During the primary research process, both supply-side and demand-side stakeholders were interviewed to gather qualitative and quantitative data. Supply-side sources were CEOs, Chief Procurement Officers (CPOs), VPs of Product Strategy, heads of partnerships/alliances, and commercial directors from consulting companies, SaaS platform vendors, and procurement service providers. Demand-side sources included Chief Financial Officers (CFOs), Vice Presidents/Directors of Procurement, supply chain directors, and IT decision-makers from both large and small businesses in the manufacturing, healthcare, retail, BFSI, energy and utilities, and travel and hospitality sectors. Primary research affirmed technological roadmap dates, validated market segmentation, and provided information on how people use platforms, how much they cost, and how they work together.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (31%), Others (37%)
By Region: North America (32%), Europe (30%), Asia-Pacific (31%), Rest of World (7%)