Adaptive Learning Market

The need for advanced and innovative e-learning software is driving market growth.

Market CAGR for adaptive learning is being driven by the rising requirement for advanced and innovative solutions to enhance the students' pass rate, score, and retention level has directed to the emergence of advanced digital learning software. An adaptive learning tool utilizes a range of advanced technologies such as augmented reality (AR), artificial intelligence (AI), and virtual reality (VR), among others, and static forms to display range on a screen. These technologies improve the software's capabilities and make it more enjoyable for learners. It allows students to learn things more easily and understandably.

AR and VR technology allows one to understand difficult science concepts easily, generating interest in learning. It allows modernization and enriches content, making information more efficient and intuitive. Thus, adaptive learning is anticipated to totally innovate the practice education is approached and bring a spark back into the classroom.

Additionally, increasing adaptive learning software adoption in educational institutions is expected to drive revenue growth in the adaptive learning market. Growing demand for customization of learning processes is major expected to propel adaptive learning market revenue growth. A customized learning approach alleviates confusion that could arise with a- one-size-fits-all learning approach since learners prefer to interact with content at their convenience and speed. Most learners learn quicker, better, and at their speed and are more willing to continue with a program than quit.

Growing government initiatives towards better education approaches, and methods are expected to increase the adoption of adaptive learning software, which in turn is anticipated to continue to boost the growth of the adaptive learning market revenue.

An increasing inclination towards self-directed learning is expected to grow the market. In the self-directed learning (SDL) method, the learner takes the accountability of learning at their own speed and time, with or without the help of mentors. This approach permits learners to control, assess, and control their learning activities. Adaptive learning software is one of the instruments utilized in this approach that generates data about the learners while they are taking e-learning systems. In the traditional approach, it isn't straightforward to track the performance of every student.

With the support of these platforms, learners' performance can be followed online and changed to their learning experience. It assists in understanding individuals' performance and needs, indicates advancement, and anticipates the learners' future interpretation.

Moreover, organizations strive to enhance their training approaches by developing game-based learning to entertain and empower learners. Gamification can improve retention rates and improve the application of the issue matter at work. It is deemed an excellent application in training and education to enhance retention and performance and create long-term adherence to the task. Therefore, companies look forward to implementing game-based solutions, including adaptive learning software, which can add value to organization-wide learning.

The Global Adaptive Learning Market Industry experiences a burgeoning demand for personalized learning solutions, as educational institutions and corporate training programs increasingly recognize the need to tailor learning experiences to individual learner needs. This shift is driven by the understanding that personalized education can enhance engagement and retention rates. In 2024, the market is projected to reach 2.14 USD Billion, reflecting a significant investment in technologies that facilitate adaptive learning. As organizations seek to improve learning outcomes, the adoption of adaptive learning platforms is likely to accelerate, suggesting a robust growth trajectory in the coming years.

By region, the study delivers market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American adaptive learning market will dominate due to growing institutional collaborations with digital education providers and collaborations among governments of different countries. The increasing need to improve the skills of employees and the technicalities of learners across companies will boost the market growth in this region. Further, the US adaptive learning market held the largest market share, and the Canadian adaptive learning market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: ADAPTIVE LEARNING MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Market Research Future Database, Primary Research, and Analyst Review

Europe's adaptive learning market accounts for the second-largest market share due to increasing government initiatives in countries in the region to enhance learning outcomes by delivering adaptive learning platforms and services to educational institutions. Further, the German adaptive learning market held the largest market share, and the UK adaptive learning market was the fastest-growing market in the European region.

The Asia-Pacific adaptive learning market is expected to grow fastest from 2023 to 2032. This is due to increasing strategic alliances by major market players with solutions development companies in this region. Moreover, China’s adaptive learning market held the largest market share, and the Indian adaptive learning market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the adaptive learning market grow even more. Market participants are also undertaking several strategic activities to grow their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the adaptive learning industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the adaptive learning industry to benefit clients and increase the market sector. Major players in the adaptive learning market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to expand market demand by investing in research and development operations.

Pearson plc provides educational materials and learning technologies. The company delivers educational courseware, assessments, and digital services. It publishes across the curriculum, delivers a range of education services, such as teacher development, educational software, and system-wide solutions, and owns and operates schools and colleges. Pearson also offers services and content, administration, and processing to teacher development and school software, and test processing, development, and scoring services to governments, corporations, educational institutions, and professional bodies. In January 2020, Pearson plc acquired Smart Sparrow Pty Limited.

This acquisition will expand Pearson's capabilities for adaptive learning services and platforms and boost the revenue growth of Pearson Learning Programme (GLP).

McGraw-Hill Education Inc provides learning solutions, digital learning tools and platforms and curated content to students, instructors, professionals and institutions. The company offers personalized digital publishing solutions, which enable instructors to customize the content to their requirements. McGraw-Hill also offers adaptive learning solutions that harness proprietary content and technology to provide personalized learning experiences to higher education students. The company partners with educators and authors in various fields of study who contribute to its proprietary content. In February 2020, McGraw-Hill signed an arrangement with Proctorio.

McGraw-Hill will utilize the remote proctoring and browser locking capabilities of Proctorio for assessments in its McGraw-Hill Connect Digital Learning Platform.