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    Cloud Based Business Analytics Software Market

    ID: MRFR/ICT/25707-HCR
    128 Pages
    Aarti Dhapte
    October 2025

    Cloud Based Business Analytics Software Market Research Report By Deployment Model (Cloud, On-premise, Hybrid), By Business Function (Financial Analytics, Customer Analytics, Sales Analytics, Operations Analytics, Supply Chain Analytics), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (Banking and Financial Services, Healthcare and Life Sciences, Manufacturing, Retail and Consumer Packaged Goods, Technology and Telecom) and By Region (North America, Europe, South America, Asia Pacif...

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    Cloud Based Business Analytics Software Market Summary

    The Global Cloud Based Business Analytics Software Market is projected to grow from 37.22 USD Billion in 2024 to 187.61 USD Billion by 2035.

    Key Market Trends & Highlights

    Cloud Based Business Analytics Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 15.79 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 187.6 USD Billion, indicating substantial growth opportunities.
    • in 2024, the market is valued at 37.22 USD Billion, reflecting the increasing demand for data-driven decision-making.
    • Growing adoption of cloud technology due to the need for real-time analytics is a major market driver.

    Market Size & Forecast

    2024 Market Size 37.22 (USD Billion)
    2035 Market Size 187.61 (USD Billion)
    CAGR (2025-2035) 15.84%

    Major Players

    Microsoft, IBM, Oracle, SAP, SAS, Tibco, ThoughtSpot, Looker, Qlik, MicroStrategy, Hex, Alteryx, Tableau, Sisense, Domo, Periscope

    Cloud Based Business Analytics Software Market Trends

    The cloud based business analytics software market is rapidly evolving, driven by technological advancements and increasing demand for data-driven decision-making. Key market drivers include the proliferation of cloud computing, which offers scalable and cost-effective infrastructure, and the growing adoption of artificial intelligence (AI) and machine learning (ML), which enhance data analysis capabilities.Opportunities for growth lie in the expansion of cloud-based analytics solutions to small and medium-sized enterprises (SMEs), the integration of analytics with other business applications, and the development of innovative data visualization and storytelling tools.

    Recent trends include the rise of self-service analytics, which empowers business users to analyze data without the need for technical expertise, and the increasing adoption of cloud-based analytics platforms by organizations across various industries. By leveraging the power of cloud computing, AI, and ML, businesses can gain actionable insights from their data, optimize operations, and make informed decisions to drive growth.

    Figure 1: Cloud Based Business Analytics Software Market, 2025 - 2034

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    The ongoing shift towards data-driven decision-making across various sectors appears to be propelling the adoption of cloud-based business analytics software, as organizations increasingly seek to leverage real-time insights for competitive advantage.

    U.S. Department of Commerce

    Cloud Based Business Analytics Software Market Drivers

    Market Growth Projections

    The Global Cloud Based Business Analytics Software Market Industry is poised for substantial growth, with projections indicating a market size of 37.4 USD Billion in 2024 and an impressive increase to 187.6 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 15.79% from 2025 to 2035, highlighting the increasing reliance on cloud-based solutions for business analytics. The market's expansion is driven by factors such as rising demand for data-driven decision making, enhanced collaboration, and the need for real-time insights. These dynamics suggest a robust future for the industry.

    Regulatory Compliance and Data Security

    Regulatory compliance and data security concerns significantly influence the Global Cloud Based Business Analytics Software Market Industry. As organizations handle increasing volumes of sensitive data, they must adhere to stringent regulations governing data protection. Cloud-based analytics solutions often incorporate advanced security features, ensuring compliance with regulations such as GDPR and HIPAA. This focus on security not only mitigates risks but also enhances customer trust. Consequently, businesses are more inclined to adopt cloud-based analytics tools that prioritize data security, thereby driving growth in the industry.

    Enhanced Collaboration and Accessibility

    The Global Cloud Based Business Analytics Software Market Industry is propelled by enhanced collaboration and accessibility features offered by cloud solutions. These platforms enable teams to access data and analytics tools from anywhere, fostering a collaborative environment that drives innovation. Organizations can share insights and reports in real-time, facilitating informed decision-making across departments. This trend is particularly beneficial for remote and distributed teams, as it eliminates geographical barriers. As businesses continue to embrace flexible work arrangements, the demand for cloud-based analytics solutions is expected to rise, further contributing to the industry's growth.

    Increased Adoption of Cloud Technologies

    The Global Cloud Based Business Analytics Software Market Industry benefits from the widespread adoption of cloud technologies. Organizations are migrating to cloud platforms to enhance scalability, flexibility, and cost-effectiveness. This transition allows businesses to access advanced analytics tools without the burden of extensive on-premises infrastructure. As a result, the market is anticipated to grow significantly, with projections indicating a rise to 187.6 USD Billion by 2035. The ability to integrate various data sources seamlessly further enhances the appeal of cloud-based solutions, making them indispensable for modern enterprises seeking to harness the power of analytics.

    Growing Importance of Real-Time Analytics

    Real-time analytics emerges as a crucial driver within the Global Cloud Based Business Analytics Software Market Industry. Organizations increasingly require immediate insights to respond swiftly to market changes and customer demands. This need is reflected in the growing implementation of cloud-based analytics solutions that provide real-time data processing capabilities. Companies in sectors such as finance and healthcare leverage these tools to make informed decisions rapidly. The anticipated compound annual growth rate (CAGR) of 15.79% for the period from 2025 to 2035 underscores the significance of real-time analytics in shaping the future of the industry.

    Rising Demand for Data-Driven Decision Making

    The Global Cloud Based Business Analytics Software Market Industry experiences a surge in demand as organizations increasingly recognize the value of data-driven decision making. In 2024, the market is projected to reach 37.4 USD Billion, driven by the need for real-time insights and analytics. Businesses across various sectors are adopting cloud-based solutions to enhance operational efficiency and improve customer experiences. For instance, retail companies utilize analytics software to optimize inventory management and personalize marketing strategies. This trend indicates a shift towards leveraging data as a strategic asset, thereby propelling the growth of the industry.

    Market Segment Insights

    Cloud Based Business Analytics Software Market Deployment Model Insights

    In the global cloud based business analytics software market, the deployment model segment is anticipated to have the most substantial share of the market. Broadly speaking, there are three main deployment model types: cloud, on-premise, and hybrid. The cloud deployment model is forecast to hold the most substantial share of the market. This model is also the most popular because it has many advantages Such solutions are more flexible, scalable, and cost-effective, which is why businesses of all sizes are often attracted to it.

    Concurrently, the on-premise deployment model is likely to hold a less significant share of the market because it is characterized by high upfront costs and requires a specific IT infrastructure to be dedicated to its maintenance.

    At the same time, in-house solutions a generally more controllable and secure, which is why they are often preferred by businesses that use highly sensitive data or need to comply with a range of regulations. The hybrid deployment model experienced the most rapid growth during the period from 2019 to 2024. The essential rationale for these predictions is the benefits that the hybrid model offers to businesses. They can combine the flexibility and scalability of cloud solutions with the control and security that on-premise models offer.

    Accordingly, this deployment model type is the best option for companies that need to have access to both. As a result, the deployment model segment of the global cloud based business analytics software market is likely to be the most substantial in the next several years due to the growing need from businesses to analyze data and the increasing propensity for cloud solutions.

    Figure 2: Cloud Based Business Analytics Software Market, By Condition, 2023 & 2032

    Cloud Based Business Analytics Software Market Business Function Insights

    The global cloud based business analytics software market is segmented by business function – financial analytics, customer analytics, sales analytics, operations analytics, and supply chain analytics among others. The financial analytics segment had the highest share in the global cloud based business analytics software market in the year 2023, which is more than 30% share of the market.

    The segment of financial analytics dominates the market as cloud based financial analytics solutions are increasingly being adopted by organizations for allowing their managers to access real-time financial performance of companies.Cloud based financial analytics solutions also help monitor cost, identify potential cost saving opportunities, and make effective data driven decisions. The major segment following Financial Analytics is the customer analytics segment to which a CAGR of 18.5% be registered over the forecast period.

    The growth is contributed by the rising need for organizations to have a thorough understanding of their customers, which includes their behavior, preferences, and churn rates to increasing customer engagement and loyalty. The sales analytics segment, the operations analytics segment, and the supply chain analytics segment, among others are also expected to exhibit considerable growth in the coming years as organizations look to maximize the capacity of their sales teams, increase operational efficiencies, and gain end-to-end supply chain visibility.

    Cloud Based Business Analytics Software Market Organization Size Insights

    The global cloud based business analytics software market is segmented by organization size into small and medium-sized enterprises (SMEs) and large enterprises. SMEs held a larger market share in 2023, and this trend is expected to continue through 2032. The growing adoption of cloud-based solutions by SMEs is attributed to the increasing affordability and accessibility of these solutions. Moreover, SMEs are increasingly recognizing the benefits of cloud-based business analytics software, such as improved decision-making, increased efficiency, and reduced costs.

    Large enterprises are also expected to contribute significantly to the growth of the global cloud based business analytics software market during the forecast period. Large enterprises have complex data environments and require sophisticated business analytics solutions to manage and analyze their data effectively. Cloud-based business analytics software offers large enterprises with the scalability, flexibility, and security they need to meet their business needs.

    Cloud Based Business Analytics Software Market Vertical Insights

    Manufacturing is also witnessing significant growth, as companies seek to optimize their supply chains and improve production efficiency using cloud-based business analytics software. Retail and consumer packaged goods, and technology and telecom are also growing segments, as businesses in these industries look to leverage data analytics to improve customer engagement, product development, and marketing campaigns.

    The global cloud based business analytics software market is segmented by industry vertical into banking and financial services, healthcare and life sciences, manufacturing, retail and consumer packaged goods, and technology and telecom. Among these segments, banking and financial services is expected to hold the largest market share in 2023, owing to the increasing need for data-driven insights to improve operational efficiency and risk management. Healthcare and life sciences is another key segment, driven by the growing adoption of cloud-based solutions for clinical research, drug discovery, and patient care.

    Get more detailed insights about Cloud Based Business Analytics Software Market Research Report - Forecast Till 2034

    Regional Insights

    The global cloud based business analytics software market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is expected to continue to dominate the market during the forecast period. The region is home to several large enterprises that are investing in cloud-based business analytics software to improve their operations. Europe is the second-largest market for cloud-based business analytics software, followed by APAC. The APAC region is expected to experience the highest growth rate during the forecast period due to the increasing adoption of cloud-based technologies in the region.

    South America and MEA are relatively smaller markets for cloud-based business analytics software, but they are expected to grow at a steady pace in the coming years.

    Figure 3: Cloud Based Business Analytics Software Market, By Regional, 2023 & 2032

    Cloud Based Business Analytics Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the cloud based business analytics software market are constantly developing new products and services to meet the evolving needs of their customers. Some of the leading cloud based business analytics software market players include Microsoft, IBM, Oracle, SAP, and SAS.

    These companies are investing heavily in research and development to stay ahead of the competition and provide their customers with the best possible solutions. The market is expected to grow significantly in the coming years, as more and more businesses adopt cloud-based solutions to improve their operations. The competitive landscape of the cloud based business analytics software market is constantly changing, with new players entering the market and existing players expanding their offerings.

    One of the leading companies is Microsoft. Microsoft offers a wide range of cloud-based business analytics solutions that can help businesses of all sizes improve their performance. Microsoft's Azure Cloud Platform provides businesses with a scalable and reliable platform to run their business analytics applications. Microsoft also offers several pre-built business analytics solutions that can help businesses get started quickly and easily.

    A key competitor to Microsoft is IBM. IBM offers a comprehensive suite of cloud-based business analytics solutions that can help businesses of all sizes improve their performance. IBM's Watson Analytics platform provides businesses with a powerful tool for data exploration and visualization. IBM also offers several pre-built business analytics solutions that can help businesses get started quickly and easily.

    Key Companies in the Cloud Based Business Analytics Software Market market include

    Industry Developments

    The cloud based business analytics software market is expected to reach a valuation of USD 27.73 billion in 2023 and is projected to expand at a CAGR of 15.84% from 2024 to 2032. This growth is attributed to the increasing adoption of cloud-based solutions by businesses of all sizes, the growing need for data-driven decision-making, and the increasing volume and complexity of data generated by businesses.

    Recent news developments in the market include the acquisition of Tableau by Salesforce in 2019, the launch of Microsoft Power BI Premium in 2020, and the release of Google Cloud's BigQuery ML in 2021. These developments indicate the growing importance of cloud-based business analytics software in the market.

    Future Outlook

    Cloud Based Business Analytics Software Market Future Outlook

    The Cloud Based Business Analytics Software Market is projected to grow at a 15.84% CAGR from 2025 to 2035, driven by increasing data volume, demand for real-time insights, and advancements in AI technologies.

    New opportunities lie in:

    • Develop AI-driven analytics tools to enhance predictive capabilities for businesses.
    • Expand offerings to include industry-specific solutions for tailored insights.
    • Leverage partnerships with cloud service providers to enhance market reach and integration.

    By 2035, the Cloud Based Business Analytics Software Market is expected to be a pivotal component of business strategy globally.

    Market Segmentation

    Cloud Based Business Analytics Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Cloud Based Business Analytics Software Market Vertical Outlook

    • Banking and Financial Services
    • Healthcare and Life Sciences
    • Manufacturing
    • Retail and Consumer Packaged Goods
    • Technology and Telecom

    Cloud Based Business Analytics Software Market Deployment Model Outlook

    • Cloud
    • On-premise
    • Hybrid

    Cloud Based Business Analytics Software Market Business Function Outlook

    • Financial Analytics
    • Customer Analytics
    • Sales Analytics
    • Operations Analytics
    • Supply Chain Analytics

    Cloud Based Business Analytics Software Market Organization Size Outlook

    • Small and Medium-sized Enterprises (SMEs)
    • Large Enterprises

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 37.21 (USD Billion)
    Market Size 2025 43.11 (USD Billion)
    Market Size 2035 187.61 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.84% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Tibco, SAP, Microsoft, ThoughtSpot, Looker, Oracle, Qlik, MicroStrategy, Hex, Alteryx, IBM, SAS, Tableau, Sisense, Domo, Periscope
    Segments Covered Deployment Model, Business Function, Organization Size, Industry Vertical, Region
    Key Market Opportunities Integration of AI and ML for Advanced Insights Rising demand for Cloud-based Analytics in SMEs Growing Adoption in Healthcare and Manufacturing Government Regulations driving Data Compliance Increasing Focus on Data Security and Privacy
    Key Market Dynamics Increased Data Volume Adoption of AI And ML Rising Demand for Cloud-Based Solutions Growing Need for Business Insights Emergence of Self-Service Analytics
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What was the expected market size of the Global Cloud Based Business Analytics Software Market in 2023?

    The global cloud based business analytics software market totaled USD 32.12 billion in 2023.

    What is the expected CAGR of the Global Cloud Based Business Analytics Software Market from 2024 to 2034?

    The global cloud based business analytics software market is expected to grow at a CAGR of 15.84% from 2025 to 2034.

    What is the expected market size of the Global Cloud Based Business Analytics Software Market in 2034?

    The global cloud based business analytics software market is expected to reach USD 161.95 billion in 2034.

    Which region had the largest market share in the Global Cloud Based Business Analytics Software Market in 2023?

    North America held the largest market share in the global cloud based business analytics software market in 2023.

    Which industry held the largest market share in the Global Cloud Based Business Analytics Software Market in 2023?

    The BFSI industry had the largest market share in the cloud based business analytics software market in 2023.

    Who are the key competitors in the Global Cloud Based Business Analytics Software Market?

    Some of the key competitors in the include SAP, Oracle, IBM, Microsoft, and SAS.

    What are the key trends driving the growth of the Global Cloud Based Business Analytics Software Market?

    Some of the key trends driving the growth of the global cloud based business analytics software market include the increasing adoption of cloud-based technologies, the growing need for data-driven insights, and the increasing demand for self-service analytics tools.

    What are the challenges facing the Global Cloud Based Business Analytics Software Market?

    Key challenges include the lack of skilled professionals, the high cost of implementation, and the security concerns associated with cloud-based technologies.

    What are the opportunities for growth in the Global Cloud Based Business Analytics Software Market?

    Prominent opportunities include increasing adoption of cloud-based technologies in emerging markets, the growing demand for data-driven insights in various industries, and the development of new and innovative cloud-based business analytics software solutions.

    What is the expected impact of the Global Cloud Based Business Analytics Software Market on the global economy?

    The global cloud based business analytics software market is expected to have a positive impact on the global economy by enabling businesses to make better decisions, improve their operations, and increase their profits.

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