×
Request Free Sample ×

Kindly complete the form below to receive a free sample of this Report

Leading companies partner with us for data-driven Insights

clients tt-cursor
Hero Background

US Tablet & Notebook Display Market

ID: MRFR/SEM/12764-HCR
200 Pages
Garvit Vyas
October 2025

US Tablet Notebook Display Market Research Report By Product (Tablets, Laptops, Notebooks), By Technology (Liquid Crystal Display (LCD), Light Emitting Diode (LED), Organic Light-Emitting Diode (OLED), Active-Matrix Organic Light Emitting Diode (AMOLED)), By Touch Type (Resistive, Capacitive), By Display Size (Less than 10 inches, 10 to 15 inches, More than 15 inches) and By End Users (Consumers, Enterprises) - Forecast to 2035

Share:
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

US Tablet & Notebook Display Market Infographic
Purchase Options

US Tablet & Notebook Display Market Summary

As per MRFR analysis, the US tablet notebook-display market Size was estimated at 7.81 USD Billion in 2024. The US tablet notebook-display market is projected to grow from 8.34 USD Billion in 2025 to 16.0 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.74% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The US tablet notebook-display market is experiencing a shift towards versatile and sustainable devices driven by technological advancements.

  • The largest segment in the US tablet notebook-display market is the educational sector, which continues to expand rapidly.
  • The fastest-growing segment is the remote work sector, reflecting the increasing demand for multifunctional devices.
  • There is a notable focus on sustainability, with manufacturers prioritizing eco-friendly materials and production processes.
  • Key market drivers include the rising remote work culture and technological advancements in display quality, which are shaping consumer preferences.

Market Size & Forecast

2024 Market Size 7.81 (USD Billion)
2035 Market Size 16.0 (USD Billion)

Major Players

Apple Inc (US), Samsung Electronics (KR), Microsoft Corporation (US), Lenovo Group Limited (CN), HP Inc (US), Dell Technologies (US), AsusTek Computer Inc (TW), Acer Inc (TW)

US Tablet & Notebook Display Market Trends

The tablet notebook-display market is currently experiencing a dynamic evolution, driven by advancements in technology and changing consumer preferences. As users increasingly seek versatile devices that combine the functionality of tablets and laptops, manufacturers are responding with innovative designs and features. This market segment appears to be gaining traction among students and professionals alike, who value portability and performance. The integration of touchscreens, improved battery life, and enhanced processing power are becoming standard expectations, indicating a shift in consumer demands. Furthermore, the rise of remote work and online education has likely contributed to the growing interest in these devices, as they offer flexibility and convenience for various tasks. In addition, sustainability is emerging as a key consideration in the tablet notebook-display market. Manufacturers are exploring eco-friendly materials and energy-efficient technologies to appeal to environmentally conscious consumers. This trend suggests a potential shift towards more responsible production practices, which may influence purchasing decisions. As the market continues to evolve, it is essential for stakeholders to remain attuned to these trends and adapt their strategies accordingly, ensuring they meet the needs of a diverse and changing consumer base.

Increased Demand for Versatile Devices

The tablet notebook-display market is witnessing a surge in demand for devices that seamlessly blend the features of tablets and laptops. This trend reflects a growing preference for multifunctional gadgets that cater to both work and leisure activities, appealing to a wide range of users.

Focus on Sustainability

Sustainability is becoming a prominent theme within the tablet notebook-display market. Manufacturers are increasingly prioritizing eco-friendly materials and energy-efficient technologies, responding to consumer demand for environmentally responsible products.

Enhanced User Experience through Technology

Technological advancements are significantly enhancing the user experience in the tablet notebook-display market. Features such as improved touchscreens, longer battery life, and faster processing capabilities are becoming essential, as consumers seek devices that offer both performance and convenience.

US Tablet & Notebook Display Market Drivers

Rising Remote Work Culture

The tablet notebook-display market is experiencing a notable surge due to the increasing prevalence of remote work in the United States. As organizations adapt to flexible work arrangements, employees seek devices that combine portability with functionality. Tablets with notebook capabilities offer a compelling solution, allowing users to work efficiently from various locations. According to recent data, the demand for such devices has risen by approximately 30% in the last year alone. This trend indicates a shift in consumer preferences towards multifunctional devices that can seamlessly transition between work and leisure. The tablet notebook-display market is thus positioned to benefit from this ongoing transformation in work culture, as more individuals prioritize convenience and versatility in their technology choices.

Growing Educational Sector Adoption

The tablet notebook-display market is benefiting from the growing adoption of technology in the educational sector. Schools and universities are increasingly integrating tablets with notebook capabilities into their curricula, recognizing their potential to enhance learning experiences. This trend is particularly pronounced in the United States, where educational institutions are investing heavily in digital tools. Recent reports indicate that approximately 40% of educational institutions have adopted tablet-based learning solutions, driving demand for devices that support interactive and engaging educational content. The tablet notebook-display market is thus poised for growth as educational stakeholders prioritize technology that fosters collaboration and innovation among students.

Increased Focus on Health and Wellness

The tablet notebook-display market is also influenced by a rising focus on health and wellness among consumers. As individuals become more health-conscious, there is a growing demand for devices that support fitness and well-being. Tablets with notebook capabilities are increasingly being utilized for health tracking, fitness applications, and telehealth services. This trend is reflected in the market, where sales of health-oriented applications for tablets have surged by approximately 20% in the past year. The tablet notebook-display market is likely to continue evolving as consumers seek devices that not only serve traditional computing needs but also promote a healthier lifestyle.

Shift Towards Cloud Computing Solutions

The tablet notebook-display market is experiencing a shift towards cloud computing solutions, which is reshaping how consumers utilize their devices. As more applications and services migrate to the cloud, users are increasingly seeking devices that can efficiently access and manage cloud-based resources. This trend is particularly relevant in the United States, where businesses and individuals are adopting cloud solutions for enhanced flexibility and collaboration. Recent data indicates that cloud-based applications for tablets have seen a growth rate of approximately 35% over the last year. The tablet notebook-display market is thus likely to benefit from this transition, as consumers prioritize devices that seamlessly integrate with cloud technologies.

Technological Advancements in Display Quality

Technological innovations in display quality are significantly influencing the tablet notebook-display market. Enhanced screen resolutions, such as 4K and OLED technology, provide users with superior visual experiences, making these devices more appealing for both professional and personal use. The tablet notebook-display market is witnessing a shift towards high-definition displays that cater to graphic designers, gamers, and content creators. Recent statistics suggest that devices featuring advanced display technologies have seen a sales increase of around 25% over the past year. This trend underscores the importance of display quality in consumer purchasing decisions, as users increasingly seek devices that deliver exceptional visual performance.

Market Segment Insights

By Product: Tablets (Largest) vs. Laptops (Fastest-Growing)

In the US tablet notebook-display market, Tablets hold a significant portion of the market share, establishing themselves as the dominant choice among consumers. This segment benefits from its versatility and convenience, making it the go-to option for various user needs from casual browsing to professional tasks. Laptops, while maintaining a smaller share compared to Tablets, are rapidly gaining traction due to their enhanced performance capabilities and improved portability, appealing to a demographic that values both efficiency and mobility. The growth trends in this segment reflect the evolving consumer demands in technology. Tablets continue to thrive as users seek more mobility in their digital devices, driving innovation in features and applications. Laptops are experiencing the fastest growth as brands introduce lightweight and powerful models tailored for on-the-go professionals, further broadening their appeal. Both segments are adapting to the shift toward remote work and online learning, which is propelling increased usage and diversification of device functionalities.

Tablets (Dominant) vs. Laptops (Emerging)

Tablets have established themselves as the dominant force in the US tablet notebook-display market, characterized by their user-friendly interfaces and diverse functionalities that cater to both entertainment and productivity. They are favored for their portability, allowing users to easily consume media and perform various tasks without the constraints of traditional computing devices. On the other hand, Laptops are emerging as a strong competitor, particularly as manufacturers focus on creating lightweight designs with powerful processors that enable robust performance similar to desktop computers. This evolution is attracting users who require more processing power while still valuing portability, thereby fostering a dynamic interplay between these two segments in the market.

By Technology: LCD (Largest) vs. OLED (Fastest-Growing)

In the US tablet notebook-display market, Liquid Crystal Display (LCD), including TFT and IPS technology, remains the largest segment, commanding a significant share due to its established presence in consumer electronics. Despite being the dominant player, LCD faces growing competition from newer technologies that provide enhanced viewing experiences. On the other hand, Organic Light-Emitting Diodes (OLED), particularly Active-Matrix OLED (AMOLED), are rapidly gaining traction among consumers for their superior color accuracy and contrast ratios. This shift signifies a transition towards more advanced display technologies. The growth of OLED and AMOLED segments is driven by increasing consumer demand for high-quality displays in tablets and notebooks, influenced by the rise of streaming services and gaming. As manufacturers continue to innovate and reduce production costs, these technologies are expected to capture a larger share of the US tablet notebook-display market. Enhanced durability, energy efficiency, and design flexibility also support the adoption of OLED technology, positioning it as a preferred choice for future devices.

Technology: LCD (Dominant) vs. AMOLED (Emerging)

Liquid Crystal Displays (LCD) have long been the dominant player in the US tablet notebook-display market, celebrated for their reliability, affordability, and versatility across various application scenarios. This technology continues to be favored for standard productivity tasks and web browsing. In contrast, Active-Matrix Organic Light Emitting Diode (AMOLED) displays represent an emerging and increasingly popular technology, offering vibrant colors, deep blacks, and wider viewing angles. AMOLEDs are particularly popular among high-end devices where user experience is paramount. The integration of AMOLED into more tablets and notebooks signals a shift in consumer preferences towards display quality and performance, indicating a potential redefinition of industry standards.

By Touch Type: Capacitive (Largest) vs. Resistive (Fastest-Growing)

In the US tablet notebook-display market, the touch type segment is predominantly occupied by capacitive displays, which account for a significant share. Their popularity stems from their enhanced responsiveness and multi-touch support, positioning them as the preferred choice for consumers seeking high-quality user experiences. In contrast, resistive displays, while garnering lesser market share, are seeing increased adoption, particularly in specific applications where durability and cost-effectiveness are prioritized. The growth trends for the touch type segment indicate a favorable trajectory for capacitive displays, driven by consumer demand for interactive and high-performance devices. Meanwhile, resistive displays are experiencing a resurgence in niche markets, thanks to advancements in technology that enhance their functionality. Factors such as competitive pricing and tailored solutions for specific industries contribute to the rising interest in resistive displays, suggesting a dynamic shift in consumer preferences within this segment.

Touch Type: Capacitive (Dominant) vs. Resistive (Emerging)

Capacitive touch displays are recognized for their superior touch sensitivity and clarity, making them ideal for a wide range of applications, from general consumer use to gaming. Their ability to detect multiple points of contact simultaneously enhances functionality, contributing to their dominant market position. On the other hand, resistive touch displays, while traditionally seen as less advanced due to their reliance on pressure to register touch, are emerging rapidly. They are increasingly adopted in environments where durability and compatibility with styluses or gloves are essential. This emerging trend is particularly strong in fields such as industrial applications and healthcare, where resistive touch displays provide cost-effective solutions with a focus on ruggedness.

By Display Size: 10 to 15 inches (Largest) vs. More than 15 inches (Fastest-Growing)

Within the US tablet notebook-display market, the display size segment is primarily dominated by the 10 to 15 inches category, which accounts for a substantial market share. This segment appeals to a broad customer base, from students to professionals, owing to its balance of portability and functionality. Meanwhile, the segment of less than 10 inches represents a smaller portion of the market but is notable for its convenience and suitability for casual use, while larger displays are also growing in popularity due to increased demand for media consumption and productivity. In recent years, the growth dynamics of the display size segment have shown encouraging trends, particularly for the more than 15 inches category. This segment is witnessing increased adoption driven by transforming consumer preferences for larger screens that enhance the experience of streaming, gaming, and working. As technology evolves and media consumption becomes more immersive, larger displays are gaining traction, thus positioning themselves as fast-growing options in the landscape of the US tablet notebook-display market.

10 to 15 inches (Dominant) vs. More than 15 inches (Emerging)

The 10 to 15 inches display size is currently the dominant category in the US tablet notebook-display market, known for its versatility. It balances portability and screen real estate, making it ideal for a range of uses including note-taking, browsing, and moderate gaming. This segment is widely preferred by students and business professionals alike due to its compact size and functionality. Conversely, the more than 15 inches segment, while currently emerging, is on a rapid growth trajectory. It caters to users demanding enhanced visual experiences for gaming and video streaming, often preferred among creatives and professionals who rely on extensive screen space for tasks such as graphic design and multitasking.

By End Users: Consumers (Largest) vs. Enterprises (Fastest-Growing)

In the US tablet notebook-display market, the Consumers segment holds the largest market share, driven by the pervasive use of tablets for personal entertainment, education, and communication. This segment has consistently shown a strong preference for devices that offer portability, versatility, and user-friendly interfaces, making them the preferred choice among various end users. On the other hand, the Enterprises segment is the fastest-growing segment, propelled by the increasing adoption of tablets for business applications. Factors such as remote working trends and the demand for efficient collaboration tools contribute to this growth, as businesses seek to enhance productivity with innovative devices that support mobile workflows and digital transformation strategies.

Consumers: Dominant vs. Enterprises: Emerging

The Consumers segment is characterized by a diverse demographic that includes students, professionals, and casual users who seek devices for entertainment, browsing, and productivity. This segment values features like screen resolution, battery life, and app availability. In contrast, the Enterprises segment is emerging as a vital player in the market, with businesses recognizing the advantages of tablets in streamlining operations and enhancing employee efficiency. With a focus on security, durability, and integration capabilities, enterprise-grade tablets are designed to meet the demands of a dynamic work environment. As both segments evolve, they reflect the changing landscape of consumer preferences and workplace technology.

Get more detailed insights about US Tablet & Notebook Display Market

Key Players and Competitive Insights

The tablet notebook-display market is characterized by a dynamic competitive landscape, driven by rapid technological advancements and evolving consumer preferences. Key players such as Apple Inc (US), Microsoft Corporation (US), and Lenovo Group Limited (CN) are at the forefront, each adopting distinct strategies to enhance their market positioning. Apple Inc (US) continues to emphasize innovation, particularly in integrating advanced features into its iPad lineup, while Microsoft Corporation (US) focuses on expanding its Surface series, targeting both professional and educational sectors. Lenovo Group Limited (CN) appears to leverage its extensive manufacturing capabilities to offer competitively priced devices, thereby appealing to a broader consumer base. Collectively, these strategies contribute to a competitive environment that is increasingly defined by innovation and differentiation rather than mere price competition.

In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness to market demands. The market structure is moderately fragmented, with several key players exerting substantial influence. This fragmentation allows for a variety of offerings, catering to diverse consumer needs, while also fostering competition that drives innovation and quality improvements across the sector.

In October 2025, Apple Inc (US) announced the launch of its latest iPad Pro, featuring an M3 chip that significantly enhances processing power and graphics capabilities. This strategic move underscores Apple's commitment to maintaining its leadership in the premium segment of the tablet notebook-display market. By integrating cutting-edge technology, Apple aims to attract creative professionals and gamers, thereby reinforcing its brand loyalty and market share.

In September 2025, Microsoft Corporation (US) unveiled a new partnership with educational institutions to provide Surface devices at subsidized rates. This initiative is strategically important as it not only expands Microsoft's footprint in the education sector but also positions its products as essential tools for learning. By fostering relationships with schools, Microsoft is likely to cultivate long-term brand loyalty among young consumers, which could translate into future sales.

In August 2025, Lenovo Group Limited (CN) expanded its manufacturing operations in the US, aiming to reduce lead times and enhance supply chain resilience. This move is indicative of Lenovo's strategy to localize production, which may mitigate risks associated with global supply chain disruptions. By establishing a stronger domestic presence, Lenovo could potentially improve its competitive edge in the North American market.

As of November 2025, the tablet notebook-display market is witnessing trends such as increased digitalization, a focus on sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies seek to combine resources and expertise to enhance product offerings. Looking ahead, competitive differentiation is likely to evolve, with a pronounced shift from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This evolution suggests that companies that prioritize these aspects will be better positioned to thrive in an increasingly competitive landscape.

Key Companies in the US Tablet & Notebook Display Market market include

Industry Developments

Recent developments in the US Tablet Notebook Display Market indicate a surge in demand for high-resolution displays, with manufacturers such as Apple, Microsoft, and Samsung focusing on enhancing the visual experience for consumers. In September 2023, HP launched a new line of convertible laptops equipped with advanced touch displays, signaling innovation in design and technology. Concurrently, growth in market valuation has been notable, particularly for LG Display, which reported increased revenue due to the rising popularity of OLED screens in tablets and notebooks. 

The competitive landscape is further influenced by significant partnerships; for instance, Google and ASUS collaborated to produce devices targeted at educational sectors, leveraging their combined expertise in software and hardware. In terms of mergers and acquisitions, there have been no prominent announcements from the selected companies in the past months, but ongoing consolidation within the tech sector suggests potential future activity. Additionally, the US government has been actively investing in technology sectors, promoting economic growth which is expected to bolster the Tablet Notebook Display Market.

Recent years have seen continued advancements with strong demand for lightweight and multi-functional devices, illustrating the dynamic nature of this market.

Future Outlook

US Tablet & Notebook Display Market Future Outlook

The tablet notebook-display market is projected to grow at a 6.74% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for portability, and enhanced user experiences.

New opportunities lie in:

  • Development of hybrid models integrating advanced display technologies
  • Expansion into educational sectors with tailored tablet solutions
  • Partnerships with software developers for optimized applications

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and technological innovations.

Market Segmentation

US Tablet & Notebook Display Market Product Outlook

  • Tablets
  • Laptops
  • Notebooks

US Tablet & Notebook Display Market End Users Outlook

  • Consumers
  • Enterprises

US Tablet & Notebook Display Market Technology Outlook

  • Liquid Crystal Display (LCD), including TFT and IPS
  • Light Emitting Diode (LED)
  • Organic Light-Emitting Diode (OLED)
  • Active-Matrix Organic Light Emitting Diode (AMOLED)

US Tablet & Notebook Display Market Touch Type Outlook

  • Resistive
  • Capacitive

US Tablet & Notebook Display Market Display Size Outlook

  • Less than 10 inches
  • 10 to 15 inches
  • More than 15 inches

Report Scope

MARKET SIZE 2024 7.81(USD Billion)
MARKET SIZE 2025 8.34(USD Billion)
MARKET SIZE 2035 16.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 6.74% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Apple Inc (US), Samsung Electronics (KR), Microsoft Corporation (US), Lenovo Group Limited (CN), HP Inc (US), Dell Technologies (US), AsusTek Computer Inc (TW), Acer Inc (TW)
Segments Covered Product, Technology, Touch Type, Display Size, End Users
Key Market Opportunities Integration of advanced display technologies enhances user experience in the tablet notebook-display market.
Key Market Dynamics Rising consumer demand for versatile devices drives innovation and competition in the tablet notebook-display market.
Countries Covered US

Leave a Comment

FAQs

What is the projected market size of the US Tablet Notebook Display Market in 2024?

The US Tablet Notebook Display Market is projected to be valued at 7.81 billion USD in 2024.

What will be the estimated market size in 2035?

The market is expected to reach an estimated value of 18.25 billion USD by 2035.

What is the expected CAGR of the US Tablet Notebook Display Market from 2025 to 2035?

The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 8.021%.

Which product segment has the highest market value in 2024?

The Notebooks segment has the highest market value at 2.86 billion USD in 2024.

What will be the market value for Tablets in 2035?

The market value for Tablets is expected to reach 5.85 billion USD by 2035.

Who are the key players in the US Tablet Notebook Display Market?

Major players include Microsoft, Dell, Sony, Google, LG Display, Panasonic, and Apple, among others.

What is the market value of Laptops in 2024?

In 2024, the market value for Laptops is estimated to be 2.45 billion USD.

How much is the Notebooks segment forecasted to grow by 2035?

The Notebooks segment is forecasted to grow to 6.48 billion USD by 2035.

What are the main growth drivers for the US Tablet Notebook Display Market?

Increased demand for portable computing devices and advancements in display technology are primary growth drivers.

How is current global economic condition affecting the market?

The current global economic condition may influence supply chains and consumer spending habits in the market.

Download Free Sample

Kindly complete the form below to receive a free sample of this Report

Compare Licence

×
Features License Type
Single User Multiuser License Enterprise User
Price $4,950 $5,950 $7,250
Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
Free Customization
Direct Access to Analyst
Deliverable Format
Platform Access
Discount on Next Purchase 10% 15% 15%
Printable Versions