India Wallpaper Market

Q: Which Distribution Channel dominated the market for India Wallpaper?

The E-commerce segment dominated the market in 2023. Read More

Q: Which End User in the India Wallpaper market has the biggest market share?

The Commercial had the largest share of the market. Read More

ID: MRFR/CR/20024-HCR

128 Pages

Pradeep Nandi

October 2025

India Wallpaper Market Research Report Information by Type (Vinyl-based, Non-woven, Paper, Fabric), By Distribution Channel (E-commerce, Retail), By End User (Residential, Commercial), – India Market Forecast Till 2035

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Summary Table of Contents Segmentation Download PDF

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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India Wallpaper Market Summary

The India Wallpaper market is projected to grow from 1500 USD Million in 2024 to 3500 USD Million by 2035.

Key Market Trends & Highlights

India Wallpaper Key Trends and Highlights

The market is expected to witness a compound annual growth rate (CAGR) of 8.01 percent from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 3500 USD Million, indicating robust growth potential.
In 2024, the market is valued at 1500 USD Million, reflecting a strong foundation for future expansion.
Growing adoption of innovative design trends due to increasing consumer preferences for aesthetic home decor is a major market driver.

India Wallpaper Market

CAGR

8.01%

Market Size & Forecast

2024 Market Size	1500 (USD Million)
2035 Market Size	3500 (USD Million)
CAGR (2025 - 2035)	8.01%

Major Players

Reliance Industries Limited (IN), Tata Consultancy Services (IN), HDFC Bank Limited (IN), Infosys Limited (IN), ICICI Bank Limited (IN), Hindustan Unilever Limited (IN), State Bank of India (IN), Bharti Airtel Limited (IN), Wipro Limited (IN)

India Wallpaper Market Trends

The growing E-commerce presence is driving the market growth

India has seen a consistent rise in disposable income, especially in metropolitan regions. Customers are more likely to spend money on wallpaper and other home décor and improvement products as their disposable income rises, as these purchases will improve the visual appeal of their homes. The worldwide wallpaper industry has potential prospects due to the growing presence of e-commerce platforms. Customers can easily get a wide variety of wallpaper designs through online retail.

Customers may purchase and compare wallpapers from the convenience of their homes, increasing wallpaper accessibility and creating new channels for merchants and manufacturers to reach a larger market.

Furthermore, even though wallpaper is popular, alternative wall coverings, including paint, wall decals, and textured finishes, are fierce competitors in the worldwide wallpaper business. Wallpapers may not have as much growth potential as they could if consumers choose these alternatives because of perceived ease of application or cost factors. The wallpaper industry needs to overcome these obstacles to competition and keep coming up with new ideas to stay in business. India's fast urbanization has accelerated the development of both residential and commercial real estate. The constantly changing trends in interior design are the driving force behind the worldwide wallpaper market.

Unique and artistically interesting home design solutions are drawing in more and more customers. With its many styles and adaptability, wallpaper gives people a chance to improve and customize their living environments. IBEF estimates that the Indian e-commerce market will generate sales of approximately USD 74.8 billion, with a current valuation of approximately USD 61.56 billion. Furthermore, by 2030, it will amount to USD 350 billion. Wallpaper producers may use e-commerce platforms because of these increasing e-commerce sales in order to see notable growth rates.

Market Segment Insights

India Wallpaper

The India Wallpaper market segmentation, based on Type, includes Vinyl-based, Non-woven, Paper, and Fabric. The vinyl-based segment dominated the market mostly. This is because of the product's ease of cleaning and heavy traffic areas. Its growth is also expanding. Moreover, it is simple to repair damaged vinyl-based wallpaper. The ease of use and damage repair capabilities of vinyl-based products are expected to drive up demand for them in the upcoming years.

India Wallpaper Distribution Channel Insights

The India Wallpaper market segmentation, based on Distribution Channel, includes E-commerce and Retail. The e-commerce segment generated the most income. This is because of the growing number of people using smartphones, the internet, and the ease it provides to users. This trend has also helped the wallpaper industry. Wallpaper is one of the many things that many online platforms specialize in, so it's easy for customers to browse and buy a variety of options from the comfort of their homes.

India Wallpaper

The India Wallpaper market segmentation, based on End User, includes Residential and Commercial. The commercial segment generated the most income. It is expected that increasing urbanization and the growth of supermarkets and hypermarkets to reach more customers will boost product sales through offline end-user channels. Moreover, the main driver of demand in the commercial market is an increase in the number of busy places like pubs, clubs, and restaurants.

Figure 1: India Wallpaper Market, by End User, 2023 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

India Wallpaper Country Insights

One of the industries in India that is growing at a quick pace is e-commerce, which has greatly accelerated the change in the retail industry. India is becoming a much more urbanized country as more people migrate there in pursuit of better possibilities. The desire of urban residents to make their living spaces more attractive and unique has resulted in a rise in the market for wallpaper and other interior décor items. India's economy is growing, which has increased people's discretionary income, particularly for the middle class.

Customers are prepared to spend more on home renovation initiatives, such as installing wallpaper to improve the looks of their houses, when they have more discretionary cash. The wallpaper business has benefited from India's burgeoning real estate industry, which is being pushed by the country's growing urbanization and infrastructural development.

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Key Players and Competitive Insights

Leading market players are putting a lot of money into R&D to grow their product lines, which will spur additional expansion in the India Wallpaper market. Additionally, market players are engaging in a range of calculated actions to increase their presence, with important market developments including releases of new products, contracts, acquisitions and mergers, increased investments, and cooperation with other enterprises. To grow and endure in a market that is becoming more and more competitive, India Wallpaper industry must provide reasonably priced goods.

Major players in the India Wallpaper market are making investments in R&D operations to boost market demand, including Marshalls Wallcoverings, Element to Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Grate Industries Ltd.

Key Companies in the India Wallpaper Market market include

Industry Developments

Q1 2024: Asian Paints launches new range of premium wallpapers in India Asian Paints announced the launch of a new collection of premium wallpapers, expanding its home décor portfolio and targeting the growing demand for luxury wall coverings in the Indian market.
Q2 2024: Berger Paints partners with European wallpaper brand to bring exclusive designs to India Berger Paints entered into a strategic partnership with a leading European wallpaper manufacturer to introduce exclusive designer wallpaper collections for Indian consumers.
Q2 2024: Nilaya by Asian Paints opens flagship wallpaper experience store in Mumbai Asian Paints' luxury décor brand Nilaya inaugurated its first exclusive wallpaper experience store in Mumbai, aiming to provide customers with immersive design consultations and a curated range of wall coverings.
Q3 2024: Marburg Wallcoverings enters India through distribution tie-up with local partner German wallpaper brand Marburg Wallcoverings announced its entry into the Indian market via a distribution agreement with a major Indian home décor distributor.
Q3 2024: Asian Paints appoints new head of wallpaper business unit Asian Paints named a new business unit head to lead its wallpaper division, signaling a renewed focus on expanding its presence in the Indian wall coverings segment.
Q4 2024: Berger Paints launches eco-friendly wallpaper collection in India Berger Paints introduced a new line of eco-friendly wallpapers made from sustainable materials, targeting environmentally conscious consumers in the Indian market.
Q4 2024: Asian Paints expands wallpaper manufacturing capacity at Gujarat facility Asian Paints announced the expansion of its wallpaper manufacturing facility in Gujarat to meet rising domestic demand and reduce reliance on imports.
Q1 2025: Asian Paints acquires majority stake in boutique wallpaper design studio Asian Paints acquired a controlling interest in a boutique Indian wallpaper design studio, aiming to strengthen its design capabilities and accelerate innovation in wall coverings.
Q1 2025: Berger Paints opens new wallpaper distribution center in Bengaluru Berger Paints inaugurated a new distribution center in Bengaluru dedicated to wallpapers, enhancing its supply chain efficiency and service to South Indian markets.
Q2 2025: Asian Paints launches digital wallpaper customization platform for Indian consumers Asian Paints unveiled a digital platform allowing customers to customize and order wallpapers online, leveraging technology to tap into the growing demand for personalized home décor.

Market Segmentation

India Wallpaper Type Outlook

Vinyl-based
Non-woven
Paper
Fabric

India Wallpaper End User Outlook

Residential
Commercial

India Wallpaper Distribution Channel Outlook

E-commerce
Retail

Report Scope

Report Attribute/Metric	Details
Market Size 2022	Significant Value
Market Size 2023	Significant Value
Market Size 2032	Significant Value
Compound Annual Growth Rate (CAGR)	16.00% (2024-2032)
Base Year	2023
Market Forecast Period	2024-2032
Historical Data	2019- 2022
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	Type, Distribution Channel, End User and Region
Countries Covered	India
Key Companies Profiled	Marshalls Wallcoverings, Elementto Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Gratex Industries Ltd. and others
Key Market Opportunities	· Increasing Interior Design Trends · Technology Developments in the Wall covering Industry
Key Market Dynamics	· Growing emphasis on sustainability and environmental friendliness · Growing E-commerce Presence

FAQs

What size is the market for India Wallpaper?

The size of the India Wallpaper market was estimated at Significant Value in 2023.

How quickly is the India Wallpaper market expanding?

It is anticipated that the market will expand at a compound annual growth rate (CAGR) of 16.00% from 2024 to 2032.

Who are the leading companies in the India Wallpaper industry?

The key players in the market are Marshalls Wallcoverings, Element to Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Grate Industries Ltd. and others

Which Distribution Channel dominated the market for India Wallpaper?

The E-commerce segment dominated the market in 2023.

Which End User in the India Wallpaper market has the biggest market share?

The Commercial had the largest share of the market.

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