To gather both qualitative and quantitative information, the primary research process involved interviewing players from both the supply and demand sides. Executives from healthcare IT businesses, software vendors, and service providers, as well as chief medical informatics officers (CMIOs), heads of population health strategy, commercial directors, and vice presidents of product development and regulatory compliance were among the supply-side sources. The demand-side sources included hospital, physician practice management group, and payer organization procurement leads; the vice president of population health; medical directors of accountable care organizations (ACOs); health plan executives; chief information officers (CIOs) from integrated delivery networks; and chief medical officers (CMOs). Confirmation of product roadmap timelines, validation of market segmentation across software, services, and platform delivery models, and insights on clinical workflow integration patterns, SaaS pricing strategies, value-based contract structures, and interoperability adoption challenges were all gleaned from primary research.
Primary Respondent Breakdown:
• By Designation: C-level Primaries (38%), Director Level (32%), Others (30%)
• By Region: North America (40%), Europe (25%), Asia-Pacific (28%), Rest of World (7%)