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    Brown Rice Syrup Market

    ID: MRFR/F-B & N/36137-HCR
    128 Pages
    Varsha More
    October 2025

    Brown Rice Syrup Market Research Report By Form (Liquid, Powder, Granulated), By Application (Food and Beverages, Nutraceuticals, Personal Care Products, Pharmaceuticals), By End Use (Household, Commercial, Industrial), By Source (Organic, Conventional) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Brown Rice Syrup Market Infographic
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    Brown Rice Syrup Market Summary

    The Global Brown Rice Syrup Market is projected to grow from 340.36 USD Million in 2024 to 612.20 USD Million by 2035, indicating a robust growth trajectory.

    Key Market Trends & Highlights

    Brown Rice Syrup Key Trends and Highlights

    • The market valuation is expected to increase from 322.3 USD Million in 2024 to 586.8 USD Million by 2035.
    • A compound annual growth rate (CAGR) of 5.6 percent is anticipated for the period from 2025 to 2035.
    • The growth in the market reflects a rising consumer preference for natural sweeteners over artificial alternatives.
    • Growing adoption of brown rice syrup due to its perceived health benefits is a major market driver.

    Market Size & Forecast

    2024 Market Size 340.36 (USD Million)
    2035 Market Size 612.20 (USD Million)
    CAGR (2025-2035) 5.48%

    Major Players

    Organic Food India, Dynasty, Riviana Foods, Koda Farms, RiceSelect, Infinity Health LLC, Nature's Way, Kerry Group, Whole Foods Market, Malted Rice, Healthwise Foods, MGP Ingredients, Blue Mountain Organics, Brown Rice Syrup Company, Tate and Lyle

    Brown Rice Syrup Market Trends

    The Brown Rice Syrup Market has continued to grow owing to some factors that are key market drivers. Growing health and nutrition education among the population centers to the use of natural substitutes for refined sugars where brown rice syrup can be a low glycaemic sweetener. It also goes hand in hand with the increased consumption of organic and natural food products by the health-conscious consumers.

    Besides, the rising clean label trend has also encouraged food processors to seek brown rice syrup as a natural sweetener and this has increased its application in a wide range of food and beverage products. Some of the opportunities that can be exploited in the brown rice syrup industry are market development including new product development and new usage of the syrup in other areas.

    Brown rice syrup may be marketed as a vegan sweetener due to the increasing number of consumers adopting plant based diets. Further expansion is also possible in the market as brown rice syrup is gluten free by nature and thus appropriate for the gluten intolerant individuals which are increasing in number. This growing consumer market allows manufacturers to venture into new and different products. There has been a more recent tendency towards the clear labeling of food sources and ingredients.

    The consumers are becoming more concerned about what they eat and hence there is a market for ingredients that are sustainably sourced.

    Thus, companies in the brown rice syrup market are increasingly adopting the sustainable sourcing of raw materials in addition to the eco-friendly manufacturing of their goods. This shift not only satisfies customer requirements but also promotes sustainability agenda on a scale. All of these factors combined create an attractive space for the growth of the brown rice syrup market with a myriad of possibilities for the stakeholders.

    The increasing consumer preference for natural sweeteners suggests a growing demand for brown rice syrup as a healthier alternative in various food applications.

    U.S. Department of Agriculture

    Brown Rice Syrup Market Drivers

    Market Growth Projections

    The Global Brown Rice Syrup Market Industry is projected to experience substantial growth in the coming years. With a market value of 322.3 USD Million anticipated in 2024, the industry is expected to expand significantly, reaching 586.8 USD Million by 2035. This growth trajectory suggests a compound annual growth rate of 5.6% from 2025 to 2035. Such projections indicate a robust demand for brown rice syrup, driven by various factors including health trends, the rise of organic products, and the increasing popularity of natural sweeteners. These metrics highlight the potential for continued investment and innovation within the brown rice syrup market.

    Rising Health Consciousness

    The increasing awareness of health and wellness among consumers appears to be a primary driver for the Global Brown Rice Syrup Market Industry. As individuals seek healthier alternatives to refined sugars, brown rice syrup emerges as a natural sweetener with a lower glycemic index. This trend is particularly evident in regions where consumers are shifting towards organic and non-GMO products. The market is projected to reach 322.3 USD Million in 2024, reflecting a growing preference for healthier food options. This shift in consumer behavior suggests a robust demand for brown rice syrup, potentially leading to further market expansion.

    Versatility in Food Applications

    The versatility of brown rice syrup in various food applications serves as a catalyst for the Global Brown Rice Syrup Market Industry. It is utilized in a wide range of products, including baked goods, beverages, and snacks, appealing to both manufacturers and consumers. This adaptability allows for innovative product development, catering to diverse dietary preferences, such as gluten-free and vegan diets. As the food industry continues to evolve, the incorporation of brown rice syrup into new formulations may enhance its market presence. The anticipated growth rate of 5.6% CAGR from 2025 to 2035 indicates a sustained interest in this ingredient across multiple food sectors.

    Growth in the Organic Food Sector

    The expansion of the organic food sector significantly influences the Global Brown Rice Syrup Market Industry. As more consumers opt for organic products, the demand for organic sweeteners, including brown rice syrup, is likely to increase. This trend is supported by various government initiatives promoting organic farming and sustainable practices. The market's growth trajectory indicates that by 2035, the industry could reach 586.8 USD Million, driven by the rising consumption of organic foods. This growth may also be attributed to the increasing availability of brown rice syrup in health food stores and online platforms, making it more accessible to consumers.

    Consumer Preference for Clean Labels

    The trend towards clean label products significantly impacts the Global Brown Rice Syrup Market Industry. Consumers are increasingly seeking transparency in food labeling, favoring products with minimal and recognizable ingredients. Brown rice syrup, being a natural sweetener with straightforward sourcing, aligns well with this consumer preference. This inclination towards clean labels is likely to drive demand for brown rice syrup in various food and beverage applications. As manufacturers respond to this trend by incorporating brown rice syrup into their products, the market is expected to witness substantial growth, reflecting the changing dynamics of consumer expectations in the food industry.

    Increasing Demand for Natural Sweeteners

    The rising demand for natural sweeteners is a notable driver for the Global Brown Rice Syrup Market Industry. As consumers become more discerning about the ingredients in their food, there is a marked shift away from artificial sweeteners towards natural alternatives. Brown rice syrup, derived from whole grains, aligns with this trend, offering a clean label option for manufacturers. This demand is further fueled by health campaigns advocating for reduced sugar intake and the benefits of whole food ingredients. The market's growth potential is underscored by the projected increase in value, suggesting that brown rice syrup will play a crucial role in the evolving landscape of sweeteners.

    Market Segment Insights

    Brown Rice Syrup Market Segment Insights

    Brown Rice Syrup Market Segment Insights

    Brown Rice Syrup Market Form Insights

    Brown Rice Syrup Market Form Insights

    The Brown Rice Syrup Market is characterized by a diverse range of forms, namely Liquid, Powder, and Granulated, each contributing significantly to the overall market’s dynamics. In 2023, the market valuation situated at 0.31 Million USD reflects a growing awareness and adoption of brown rice syrup as a healthier alternative to traditional sweeteners. Among these forms, the Liquid category dominates the market with a valuation of 86.0 Million USD in 2023, signaling its substantial preference in food and beverage applications due to its ease of use and versatility.

    Moreover, Liquid brown rice syrup's significant growth is likely attributable to rising consumer demand for organic and natural sweetening options, allowing for seamless integration into various formulations, which include energy bars, sauces, and beverages.

    Conversely, the Powder form, valued at 124.0 Million USD in 2023, represents a vital segment as it caters to a distinct demographic seeking convenient storage and use in dry formulations. Powdered brown rice syrup is often favored in baking and snack food formulations, highlighting its importance in expanding product lines without compromising health benefits. Although it has a slightly lower market valuation compared to Liquid, its steady growth can be attributed to the increasing health and wellness trends among consumers, where low-calorie, nutrient-dense ingredients are gaining traction.

    Granulated brown rice syrup, with a stable valuation at 100.0 Million USD for both 2023 and 2032, shows consistency in its market presence. However, it may face challenges in gaining substantial market share compared to Liquid and Powder forms as consumers increasingly prioritize versatility and convenience. Granulated syrup serves a niche market focusing on texture and specific recipes, notably in confectionery and baking, but it remains relatively less dominant compared to its Liquid and Powder counterparts.

    Brown Rice Syrup Market Application Insights

    Brown Rice Syrup Market Application Insights

    The Brown Rice Syrup Market is poised for significant growth, driven by its diverse applications across various industries. In the food and beverages sector, brown rice syrup is increasingly utilized as a natural sweetener, appealing to health-conscious consumers looking for alternatives to refined sugars. Additionally, the nutraceutical segment benefits from its use as an ingredient in dietary supplements, capitalizing on the trend toward natural and organic products. Personal care products frequently feature brown rice syrup due to its moisturizing properties, making it valuable in skincare formulations.

    Furthermore, its incorporation into pharmaceuticals offers potential health benefits, enhancing formulations aimed at overall wellness. With an expected valuation of 500.0 million USD by 2032, the market presents numerous opportunities for growth, driven by increasing consumer awareness, health trends, and a preference for natural ingredients. The Brown Rice Syrup Market statistics reflect an evolving landscape where segments adapt to meet the changing demands of consumers seeking healthier options.

    Brown Rice Syrup Market End Use Insights

    Brown Rice Syrup Market End Use Insights

    The Brown Rice Syrup Market is witnessing significant growth across various End Use categories, reflecting broader trends in health-conscious consumer behavior. In 2023, the overall market is valued at 0.31 USD Million and is projected to grow robustly by 2032. The Household segment is particularly important, as increasing awareness of natural sweeteners drives demand for alternatives to refined sugars in homes. Simultaneously, the Commercial sector, serving food service providers and manufacturers, shows strong growth, driven by the rising popularity of organic products among consumers.

    The Industrial component also plays a vital role, with manufacturers incorporating brown rice syrup into various products, leveraging its functional properties. The interplay between these segments contributes to the overall Brown Rice Syrup Market statistics, reflecting changing dietary habits and preferences. The diversification in applications and usage across these segments underlines the significant potential and adaptability of brown rice syrup in today’s marketplace.

    Brown Rice Syrup Market Source Insights

    Brown Rice Syrup Market Source Insights

    The Brown Rice Syrup Market exhibits significant growth potential within the Source segment, which encompasses both Organic and Conventional options. In 2023, the overall market is valued at 0.31 million USD, setting a foundation for further expansion as consumer preferences continue to shift towards healthier and more natural alternatives. The Organic segment captures notable attention due to its appeal to health-conscious consumers who prioritize clean-label products. This preference is driven by a growing awareness regarding food sourcing and processing.

    Meanwhile, the Conventional source remains relevant, catering to budget-conscious consumers who seek economical options without compromising quality. Trends in the Brown Rice Syrup Market show an increased demand for products that align with sustainable practices, illustrating the importance of Organic offerings in achieving market growth. The Brown Rice Syrup Market data reflects this evolving landscape, with each source demonstrating its significance in meeting diverse consumer needs. As the market evolves, continuous innovation and adaptation to consumer trends will further influence the distribution and production strategies in the industry.

    Get more detailed insights about Brown Rice Syrup Market Research Report — Global Forecast till 2032

    Regional Insights

    The Regional segment of the Brown Rice Syrup Market has demonstrated noteworthy progress, with a valuation of 0.31 USD Million in 2023 and projected to reach 500.0 USD Million by 2032. North America holds a significant position with a valuation of 80.0 USD Million in 2023, reflecting a steady growth trajectory, anticipated to reach 120.0 USD Million by 2032, indicating its majority holding in the market. Europe follows closely, starting at 70.0 USD Million in 2023 and progressing to 90.0 USD Million by 2032, showcasing its growing importance in the syrup industry.

    The APAC region is notable for its robust consumption, valued at 100.0 USD Million in 2023 and expected to increase to 170.0 USD Million by 2032, thus dominating the market with significant growth potential. In contrast, South America and MEA appear less dominant, with respective valuations of 30.0 and 30.0 USD Million in 2023. Their growth is anticipated at 65.0 and 55.0 USD Million by 2032, highlighting ongoing opportunities for market penetration in these regions. Overall, the brown rice syrup market data points to a steady demand driven by health trends, enhancing the industry's growth across various regions.

    Brown Rice Syrup Market By Regional

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Brown Rice Syrup Market has experienced significant growth in recent years, driven by increasing consumer demand for healthier and organic sweetening alternatives. As a result, the market has become highly competitive, with various players striving to enhance their presence through product innovation, marketing strategies, and supply chain optimization. Companies are continuously investing in research and development to produce high-quality syrups while also focusing on sustainability and eco-friendly production processes. Key market drivers include the rising popularity of plant-based diets, the demand for gluten-free options, and the overall shift toward healthier lifestyle choices.

    This competitive landscape showcases a blend of established brands and emerging players, each aiming to capture different consumer segments and geographical regions.

    Organic Food India stands out in the Brown Rice Syrup Market with its robust commitment to organic farming practices and high-quality product offerings. The company has established a strong presence in the market by focusing on the health benefits of its products, which resonate with consumers seeking natural sweetening alternatives. Their brown rice syrup is marketed as a nutritious option that is free from artificial additives, appealing to health-conscious consumers and those with dietary restrictions. Organic Food India's emphasis on quality control and certified organic ingredients has bolstered its reputation, making it a trusted choice among consumers.

    Furthermore, the company's dedication to sustainable practices enhances its market appeal, aligning well with the increasing consumer preference for eco-friendly products.

    Dynasty has carved a niche for itself in the Brown Rice Syrup Market by leveraging its extensive research and marketing capabilities. The company is recognized for its wide range of product offerings that cater to varying consumer tastes and preferences. Dynasty's brown rice syrup is often distinguished by its unique flavor profile and versatility, making it suitable for use in various culinary applications, from baking to beverages. The brand's strategic distribution network ensures its products are widely available across multiple markets, enhancing its visibility and consumer reach.

    With a focus on consumer education about the health benefits of brown rice syrup, Dynasty actively positions itself as a leader in promoting healthier lifestyle choices, thus solidifying its competitive edge within this dynamic market.

    Key Companies in the Brown Rice Syrup Market market include

    Industry Developments

    Recent developments in the Brown Rice Syrup Market indicate a growing trend toward health-conscious and organic food alternatives, aligning with consumer preferences for natural sweeteners. Companies such as Organic Food India and Kerry Group are expanding their product lines to include organic brown rice syrups, responding to the increasing demand for healthier baking and cooking ingredients. Additionally, significant market players like Tate Lyle and Riviana Foods are investing in R&D to enhance the nutritional profiles of their syrup offerings, aiming to capture more market share.

    On the mergers and acquisitions front, recent reports have highlighted strategic partnerships among companies such as MGP Ingredients and Blue Mountain Organics, aimed at bolstering supply chains and expanding product offerings. Furthermore, the current market valuation for companies like Koda Farms and Nature's Way has seen an increase due to heightened consumer awareness of the benefits of brown rice syrup, driving innovation and competition within the sector. Overall, the Brown Rice Syrup Market is experiencing robust growth, reflecting a shift towards healthier eating habits and increasing incorporation of natural sweeteners in food products.

    Future Outlook

    Brown Rice Syrup Market Future Outlook

    The Global Brown Rice Syrup Market is projected to grow at a 5.48% CAGR from 2025 to 2035, driven by rising health consciousness and demand for natural sweeteners.

    New opportunities lie in:

    • Expand product lines to include organic brown rice syrup variants.
    • Leverage e-commerce platforms for direct-to-consumer sales strategies.
    • Invest in R&D for innovative applications in food and beverage formulations.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and industry advancements.

    Market Segmentation

    Brown Rice Syrup Market Form Outlook

    • Food and Beverages
    • Nutraceuticals
    • Personal Care Products
    • Pharmaceuticals

    Brown Rice Syrup Market Source Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Brown Rice Syrup Market End Use Outlook

    • Organic
    • Conventional

    Brown Rice Syrup Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Brown Rice Syrup Market Application Outlook

    • Household
    • Commercial
    • Industrial

    Report Scope

    Report Attribute/Metric Details
    Market Size 2035 612.20 (USD Million)
    Compound Annual Growth Rate (CAGR) 5.48% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Million
    Key Companies Profiled Organic Food India, Dynasty, Riviana Foods, Koda Farms, RiceSelect, Infinity Health LLC, Nature's Way, Kerry Group, Whole Foods Market, Malted Rice, Healthwise Foods, MGP Ingredients, Blue Mountain Organics, Brown Rice Syrup Company, Tate and Lyle
    Segments Covered Form, Application, End Use, Source, Regional
    Key Market Opportunities Rising demand for natural sweeteners, Expansion in health food segment, Increasing gluten-free product offerings, Growth in vegan and plant-based diets, Rising awareness of organic products
    Key Market Dynamics Rising health consciousness, Increasing demand for natural sweeteners, Growth in vegan and gluten-free products, Expansion of organic food market, Emerging food and beverage applications
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2024 340.36 (USD Million)
    Market Size 2025 359.01 (USD Million)

    FAQs

    What is the expected market size of the Brown Rice Syrup Market by 2032?

    The Brown Rice Syrup Market is expected to be valued at 500.0 USD Million by 2032.

    What is the projected CAGR for the Brown Rice Syrup Market from 2024 to 2032?

    The anticipated CAGR for the Brown Rice Syrup Market from 2024 to 2032 is 5.48%.

    Which region is projected to have the largest market share in the Brown Rice Syrup Market by 2032?

    The Asia Pacific region is projected to have the largest market share, valued at 170.0 USD Million by 2032.

    What are the estimated market values for the different forms of brown rice syrup in 2032?

    In 2032, the Liquid form is expected to be valued at 250.0 USD Million, Powder at 150.0 USD Million, and Granulated at 100.0 USD Million.

    Who are the key players in the Brown Rice Syrup Market?

    Key players include Organic Food India, Dynasty, Riviana Foods, Koda Farms, and Kerry Group.

    What is the market size for North America in the Brown Rice Syrup Market for 2023?

    The market size for North America is valued at 80.0 USD Million in 2023.

    What is the expected market size of the Brown Rice Syrup Market for Europe by 2032?

    The expected market size for Europe by 2032 is 90.0 USD Million.

    What challenges might affect the growth of the Brown Rice Syrup Market?

    Challenges may include fluctuating raw material costs and increasing competition in the natural sweeteners sector.

    What is the market growth rate for the South America region from 2024 to 2032?

    The market growth for South America is projected to increase from 30.0 USD Million in 2023 to 65.0 USD Million by 2032.

    What is the anticipated market value of the Brown Rice Syrup Market for the Powder form in 2024?

    The anticipated market value for the Powder form is projected to be 124.0 USD Million in 2024.

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