The shifts happening in packaging of confectionaries can be attributed to changes in consumer tastes and preferences as well as technological advancements that influence how goods are packed. An important aspect here is the rising focus on environmental stewardship. Many more individuals these days prefer eco-friendly packaging for their sweets due to increasing environment-consciousness. This observable shift towards green products among customers has compelled confectionery companies to adopt more environment-friendly packaging options like recyclable papers or bio-films as this includes.
Convenience Packs: Fastest Growing Segment In Candy Packaging Industry
In candy packing industry convenience packs have rapidly gained popularity unparalleled before. Busy lifestyles of people necessitate portable candy packaging especially when they are on-the-go most of the times. Single-serve packs, resealable pouches, and grab-and-go forms are becoming increasingly popular because people demand convenient alternatives that can match their busy schedules. To achieve this, producers have designed new packages that enhance ease of use without compromising product quality or freshness.
The fast growth of personalization as a key driver in the confectionary packaging sector is attributed to companies’ understanding of the need to offer unique experiences to customers. The use of customized packages containing bespoke messages, images or even interactive features have helped firms create stronger emotional connections with their consumers. Consequently, this enables brands to increase customer loyalty while at the same time satisfy the growing demand for personalized products.
Furthermore, development of smart packing technology has influenced confectionery packaging industry. This has resulted into more interactive and informative packaging that uses sensors, RFID tags and augmented reality. Also there are smart packs which can communicate through smartphones providing information about freshness and tracking. It’s a chance for businesses not only to give better service but also receive important costumer habits and preferences data.
The candy packaging industry is evolving in response to the changing dynamics of this new retail landscape where online shoppers outnumbered traditional buyers. Sustainable packages over time that are tamper-proof and visually appealing to those purchasing things on line are becoming popular nowadays. Additionally, manufacturers are exploring innovative package solutions that minimize product damage during shipping without compromising aesthetics which attract online customers most times.
Confectionery packaging is also seeing a trend among health-conscious consumers. Most of the time, healthy conscious packagings center around portion guiding approach; correct nutritional information guide; transparent ingredient list guide. Brands have come to realize how important it is to be more open and honest about their products which allows the customers to make better choices leading to a bigger customer base.
Confectionery Packaging Market Size was valued at USD 14.12 Billion in 2023. The confectionery packaging industry is projected to grow from USD 14.97 Billion in 2024 to USD 23.48 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.79% during the forecast period (2024 - 2032). Owing to the increasing demand for food and beverages, mostly sweet items propel the growth of the market in the global market. Also, the increasing urbanization and changing preference towards sugar-free products fuel the global market in the global market. Moreover, the growing innovation in the packaging industry also facilitates the growth of the market. Changing tastes and preferences, and habits is another contributing factor for the growth of the market analysis in the global market.
In October 2023, the Adapa Group, a European flexible packaging company, launched PaperTwister as a new paper-based twist-wrap packaging solution for use in confectionary and sweets. The new twist-wrap solution has an easy-release feature that makes it more convenient for customers to unwrap it smoothly instead of traditionally sticky packs within the industry. PaperTwister is available in different forms, such as white, printed, and metalized versions, and it supports up to eight colors during printing. In order to cater to the needs of their manufacturers, PaperTwister can be used as either a folded pack or single or double twisted wraps.
Mars China took another big step toward sustainable packaging by launching its Snickers bar with dark chocolate cereal in December 2023. With a mono PP material-based individual packaging that follows the “Designed for Recycling” concept that can be easily recycled from specific collection points, this completely innovative product not only provides a low-sugar and low-glycemic index (GI) option.
Crown Confectionery said that it would roll out a new edition of its snack called ‘Pour and Enjoy Jolly Pong Marshmallow Cup’ in February 2024. The product is instantaneously consumable and will exclusively be sold in all Emart stores nationwide as a special edition lasting two weeks beginning on February 2nd, 2024, with only limited supplies amounting to eighty thousand units being made available. The cup cereal is packed uniquely with original jolly pong and marshmallows individually wrapped and placed in a cup with an attached folding spoon. A pack of milk is enough for consumers to have a full cereal experience instantly without using a bowl anymore. It’s worth mentioning that this is the first cup product with paper teaspoons among similar cup packaging products.
The first pack containing 100% rPET in its local chocolate brand was launched by Mars Wrigley China in February 2023. The lid of CXM’s 216g canister is made with 100% rPET. It represents just one of several ways that Mars Wrigley China’s package portfolio is turning over a new leaf when it comes to recycled content usage.
Billerud Korsnas collaborated with Syntegon Technology in September 2020 to launch a paper-flow wrap that is recyclable, challenging the norm prevailing in the confectionary packaging sector. The recyclable Flow Wrap is an innovative paper packaging solution based on primary fibers from well-managed forests with high barrier performance that can be recycled as paper.
Crescendo paperboard was approved for packing chocolates and sweets by MeadWestvaco Corporation in February 2012. This material has high tear resistance and rigidity, which suits the taste of the European market as far as chocolate and sweets are concerned; there is also another version called Crescendo C1S, where there is no coating on one side and Crescendo C2S, where the coating is on both sides.
List of most prominent major key companies in the global confectionery packaging market are mentioned below:
These major key players use various strategies to sustain their market position in the confectionery packaging market in the global market by collaborating, by going for mergers, and acquisitions, setting up a new joint venture, establishing a partnership, developing a new production process, innovation in the existing product, developing a new product line, and many others to expand their customer base in the untapped market of the confectionery packaging all across the globe.
Nestlé International Travel Retail (NITR) announced its latest innovation for its Quality Street line this March 2024. These colorful new paper-sharing packs have been unveiled with the global travel retail sector as the launch pad for subsequent products following FSC-certified recyclable paper packaging for twist-wrapped sweets in October 2022. “I am paper” is clearly marked on all packs weighing 750 grams, and it has been introduced since January.
The rise in demand for confectionery packaging in the global market. Owing to the increasing personal disposable income, changing lifestyle, and increasing consumption of confectionery products are some of the factors which drive the growth of the market in the global market. With the increasing young population in the global market, the demand for market increases all across the globe. Moreover, the market of sugar-free confectionery items is gaining higher popularity which fuels the growth of the market in the global market.
The demand for confectionery packaging market analysis is increasing constantly in the global market. The increasing concerns among people regarding health and fitness and adopting a healthy lifestyle provide various growth opportunities for the market in the global market during the forecasted period. Moreover, the penetration of the e-commerce industry in various augments provides various growth opportunities for the market in the global market. Innovation done in the packaging industry is another growth opportunity available during the estimated period.
The demand for the confectionery packaging market growth is increasing rapidly in the global market but some factors restrict the growth of the market in the global market. The fragmentation of the market hinders the growth of the market all across the globe. The strong competition among the competitors in the domestic market hampers the growth of the market in the global market. Also, the strict rules regarding the use of plastic are another factor that restricts growth.
The demand for confectionery packaging is increasing tremendously in the global market owing to various benefits associated and hence adds value to society. Owing to the increasing problem of obesity among people, various sugar-free products are included in the confectionery packaging market. Also, various healthier snack bars were launched that are tasty and healthy.
The confectionery packaging market in the global market has been divided based on the material, type, application, confectionery items, and many others.
The confectionery packaging report in the global market has been divided based on the material into plastic material, paper material, metal material, and many other materials.
The global market has been divided based on the type into flexible packaging type and rigid packaging type.
The global market has been divided based on the application into assorted chocolates, toffies and candies, sugar and bread confectionery, chocolate bars, and many others.
The global market has been divided based on the confectionery items into sugar confections, chocolate confections, flour confections, and many other confectionery items.
The confectionery packaging market in the global market has been divided based on the region into Asia-Pacific region, European region, North American region, Latin American region, the Middle East and African region, and the rest of the world.
The confectionery packaging in the global market has been divided based on the region into Asia-Pacific region, European region, North American region, Latin American region, the Middle East and African region, and the rest of the world. The largest market share in the confectionery packaging in the global market is held by the Asia-Pacific region as this region is the fastest-growing region in the global market owing to increasing urbanization. Also, the preference regarding consumption of food and beverages is constantly changing in this region and hence dominates in the global market. Moreover, the increasing investment in the packaging industry anticipated more growth opportunities in the Asia-Pacific region.
The second-largest market share in the global confectionery packaging market in the global market is held by the North American region owing to the presence of various giant countries like the US and Canada. Also, the North American region is anticipated to grow rapidly during the forecasted period. The third-largest market share in the market in the global market is held by the European region owing to increasing investment in the packaging industry by various countries like Italy, France, Germany, and the UK.
The Latin American region and the Middle East and African region also show steady growth in the confectionery market during the forecasted period. Various countries like Brazil, Argentina, and others are investing funds towards the improvement of infrastructure, and hence the market flourishes in this region.
The global confectionery packaging market research report consists of the following elements:
This global confectionery packaging market research report contains factors that drive the growth of the market in the global market along with the factors that restrict the growth of the market in the global market. The opportunities available for the growth of the market during the forecasted period are mentioned. The impact of COVID 19 on the sales revenue of the market all across the globe is mentioned. The future growth rate of the market during the forecasted period is estimated and mentioned.
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