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    APAC Wallpaper Market

    ID: MRFR/CO/19938-HCR
    111 Pages
    Sakshi Gupta
    October 2025

    APAC Wallpaper Market Research Report Information By Product (Vinyl, Nonwoven, Paper, Fabric and Others), By End-Use (Residential and Commercial) – and Asia-Pacific Market Forecast Till 2035

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    APAC Wallpaper Market Infographic
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    APAC Wallpaper Market Summary

    The Asia-Pacific APAC Wallpaper market is projected to grow from 0.69 USD Billion in 2024 to 1.62 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    APAC Wallpaper Key Trends and Highlights

    • The Asia-Pacific APAC Wallpaper market is valued at 0.69 USD Billion in 2024.
    • By 2035, the market is expected to reach 1.62 USD Billion, indicating substantial growth.
    • The compound annual growth rate (CAGR) for the market is estimated at 8.07% from 2025 to 2035.
    • Growing adoption of innovative design trends due to increasing consumer preference for aesthetic interiors is a major market driver.

    Market Size & Forecast

    2024 Market Size 0.69 (USD Billion)
    2035 Market Size 1.62 (USD Billion)
    CAGR (2025-2035) 8.00%

    Major Players

    A.S. Création Tapeten AG, Walker Greenbank PLC, Muraspec Group, Marburg Tapetenfabrik, York Wallcoverings, Brewster Home Fashions, KT Exclusive, Lilycolor, Seabrook Wallcoverings Corporation, Romosa Wallcoverings

    APAC Wallpaper Market Trends

    Increasing construction activities is driving market growth

    Increasing construction activities in the Asia-Pacific region are driving the wallpaper market due to the high demand for interior decor products in new construction and renovation projects. With rapid urbanization and infrastructure development, particularly in countries like China, India, and Southeast Asian nations, there is a growing need for aesthetically pleasing interior designs. Wallpapers offer an affordable and versatile option for enhancing the visual appeal of residential, commercial, and institutional spaces. Additionally, the availability of a wide range of designs, patterns, and textures caters to diverse architectural styles and consumer preferences.

    As construction activities continue to rise in Asia Pacific, driven by urban expansion and economic growth, the demand for wallpapers is expected to remain robust, fostering growth opportunities for manufacturers and suppliers in the region.

    Economic growth in the Asia-Pacific region is a significant driver of the wallpaper market. As economies expand and incomes rise, consumers have more disposable income to spend on home improvement products. With a growing middle class and increasing urbanization, there is a rising demand for aesthetically pleasing interior decor options, including wallpapers. Economic prosperity also leads to higher levels of homeownership and renovation activity, further boosting the demand for wallpapers in residential and commercial spaces.

    Moreover, economic growth attracts investments in infrastructure projects and real estate development, stimulating the construction industry and driving the need for interior decoration materials like wallpapers. As economic growth continues in Asia Pacific countries, the wallpaper market is expected to experience sustained demand and growth, presenting opportunities for manufacturers and suppliers in the region.

    Crown Wallcoverings, a well-known wallpaper company, made an announcement in August 2023 regarding the purchase of Paper & Paint Co. for the improvement of its product portfolio and to remain competitive in the market. This merger is expected to combine the strengths of both companies in terms of design and distribution which enhances the market scope.

    Wall Art - In September 2023, the A. D. Manley brand, known for its unique wallpaper designs, consolidated with Interior Coatings LLC, a wall finish coatings manufacturer. This consolidation is aimed at enhancing cooperation and production efficiency while broadening the client’s range of products.

    Market Segment Insights

    Asia Pacific Wallpaper Product Insights

    The Asia Pacific Wallpaper market segmentation, based on product, includes Vinyl, Nonwoven, Paper, Fabric and Others. The vinyl segment dominated the market mostly due to its versatility, durability, and affordability. Vinyl wallpapers offer a wide range of designs, textures, and colors, catering to diverse consumer preferences. Additionally, they are easy to clean, resistant to moisture, and long-lasting, making them suitable for various environments and applications. The combination of aesthetic appeal, functionality, and cost-effectiveness has propelled vinyl products to dominance in the Asia Pacific Wallpaper market.

    Nonwoven products are experiencing the highest Compound Annual Growth Rate (CAGR) in the Asia-Pacific wallpaper market due to their superior characteristics. Nonwoven wallpapers offer advantages such as easy installation, durability, and eco-friendliness. They are also resistant to tear, wear, and moisture, making them suitable for diverse applications. Additionally, nonwoven wallpapers are often perceived as more environmentally sustainable compared to traditional options, driving their adoption and contributing to their rapid growth in the Asia Pacific market.

    Asia Pacific Wallpaper End-Use Insights

    The Asia Pacific Wallpaper market segmentation, based on end-use, includes Residential and Commercial. Residential end-use has captured the largest market share in the Asia-Pacific wallpaper market due to increasing urbanization, rising disposable incomes, and growing demand for home decor products. Consumers are increasingly investing in enhancing the aesthetics of their living spaces, driving the demand for wallpapers in residential applications. Additionally, the availability of a wide range of designs, patterns, and textures tailored to residential preferences further contributes to the dominance of the residential segment in the Asia Pacific Wallpaper market.

    Commercial end-use is experiencing the highest Compound Annual Growth Rate (CAGR) in the Asia-Pacific wallpaper market due to several factors. These include increasing commercial construction activities, growth in the hospitality sector, and rising demand for aesthetically pleasing interior designs in commercial spaces such as offices, hotels, and retail outlets. Additionally, the availability of customizable and durable wallpaper options tailored to commercial requirements is driving the growth of this segment in the Asia Pacific market.

    Figure 1: Asia Pacific Wallpaper Market, by End-Use, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    APAC Wallpaper Country Insights

    The Asia-Pacific wallpaper market is experiencing significant growth driven by factors such as rapid urbanization, economic development, and increasing consumer demand for aesthetically pleasing interior decor products. Residential end-use dominates the market, fueled by rising disposable incomes and the desire for personalized living spaces. Commercial end-use is also growing rapidly, supported by expanding construction activities and demand from sectors like hospitality and retail. Nonwoven wallpapers are witnessing the highest growth rate due to their ease of installation, durability, and eco-friendliness.

    Moreover, the market benefits from product innovations, such as advanced printing techniques and customizable designs, catering to diverse consumer preferences in the Asia Pacific region.

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about APAC Wallpaper Market Research Report—Forecast till 2034

    Key Companies in the APAC Wallpaper Market market include

    Industry Developments

    In July 2023, Brewster Home Fashions reported entering into an agreement to purchase York Wallcoverings, a prominent manufacturer of wallcoverings and decorative products. Such a strategic step was undertaken with the objective to diversify the product-based portfolio of Brewster and increase the operational footprint in the relatively younger APAC market which has been witnessing a rise in the demand for fashionable and personalized home décor.

    In October 2023, Graham & Brown made a strategic investment in Vymura, a wallpaper production company in the United Kingdom. This acquisition strategy benefits Graham & Brown by gaining internal competencies for innovative, unique, eco-friendly designing products, which are in great demand by APAC customers.

    In October 2023, Wall Coverings Merger - About a month ago, two of the Wallpaper giants were based in Japan. In a bid to cut costs and remain competitive this insourcing orientation is one of the strategies currently being pursued by a large number of firms in Japan based on the economic recession.

    In November 2023: The Dulux Company, a well-known manufacturer of paintings, announced that it had signed a partnership with Wallpaper Express in order to give customers a choice that includes both decorative paint and wallpaper. The aim of this collaboration is to make the customer more satisfied with the purchase and simplify the purchase as well.

    In July 2023, the company that produces eco-friendly wallas, WallArt, formed a strategic alliance with EcoDecor about the use of natural materials and more eco-friendly production methods. Such a partnership would seek to strengthen WallArt’s market share by offering environmentally friendly products.

    Market Segmentation

    APAC Wallpaper End-Use Outlook

    • Residential
    • Commercial

    APAC Wallpaper Product Outlook

    • Vinyl
    • Nonwoven
    • Paper
    • Fabric
    • Others

    APAC Wallpaper Regional Outlook

    APAC
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Thailand
    • Vietnam
    • Malaysia
    • Singapore
    • Rest of Asia-Pacific

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 0.69 Billion
    Market Size 2025 USD 0.75 Billion
    Market Size 2035 1.62 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 8.00% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020-2024
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product, End-Use, and Region
    Region Covered Asia Pacific
    Countries Covered China, Japan, India, Australia, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore and Rest of Asia-Pacific
    Key Companies Profiled A.S. Création Tapeten AG, Walker Greenbank PLC, Muraspec Group, Marburg Tapetenfabrik, York Wallcoverings, Brewster Home Fashions, KT Exclusive, Lilycolor, Seabrook Wallcoverings, Corporation and Romosa Wallcoverings
    Key Market Opportunities ·       Rising consumer awareness and demand for aesthetics ·       Growing construction activities
    Key Market Dynamics ·       Increasing construction activities ·       Economic growth

    Market Highlights

    Author
    Sakshi Gupta
    Research Analyst Level II

    I have about two years of experience working in the consumer goods and retail industries and I am a biotech graduate.A tech-savvy analytically focused professional with a strong capabilities in identification, concept generation, and strategy evaluation. I can produce data-driven solutions while fusing unusual viewpoints with original concepts. I have been extensively working on business case studies, competitive & comparative analyses, and strategic reports. My primary areas of experience include client management, financial analysis, supply chain evaluation, market entry strategy evaluation, and estimating and forecasting market size.

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    FAQs

    How much is the Asia Pacific Wallpaper market?

    The Asia Pacific Wallpaper market size was valued at USD 0.59 Billion in 2023.

    What is the growth rate of the Asia Pacific Wallpaper market?

    The market is projected to grow at a CAGR of 8.00% during the forecast period, 2025-2034.

    Who are the key players in the Asia Pacific Wallpaper market?

    The key players in the market are A.S. Création Tapeten AG, Walker Greenbank PLC, Muraspec Group, Marburg Tapetenfabrik, York Wallcoverings, Brewster Home Fashions, KT Exclusive, Lilycolor, Seabrook Wallcoverings, Corporation and Romosa Wallcoverings, and others.

    Which product led the Asia Pacific Wallpaper market?

    The Vinyl category dominated the market in 2023.

    Which end-use had the largest market share in the Asia Pacific Wallpaper market?

    The residential category had the largest share of the market.

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