Europe Eyewear Market

Rising Adoption of Digital Eyewear Due to Increased Screen Time

The growing adoption of digital eyewear in Europe is a significant market opportunity that reflects the increasing use of digital devices such as smartphones, laptops, and tablets. As screen time continues to rise across various demographics, people are becoming more aware of the strain that prolonged exposure to digital screens can place on their eyes. This has led to an increased demand for eyewear that addresses specific visual challenges associated with digital device usage, such as digital eye strain, blue light exposure, and blurred vision.

As a result, there is an expanding market for eyewear solutions designed to alleviate these issues.

One of the primary drivers for the rise in digital eyewear is the increasing prevalence of "digital eye strain," a condition caused by prolonged screen use. Symptoms include dryness, headaches, blurred vision, and neck or shoulder discomfort. Studies have shown that prolonged screen time, especially from digital devices like smartphones and laptops, can negatively affect the eyes due to blue light emitted by these devices. Blue light exposure, particularly in the evening, can interfere with sleep patterns and contribute to eye fatigue. Digital eyewear, such as blue light blocking glasses, has emerged as a popular solution.

These glasses are designed to filter out harmful blue light and reduce eye strain, allowing individuals to comfortably use their devices for longer periods without the associated discomfort. As more consumers become aware of the negative impacts of digital screen time on their health, the demand for eyewear solutions to mitigate these effects is increasing.

By Region, the study provides market insights into UK, Germany, France, Spain, Italy, and Rest of Europe. The Germany Eyewear market accounted for ~18.61% in 2023. The Germany’s eyewear market is driven by a combination of aging demographics and a culture of regular eye care check-ups, which leads to sustained demand for prescription glasses and bifocals. The country’s large aging population, which requires vision correction, is complemented by a younger demographic investing in fashion-forward sunglasses and digital eye strain solutions.

German consumers are known for their preference for durable and sustainable products, prompting eyewear manufacturers to adopt eco-friendly materials such as biodegradable plastics and recycled metals.

However, the presence of major global and regional eyewear players like Fielmann AG and Rodenstock has enabled the market to offer a diverse range of products, from mass-market to luxury categories. Germany’s robust retail network, which includes standalone stores, chain retailers, and optometrist-run outlets, provides a comprehensive shopping experience. The integration of digital tools, such as online prescription renewals and frame selection platforms, has further streamlined the purchasing process.

FIGURE 7: EUROPE EYEWEAR MARKET SIZE BY REGION 2023 VS 2032 (USD Million)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

With a strong presence across different verticals and geographies, the Eyewear market is highly competitive and dominated by established, pure-play vendors. Over 10 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The Eyewear market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Essilor Luxottica SA, Zeiss International, Kering S.A., Fielmann AG, Prada S.p.A., Safilo Group S.p.A., De Rigo Vision S.p.A., Silhouette International Schmied AG, Marcolin SpA, and Alcon Inc. Systems Industries Corporation constantly takes on new challenges to ensure the stability of its management foundation by extending its reach into business fields. In 2023, the Eyewear market remains highly fragmented, characterized by a diverse array of players, from large multinational corporations to numerous smaller, local firms.

This fragmentation is evident from the market share distribution, where the leading companies command only a small fraction of the overall market. It concentrates on broadening its product offerings to reach new audiences in the global market.

The Europe Eyewear market is consolidated, increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.