To gather both qualitative and quantitative information, the primary research process involved interviewing players from both the supply and demand sides. Members of the supply side included top executives from automotive glass manufacturers (such as Saint-Gobain, AGC Inc., NSG Group, Fuyao Glass, and Xinyi Glass) and Tier 1 suppliers, as well as heads of product innovation, research and development, and regulatory compliance. Procurement managers at OEMs, vehicle designers, quality assurance directors at automakers (both commercial and passenger), fleet managers, and aftermarket distributors made up the demand side.
Primary Respondent Breakdown:
By Company Tier: Tier 1 (38%), Tier 2 (35%), Tier 3 (27%)
By Designation: C-level Primaries (28%), Director Level (33%), Others (39%)
By Region: North America (32%), Europe (30%), Asia-Pacific (28%), Rest of World (10%)
[Note: Tier 1 = >USD 10B revenue; Tier 2 = USD 1B-10B; Tier 3 =
Global market valuation was derived through revenue mapping and vehicle production volume analysis. The methodology included:
Identification of 40+ key manufacturers across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Product mapping across tempered glass, laminated glass, smart glass/acoustic glass categories
Application-based segmentation across windscreens, sidelites, backlites, and sunroofs by vehicle type (passenger cars, light commercial vehicles, heavy commercial vehicles)
Analysis of reported and modeled annual revenues specific to automotive glass portfolios
Coverage of manufacturers representing 65-70% of global market share in 2024
Extrapolation using bottom-up (vehicle production volumes × glass content per vehicle × ASP by region/application) and top-down (manufacturer revenue validation) approaches to derive segment-specific valuations for OEM and aftermarket channels