Chitranshi is a Team Leader in the Chemicals & Materials (CnM) and Energy & Power (EnP) domains, with 6+ years of experience in market research. She leads and mentors teams to deliver cross-domain projects that equip clients with actionable insights and growth strategies.
She is skilled in market estimation, forecasting, competitive benchmarking, and both primary & secondary research, enabling her to turn complex data into decision-ready insights. An engineer and MBA professional, she combines technical expertise with strategic acumen to solve dynamic market challenges.
Chitranshi has successfully managed projects that support market entry, investment planning, and competitive positioning, while building strong client relationships. Certified in Advanced Excel & Power BI she leverages data-driven approaches to ensure accuracy, clarity, and impactful outcomes.
The secondary research process involved comprehensive analysis of regulatory databases, industry publications, technical standards repositories, and authoritative automotive organizations. Key sources included the US Environmental Protection Agency (EPA), National Highway Traffic Safety Administration (NHTSA), European Chemicals Agency (ECHA), European Automobile Manufacturers' Association (ACEA), Society of Automotive Engineers (SAE International), American Society for Testing and Materials (ASTM International), International Organization for Standardization (ISO), International Council on Clean Transportation (ICCT), Organization of the Petroleum Exporting Countries (OPEC), International Energy Agency (IEA), US Department of Energy (DOE), China Association of Automobile Manufacturers (CAAM), Japan Automobile Manufacturers Association (JAMA), India Automotive Component Manufacturers Association (ACMA), World Economic Forum (WEF) Future of Mobility reports, BloombergNEF, National Center for Biotechnology Information (NCBI/PubMed) for toxicology studies, National Institute of Standards and Technology (NIST), and national motor vehicle registries from key markets.
Production figures, data on regulatory compliance, material safety studies, vehicle fleet demographics, and market landscape analysis for glycerin, ethylene glycol, propylene glycol, and new bio-based coolant technologies were gathered from these sources.
Primary Research
In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research process. CEOs, VPs of Manufacturing, heads of research and development, and commercial directors from automakers, chemical companies, and suppliers of additives were examples of supply-side sources. Original equipment manufacturer (OEM) procurement directors, aftermarket distribution managers, fleet maintenance supervisors, automotive repair technicians, and regulatory compliance officers from dealership service centers and automobile workshops were examples of demand-side sources. Primary research obtained information on formulation adoption trends, pricing tactics, and sustainability transition dynamics in addition to validating market segmentation and product development timescales.
Primary Respondent Breakdown:
By Designation: C-level Primaries (28%), Director Level (33%), Others (39%)
By Region: North America (32%), Europe (29%), Asia-Pacific (33%), Rest of World (6%)
Market Size Estimation
Revenue mapping and volume analysis across product categories were used to get the global market valuation. The methodology comprised:
Finding more than fifty important manufacturers in North America, Europe, Asia-Pacific, and Latin America
Product mapping for glycerin, ethylene glycol, propylene glycol, and bio-based/emerging coolants
Examination of annual sales for automotive coolant portfolios, both reported and modeled
Coverage of producers accounting for 65–70% of the world market in 2024
Extrapolation of segment-specific valuations for OEM and aftermarket channels utilizing top-down (manufacturer revenue validation) and bottom-up (production volume × ASP by vehicle type and area) methods
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