Cruiser Bike Market Size was valued at USD 62.9 billion in 2022. The Cruiser Bike market is projected to grow from USD 66.61 Billion in 2023 to USD 105.36 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2023 - 2032). Customers rising demand for cutting-edge motorcycles, improvements to rider safety, and rising demand for advanced motorcycles are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Motorcycles like sportbikes, cruiser bikes, touring bikes, and mopeds have become popular as they make commuting easier. As a result of their zero emissions, greater power output, low maintenance requirements, and distinctive looks, electric bikes are more popular with consumers today. This trend is projected to continue over the forecast period. Additionally, during the projected period, the demand for features in high-tech motorcycles, including enhanced navigation, infotainment, telematics, and autonomous technologies, is expected to expand. Therefore, it is anticipated that during the forecast period, the rise in demand for technologically advanced bikes will positively impact the market CAGR of the global cruiser bikes market.
Similarly, rising initiatives for the design and advancement of novel systems and the adoption of cutting-edge technology in bikes are anticipated to affect the market's expansion positively. The market for motorcycles is also fueled by an increase in sports bike riders, technological advancements in design, manufacturing, and electronics, and a rising need for safety measures and driver support to create a comfortable and safe environment. As a result, several manufacturers are developing methods to construct bicycles that can run on renewable resources like solar energy, gas, or electricity. Leading motorcycle producers have improved bike designs through substantial technology developments, which is anticipated to draw many buyers worldwide. As a result, bike makers like BMW, Kawasaki, Honda, and Yamaha are creating bikes with artificial intelligence (AI) and self-balancing technologies that can detect and react instantly to changes in the surroundings. Thus, such factors are driving the Cruiser Bike market revenue.
Based on Engine Capacity, the Cruiser Bike Market segmentation includes Less Than 500cc, 501cc to 1000 cc, and More Than 1000cc. The More Than 1000cc segment dominated the market, accounting for 35% of market revenue (78.48 billion). Due to factors including the rising popularity of touring among people worldwide and their increasing need for more power and torque, the demand for cruiser bikes with displacements of more than 1000cc is anticipated to rise. Therefore, these factors are anticipated to fuel market expansion over the forecast period.
Figure 1: Cruzer Bike Market by Engine Capacity, 2023 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Based on Price, the Cruiser Bike Market segmentation includes Low, Mid, and High. The Mid Price category generated the most income. Some key drivers propelling the market's expansion are the need for technically advanced automobiles and the rise in disposable income.
Based on Application, the Cruiser Bike Market segmentation includes Daily Commute and Touring. The Daily Commute category generated the most income (65.4%). Cruiser motorcycles are more opulent and comfortable than other types of motorcycles, but because they are not fuel-efficient, they are more frequently used for everyday commuting than for travel.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Cruiser Bike market area will dominate this market in 2022. Customers increased comfort and rising per capita income are anticipated to fuel market expansion.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Cruzer Bike Market Share By Region 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe’s Cruiser Bike market accounts for the second-largest market share. Over the forecast period, Europe is anticipated to hold a sizable market share and expand quickly due to factors like the cruiser bikes' scope for customization, improved designs, and the adoption of cutting-edge technologies. Further, the German Cruiser Bike market held the largest market share, and the UK Cruiser Bike market was the fastest-growing market in the European region
The Asia-Pacific Cruiser Bike Market is expected to grow at the fastest CAGR from 2023 to 2032. The market is anticipated to grow for some key reasons, including the local auto industry's expansion and the demand for high-end motorcycles. China is thought to be the region's top revenue-producing nation as a result of the presence of significant market players. Moreover, China’s Cruiser Bike market held the largest market share, and the Indian Cruzer Bike market was the fastest-growing market in the Asia-Pacific region.
Leading market players invest heavily in R&D activities to expand their products, which will assist the Cruiser Bike market. Companies are also undertaking strategic activities to develop their global market share, with important market developments such as new product launches, agreements, higher investments, mergers & acquisitions, and collaboration with other companies.
One of the key business strategies manufacturers use in the global Cruzer Bike industry is manufacturing locally to minimize manufacturing costs. Major players in the Cruiser Bike market include BMW AG, Harley Davidson, Hero Motocorp, Honda Motor Company, Piaggio, Suzuki Motor Company, Triumph Motorcycle, TVS, Yamaha, and Zero Motorcycle.
Automotive firm Bayerische Motoren Werke AG is involved. It creates, produces, and markets bikes, cars, replacement parts, other vehicles, and engines. Additionally, the business provides services for insurance, fleet management, retail customer and dealer financing, deposit business, and automobile leasing. It sells goods under the labels Motorrad, BMW, MINI, Rolls-Royce, Alphabet, John Cooper Works, and YOUR NOW. The business caters to customers from Europe, the Americas, Asia, and other continents. It has factories for production and assembly and a global sales network. The headquarters of BMW is located in Munich, Bavaria.
The luxury motorbike maker Harley-Davidson Inc. The business creates, assembles, and sells bikes, motorcycle components, and accessories. On a wholesale basis, it also provides general products relating to motorcycles. Harley-Davidson offers its dealers and customers options for wholesale and retail finance and insurance in the US and Canada. It has an online store where it sells motorbike accessories, parts, and other related goods and services. The business also offers electric bikes for sale. The company sells and markets motorcycles through a network of independent dealers in the US, Europe, the Middle East, Africa, Japan, Canada, Australia, New Zealand, and other countries. Milwaukee, Wisconsin, in the US, serves as Harley-Davidson's corporate headquarters.
July 2021 Kawasaki introduced the W175 in India. It includes disc brakes and a 175cc engine, giving a strong performance.
April 2021 The Royal Enfield Meteor 350 was introduced in North America, and the motorcycles are anticipated to be available at dealers in both the US and Canada. The RE Meteor 350 starts at $4,400 in the US.
September 2020 The R18, BMW Motorrad's first flagship cruiser motorcycle, was introduced in India. The 1965 R5 served as a stylistic inspiration for the R18. However, BMW made sure to keep the classic and retro design cues. With a long wheelbase and a low stance, it adheres to the classic cruiser design language.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 62.9 billion |
| Market Size 2023 | USD 66.61 billion |
| Market Size 2032 | USD 105.36 billion |
| Compound Annual Growth Rate (CAGR) | 5.90% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Engine Capacity, Price, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â BMW AG, Harley Davidson, Hero Motocorp, Honda Motor Company, Piaggio, Suzuki Motor Company, Triumph Motorcycle, TVS, Yamaha, and Zero Motorcycle |
| Key Market Opportunities | Growing demand for tourist bikes |
| Key Market Dynamics | Increase technological development New Bike launches |
Cruzer Bike Market Highlights:
Frequently Asked Questions (FAQ) :
The Cruiser Bike Market size was valued at USD 62.9 Billion in 2022.
The global market is projected to grow at a CAGR of 5.90% during the forecast period, 2023-2032.
North America had the largest share of the global market
The key players in the market are BMW AG, Harley Davidson, Hero Motocorp, Honda Motor Company, Piaggio, Suzuki Motor Company, Triumph Motorcycle, TVS, Yamaha, and Zero Motorcycle.
The More Than 1000cc Cruiser Bike category dominated the market in 2022.
The Daily Commute had the largest share of the global market.
Team Lead - Research With a technical background as bachelor's in mechanical engineering, with mba in operations management , swapnil has 6+ years of experience in market research, consulting and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the automotive/a&d domain. swapnil has worked on major projects in verticals such as aerospace & defense, automotive and many other domain projects. he has worked on projects for fortune 500 companies' syndicate and consulting projects along with several government projects.
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