn from experiences and requirements.

    Tableau unveiled a new version of its platform, Tableau 2022.4, which was aimed at business users and analysts in December 2022. It achieves this with the use of data stories that help in the development, analysis, and communication of insights, such as Data Change Radar, Data Guide, and Explain the Viz, which require little analyst literacy.

    In November 2022, Qlik launched a brand-new cloud-based data integration platform. This sophisticated platform is a cloud-based service where the catalogue and the data preparation are hosted in one space. The new integration allows organizations to carry out data analysis in real time. This advanced platform comes with several services that form the data fabric, which is the unification of services meant for the connection of data sources for the organization to have a holistic view of its data.

    In October 2022, Mode Analytics declared its strategic collaboration with Dbt Labs to announce the unveiling of the new Dbt's Semantic Layer. First of all, thanks to the deep integration of Mode Analytics and Dbt Semantic Layer, defined, consistent metrics governed by the company's policies are available for instant exploration without any programming – only clicks. It helps, therefore, reliably and uniformly determine the definition of the key business metrics of the organization.

    In October 2022, Oracle enhanced inclusive and integrated the data and analytics capabilities to boost the socio-corporate user's strength. Now, users of the corporate segment of Oracle Fusion Analytics, over the ERP, CX, HCM, and SCM, can employ strategic goals dashboards, rest and business performance over reports, and KPIs for evaluation of performance.

    Market Segmentation

    Business Intelligence (BI) Component Outlook

    • Solution
    • Services

    Business Intelligence (BI) Deployment Outlook

    • Cloud
    • On-premise

    Business Intelligence (BI) Application Outlook

    • Supply Chain Analytic Applications
    • CRM Analytic Operations
    • Financial Performance and Strategy Management
    • Production Planning Analytic Operations
    • Others (Workforce Analytic Operations, Services Operations)

    Business Intelligence (BI) Enterprises Outlook

    • Small and Medium-Sized Enterprises (SMEs)
    • Large Enterprises

    Business Intelligence (BI) End-Use Industry Outlook

    • BFSI
    • IT and Telecommunication
    • Retail and Consumer Goods
    • Manufacturing
    • Healthcare
    • Others (Government, Real Estate)

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 8.73 (USD Billion)
    Market Size 2025 9.59 (USD Billion)
    Market Size 2035 24.44 (USD Billion)
    Compound Annual Growth Rate (CAGR) 9.80% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Segments Covered Component, Deployment, Enterprises, Application, End-Use Industry, and Region
    Countries Covered United States
    Key Companies Profiled Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Redash (Databricks) (Israel), Mode Analytics Inc. (U.S.), Looker (Google) (U.S.), Infor (U.S.)
    Key Market Opportunities Improve decision-making processes and the ability to gain a competitive edge through data-driven insights.
    Key Market Dynamics Increasing need for real-time analytics The rise of big data.

    FAQs

    How much is the Business Intelligence (BI) Market?

    The United States Business Intelligence (BI) Market size was valued at USD 8.73 Billion in 2024.

    What is the growth rate of the Business Intelligence (BI) Market?

    The market is projected to grow at a CAGR of 9.8% during the forecast period, 2025-2034.

    Who are the key players in the Business Intelligence (BI) Market?

    The key players in the market are Microsoft Corporation (U.S.), Tableau Software, LLC (Salesforce). (U.S.), IBM Corporation (U.S.), QlikTech International AB (U.S.) and others.

    Which enterprise led the Business Intelligence (BI) Market?

    The large enterprises category dominated the market in 2024.

    Which deployment had the largest market share in the Business Intelligence (BI) Market?

    The cloud had the largest share in the market.

    What is the expected market size of the US Business Intelligence Market in 2024?

    The US Business Intelligence Market is expected to be valued at 8.94 billion USD in 2024.

    What is the projected market size of the US Business Intelligence Market by 2035?

    By 2035, the US Business Intelligence Market is projected to reach a value of 30.63 billion USD.

    What is the expected CAGR for the US Business Intelligence Market from 2025 to 2035?

    The expected compound annual growth rate for the US Business Intelligence Market from 2025 to 2035 is 11.844%.

    Which technology segment is projected to dominate the US Business Intelligence Market by 2035?

    The Cloud BI segment is projected to dominate the US Business Intelligence Market with an expected value of 11.76 billion USD by 2035.

    What are the market sizes for Mobile BI and Social BI in 2024?

    In 2024, Mobile BI is valued at 2.68 billion USD, while Social BI is valued at 2.01 billion USD.

    Who are the key players in the US Business Intelligence Market?

    Major players in the US Business Intelligence Market include SAP, Oracle, Microsoft, and Tableau, among others.

    What opportunities exist in the US Business Intelligence Market for growth?

    Opportunities for growth in the US Business Intelligence Market include advancements in Cloud BI and increasing demand for data-driven decision-making.

    How is the market growth expected to be distributed among different technology segments?

    The market growth is expected to be significant across all technology segments including Mobile BI, Cloud BI, and Social BI from 2025 to 2035.

    What challenges does the US Business Intelligence Market face currently?

    The challenges faced by the US Business Intelligence Market include data security concerns and the need for skilled analysts.

    What is the expected market size for the Cloud BI segment by 2035?

    The Cloud BI segment is expected to reach a market size of 11.76 billion USD by 2035.

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