Leading market players are investing heavily in research and development to expand their product lines, which will help the adaptive learning market grow even more. Market participants are also undertaking several strategic activities to grow their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the adaptive learning industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the adaptive learning industry to benefit clients and increase the market sector. Major players in the adaptive learning market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to expand market demand by investing in research and development operations.
Pearson plc provides educational materials and learning technologies. The company delivers educational courseware, assessments, and digital services. It publishes across the curriculum, delivers a range of education services, such as teacher development, educational software, and system-wide solutions, and owns and operates schools and colleges. Pearson also offers services and content, administration, and processing to teacher development and school software, and test processing, development, and scoring services to governments, corporations, educational institutions, and professional bodies. In January 2020, Pearson plc acquired Smart Sparrow Pty Limited.
This acquisition will expand Pearson's capabilities for adaptive learning services and platforms and boost the revenue growth of Pearson Learning Programme (GLP).
McGraw-Hill Education Inc provides learning solutions, digital learning tools and platforms and curated content to students, instructors, professionals and institutions. The company offers personalized digital publishing solutions, which enable instructors to customize the content to their requirements. McGraw-Hill also offers adaptive learning solutions that harness proprietary content and technology to provide personalized learning experiences to higher education students. The company partners with educators and authors in various fields of study who contribute to its proprietary content. In February 2020, McGraw-Hill signed an arrangement with Proctorio.
McGraw-Hill will utilize the remote proctoring and browser locking capabilities of Proctorio for assessments in its McGraw-Hill Connect Digital Learning Platform.