VHF Air Ground Communication Stations Market
Introduction
The research report is about the market of VHF air ground communication stations. The objective of the research is to analyze the global market of the product and to know the body of studies, the focus of the research and the methods used for the research. Market research methodology can be divided into two main categories, primary research and secondary research. Both categories will be discussed to understand them better.
Primary Research
Primary research covers more than half of the market research work. It requires proper planning and execution as well. During the planning process, the researcher will determine the target customers, marketers and various databases. Research would also include product testing to have better feedback from the customers.
Formulation of the questionnaire: Firstly, a well-structured questionnaire was designed which included both quantitative and qualitative questions to gather information regarding the VHF Air Ground Communication Stations. Sample survey questionnaires, open-ended interviews and focus groups were used to gather detailed information. The questionnaire was tailored in such a way that it would provide detailed information regarding the target customers and the inquired products. It also included questions that would get relevant feedback from the participants of the survey.
Sampling: For this purpose, a statistical sample design was used to determine the appropriate size and composition of the population to be surveyed. Stratified random sampling methodology was used for the proper classification of the target customers and to ensure a proportional distribution of the sample population according to the given criteria.
Qualitative and quantitative research: Qualitative research was executed mainly to get detailed information about the target customers, and understand their preferences and choices regarding the product. It involved the use of open-ended questions and focus groups. In addition to this, quantitative research was conducted to gauge the numerical data associated with the target customers. The response of the customers was analyzed with the help of statistical tools such as SPSS (Statistical Package for the Social Science).
Secondary research
Secondary research covered the remaining research activities. Secondary research includes analyzing the information that is already available online, in newspapers, magazines, and other publications. This type of research helps to gain better insight into the market where primary research might not provide satisfaction. Secondary research also included various sources such as white papers, annual reports, webinars, magazines, websites, and others.
Secondary research includes desk research which is a type of research conducted by using information from other sources. In this research, researchers collected information from various sources such as the Internet, books, journals, magazines, and newspapers. Statistical Reports and surveys were also used.
Data Triangulation: Data triangulation is a method of data collection, where the researcher uses multiple sources and techniques to collect data to ensure the accuracy of the results. For the research, the researcher used a combination of multiple sources such as primary research, secondary research, survey reports, and online databases to cross-validate and check the correctness of the findings.
Analytic Tools: Different tools were used to analyze the primary data collected through surveys and interviews and to study the secondary research. These tools included SPSS (Statistical Package for the Social Science), Factor Analysis, Time-Series Analysis, and demand-side and supply-side data triangulation. Factor Analysis is a statistical method used to analyse a set of variables and to identify the underlying structure. This tool was used to identify the potential factors that were driving the market. In addition, Time-Series Analysis was used to study the growth of the market over the years.
Conclusion
In conclusion, it can be said that the market research methodology that was used for the research report on the VHF Air Ground Communication Stations market was a combination of primary and secondary research. The methods used for primary research were the formulation of the questionnaire, sampling, qualitative research, quantitative research, and data collection. On the other hand, secondary research included desk research, data triangulation, and analytic tools. Overall, the research methodology was able to provide an in-depth market research report.