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    Baby Infant Formula Market

    ID: MRFR/F-B & N/23007-HCR
    128 Pages
    Tejas Chaudhary
    October 2025

    Baby Infant Formula Market Research Report By Product Type (Powder Formula, Liquid Formula, Ready-to-Feed Formula), By Ingredient Type (Cow's Milk-Based Formula, Soy-Based Formula, Hypoallergenic Formula, Organic Formula, Specialty Formula), By Age Group (0-6 Months, 6-12 Months, 12-24 Months, 24-36 Months), By Sales Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Retailers, Specialty Stores), By Price Range (Budget-Friendly, Mid-Range, Premium) and By Regional (North America, Europe, South America, Asia Pa...

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    Baby Infant Formula Market Summary

    The Global Baby Infant Formula Market is projected to grow significantly from 79.68 USD Billion in 2024 to 163.14 USD Billion by 2035.

    Key Market Trends & Highlights

    Baby Infant Formula Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate of 6.73 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 163.1 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 79.68 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of organic ingredients due to increasing health awareness among parents is a major market driver.

    Market Size & Forecast

    2024 Market Size 79.68 (USD Billion)
    2035 Market Size 163.14 (USD Billion)
    CAGR (2025-2035) 6.73%

    Major Players

    Nestlé, Danone, Abbott Laboratories, Mead Johnson Nutrition, FrieslandCampina, Arla Foods, Hero Group, The Hain Celestial Group, Hipp Organic, Bellamy's Organic, Perrigo Company PLC, Meiji Holdings, Yakult Honsha Co., Ltd., Fonterra Cooperative, Kendamil

    Baby Infant Formula Market Trends

    Over the years, it has come to light that the demand for the baby infant formula market is growing owing to reasons such as the increase in the birth rates in underdeveloped economies, the improvement in the understanding of the value of the formula, as well an increase in disposable income. The main factors driving the market growth include a growing population of infants and children, government policies promoting breastfeeding, and an increasing scope of formulated baby food. Growth opportunities can be found in the production of formulated milk for preterm, lactose-intolerant babies and babies with various kinds of allergies.

    The increasing awareness of nutritional needs among parents appears to drive a growing demand for specialized infant formula products that cater to various dietary requirements.

    U.S. Food and Drug Administration (FDA)

    Baby Infant Formula Market Drivers

    Rising Birth Rates

    The Global Baby Infant Formula Market Industry experiences a notable boost from increasing birth rates in various regions. Countries such as India and Nigeria are witnessing significant population growth, contributing to a higher demand for infant nutrition products. This trend is projected to enhance the market's value, with estimates suggesting it could reach 79.7 USD Billion in 2024. As more families opt for formula feeding due to lifestyle changes, the industry is likely to adapt by offering diverse product lines catering to different nutritional needs.

    Market Growth Projections

    The Global Baby Infant Formula Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 79.7 USD Billion in 2024 and potentially expanding to 163.1 USD Billion by 2035, the industry is on a promising trajectory. The compound annual growth rate of 6.73% from 2025 to 2035 indicates a robust demand for infant formula products. This growth is likely driven by various factors, including rising birth rates, increasing awareness of infant nutrition, and advancements in production technology.

    Increasing Disposable Income

    The rise in disposable income across various demographics is a crucial driver for the Global Baby Infant Formula Market Industry. As families experience improved financial stability, they are more inclined to invest in premium infant nutrition products. This trend is particularly evident in emerging markets, where a growing middle class is seeking high-quality formula options. The willingness to spend on better nutrition reflects a shift in consumer behavior, which is likely to sustain market growth. Consequently, the industry may see a significant increase in sales as more parents prioritize quality over cost.

    Growing Awareness of Infant Nutrition

    There is a growing awareness regarding the importance of infant nutrition among parents globally, which positively influences the Global Baby Infant Formula Market Industry. Educational campaigns and healthcare initiatives emphasize the nutritional requirements of infants, leading to increased adoption of formula products. This heightened awareness is expected to drive market growth, with projections indicating a compound annual growth rate of 6.73% from 2025 to 2035. As parents become more informed about the benefits of fortified formulas, the demand for high-quality infant nutrition is likely to rise.

    Regulatory Support and Safety Standards

    Regulatory support and stringent safety standards play a pivotal role in shaping the Global Baby Infant Formula Market Industry. Governments worldwide are implementing policies to ensure the safety and quality of infant nutrition products. These regulations not only protect consumers but also enhance trust in formula products. As a result, manufacturers are compelled to adhere to high standards, which can lead to increased market confidence. This regulatory environment is expected to foster growth, as parents feel assured about the safety and nutritional adequacy of the products available in the market.

    Technological Advancements in Formula Production

    Technological advancements in the production of baby infant formula are significantly impacting the Global Baby Infant Formula Market Industry. Innovations in manufacturing processes, such as improved nutritional formulations and enhanced safety standards, are contributing to the development of superior products. These advancements not only ensure better quality but also cater to specific dietary needs, such as lactose intolerance or allergies. As a result, the market is poised for growth, with forecasts suggesting it could expand to 163.1 USD Billion by 2035, driven by the introduction of specialized formulas.

    Market Segment Insights

    Baby Infant Formula Market Product Type Insights

    The Baby Infant Formula Market is segmented by product type into Powder Formula, Liquid Formula, and Ready-to-Feed Formula. Powder Formula accounts for the largest share of the market, followed by Ready-to-Feed Formula. Liquid Formula is the smallest segment of the market in 2023 but has potential for growth as it is perceived as a convenient option for parents. Powder Formula is the most popular type of baby infant formula due to its affordability, long shelf life, and ease of storage.

    Ready-to-feed formula is more expensive than Powder Formula but is perceived as a convenient option for parents as it does not require any preparation.Liquid Formula is the least popular type of baby infant formula due to its short shelf life and need for refrigeration. The Baby Infant Formula market is expected to grow significantly over the coming years, driven by increasing birth rates in developing countries, rising disposable incomes, and growing awareness of the importance of nutrition for infants.

    The Asia-Pacific region is expected to witness the highest growth rate over the forecast period due to the increasing birth rates and rising disposable incomes in countries such as China and India

    .

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Baby Infant Formula Market Age Group Insights

    The Baby Infant Formula Market is segmented by age group into 0-6 Months, 6-12 Months, 12-24 Months, and 24-36 Months. The 0-6-month segment holds the largest market share due to the high demand for specialized formulas for newborns. The Baby Infant Formula Market revenue for the 0-6-month segment is projected to reach USD 24.5 billion by 2024, growing at a CAGR of 5.8%. The 6-12 Months segment is expected to experience steady growth, driven by increasing awareness about the importance of nutrition for infants.

    The Baby Infant Formula Market segmentation data shows that the 12-24-month segment is gaining traction as parents opt for toddler-specific formula.The 24-36 Months segment is expected to witness moderate growth as children gradually transition to cow's milk. These insights into the Baby Infant Formula Market industry are crucial for stakeholders to understand the evolving market dynamics and cater to the specific needs of different age groups.

    Baby Infant Formula Market Sales Channel Insights

    The sales channel segment plays a crucial role in the distribution of baby infant formula products. Supermarkets and hypermarkets dominate the market, capturing a significant share due to their extensive product offerings, convenience, and promotional activities. They offer a wide variety of brands and formulations, catering to the diverse needs of consumers. Convenience stores provide easy access to baby formula for quick purchases, particularly in urban areas. Pharmacies offer a trusted source for baby formula, as consumers can consult with pharmacists for expert advice and guidance.Online retailers have gained traction in recent years, offering a convenient and time-saving shopping experience.

    They provide a vast selection of products, competitive pricing, and home delivery options. Specialty stores, such as baby boutiques and natural food stores, cater to niche markets with specialized baby formula products, including organic and hypoallergenic options

    Baby Infant Formula Market Price Range Insights

    The Baby Infant Formula Market is segmented based on price range into budget-friendly, mid-range, and premium. The budget-friendly segment held the largest market share in 2023, accounting for over 45% of the Baby Infant Formula Market revenue. This segment includes products that are priced below the average market price and are targeted towards value-conscious consumers. The mid-range segment is expected to witness significant growth over the forecast period due to the increasing demand for premium products at affordable prices.

    The premium segment is expected to hold a significant market share due to the growing preference for high-quality and specialized products among affluent consumers.Overall, the Baby Infant Formula Market segmentation based on price range provides insights into the diverse needs and preferences of consumers, enabling manufacturers to tailor their products and marketing strategies accordingly

    Get more detailed insights about Baby Infant Formula Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional segmentation of the Baby Infant Formula Market offers valuable insights into the market dynamics and growth prospects across different regions. North America holds a significant share of the market due to the presence of major manufacturers and high consumer awareness about infant nutrition. Europe is another key region, driven by strict regulations and a high demand for premium infant formula products.

    The APAC region is projected to witness substantial growth in the coming years, driven by the rising population and increasing disposable income in countries like China and India.South America and MEA also contribute to the market, with MEA expected to show promising growth potential due to the expanding middle class and urbanization.

    Baby_Infant_Formula_Market_3

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Baby Infant Formula Market industry are continuously investing in research and development to launch innovative products that meet the changing needs of consumers. Leading Baby Infant Formula Market players are also focusing on expanding their presence in emerging markets, where the demand for baby infant formula is expected to grow significantly in the coming years. The Baby Infant Formula Market industry is highly competitive, with a number of major players accounting for a significant share of the market.

    Some of the key players in the Baby Infant Formula Market include Nestle, Danone, Abbott Laboratories, Mead Johnson Nutrition, and FrieslandCampina. These companies are constantly innovating and launching new products to cater to the changing needs of consumers. They are also investing in research and development to improve the nutritional value of their products. The Baby Infant Formula Market is expected to witness significant growth in the coming years, driven by increasing awareness about the importance of infant nutrition and rising disposable incomes.Nestle is a leading player in the Baby Infant Formula Market industry.

    The company offers a wide range of infant formula products, including powder, liquid, and ready-to-feed formulas. Nestle's products are sold in over 180 countries worldwide. The company has a strong focus on research and development, and it is constantly innovating to improve the nutritional value of its products. Nestle is also committed to sustainability, and it is working to reduce its environmental impact.Danone is another major player in the Baby Infant Formula Market industry. The company offers a wide range of infant formula products, including powder, liquid, and ready-to-feed formulas. Danone's products are sold in over 120 countries worldwide.

    The company has a strong focus on research and development, and it is constantly innovating to improve the nutritional value of its products. Danone is also committed to sustainability, and it is working to reduce its environmental impact.

    Key Companies in the Baby Infant Formula Market market include

    Industry Developments

    • Q2 2024: Reckitt Benckiser Group plc Announces Appointment of New CEO Reckitt Benckiser, a major player in the infant formula market, announced the appointment of Kris Licht as its new CEO, effective May 2024. The leadership change comes as the company continues to focus on its nutrition and infant formula business.
    • Q2 2024: ByHeart Announces FDA Approval to Resume Infant Formula Production ByHeart, a U.S.-based infant formula manufacturer, received FDA approval in April 2024 to resume production at its Pennsylvania facility after addressing previous safety concerns. The approval allows ByHeart to re-enter the U.S. infant formula market.
    • Q2 2024: Bubs Australia Secures Permanent FDA Approval for Infant Formula Exports to U.S. Bubs Australia announced in June 2024 that it received permanent FDA approval to export its infant formula products to the United States, following temporary access during the 2022 U.S. formula shortage.
    • Q2 2024: Nestlé Opens New $100 Million Infant Formula Plant in Mexico Nestlé inaugurated a new $100 million infant formula manufacturing facility in Querétaro, Mexico, in May 2024 to expand its production capacity and meet growing demand in Latin America.
    • Q2 2024: Danone Launches Plant-Based Infant Formula in Europe Danone introduced a new plant-based infant formula under its Nutricia brand in select European markets in April 2024, targeting parents seeking dairy-free alternatives for infants with allergies or dietary preferences.
    • Q1 2024: Else Nutrition Launches Ready-to-Drink Plant-Based Infant Formula in U.S. Else Nutrition announced the U.S. launch of its ready-to-drink, plant-based infant formula in March 2024, expanding its product portfolio and addressing demand for alternative infant nutrition options.
    • Q1 2024: Mead Johnson Nutrition Partners with Walmart for Exclusive Infant Formula Distribution Mead Johnson Nutrition entered into an exclusive distribution agreement with Walmart in February 2024 to supply a new line of infant formula products across Walmart stores nationwide.
    • Q1 2024: Abbott Laboratories Restarts Production at Sturgis Infant Formula Plant Abbott Laboratories resumed production at its Sturgis, Michigan, infant formula plant in January 2024 after resolving regulatory and safety issues that led to a temporary shutdown.
    • Q1 2024: Kendamil Secures $20 Million Series B Funding to Expand Infant Formula Production UK-based Kendamil raised $20 million in Series B funding in February 2024 to scale up its infant formula manufacturing and accelerate international expansion.
    • Q1 2024: Synlait Milk Appoints New Chief Executive Officer Synlait Milk, a New Zealand infant formula producer, announced the appointment of Grant Watson as CEO in January 2024, aiming to strengthen its leadership and global market presence.

    Future Outlook

    Baby Infant Formula Market Future Outlook

    The Baby Infant Formula Market is projected to grow at a 6.73% CAGR from 2025 to 2035, driven by rising birth rates, increasing health awareness, and innovative product offerings.

    New opportunities lie in:

    • Develop organic and clean-label formulas to meet consumer demand for healthier options.
    • Leverage e-commerce platforms to enhance distribution and reach tech-savvy parents.
    • Invest in R&D for specialized formulas targeting specific dietary needs and allergies.

    By 2035, the Baby Infant Formula Market is expected to achieve substantial growth, reflecting evolving consumer preferences and market dynamics.

    Market Segmentation

    Baby Infant Formula Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Baby Infant Formula Market Age Group Outlook

    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Pharmacies
    • Online Retailers
    • Specialty Stores

    Baby Infant Formula Market Price Range Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Baby Infant Formula Market Product Type Outlook

    • Cow's Milk-Based Formula
    • Soy-Based Formula
    • Hypoallergenic Formula
    • Organic Formula
    • Specialty Formula

    Baby Infant Formula Market Sales Channel Outlook

    • Budget-Friendly
    • Mid-Range
    • Premium

    Baby Infant Formula Market Ingredient Type Outlook

    • 0-6 Months
    • 6-12 Months
    • 12-24 Months
    • 24-36 Months

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  79.68 (USD Billion)
    Market Size 2025  85.04 (USD Billion)
    Market Size 2035 163.14 (USD Billion)
    Compound Annual Growth Rate (CAGR) 6.73% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Arla Foods, Hero Group, The Hain Celestial Group, Danone S.A., Hipp Organic, Nestlé S.A., Bellamy's Organic, Nestlé, Perrigo Company PLC, Meiji Holdings, Yakult Honsha Co., Ltd., Mead Johnson Nutrition Company, Fonterra Cooperative, FrieslandCampina, Abbott Laboratories, Danone SA
    Segments Covered Product Type, Ingredient Type, Age Group, Sales Channel, Price Range, Regional
    Key Market Opportunities Growing health awareness Rising disposable income Increasing demand for organic and specialized formulas e-commerce expansion.
    Key Market Dynamics Demand for Special Formula Rise in Birth Rate Government Regulations Increasing Awareness Growing Disposable Income.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the baby infant formula market size?

    The baby infant formula market size is expected to reach USD 152.85 billion by 2034, exhibiting a CAGR of 6.7% during the forecast period. The growth of the market is attributed to the increasing demand for convenient and nutritious food options for infants, rising birth rates in developing countries, and growing awareness about the importance of proper nutrition for infants.

    What are the key regions in the baby infant formula market?

    The key regions in the baby infant formula market are Asia-Pacific, North America, Europe, Latin America, and the Middle East and Africa. North America is the largest market, accounting for over 40% of the market share.

    Who are the key competitors in the baby infant formula market?

    The key competitors in the baby infant formula market include Nestle, Danone, Abbott Laboratories, Mead Johnson Nutrition, and FrieslandCampina. These companies account for a significant share of the market and offer a wide range of infant formula products.

    What are the key growth drivers of the baby infant formula market?

    The key growth drivers of the baby infant formula market include rising birth rates in developing countries, increasing demand for convenient and nutritious food options for infants, growing awareness about the importance of proper nutrition for infants, and increasing disposable income of parents.

    What are the key challenges in the baby infant formula market?

    The key challenges in the baby infant formula market include concerns about the safety of infant formula products, rising costs of raw materials, intense competition, and changing regulatory landscape.

    What are the key trends in the baby infant formula market?

    The key trends in the baby infant formula market include the growing demand for organic and natural infant formula products, the increasing popularity of e-commerce platforms for infant formula sales, and the rising adoption of personalized nutrition for infants.

    What is the outlook for the baby infant formula market?

    The outlook for the baby infant formula market is positive, with the market expected to grow at a CAGR of 6.73% during the forecast period. The growth of the market is attributed to the increasing demand for convenient and nutritious food options for infants, rising birth rates in developing countries, and growing awareness about the importance of proper nutrition for infants.

    What are the key applications of baby infant formula?

    The key applications of baby infant formula include feeding infants who are unable to breastfeed, supplementing breast milk, and providing nutrition to infants with special dietary needs.

    What is the competitive landscape of the baby infant formula market?

    The baby infant formula market is highly competitive, with a number of and regional players. The key players in the market include Nestle, Danone, Abbott Laboratories, Mead Johnson Nutrition, and FrieslandCampina. These companies offer a wide range of infant formula products, including organic and natural infant formula, hypoallergenic infant formula, and specialized infant formula for infants with special dietary needs.

    What are the key factors driving the growth of the baby infant formula market?

    The growth of the baby infant formula market is driven by a number of factors, including rising birth rates in developing countries, increasing demand for convenient and nutritious food options for infants, growing awareness about the importance of proper nutrition for infants, and increasing disposable income of parents.

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