Research Methodology on Canned Vegetables Market
Abstract
With the increasing number of health-conscious consumers, the demand for canned vegetables is on the rise across the globe. According to a research report published by Market Research Future (MRFR), the global canned vegetables market is expected to register a healthy CAGR over the forecast period 2023-2030. The increasing purchasing power of consumers and innovation in products & packaging has also been instrumental in the growth of the market.
Introduction
Canned vegetables are a form of preserved food, where the vegetable is packaged in an airtight container and heated to a certain temperature to inhibit the growth of microorganisms. This form of packaging is becoming increasingly popular among consumers, as it helps to retain the natural flavour and nutritional value of the vegetable. Furthermore, the convenience offered by canned vegetables has made it easier for consumers to include them in their meals. The enhanced shelf life and protection from contamination boost the market's growth during the forecast period 2023 to 2030.
Research Methodology
The research methodology applied in this study on the global canned vegetables market includes data compilation, secondary and primary research, and interpretation of data gathered during the entire process.
Secondary Research
Secondary research is conducted to gain insights into the global canned vegetables market. The data is gathered from various sources such as governmental and educational websites, published magazines and journals, press releases, industry associations, and other relevant sources. The relevant information is collected for the study.
Primary Research
Primary research is conducted to gain in-depth insights into the industry. Industry experts and key opinion leaders (KOLs) are interviewed across different countries such as the United States, Germany, China, Japan, and India. These interviews are held through personal visits and telephone conversations.
Market size estimation
The market size is estimated using the top-down and bottom-up approaches. These approaches are implemented to validate the accuracy of the market size estimation and trends. Additionally, the market attractiveness analysis and Porter’s Five Forces analysis are conducted to gain an in-depth understanding of the market dynamics.
Data Triangulation
Data gathered from the primary and secondary sources is triangulated to arrive at the market size estimation. The assessment of the developments, analysis of the market size, and market size estimation are based on the interpretation of the data collected.
Research Design
A comprehensive research design was developed to analyze the market from every possible angle. The research design included the following:
- Porter's Five Forces Analysis is used to analyze the industry’s rivalry and potential threats different players accumulate in the market.
- The SWOT analysis provides invaluable insights into the strengths and weaknesses of the market.
- The Value Chain Analysis provides an in-depth understanding of the value chain structure of the industry.
- Market Attractiveness Analysis provides information regarding the opportunities in the market.
Data Analysis
The market size and revenue generated by each region are estimated using the bottom-up approach and validated using the top-down approach. The data gathered from these two approaches is triangulated to arrive at the market forecast.
The collected data is then analyzed using various industry-leading and advanced statistical software such as Microsoft Excel and Microsoft Access. The data is analyzed to understand the trends and patterns in the market and to estimate the size of the global canned vegetables market. The collected data is also used for forecasting and validating the market size estimation.
Key Stakeholders
The stakeholders in this study include manufacturers/producers of canned vegetables, manufacturers/producers of related products, potential entrants, regulatory, industry associations, government bodies, and analysts and investors.
Scope of the Report
This report covers the global canned vegetables market from the perspective of major regions such as Asia-Pacific (APAC), Europe, North America, and the Rest of the World (RoW). The report includes a detailed assessment of the key trends, drivers, opportunities, and challenges that are shaping the market.
The report also covers the competitive landscape and detailed profiles of the major players in the industry. The scope of the report also includes a detailed assessment of the supply chain and Porter’s Five Forces framework to analyze the competitive scenario and forces that are impacting the market dynamics.
