What was the market valuation of the US herbal supplements market in 2024?

The market valuation was $11.5 Billion in 2024. Read More

What is the projected market valuation for the US herbal supplements market by 2035?

The projected valuation for 2035 is $30.5 Billion. Read More

What is the expected CAGR for the US herbal supplements market during the forecast period 2025 - 2035?

The expected CAGR is 9.27% during the forecast period 2025 - 2035. Read More

Which segment had the highest valuation in the Source category in 2024?

Ginseng had the highest valuation at $4.0 Billion in 2024. Read More

What is the projected valuation for the Turmeric segment by 2035?

The projected valuation for the Turmeric segment is $5.0 Billion by 2035. Read More

Which distribution channel is expected to dominate the US herbal supplements market?

The Store-Based distribution channel is expected to dominate with a projected valuation of $21.0 Billion by 2035. Read More

What was the valuation of Tablets & Capsules in 2024?

The valuation of Tablets & Capsules was $5.15 Billion in 2024. Read More

Which company is a key player in the US herbal supplements market?

Herbalife is one of the key players in the US herbal supplements market. Read More

What is the projected growth for the Liquid & Soft Gels segment by 2035?

The projected growth for the Liquid & Soft Gels segment is to $8.75 Billion by 2035. Read More

How does the valuation of the Non-Store-Based distribution channel compare to Store-Based in 2024?

In 2024, the Non-Store-Based distribution channel had a valuation of $3.5 Billion, significantly lower than the Store-Based channel at $8.0 Billion. Read More

US Herbal Supplements Market

US Herbal Supplements Market Size, Share, Industry Trend & Analysis by Form Outlook,( Tablets & Capsules,Liquid & Soft Gels,Powder & Granules ), Source Outlook,( Echinacea,Moringa,Flaxseeds,Turmeric,Ginger,Ginseng ), Distribution Channel Outlook,( Store-Based,Non-Store-Based ) Forecast 2035

Forecast Period

2025 - 2035

CAGR

9.27%

2024 Market Size

$ 11.5 Billion

2035 Market Size

$ 30.5 Billion

Consumer and Retail ● Updated April 2026 Report ID: MRFR/CG/19551-HCR | Pages: 200 | Author: Snehal Singh

Summary Table of Contents Segmentation Download PDF

1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
1. 1.1 EXECUTIVE SUMMARY
  1. 1.1.1 Market Overview
  2. 1.1.2 Key Findings
  3. 1.1.3 Market Segmentation
  4. 1.1.4 Competitive Landscape
  5. 1.1.5 Challenges and Opportunities
  6. 1.1.6 Future Outlook
2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
1. 2.1 MARKET INTRODUCTION
  1. 2.1.1 Definition
  2. 2.1.2 Scope of the study
    1. 2.1.2.1 Research Objective
    2. 2.1.2.2 Assumption
    3. 2.1.2.3 Limitations
2. 2.2 RESEARCH METHODOLOGY
  1. 2.2.1 Overview
  2. 2.2.2 Data Mining
  3. 2.2.3 Secondary Research
  4. 2.2.4 Primary Research
    1. 2.2.4.1 Primary Interviews and Information Gathering Process
    2. 2.2.4.2 Breakdown of Primary Respondents
  5. 2.2.5 Forecasting Model
  6. 2.2.6 Market Size Estimation
    1. 2.2.6.1 Bottom-Up Approach
    2. 2.2.6.2 Top-Down Approach
  7. 2.2.7 Data Triangulation
  8. 2.2.8 Validation
3 SECTION III: QUALITATIVE ANALYSIS
1. 3.1 MARKET DYNAMICS
  1. 3.1.1 Overview
  2. 3.1.2 Drivers
  3. 3.1.3 Restraints
  4. 3.1.4 Opportunities
2. 3.2 MARKET FACTOR ANALYSIS
  1. 3.2.1 Value chain Analysis
  2. 3.2.2 Porter's Five Forces Analysis
    1. 3.2.2.1 Bargaining Power of Suppliers
    2. 3.2.2.2 Bargaining Power of Buyers
    3. 3.2.2.3 Threat of New Entrants
    4. 3.2.2.4 Threat of Substitutes
    5. 3.2.2.5 Intensity of Rivalry
  3. 3.2.3 COVID-19 Impact Analysis
    1. 3.2.3.1 Market Impact Analysis
    2. 3.2.3.2 Regional Impact
    3. 3.2.3.3 Opportunity and Threat Analysis
4 SECTION IV: QUANTITATIVE ANALYSIS
1. 4.1 Medical Device, BY Source (USD Billion)
  1. 4.1.1 Echinacea
  2. 4.1.2 Moringa
  3. 4.1.3 Flaxseeds
  4. 4.1.4 Turmeric
  5. 4.1.5 Ginger
  6. 4.1.6 Ginseng
2. 4.2 Medical Device, BY Form (USD Billion)
  1. 4.2.1 Tablets & Capsules
  2. 4.2.2 Liquid & Soft Gels
  3. 4.2.3 Powder & Granules
3. 4.3 Medical Device, BY Distribution Channel (USD Billion)
  1. 4.3.1 Store-Based
  2. 4.3.2 Non-Store-Based
5 SECTION V: COMPETITIVE ANALYSIS
1. 5.1 Competitive Landscape
  1. 5.1.1 Overview
  2. 5.1.2 Competitive Analysis
  3. 5.1.3 Market share Analysis
  4. 5.1.4 Major Growth Strategy in the Medical Device
  5. 5.1.5 Competitive Benchmarking
  6. 5.1.6 Leading Players in Terms of Number of Developments in the Medical Device
  7. 5.1.7 Key developments and growth strategies
    1. 5.1.7.1 New Product Launch/Service Deployment
    2. 5.1.7.2 Merger & Acquisitions
    3. 5.1.7.3 Joint Ventures
  8. 5.1.8 Major Players Financial Matrix
    1. 5.1.8.1 Sales and Operating Income
    2. 5.1.8.2 Major Players R&D Expenditure. 2023
2. 5.2 Company Profiles
  1. 5.2.1 Herbalife (US)
    1. 5.2.1.1 Financial Overview
    2. 5.2.1.2 Products Offered
    3. 5.2.1.3 Key Developments
    4. 5.2.1.4 SWOT Analysis
    5. 5.2.1.5 Key Strategies
  2. 5.2.2 Amway (US)
    1. 5.2.2.1 Financial Overview
    2. 5.2.2.2 Products Offered
    3. 5.2.2.3 Key Developments
    4. 5.2.2.4 SWOT Analysis
    5. 5.2.2.5 Key Strategies
  3. 5.2.3 Nature's Bounty (US)
    1. 5.2.3.1 Financial Overview
    2. 5.2.3.2 Products Offered
    3. 5.2.3.3 Key Developments
    4. 5.2.3.4 SWOT Analysis
    5. 5.2.3.5 Key Strategies
  4. 5.2.4 GNC Holdings (US)
    1. 5.2.4.1 Financial Overview
    2. 5.2.4.2 Products Offered
    3. 5.2.4.3 Key Developments
    4. 5.2.4.4 SWOT Analysis
    5. 5.2.4.5 Key Strategies
  5. 5.2.5 NOW Foods (US)
    1. 5.2.5.1 Financial Overview
    2. 5.2.5.2 Products Offered
    3. 5.2.5.3 Key Developments
    4. 5.2.5.4 SWOT Analysis
    5. 5.2.5.5 Key Strategies
  6. 5.2.6 Solgar (US)
    1. 5.2.6.1 Financial Overview
    2. 5.2.6.2 Products Offered
    3. 5.2.6.3 Key Developments
    4. 5.2.6.4 SWOT Analysis
    5. 5.2.6.5 Key Strategies
  7. 5.2.7 Swanson Health Products (US)
    1. 5.2.7.1 Financial Overview
    2. 5.2.7.2 Products Offered
    3. 5.2.7.3 Key Developments
    4. 5.2.7.4 SWOT Analysis
    5. 5.2.7.5 Key Strategies
  8. 5.2.8 Garden of Life (US)
    1. 5.2.8.1 Financial Overview
    2. 5.2.8.2 Products Offered
    3. 5.2.8.3 Key Developments
    4. 5.2.8.4 SWOT Analysis
    5. 5.2.8.5 Key Strategies
3. 5.3 Appendix
  1. 5.3.1 References
  2. 5.3.2 Related Reports
6 LIST OF FIGURES
1. 6.1 MARKET SYNOPSIS
2. 6.2 US MARKET ANALYSIS BY SOURCE
3. 6.3 US MARKET ANALYSIS BY FORM
4. 6.4 US MARKET ANALYSIS BY DISTRIBUTION CHANNEL
5. 6.5 KEY BUYING CRITERIA OF MEDICAL DEVICE
6. 6.6 RESEARCH PROCESS OF MRFR
7. 6.7 DRO ANALYSIS OF MEDICAL DEVICE
8. 6.8 DRIVERS IMPACT ANALYSIS: MEDICAL DEVICE
9. 6.9 RESTRAINTS IMPACT ANALYSIS: MEDICAL DEVICE
10. 6.10 SUPPLY / VALUE CHAIN: MEDICAL DEVICE
11. 6.11 MEDICAL DEVICE, BY SOURCE, 2024 (% SHARE)
12. 6.12 MEDICAL DEVICE, BY SOURCE, 2024 TO 2035 (USD Billion)
13. 6.13 MEDICAL DEVICE, BY FORM, 2024 (% SHARE)
14. 6.14 MEDICAL DEVICE, BY FORM, 2024 TO 2035 (USD Billion)
15. 6.15 MEDICAL DEVICE, BY DISTRIBUTION CHANNEL, 2024 (% SHARE)
16. 6.16 MEDICAL DEVICE, BY DISTRIBUTION CHANNEL, 2024 TO 2035 (USD Billion)
17. 6.17 BENCHMARKING OF MAJOR COMPETITORS
7 LIST OF TABLES
1. 7.1 LIST OF ASSUMPTIONS
7.1.1
1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
  1. 7.2.1 BY SOURCE, 2025-2035 (USD Billion)
  2. 7.2.2 BY FORM, 2025-2035 (USD Billion)
  3. 7.2.3 BY DISTRIBUTION CHANNEL, 2025-2035 (USD Billion)
2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
7.3.1
1. 7.4 ACQUISITION/PARTNERSHIP
7.4.1

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US Herbal Supplements Market Segmentation

US Herbal Supplements Market By Source (USD Billion, 2025-2035)

Echinacea
Moringa
Flaxseeds
Turmeric
Ginger
Ginseng

US Herbal Supplements Market By Form (USD Billion, 2025-2035)

Tablets & Capsules
Liquid & Soft Gels
Powder & Granules

US Herbal Supplements Market By Distribution Channel (USD Billion, 2025-2035)

Store-Based
Non-Store-Based

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