In order to gather both qualitative and quantitative insights, supply-side and demand-side stakeholders were interviewed during the primary research phase. Chief Executive Officers, Vice Presidents of Operations, Heads of Technology & Innovation, and Commercial Directors from producers of thermoplastic polyurethane resin, specialized chemical conglomerates, and raw material suppliers were examples of supply-side sources. Demand-side sources include Procurement Directors from car OEMs, Medical Device Regulatory Affairs Managers, Construction Material Sourcing Heads, Aerospace Component Engineers, and Footwear & Consumer Goods Manufacturing Leads. In addition to confirming new capacity development timetables and validating market segmentation by TPU chemistry type, primary research also gathered information on price-volume contracting methods, sustainability certification criteria, and technical adoption impediments.
Primary Respondent Breakdown:
By Company Tier: Tier 1 (38%), Tier 2 (40%), Tier 3 (22%)
By Designation: C-level Primaries (28%), Director Level (35%), Others (37%)
By Region: North America (40%), Europe (25%), Asia-Pacific (28%), Rest of World (7%)
[Note: Tier 1 = >USD 10B revenue; Tier 2 = USD 1B-10B; Tier 3 =
Production capacity mapping and volume-price reconciliation analysis were used to determine the global market valuation. The methods included:
Identification of 35+ important TPU resin manufacturers across North America, Europe, Asia-Pacific, and Latin America including integrated petrochemical giants and specialized polymer pure-plays
Product mapping for polyester, polyether, polycaprolactone, and specialized grades (flame-retardant, glass-filled, and aliphatic)
Analysis of TPU product line-specific reported and modeled yearly sales broken down by end-use application
Coverage of manufacturers comprising 75-80% of global installed production capacity in 2024
Extrapolation of segment-specific valuations using top-down (manufacturer revenue validation against polymer production volumes) and bottom-up (end-use industry consumption volume × average selling price by region and grade) methods, cross-referenced with MDI and polyol feedstock market sizing data