Automotive NVH Materials Market Analysis

Automotive NVH Materials Market Overview:

As per MRFR analysis, the Automotive NVH Materials Market Size was estimated at 25.76 (USD Billion) in 2022. The Automotive NVH Materials Market Industry is expected to grow from 26.56(USD Billion) in 2023 to 35.0 (USD Billion) by 2032. The Automotive NVH Materials Market CAGR (growth rate) is expected to be around 3.11% during the forecast period (2024 - 2032).

Key Automotive NVH Materials Market Trends Highlighted

The Automotive NVH Materials Market is experiencing significant growth, driven by the increasing demand for quieter and more comfortable vehicles. Consumers today prioritize a smooth and noise-free driving experience, pushing manufacturers to innovate and integrate advanced materials that reduce noise, vibration, and harshness (NVH). Additionally, stringent regulations on noise emissions are compelling automakers to adopt NVH solutions to meet compliance standards. The rising awareness about the environmental impact of traditional vehicles also promotes the use of lightweight NVH materials, enhancing fuel efficiency and lowering emissions.

Several entry points are available for the market players to venture into in this space. With the fast growth rate of Electric Vehicles (EVs), there is an ever-growing demand for NVH materials that are capable of tackling the interesting noise scenario that comes with the silent propulsion system. The increasing vehicular electrification makes it possible to come up with specially developed systems that improve the driver's experience. Furthermore, the emergence of new advanced composites and polymers also offers new frontiers in the market, as the manufacturers are in pursuit of better performance and sustainability. More recent trends show the direction towards embedding smart technologies into NVH materials.

The primary noise concerns, such as active noise control and sound absorbing characteristics, seem to be gaining traction, meaning users' experiences and vehicle comfort are getting greater focus. The market is also experiencing joint development activities of material suppliers with automotive manufacturers, which enables the creation of specifications and tailored solutions. In their quest to distinguish one product from the other, automakers focus on noise management such that the NVH materials market is positively impacted by stability in growth. These changes are made possible by the ongoing improvements in material science and engineering which makes these markets to be in line with consumer needs and changes in regulations.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Automotive NVH Materials Market Drivers

Increasing Demand for Passenger Comfort

One of the primary drivers for the growth of the Automotive NVH Materials Market Industry is the increasing demand for passenger comfort in vehicles. As consumers become more discerning about their driving experiences, manufacturers are compelled to enhance acoustic comfort within their vehicles. Noise, vibration, and harshness (NVH) can significantly affect user experience, drawing considerable attention from both consumers and automotive manufacturers.

To address these concerns, companies invest in advanced NVH materials that offer superior sound insulation and vibration-dampening capabilities. This trend stems from the growing non-negotiable expectation that a premium driving experience should be relatively quiet and smooth. Automotive manufacturers are continuously innovating their designs and materials not only to meet but also to exceed customer expectations for comfort. As vehicle technology advances, particularly with the rise in electric and hybrid vehicles, the need for effective NVH materials becomes even more critical.

With projected growth in the automotive sector, manufacturers are likely to increase their focus on research and development in NVH materials, amplifying their performance in enhancing overall vehicle quality.

Regulatory Standards on Noise Pollution

Government regulations and standards related to noise pollution are increasingly impacting the Automotive NVH Materials Market Industry. Various countries are imposing tighter regulations on noise levels emitted by vehicles, both for environmental reasons and public health concerns. Automakers are, therefore, investing in NVH materials to comply with these standards. As governments worldwide push for greener, quieter, and more sustainable vehicles, this regulatory framework drives the market for advanced NVH materials that can help manufacturers achieve compliance while also promoting public acceptance of new automobile technologies.

Growth in the Electric and Hybrid Vehicle Segment

The rise in electric and hybrid vehicles is another critical driver for the Automotive NVH Materials Market Industry. Unlike traditional internal combustion engine (ICE) vehicles, which generate significant noise and vibrations, electric vehicles (EVs) often operate more quietly. This shift necessitates the incorporation of specific NVH materials to enhance the quietness and overall comfort of these vehicles. As the market for electric vehicles continues to evolve and expand, manufacturers are increasingly focused on developing NVH solutions tailored to this segment, including lightweight materials that effectively dampen the inherent sounds produced by electric vehicle components.

Automotive NVH Materials Market Segment Insights:

Automotive NVH Materials Market Material Type Insights  

The Material Type segment of the Automotive NVH Materials Market encompasses a variety of products that contribute to noise, vibration, and harshness mitigation in vehicles. In the year 2023, the overall market value reached 26.56 USD Billion, showcasing the increasing demand for automotive NVH solutions. Among the most significant contributors, Foams generated a revenue of 5.2 USD Billion in 2023 and is projected to grow to 7.2 USD Billion by 2032. This sub-segment is essential as foams offer excellent cushioning and insulation properties, making them a preferred choice for OEMs looking to enhance passenger comfort and reduce noise levels effectively. Rubber, valued at 6.8 USD Billion, holds a substantial position in the market, expected to rise to 9.2 USD Billion by 2032. The significance of rubber lies in its durability and versatility, which allow it to be utilized in various applications across vehicle components.

Composite Materials accounted for a market valuation of 4.0 USD Billion in 2023, with projections reaching 5.5 USD Billion by 2032. This material type is gaining traction due to its lightweight characteristics and improved sound-dampening capabilities, making it an appealing option for manufacturers aiming to reduce overall vehicle weight while enhancing acoustics. Textiles contribute a revenue of 3.56 USD Billion, anticipated to grow to 4.5 USD Billion by 2032, recognizing their essential role in interior applications, where they provide not only aesthetic appeal but also serve in reducing sound transmission.

Lastly, Acoustic Matting, valued at 6.0 USD Billion, is projected to reach 9.6 USD Billion in 2032. This material segment dominates the market due to its specialized design aimed directly at noise control within the cabin, emphasizing its critical role in developing quieter vehicles. In examining the overall market data, the trends indicate that advancements in material technology, alongside increased regulations for noise emissions in automotive designs, are key drivers of growth across all segments. The push for more sustainable automotive solutions also presents significant opportunities for innovations in materials that meet both acoustic performance and environmental standards.

However, challenges such as fluctuating raw material costs and the requirement for continuous research and development in material specifications remain pertinent. As the automotive industry continues to evolve, the Automotive NVH Materials Market will likely see shifts in demand patterns driven by consumer preferences for quieter and more comfortable driving experiences. This complex landscape represents a dynamic interplay of the material types employed in automotive applications, serving as a pivotal factor in the industry's growth trajectory.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Automotive NVH Materials Market Application Insights  

The Automotive NVH Materials Market, valued at 26.56 USD billion in 2023, showcases significant growth across various applications, including Passenger Cars, Commercial Vehicles, Two-Wheelers, and Electric Vehicles. The industry is driven by the need for enhanced comfort, safety, and performance in automotive designs, leading to increased demand for noise, vibration, and harshness (NVH) materials. Passenger cars play a vital role in market growth, characterized by growing consumer expectations for quieter rides and refined interiors. Commercial vehicles, on the other hand, represent a major segment due to stringent regulations focusing on reducing noise pollution and improving passenger comfort.

Additionally, the rise of Two-Wheelers, especially in urban environments, highlights a need for lightweight NVH solutions, providing advantages in fuel efficiency and maneuverability. Meanwhile, Electric Vehicles are gaining traction as they require specialized NVH materials to mitigate unique sound profiles associated with electric drivetrains. Overall, the segmentation of the Automotive NVH Materials Market reflects diverse opportunities influenced by factors such as technological advancements, regulatory frameworks, and evolving consumer preferences.

Automotive NVH Materials Market Function Insights  

The Automotive NVH Materials Market, valued at 26.56 billion USD in 2023, shows a robust segmentation around Function, encompassing various critical applications in the automotive sector. A significant driving force behind this market growth includes the increasing demand for enhanced vehicle comfort and noise control, directly impacting consumer satisfaction and regulatory compliance. Within this segment, Sound Absorption plays a crucial role in minimizing interior noise, improving the overall driving experience, while Vibration Damping is instrumental in reducing the vibrations transmitting from the vehicle's body to the interior, leading to a smoother ride.

Sound Insulation, on the other hand, is vital for blocking external noise, thus ensuring quieter cabin environments. Collectively, these functions contribute extensively to the overall performance and market growth of the Automotive NVH Materials Market, providing lucrative opportunities for manufacturers aimed at innovation and sustainability in the automotive industry. The market's outlook is bolstered by growing trends towards electric vehicles, which inherently require advanced NVH solutions, further highlighting the essential nature of these functional applications in addressing both consumer and regulatory expectations.

Automotive NVH Materials Market End-Use Insights  

The Automotive NVH Materials Market is a vital segment in the automotive industry, focusing on the reduction of noise, vibration, and harshness for vehicles. As of 2023, the market is valued at 26.56 USD billion, and it further segments into various end-uses, primarily Original Equipment Manufacturers (OEM) and Aftermarket solutions. OEM holds a significant position in the market due to its critical role in vehicle production, where the application of NVH materials enhances overall vehicle quality and customer satisfaction. The Aftermarket segment also plays a crucial role, as consumers increasingly seek high-performance alternatives to improve their vehicle's comfort and acoustics post-purchase.

This demand reflects ongoing trends in vehicle customization and maintenance. The market growth is further driven by the increasing focus on passenger comfort, attending to both safety regulations and consumer expectations. Additionally, technological advancements in NVH materials, such as lightweight and eco-friendly options, foster opportunities for innovation in both segments, resulting in a dynamic industry landscape. The Automotive NVH Materials Market data provides insights into future growth potential, highlighting challenges relating to cost management and material sourcing that key players must navigate.

Automotive NVH Materials Market Regional Insights  

The Regional segment of the Automotive NVH Materials Market showcases diverse dynamics, with notable valuations in various regions. North America held a majority share in this market, valued at 10.5 USD Billion in 2023 and projected to grow to 13.5 USD Billion by 2032, driven by a strong automotive sector and evolving consumer preferences towards noise and vibration reduction technologies. Europe follows closely, valued at 9.0 USD Billion in 2023 and expected to reach 11.5 USD Billion, reflecting its robust automotive manufacturing base and regulatory push for quieter vehicles, making it a significant player.

The APAC region, valued at 5.5 USD Billion in 2023, has substantial growth potential as the automotive industry expands in countries like China and India, leading to increased adoption of NVH materials. In contrast, South America and MEA, being smaller markets with valuations at 0.8 USD Billion and similar potential value increases, mainly represent emerging opportunities where automotive growth is beginning to take shape, although they currently hold lesser significance in the overall Automotive NVH Materials Market revenue. Understanding these regional nuances helps reveal underlying growth drivers, market challenges, and potential opportunities across the board.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Automotive NVH Materials Market Key Players and Competitive Insights:

Significant competitive dynamics characterize the Automotive NVH Materials Market as players strive to innovate and enhance their offerings in noise, vibration, and harshness materials. This market encompasses a range of products designed to improve vehicle acoustics, increase comfort, and meet stringent regulatory standards regarding noise levels. As the automotive industry continues to evolve with advancements in electric vehicles and stricter emissions regulations, the focus on NVH materials has gained prominence among manufacturers. Competitive strategies are shaped by factors such as technological advancements, customer preferences, material performance, and the growing trend toward sustainability and eco-friendly solutions. Overall, the landscape is marked by a blend of established companies and emerging players, all vying for market share in a sector increasingly focused on quality and performance.

Hemlite has established a notable presence in the Automotive NVH Materials Market through its commitment to developing high-performance solutions that cater to the evolving needs of the industry. The company's strengths lie in its extensive research and development capabilities, which enable it to introduce innovative materials that effectively combat noise and vibrations while ensuring durability. Hemlite is recognized for its focus on ensuring customer satisfaction by providing tailored solutions that align with the unique requirements of various automotive manufacturers. The brand's reputation for quality and reliability, along with its strong service support, enhances its competitive position in the market. Additionally, Hemlite's alignment with modern sustainability trends, including the use of eco-friendly materials and processes, further bolsters its appeal among environmentally conscious consumers and manufacturers.

Henkel is a prominent player in the Automotive NVH Materials Market, leveraging its vast expertise in adhesive technologies and material sciences to deliver high-value solutions for noise and vibration damping. The company's robust portfolio is complemented by its strong focus on innovation, enabling Henkel to address the specific challenges faced by the automotive sector in terms of sound insulation and vibration control. With a commitment to research and development, Henkel remains at the forefront of pioneering new NVH materials that not only enhance vehicle performance but also contribute to passenger comfort. The company's global footprint and strategic partnerships with automotive manufacturers bolster its market presence, allowing it to cater to a diverse range of clients effectively. Henkel's dedication to sustainability is also reflected in its offerings, making it a competitive force in a market that increasingly values environmentally responsible practices.

Key Companies in the Automotive NVH Materials Market Include:

• Hemlite


• Henkel


• Fletcher Insulation


• Toyota Boshoku


• Avery Dennison


• Autoneum


• 3M


• Eastman Chemical


• Dupont


• Soundcoat


• BASF


• Covestro


• Adient


• Sika

Automotive NVH Materials Market Industry Developments

Recent developments in the Automotive NVH Materials Market reflect a dynamic landscape, with a growing emphasis on sustainability and noise reduction technologies. Companies like Autoneum and 3M are innovating in high-performance materials that contribute significantly to vehicle acoustics. As automotive manufacturers pivot towards electric vehicles, the demand for advanced NVH solutions, particularly in lightweight, eco-friendly materials, is on the rise.

A notable trend includes the collaboration between Hemlite and DuPont to enhance performance characteristics in NVH applications. Additionally, Avery Dennison has expanded its product line to include more sustainable adhesive solutions, indicating a shift towards greener practices in the industry. In terms of mergers and acquisitions, Covestro's recent acquisition of a division within BASF has been a significant move aimed at expanding its portfolio in automotive applications.

Furthermore, the market is witnessing robust growth projections, influenced by increased automotive production and regulatory standards targeted at improving vehicle comfort and performance. This heightened focus on both innovation and sustainability is expected to drive market valuation upward, presenting new opportunities for key players like Toyota Boshoku and Henkel.

Automotive NVH Materials Market Segmentation Insights

Automotive NVH Materials Market Material Type Outlook

• Foams


• Rubber


• Composite Materials


• Textiles


• Acoustic Matting 

Automotive NVH Materials Market Application Outlook

• Passenger Cars


• Commercial Vehicles


• Two-Wheelers


• Electric Vehicles 

Automotive NVH Materials Market Function Outlook

• Sound Absorption


• Vibration Damping


• Sound Insulation 

Automotive NVH Materials Market End-Use Outlook

• OEM


• Aftermarket 

Automotive NVH Materials Market Regional Outlook

• North America


• Europe


• South America


• Asia-Pacific


• Middle East and Africa