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US Servicenow Store Apps Market

ID: MRFR/ICT/18177-HCR
100 Pages
Garvit Vyas
October 2025

US ServiceNow Store Apps Market Research Report: By Type (Cloud-Based, Web-Based) and By Enterprises Size (Small and Medium Enterprises (SMEs), Large Enterprises) - Forecast to 2035

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US Servicenow Store Apps Market Summary

As per MRFR analysis, the US ServiceNow Store-Apps Market Size was estimated at 2850.0 USD Million in 2024. The US servicenow store-apps market is projected to grow from 3799.34 USD Million in 2025 to 67370.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 33.31% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The US ServiceNow Store-Apps Market is experiencing robust growth driven by automation and cloud solutions.

  • The demand for automation in IT service management is rising, indicating a shift in operational efficiency.
  • Cloud solutions are becoming increasingly prevalent, reflecting a broader trend towards digital transformation.
  • Cybersecurity features are gaining prominence as organizations prioritize data protection and compliance.
  • Key market drivers include the increased adoption of IT service management and the growing emphasis on regulatory compliance and risk management.

Market Size & Forecast

2024 Market Size 2850.0 (USD Million)
2035 Market Size 67370.0 (USD Million)

Major Players

ServiceNow (US), Accenture (US), Deloitte (US), IBM (US), Cognizant (US), Wipro (IN), HCL Technologies (IN), Atos (FR), Capgemini (FR)

US Servicenow Store Apps Market Trends

The ServiceNow Store-Apps Market is currently experiencing a dynamic evolution, driven by the increasing demand for automation and efficiency in business processes. Organizations are increasingly adopting servicenow applications to streamline operations, enhance service delivery, and improve customer satisfaction. This trend appears to be fueled by the need for digital transformation across various sectors, as companies seek to leverage technology to gain a competitive edge. Furthermore, the integration of artificial intelligence and machine learning into servicenow applications is likely to enhance functionality, enabling businesses to make data-driven decisions and optimize workflows. In addition, the growing emphasis on cloud-based solutions is reshaping the servicenow store-apps market. As organizations migrate to cloud environments, the demand for scalable and flexible applications is on the rise. This shift not only facilitates remote work but also allows for seamless updates and maintenance, reducing operational costs. Moreover, the increasing focus on cybersecurity and data protection is prompting businesses to seek applications that offer robust security features. Overall, the servicenow store-apps market is poised for continued growth, driven by technological advancements and evolving business needs.

Rising Demand for Automation

The servicenow store-apps market is witnessing a surge in demand for automation solutions. Businesses are increasingly looking to automate repetitive tasks and streamline workflows, which enhances operational efficiency. This trend is likely to continue as organizations recognize the benefits of reducing manual intervention and minimizing errors.

Shift Towards Cloud Solutions

There is a notable shift towards cloud-based applications within the servicenow store-apps market. Companies are migrating to cloud environments to take advantage of scalability and flexibility. This transition supports remote work and allows for easier updates, which can lead to cost savings and improved service delivery.

Focus on Cybersecurity Features

As data breaches become more prevalent, the servicenow store-apps market is seeing a heightened focus on cybersecurity. Organizations are prioritizing applications that offer advanced security features to protect sensitive information. This trend indicates a growing awareness of the importance of safeguarding data in an increasingly digital landscape.

US Servicenow Store Apps Market Drivers

Regulatory Compliance and Risk Management

In the current business landscape, regulatory compliance and risk management have become paramount concerns for organizations. The servicenow store-apps market is witnessing increased demand for applications that assist in navigating complex regulatory environments. Companies are investing in solutions that ensure compliance with industry standards and mitigate risks associated with data breaches and operational failures. The market for compliance-related applications is projected to expand, as organizations seek to protect their assets and maintain customer trust. This trend highlights the potential for growth within the servicenow store-apps market, as developers create applications that address these critical needs.

Enhanced User Experience and Customization

User experience (UX) has emerged as a crucial factor influencing the success of applications in the servicenow store-apps market. Organizations are increasingly focused on providing intuitive and user-friendly interfaces to improve employee productivity and satisfaction. The demand for customizable applications that cater to specific user needs is on the rise, as businesses recognize the importance of tailored solutions. This trend suggests that developers who prioritize UX design and customization features may find significant opportunities within the servicenow store-apps market. As companies strive to enhance their service offerings, the emphasis on user-centric applications is likely to drive market growth.

Growing Emphasis on Digital Transformation

Digital transformation is a key driver in the servicenow store-apps market, as organizations strive to modernize their operations and enhance customer experiences. The shift towards digital solutions is evident, with a significant % of companies investing in technology to improve service delivery. This transformation often necessitates the deployment of various applications available in the servicenow store-apps market, which facilitate automation, data analytics, and customer engagement. As businesses continue to prioritize digital initiatives, the demand for innovative applications that support these efforts is expected to grow. This trend indicates a robust market potential for developers and service providers within the servicenow ecosystem.

Increased Adoption of IT Service Management

The ServiceNow Store-Apps Market is experiencing a notable surge in the adoption of IT Service Management (ITSM) solutions. Organizations are increasingly recognizing the need for streamlined IT operations, which has led to a projected growth rate of approximately 15% annually in the ITSM sector. This trend is driven by the necessity for improved service delivery and operational efficiency. As businesses seek to enhance their IT capabilities, the demand for specialized applications within the servicenow store-apps market is likely to rise. The integration of ITSM solutions with existing workflows is becoming essential, thereby creating opportunities for developers to innovate and provide tailored applications that meet specific organizational needs.

Integration of Artificial Intelligence and Machine Learning

The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies is transforming the servicenow store-apps market. Organizations are increasingly leveraging these advanced technologies to automate processes, enhance decision-making, and improve service delivery. The market for AI-driven applications is expected to grow substantially, as businesses seek to harness the power of data analytics and predictive modeling. This trend indicates a shift towards more intelligent applications that can adapt to changing business needs. As AI and ML continue to evolve, the servicenow store-apps market is likely to see a proliferation of innovative solutions that enhance operational efficiency and drive competitive advantage.

Market Segment Insights

By Type: Cloud-Based (Largest) vs. Web-Based (Fastest-Growing)

In the US ServiceNow Store-Apps Market, the Cloud-Based segment currently holds a significant share, largely due to its scalable and flexible deployment options that cater to a variety of organizational needs. This segment benefits from robust data storage solutions and seamless integration with existing systems, making it the preferred choice for enterprises seeking efficiency and reduced operational costs. On the other hand, the Web-Based segment is emerging rapidly, driven by its accessibility and minimal IT infrastructure requirements. As businesses increasingly move towards remote operations, the demand for Web-Based solutions is surging, with new entrants consistently innovating to capture market interest. The trend towards digital transformation is a key driver, as organizations look to streamline processes and enhance user experiences.

Cloud-Based (Dominant) vs. Web-Based (Emerging)

The Cloud-Based segment in the US servicenow store-apps market is characterized by its dominance, providing a comprehensive suite of services that appeal to businesses seeking robust solutions. Its appeal lies in offering enhanced data security, scalability, and ease of management, making it the go-to choice for large organizations. In contrast, the Web-Based segment is an emerging force that presents unique benefits such as cost-effectiveness and ease of access. As more companies gravitate towards cloud technologies, Web-Based solutions are gaining traction, especially among small to medium enterprises. This dynamic creates a competitive landscape where Cloud-Based offerings maintain their stronghold while Web-Based solutions rapidly evolve to meet the changing demands of the market.

By Enterprise Size: Small and Medium Enterprises (Largest) vs. Large Enterprises (Fastest-Growing)

In the US servicenow store-apps market, Small and Medium Enterprises (SMEs) hold a significant portion of the market share. Their adaptability and resourcefulness allow them to effectively leverage servicenow applications to enhance operational efficiency and customer service. Conversely, Large Enterprises, while possessing a smaller share, are showing rapid growth due to increased investments in digital transformation and automation. SMEs are currently the dominant player, but the trend indicates a noticeable shift towards larger organizations embracing these technologies. The growth trends for both segments reveal distinct drivers influencing their trajectories. SMEs are benefiting from lower entry barriers and growing demand for scalable solutions, while Large Enterprises are rapidly adopting servicenow applications driven by the need for comprehensive solutions to manage complex operations. The increasing emphasis on integration and analytics is propelling larger companies to explore servicenow applications as a strategic avenue for innovation and competitive advantage.

Small and Medium Enterprises (Dominant) vs. Large Enterprises (Emerging)

Small and Medium Enterprises (SMEs) represent a significant portion of the servicenow store-apps market, characterized by their agility and focus on cost-effective solutions that enhance service delivery and operational efficiencies. They often leverage servicenow applications to streamline processes and improve customer interactions without the extensive resources of larger competitors. In contrast, Large Enterprises, though currently emerging in this space, are aggressively pursuing servicenow solutions to meet the demands of digital transformation. Their approach is usually more structured, focusing on comprehensive deployments that address multiple functions within their organizations. This emerging focus offers Large Enterprises an opportunity to capture significant market share as they continue to invest in technological upgrades and advanced integrations.

Get more detailed insights about US Servicenow Store Apps Market

Key Players and Competitive Insights

The servicenow store-apps market is characterized by a dynamic competitive landscape, driven by rapid technological advancements and an increasing demand for digital transformation solutions. Key players such as ServiceNow (US), Accenture (US), and Deloitte (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. ServiceNow (US) focuses on innovation through continuous platform enhancements, while Accenture (US) emphasizes strategic partnerships to expand its service offerings. Deloitte (US) leverages its consulting expertise to integrate servicenow solutions into broader enterprise transformations, collectively shaping a competitive environment that prioritizes agility and customer-centric solutions.

In terms of business tactics, companies are increasingly localizing their operations and optimizing supply chains to respond swiftly to market demands. The competitive structure of the servicenow store-apps market appears moderately fragmented, with several players vying for market share. However, the influence of major companies is substantial, as they set industry standards and drive innovation, thereby impacting smaller competitors and new entrants.

In October 2025, ServiceNow (US) announced a strategic partnership with a leading AI firm to enhance its platform's capabilities in predictive analytics. This move is likely to bolster ServiceNow's competitive edge by integrating advanced AI functionalities, enabling clients to leverage data-driven insights for improved decision-making. Such innovations may attract new customers and retain existing ones, reinforcing ServiceNow's market leadership.

In September 2025, Accenture (US) expanded its servicenow practice by acquiring a niche technology firm specializing in cloud solutions. This acquisition is indicative of Accenture's strategy to enhance its cloud service offerings, aligning with the growing trend of businesses migrating to cloud-based solutions. By integrating this expertise, Accenture could potentially offer more comprehensive and tailored solutions to its clients, thereby strengthening its market position.

In August 2025, Deloitte (US) launched a new suite of servicenow applications aimed at enhancing operational efficiency for healthcare providers. This initiative reflects Deloitte's commitment to addressing sector-specific challenges and demonstrates its ability to innovate within the servicenow ecosystem. By focusing on vertical solutions, Deloitte may differentiate itself from competitors and capture a larger share of the healthcare market.

As of November 2025, the competitive trends in the servicenow store-apps market are increasingly defined by digitalization, sustainability, and AI integration. Strategic alliances are becoming pivotal, as companies collaborate to enhance their technological capabilities and service offerings. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technology integration, and supply chain reliability, suggesting a shift towards more sustainable and resilient business models.

Key Companies in the US Servicenow Store Apps Market market include

Industry Developments

In recent months, the US ServiceNow Store Apps Market has seen significant developments, particularly regarding mergers and acquisitions, and thematic growth among key players. Notably, in July 2023, Microsoft announced its acquisition of a robust analytics firm to enhance its ServiceNow integrations, creating a stronger foothold in the market. Similarly, in August 2023, Salesforce expanded its capabilities by acquiring a leading process automation company, further strengthening its ServiceNow offerings. Companies like SAP and Oracle have also reported growth in market valuations, positively influencing the market climate. Specifically, ServiceNow itself has experienced increased demand for its offerings, boosting its market position.

Additionally, trends highlight the integration of AI technologies across companies such as IBM and Dynatrace, which has transformed how organizations manage workflows and service delivery. Current affairs reflect an increasing reliance on cloud-based solutions and automation as organizations navigate post-pandemic recovery, emphasizing digital transformation strategies. Amid these shifts, consumer confidence remains vital, with the US ServiceNow Store Apps Market exhibiting resilience as enterprises seek innovative solutions to enhance operational efficiency and customer engagement.

Future Outlook

US Servicenow Store Apps Market Future Outlook

The servicenow store-apps market is projected to grow at a 33.31% CAGR from 2024 to 2035, driven by increasing demand for automation and integration solutions.

New opportunities lie in:

  • Development of AI-driven analytics tools for enhanced decision-making.
  • Expansion of mobile app capabilities for remote workforce management.
  • Integration of IoT solutions for real-time data monitoring and management.

By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in digital transformation.

Market Segmentation

US Servicenow Store Apps Market Type Outlook

  • Cloud-Based
  • Web-Based

US Servicenow Store Apps Market Enterprise Size Outlook

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Report Scope

MARKET SIZE 2024 2850.0(USD Million)
MARKET SIZE 2025 3799.34(USD Million)
MARKET SIZE 2035 67370.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 33.31% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled ServiceNow (US), Accenture (US), Deloitte (US), IBM (US), Cognizant (US), Wipro (IN), HCL Technologies (IN), Atos (FR), Capgemini (FR)
Segments Covered Type, Enterprise Size
Key Market Opportunities Integration of artificial intelligence and automation tools enhances efficiency in the servicenow store-apps market.
Key Market Dynamics Rising demand for automation solutions drives innovation and competition in the ServiceNow store-apps market.
Countries Covered US

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FAQs

What is the projected market size of the US ServiceNow Store Apps Market in 2024?

The US ServiceNow Store Apps Market is expected to be valued at 2.9 billion USD in 2024.

What is the anticipated market valuation of the US ServiceNow Store Apps Market by 2035?

By 2035, the US ServiceNow Store Apps Market is projected to reach 70.0 billion USD.

What is the expected CAGR for the US ServiceNow Store Apps Market between 2025 and 2035?

The market is expected to experience a CAGR of 33.567% from 2025 to 2035.

What is the market value of the Cloud-Based segment in the US ServiceNow Store Apps Market for 2024?

The Cloud-Based segment is valued at 1.6 billion USD in 2024.

What will be the market size of the Web-Based segment in the US ServiceNow Store Apps Market in 2035?

The Web-Based segment is projected to reach 31.0 billion USD by 2035.

Who are the key players in the US ServiceNow Store Apps Market?

Major players include SAP, Splunk, Zoho, Dynatrace, Atlassian, and others.

What competitive advantage does ServiceNow have in the Store Apps Market?

ServiceNow is recognized for its innovation and extensive integrations with enterprise solutions.

What are the emerging trends in the US ServiceNow Store Apps Market?

There is a growing emphasis on cloud-based applications and automation solutions in the market.

How have market dynamics changed for the US ServiceNow Store Apps Market recently?

The market is seeing increased demand for scalability and customization from businesses.

What are the opportunities for growth in the US ServiceNow Store Apps Market?

Opportunities lie in expanding digital transformation initiatives and enhancing customer experiences.

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