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    Event Management Software Market

    ID: MRFR/ICT/0890-CR
    110 Pages
    Shubham Munde
    February 2020

    Event Management Software Market Research Report Information By Solution (Software and Services), by Deployment (On-Premise and Cloud), by Application (Corporate, Government, Education, Event Organizers & Planners and others), and By Region (Asia-Pacific, North America, Europe, and Rest of the World) - Forecast till 2035

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    Event Management Software Market Infographic
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    Event Management Software Market Summary

    As per MRFR analysis, the Event Management Software Market Size was estimated at 8.2 USD Billion in 2024. The Event Management Software industry is projected to grow from 9.325 USD Billion in 2025 to 33.73 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 13.72 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    <p>The Event Management Software Market is experiencing robust growth driven by technological advancements and evolving user expectations.</p>

    • The market is witnessing an increased focus on user experience, particularly in North America, which remains the largest market.
    • Integration of advanced technologies is becoming prevalent, especially in the Asia-Pacific region, recognized as the fastest-growing market.
    • Hybrid event solutions are on the rise, catering to the diverse needs of corporate clients and event organizers alike.
    • Key market drivers include the growing demand for virtual events and increased investment in event technology, which are shaping the industry's future.

    Market Size & Forecast

    2024 Market Size 8.2 (USD Billion)
    2035 Market Size 33.73 (USD Billion)
    CAGR (2025 - 2035) 13.72%

    Major Players

    Cvent (US), Eventbrite (US), Bizzabo (US), Aventri (US), Whova (US), Social Tables (US), EventMobi (CA), Certain (US), Meetup (US)

    Event Management Software Market Trends

    The Event Management Software Market is currently experiencing a transformative phase, driven by advancements in technology and changing consumer preferences. Organizations are increasingly recognizing the value of streamlined processes and enhanced user experiences, leading to a surge in demand for comprehensive software solutions. These platforms facilitate various aspects of event planning, from registration and ticketing to attendee engagement and analytics. As a result, businesses are investing in tools that not only simplify logistics but also provide insights into attendee behavior and preferences. Moreover, the integration of artificial intelligence and machine learning into event management software is reshaping the landscape. These technologies enable predictive analytics, allowing planners to make informed decisions based on data-driven insights. Additionally, the rise of virtual and hybrid events has prompted software providers to adapt their offerings, ensuring they cater to diverse formats and audience needs. This adaptability is likely to be a key factor in the ongoing evolution of the Event Management Software Market, as stakeholders seek solutions that enhance engagement and deliver measurable outcomes.

    Increased Focus on User Experience

    The Event Management Software Market is witnessing a heightened emphasis on user experience. Software developers are prioritizing intuitive interfaces and seamless navigation to enhance user satisfaction. This trend reflects a broader shift towards customer-centric design, where ease of use becomes a critical factor in software selection.

    Integration of Advanced Technologies

    The incorporation of advanced technologies, such as artificial intelligence and machine learning, is becoming prevalent in the Event Management Software Market. These innovations facilitate data analysis and predictive modeling, enabling event planners to optimize their strategies and improve overall event outcomes.

    Rise of Hybrid Event Solutions

    As the landscape of events evolves, the demand for hybrid event solutions is on the rise. Event management software is increasingly being designed to support both in-person and virtual components, allowing organizers to reach wider audiences and enhance engagement through diverse formats.

    The ongoing evolution of technology in the event management sector appears to enhance operational efficiency and attendee engagement, suggesting a transformative shift in how events are planned and executed.

    U.S. Small Business Administration

    Event Management Software Market Drivers

    Growing Demand for Virtual Events

    The Event Management Software Market is experiencing a notable increase in demand for virtual events. As organizations seek to engage audiences remotely, the software solutions that facilitate online event planning and execution are becoming essential. According to recent data, the virtual events segment is projected to grow at a compound annual growth rate of over 20% in the coming years. This trend indicates a shift in how events are conceptualized and delivered, with software solutions adapting to meet the needs of a more digitally inclined audience. The ability to host webinars, online conferences, and virtual trade shows has become a critical component of event management, driving innovation and competition within the Event Management Software Market.

    Rise of Sustainability Initiatives

    Sustainability initiatives are becoming a focal point within the Event Management Software Market. As environmental concerns gain traction, event organizers are seeking software solutions that support eco-friendly practices. This includes features that help track carbon footprints, manage waste, and promote sustainable sourcing. A recent report indicates that 70% of event planners are prioritizing sustainability in their planning processes. This shift not only reflects changing consumer preferences but also encourages software developers to innovate in ways that align with these values. The growing demand for sustainable event solutions is likely to drive the evolution of the Event Management Software Market, as companies strive to meet the expectations of environmentally conscious attendees.

    Expansion of Mobile Event Applications

    The expansion of mobile event applications is a key driver in the Event Management Software Market. With the proliferation of smartphones, attendees increasingly expect seamless access to event information via mobile platforms. Recent data indicates that over 80% of event attendees prefer using mobile apps for registration, schedules, and networking opportunities. This trend has prompted software developers to enhance their mobile offerings, ensuring that applications are user-friendly and feature-rich. The ability to provide real-time updates, interactive maps, and personalized agendas through mobile applications is becoming essential for event success. As the demand for mobile solutions continues to grow, the Event Management Software Market is likely to see increased competition and innovation in this area.

    Emphasis on Data-Driven Decision Making

    The emphasis on data-driven decision making is reshaping the Event Management Software Market. Event organizers are increasingly relying on analytics to measure success and optimize future events. Software solutions that provide insights into attendee behavior, engagement levels, and ROI are in high demand. Recent studies suggest that organizations utilizing data analytics in their event planning processes see a 30% increase in attendee satisfaction. This trend underscores the importance of integrating robust analytical tools within event management software, allowing planners to make informed decisions that enhance the overall event experience. As data becomes a cornerstone of event strategy, the Event Management Software Market is likely to evolve to meet these analytical needs.

    Increased Investment in Event Technology

    Investment in event technology is a significant driver for the Event Management Software Market. Organizations are increasingly allocating budgets to enhance their event experiences through advanced software solutions. This trend is reflected in a survey indicating that over 60% of event planners are prioritizing technology investments to improve attendee engagement and streamline operations. The integration of features such as mobile apps, real-time analytics, and automated registration processes is becoming commonplace. As companies recognize the value of technology in delivering successful events, the demand for sophisticated event management software is likely to rise, further propelling the growth of the Event Management Software Market.

    Market Segment Insights

    By Application Type: Corporate (Largest) vs. Event Organizers & Planners (Fastest-Growing)

    The Event Management Software Market is primarily dominated by the corporate segment, which holds the largest share due to its extensive use in organizing seminars, conferences, and corporate retreats. This segment's adoption of technology for event management solutions continues to increase, driven by the need for efficient resource allocation and digital marketing strategies. In contrast, the Event Organizers & Planners segment is experiencing rapid growth, attributed to the rising prevalence of outsourced event planning and the rising demand for specialized event services as companies seek expert assistance for their events.

    Corporate: Dominant vs. Event Organizers & Planners: Emerging

    The Corporate segment is characterized by its significant investment in event management software, facilitating complex event logistics and enhancing attendee engagement through tailored experiences. Corporations leverage these tools for not only internal events but also for client-facing initiatives that elevate brand presence. Meanwhile, Event Organizers & Planners represent an emerging force, driven by a trend towards professionalization in the event industry. This segment thrives on developing innovative, customized solutions that cater to various client needs, reflecting a shift towards personalized experiences and competitive event management solutions.

    By Component: Software (Largest) vs. Services (Fastest-Growing)

    In the Event Management Software Market, the component segment reveals a notable distribution between software and services. Software solutions lead the market with a significant share, owing to their integral role in automating processes and enhancing the overall efficiency of event planning and execution. Meanwhile, services, which include consulting, support, and maintenance, have gained traction as organizations seek comprehensive solutions and personalized support to optimize their use of these software tools.

    Software (Dominant) vs. Services (Emerging)

    Software has established itself as the dominant component in the Event Management Software Market, characterized by its ability to streamline operations, manage registrations, and improve attendee engagement through advanced functionalities. As technology evolves, the demand for innovative software solutions is growing. Conversely, services are emerging rapidly, providing valuable support and expertise that enhance user experience. The integration of services with software fosters a holistic approach to event management, driving growth in this area as organizations prioritize end-to-end solutions that incorporate both powerful software and hands-on assistance.

    By Deployment: Cloud (Largest) vs. On-Premises (Fastest-Growing)

    In the Event Management Software Market, the deployment segment's focus lies predominantly in cloud-based solutions, which have established themselves as the largest segment. Cloud deployment offers an array of benefits, including flexibility, cost-effectiveness, and the ability to scale seamlessly. In contrast, on-premises solutions have been gaining traction, notably within organizations that emphasize security and data control. While cloud solutions dominate, on-premises deployments are seeing a resurgence due to these specific requirements.

    Deployment: Cloud (Dominant) vs. On-Premises (Emerging)

    The cloud deployment model is recognized for its dominance in the Event Management Software Market, offering users easy access to features such as real-time collaboration and automated updates. Its flexibility allows organizations to adapt to dynamic demand, catering to a vast array of events. On the other hand, the emerging on-premises segment appeals primarily to clients needing stringent data security and compliance. This segment is especially appealing within regulated industries where control over sensitive information is paramount. As a result, while cloud solutions lead in market share, on-premises systems are carving out a niche, emphasizing performance and customizability.

    Get more detailed insights about Event Management Software Market

    Regional Insights

    North America : Market Leader in Innovation

    North America is the largest market for Event Management Software, holding approximately 45% of the global market share. The region's growth is driven by the increasing adoption of digital solutions for event planning and management, alongside a surge in virtual and hybrid events. Regulatory support for technology adoption in the events sector further catalyzes this growth, making it a hub for innovation. The United States is the leading country in this market, with major players like Cvent, Eventbrite, and Bizzabo headquartered here. Canada also contributes significantly, with companies like EventMobi gaining traction. The competitive landscape is characterized by a mix of established firms and emerging startups, all vying for market share in a rapidly evolving environment.

    Europe : Emerging Market with Potential

    Europe is witnessing a robust growth trajectory in the Event Management Software market, accounting for about 30% of the global share. The region's demand is fueled by the increasing number of corporate events and conferences, alongside a growing emphasis on sustainability in event planning. Regulatory frameworks promoting digital transformation in the events sector are also significant growth drivers. Leading countries in this region include the United Kingdom, Germany, and France, where companies are increasingly adopting advanced event management solutions. The competitive landscape features both local and international players, with a focus on enhancing user experience and integrating innovative technologies. The presence of key players like Eventbrite and Bizzabo further strengthens the market.

    Asia-Pacific : Rapid Growth and Adoption

    Asia-Pacific is rapidly emerging as a significant player in the Event Management Software market, holding around 20% of the global market share. The region's growth is driven by increasing urbanization, a rise in disposable incomes, and a growing interest in corporate events and exhibitions. Regulatory initiatives aimed at promoting tourism and business events are also contributing to market expansion. Countries like China, India, and Australia are leading the charge, with a burgeoning number of startups and established firms entering the market. The competitive landscape is diverse, with local players gaining ground against international giants. The presence of key players like Whova and Certain highlights the region's potential for innovation and growth in event management solutions.

    Middle East and Africa : Untapped Market Opportunities

    The Middle East and Africa region is gradually emerging in the Event Management Software market, currently holding about 5% of the global share. The growth is primarily driven by increasing investments in infrastructure and a rise in business tourism. Regulatory support for hosting international events is also a catalyst for market growth, creating opportunities for software solutions tailored to local needs. Countries like the UAE and South Africa are at the forefront, with a growing number of events and conferences being hosted. The competitive landscape is still developing, with both local and international players vying for market presence. The entry of new companies and the expansion of existing ones indicate a promising future for event management solutions in this region.

    Key Players and Competitive Insights

    The Event Management Software Market is currently characterized by a dynamic competitive landscape, driven by technological advancements and an increasing demand for seamless event experiences. Key players such as Cvent (US), Eventbrite (US), and Bizzabo (US) are strategically positioning themselves through innovation and partnerships. Cvent (US) focuses on enhancing its platform's capabilities, particularly in data analytics and user experience, which appears to be a critical factor in attracting enterprise clients. Meanwhile, Eventbrite (US) emphasizes accessibility and user-friendly interfaces, catering to a diverse range of event organizers, from small gatherings to large festivals. Bizzabo (US) is carving out a niche by integrating advanced marketing tools into its offerings, thereby enhancing the overall event lifecycle management. Collectively, these strategies suggest a competitive environment that is increasingly centered around technological integration and user-centric solutions.

    In terms of business tactics, companies are increasingly localizing their services to better meet regional demands, which may enhance customer satisfaction and operational efficiency. The market structure appears moderately fragmented, with several players vying for market share, yet the influence of major companies remains substantial. This competitive structure indicates that while there is room for new entrants, established firms are likely to dominate through brand recognition and technological prowess.

    In August 2025, Cvent (US) announced a strategic partnership with a leading data analytics firm to enhance its event management platform. This collaboration is poised to provide users with deeper insights into attendee behavior, potentially revolutionizing how event organizers tailor their offerings. Such a move underscores Cvent's commitment to leveraging data for improved decision-making, which could set a new standard in the industry.

    In September 2025, Eventbrite (US) launched a new feature aimed at improving ticketing processes for hybrid events. This initiative reflects a growing trend towards accommodating both in-person and virtual attendees, thereby expanding the potential audience for event organizers. The strategic importance of this feature lies in its ability to streamline operations and enhance user experience, which may lead to increased customer loyalty and market share.

    In July 2025, Bizzabo (US) introduced an AI-driven tool designed to personalize attendee experiences based on their preferences and behaviors. This innovation not only aligns with the current trend of personalization in event management but also positions Bizzabo as a forward-thinking leader in the market. By harnessing AI, Bizzabo could significantly enhance engagement and satisfaction, which are critical metrics for event success.

    As of October 2025, the competitive trends in the Event Management Software Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing their service offerings. Looking ahead, it appears that competitive differentiation will increasingly hinge on innovation and technological advancements rather than solely on price. This shift suggests that companies that prioritize reliability in their supply chains and invest in cutting-edge technology will likely emerge as leaders in this evolving landscape.

    Key Companies in the Event Management Software Market market include

    Industry Developments

    • Q2 2024: Bizzabo acquires Klik to expand wearable event tech offerings Bizzabo, a leading event management software provider, announced the acquisition of Klik, a Montreal-based company specializing in wearable event technology, to enhance its onsite event experience solutions.
    • Q2 2024: Cvent Announces Strategic Partnership with Zoom Video Communications Cvent entered a strategic partnership with Zoom to integrate Zoom’s video conferencing capabilities into Cvent’s event management platform, aiming to streamline virtual and hybrid event experiences.
    • Q2 2024: Eventbrite Appoints Julia Hartz as Chair of the Board Eventbrite announced that co-founder and CEO Julia Hartz has been appointed Chair of the Board, consolidating her leadership role as the company continues to expand its event management software offerings.
    • Q3 2024: Hopin raises $50 million in Series C funding to fuel global expansion Virtual event platform Hopin secured $50 million in Series C funding led by existing investors, with the capital earmarked for product development and international market growth.
    • Q3 2024: Stova Launches AI-Powered Event Analytics Platform Stova, a US-based event management software provider, launched a new AI-powered analytics platform designed to deliver real-time insights and attendee engagement metrics for event organizers.
    • Q3 2024: EventMobi acquires Run The World to strengthen virtual event capabilities EventMobi, a Canadian event management software company, acquired Run The World, a virtual event platform, to bolster its suite of solutions for online and hybrid events.
    • Q4 2024: Cvent goes public again in $1.2 billion IPO Cvent, a major player in event management software, completed its second IPO, raising $1.2 billion to invest in product innovation and global expansion.
    • Q4 2024: Eventbrite launches new ticketing integration with Salesforce Eventbrite announced a new integration with Salesforce, enabling event organizers to sync attendee data and automate marketing workflows directly from the Eventbrite platform.
    • Q1 2025: Bizzabo unveils SmartBadge for contactless event check-in Bizzabo launched SmartBadge, a contactless check-in solution for in-person events, designed to streamline attendee entry and enhance onsite safety protocols.
    • Q1 2025: Eventleaf secures $20 million Series A funding Eventleaf, a cloud-based event management software provider, raised $20 million in Series A funding to accelerate product development and expand its sales team.
    • Q2 2025: Splash partners with Stripe for integrated event payments Splash, an event marketing platform, announced a partnership with Stripe to offer integrated payment processing for ticketed events, simplifying transactions for organizers and attendees.
    • Q2 2025: Cvent acquires Eventdex to expand mobile event app portfolio Cvent acquired Eventdex, a mobile event app provider, to strengthen its mobile solutions and enhance attendee engagement features for large-scale conferences and trade shows.

    Future Outlook

    Event Management Software Market Future Outlook

    The Event Management Software Market is projected to grow at a 13.72% CAGR from 2024 to 2035, driven by technological advancements, increased demand for virtual events, and enhanced user experiences.

    New opportunities lie in:

    • Integration of AI-driven analytics for personalized event experiences.
    • Development of mobile applications for real-time event management.
    • Expansion into emerging markets with localized software solutions.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Event Management Software Market Component Outlook

    • Software
    • Services

    Event Management Software Market Deployment Outlook

    • Cloud
    • On-Premises

    Event Management Software Market Application Type Outlook

    • Corporate
    • Government
    • Education
    • Event Organizers & Planners
    • Others

    Report Scope

    Attribute/MetricDetails
    Market Size 2024USD 8.2 Billion
    Market Size 203533.73
    Compound Annual Growth Rate (CAGR)13.72% (2025 - 2035)
    Base Year2024
    Forecast Period2025 - 2035
    Historical Data2019 to 2022
    Forecast UnitsValue (USD Billion)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments CoveredApplication Type, Deployment Type, Component Type, and Region
    Geographies CoveredNorth America, Europe, Asia Pacific, and the Rest of the World
    Countries CoveredThe U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies ProfiledEventbrite, Cvent, XING Events, ACTIVE Network, etouches, EMS Software, Ungerboeck Software International, SignUpGenius, Certain  
    Key Market OpportunitiesBig Data promotes better product designs by utilizing technologies at lower costs and with less hardware.  
    Key Market DynamicsIncreasing demand for software solutions for managing and tracking events Increased corporate promotional strategies. Increased local sports events management
    Market Size 20259.33

    Market Highlights

    Author
    Shubham Munde
    Research Analyst Level II

    With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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    FAQs

    How much is the Event Management Software market?

    The market for Event Management Software was USD 7.5 Billion in 2023.

    What is the market size for 2030 for the Event Management Software Market?

    The global analytics market is expected to be USD 22.3 Billion in 2032.

    What is the growth rate of the Event Management Software market?

    The growth rate for the Event Management Software market is 13.7% through the forecast period 2024-2032

    Which region held the largest Event Management Software market share?

    At present, the North American region holds the largest market share.

    Who are the prominent players in the Event Management Software market?

    The major players are dominating the market are Eventbrite, Cvent, XING Events, ACTIVE Network, etouches, EMS Software, Ungerboeck Software International, SignUpGenius, Certain , and others.

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