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    Frozen Bakery Market

    ID: MRFR/F-B & N/1292-HCR
    112 Pages
    Pradeep Nandi
    September 2025

    Frozen Bakery Market Research Report Information By Product Type (Breads & Rolls, Pizza & Pizza Crust, Cakes & Pastries, Cookies & Biscuits and Others), By Category (Gluten-Free and Conventional), By Distribution Channel (Store-Based and Non-Store-Based), and By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

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    Frozen Bakery Market Infographic
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    Frozen Bakery Market Summary

    As per Market Research Future Analysis, the Global Frozen Bakery Market was valued at USD 19.59 billion in 2023 and is projected to grow from USD 20.30 billion in 2024 to USD 34.94 billion by 2032, with a CAGR of 7.02% during the forecast period. The increasing popularity of frozen bakery products is driven by their low cost, ease of preparation, and wide availability. Urbanization and a growing preference for convenience foods are significant factors accelerating market growth. The demand for gluten-free products is also rising, with the gluten-free segment expected to be the fastest-growing during the forecast period. Europe leads the market, accounting for USD 8.7 billion in 2022, driven by the catering and tourism industries, while North America is anticipated to grow at the fastest CAGR from 2022 to 2030.

    Key Market Trends & Highlights

    Key trends influencing the frozen bakery market include urbanization, health consciousness, and product innovation.

    • Urban population reached 4.2 billion in 2018, projected to rise to 68% by 2050, increasing demand for convenience foods.
    • Gluten-free segment dominated market growth in 2022, driven by rising awareness of gluten-related health issues.
    • Frozen bakery market in Europe accounted for USD 8.7 billion in 2022, with significant growth potential in catering and tourism.
    • North America expected to grow at the fastest CAGR from 2022 to 2030, driven by demand for organic and healthy products.

    Market Size & Forecast

    2023 Market Size USD 19.59 Billion
    2024 Market Size USD 20.30 Billion
    2032 Market Size USD 34.94 Billion
    CAGR (2024-2032) 7.02%

    Major Players

    Major players include Grupo Bimbo S.A.B. De C.V., Associated British Foods Plc, Aryzta AG, Dawn Food Products Inc., Lantmannen Unibake International, Rich Products Corporation, Europastry S.A., General Mills Inc., Kellogg Company, and Conagra Brands Inc.

    Frozen Bakery Market Trends

    Growing Urbanization and Preference for Convenience Foods to Accelerate Market Growth

    More than half of the world's population now resides in cities, and nearly every nation on the planet is urbanizing more and more. In 2018, there were 4.2 billion people living in urban areas around the world, up from 751 million in 1950, according to the United Nations World Urbanization Report. This means that nearly 55% of the world's population currently resides in urban areas, and by 2050, that number is projected to rise to 68%. As a result, compared to consumers in rural regions, urban consumers have access to a considerably greater selection and better availability of food.

    Furthermore, this urbanization trend greatly raises living standards and earnings, which has a stronger impact on the affordability of frozen bakery goods. The demand for convenience food products is also developing quickly in tandem with urbanization, mostly as a result of changing lifestyles, an increase in nuclear families, a rise in the percentage of working women, and a reduction in the amount of time spent on meal preparation. Due to their portability and lengthy shelf lives, frozen bakery products have a strong argument for their market to increase at an accelerated rate.

    Thus, this factor is driving the market CAGR for frozen bakery.

    However, consumers are striving to lead healthier lives in keeping with their evolving lifestyles. Customers are looking for particular healthy, convenient, and light foods, such as slices of bread, etc., due to busy schedules and lengthening work shifts. Almost all industrial bakers in Europe now have bake-off bakery output as one of their main objectives. Baking from scratch is time- and labor-consuming. Traditional baking is being replaced by Bake-Off technology in the business (BOT). Unfermented frozen dough (UFD) partially baked frozen bread (PBF), and partially baked unfrozen bread are the three main BOTs (PBUF).

    In particular for the hotel and catering industries, frozen semi-baked items and ready-to-bake goods are significant product categories for the food business. The majority of bakery goods, such as bread, rolls, and bagels, are sold in ready-to-thaw form, whereas croissants and pastries are sold in ready-to-bake form. Agriculture and Agri-Food Canada predicted that 4.1 thousand metric tonnes of frozen baked goods would be sold in retail in 2021. This was an increase of 100 metric tonnes compared to numbers forecast for 2020, and it represents an increase of about 8% compared to predictions from 2017.

    Thus, it is anticipated that this aspect will accelerate frozen bakery market revenue.

    The Global Frozen Bakery Market is poised for growth as consumer preferences shift towards convenient, ready-to-eat options, reflecting a broader trend in the food industry towards convenience and quality.

    U.S. Department of Agriculture

    Frozen Bakery Market Drivers

    Market Growth Projections

    The Global Frozen Bakery Market Industry is projected to experience substantial growth, with a market value expected to reach 42.8 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate (CAGR) of 7.02% from 2025 to 2035, highlighting the increasing consumer interest in frozen bakery products. Factors such as convenience, product innovation, and health trends are likely to drive this expansion. As the market evolves, stakeholders must remain vigilant to capitalize on emerging opportunities and adapt to changing consumer preferences, ensuring sustained growth in the Global Frozen Bakery Market Industry.

    Health and Wellness Trends

    The Global Frozen Bakery Market Industry is increasingly influenced by health and wellness trends, as consumers become more health-conscious. This shift prompts manufacturers to innovate and offer healthier frozen bakery options, such as whole grain, gluten-free, and organic products. The growing awareness of dietary choices encourages consumers to seek products that align with their health goals. As a result, the market is likely to witness a surge in demand for nutritious frozen bakery items, which could significantly impact overall sales. This trend reflects a broader movement towards healthier eating habits, further shaping the landscape of the Global Frozen Bakery Market Industry.

    Expansion of Retail Channels

    The Global Frozen Bakery Market Industry benefits from the expansion of retail channels, including supermarkets, hypermarkets, and online platforms. As retailers enhance their frozen food sections, consumers gain easier access to a variety of frozen bakery products. This accessibility is crucial in driving sales, as it allows consumers to explore diverse offerings, from artisanal breads to gourmet pastries. The rise of e-commerce also plays a pivotal role, enabling consumers to purchase frozen bakery items from the comfort of their homes. This trend is expected to contribute to the market's growth, aligning with the projected increase in market value to 42.8 USD Billion by 2035.

    Rising Demand for Convenience Foods

    The Global Frozen Bakery Market Industry experiences a notable increase in demand for convenience foods, driven by the fast-paced lifestyle of consumers. As individuals seek quick meal solutions, frozen bakery products such as pre-baked bread, pastries, and desserts become increasingly appealing. This trend is reflected in the projected market value of 20.3 USD Billion in 2024, indicating a robust consumer preference for ready-to-eat options. Furthermore, the convenience factor is likely to propel the market's growth, as busy households and working professionals prioritize time-saving food solutions. This shift in consumer behavior underscores the importance of convenience in the Global Frozen Bakery Market Industry.

    Growing Popularity of Ethnic Flavors

    The Global Frozen Bakery Market Industry is witnessing a growing popularity of ethnic flavors, as consumers increasingly seek diverse culinary experiences. This trend is evident in the rising demand for frozen bakery products that incorporate traditional flavors from various cultures, such as Asian, Mediterranean, and Latin American cuisines. As manufacturers respond to this demand by introducing innovative products, they tap into new consumer segments and expand their market reach. This diversification of flavors not only enhances the appeal of frozen bakery items but also contributes to the overall growth of the market, reflecting the evolving tastes of global consumers.

    Technological Advancements in Production

    Technological advancements in production processes are transforming the Global Frozen Bakery Market Industry. Innovations such as automated baking systems and improved freezing techniques enhance product quality and shelf life. These advancements not only streamline production but also allow for greater consistency in product offerings. As manufacturers adopt cutting-edge technologies, they can respond more effectively to consumer demands for variety and quality. This evolution in production capabilities is likely to drive market growth, as companies can efficiently produce a wider range of frozen bakery products to meet the diverse preferences of consumers.

    Market Segment Insights

    Segment Insights

    Frozen Bakery Product Type Insights

    The frozen bakery market segmentation, based on product type, includes breads & rolls, pizza & pizza crust, cakes & pastries, cookies & biscuits and others. The breads & rolls segment held the majority share in 2022 in the frozen bakery industry data. ly expanding bread consumption, growing popularity of fast food coupled with changing lifestyles, and an increase in QSRs and chains of ready-to-eat food stores are all reasons that contribute to this segment's significant market share. Further growth of the frozen bread and rolls segment is anticipated to be supported by rising consumer desire for healthy products.

    Frozen Bakery Category Insights

    The frozen bakery market segmentation, based on category, includes gluten-free and conventional. The gluten-free segment dominated the market growth for frozen bakery in 2022 and is projected to be the faster-growing segment during the forecast period. Products from frozen bakeries that are gluten-free are gluten-free. To help the dough or batter rise, makers of frozen baked products employ chemicals like guar gum or xanthan gum. The public's growing knowledge that gluten can cause celiac disease and other digestive health problems is encouraging people to adopt gluten-free eating practices.

    Frozen Bakery Distribution Channel Insights

    The frozen bakery market data, based on distribution channel, includes store-based and non-store-based. The store-based segment dominated the frozen bakery industry revenue for frozen bakery in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Supermarkets and hypermarkets are types of stores that offer self-service and have a wide selection of frozen baked goods. Supermarkets and hypermarkets offer a specific department for frozen bakery goods. Frozen bakery goods such cakes and pastries, pizza crusts, waffles, and cookies are purchased by supermarkets and hypermarkets to sell to homeowners.

    Figure 1:  Frozen Bakery Market, by Distribution Channel, 2022 & 2030 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Frozen Bakery Market Research Report - Forecast till 2032

    Regional Insights

    By region, the study provides the market insights for frozen bakery into North America, Europe, Asia-Pacific and Rest of the World. Europe frozen bakery market accounted for USD 8.7 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. In the upcoming years, there are anticipated to be significant growth potential due to the expansion of the catering and tourism industries in European nations including Germany, Italy, and the U.K. Breakfast menu preferences among consumers favor ready-to-eat items, which has increased product demand.

    The availability of gluten-free baked goods for health-conscious consumers has also contributed to the region's rise.

    Further, the major countries studied in the market report for frozen bakery are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2:  FROZEN BAKERY MARKET SHARE BY REGION 2022 (%)FROZEN BAKERY MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Asia Pacific market of frozen bakery accounts for the second-largest market share due to things including a sedentary lifestyle, growing discretionary wealth, and developing economies. Traditional household dynamics have changed as a result of the rising number of working women, and convenience and ready-to-eat food preferences have increased noticeably as a result. Moreover, China frozen bakery market held the largest market share, and the India frozen bakery industry was the fastest growing market in the region.

    North America market of frozen bakery is expected to grow at the fastest CAGR from 2022 to 2030. Due to the fact that frozen bakery goods have a significantly longer shelf life than traditional goods, there is a greater demand for these goods in the area. In response to the growing consumer demand for organic and healthy products, market competitors are concentrating on offering goods with healthy and organic ingredients and less artificial preservatives. Further, the US frozen bakery industry held the largest market share, and the Canada frozen bakery industry was the fastest growing market in the region.

    Key Players and Competitive Insights

    Major market players are spending a lot of money on R&D to increase their product lines, which will help the frozen bakery market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the frozen bakery industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

    One of the primary business strategies adopted by manufacturers in the frozen bakery industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, frozen bakery industry has provided medicine with some of the most significant benefits. The frozen bakery market major player such as Grupo Bimbo S.A.B. De C.V., Associated British Foods Plc, Aryzta AG. Dawn Food Products Inc., Lantmannen Unibake International, Rich Products Corporation, Europastry S.A., General Mills Inc., Kellogg Company and Conagra Brands Inc.

    Products for baked food are offered by Europastry SA. The business sells bread, croissants, muffins, cakes, rolls, pastries, and desserts. Customers from Spain are served by Europastry. In December 2022, Europastry SA announced the acquisition of Dawn Foods, a  distributor and manufacturer of baked goods, along with its frozen bread production operations in Asia, the Middle East, Europe, and the Pacific. The sale comprised all of Dawn's client relationships in the region that purchased frozen items produced by Dawn, as well as its baking and research & development facilities in Steenbergen, the Netherlands, and Evesham, the United Kingdom.

    The American wholesale maker and distributor of breads, baked goods, mixes, and other culinary products is called Dawn Foods (formerly known as the Dawn Donut Company). The business has a  reach and is headquartered in Jackson, Michigan. In North America, the corporation runs sixteen distribution centers. In July 2021, Dawn Food Products Inc. purchased Icopa, a significant Portuguese distributor of bakery goods. The acquisition aims to preserve the company's supply chain and strengthen distribution networks. Furthermore, the company wants to grow since it can quickly deliver its goods to a wide customer base.

    Key Companies in the Frozen Bakery Market market include

    Industry Developments

    On March 10, 2024, Aryzta AG announced the addition of a new bakery line to its frozen selection whereby gluten free and vegan frozen pastries would be produced. This new offering will help to meet the growth in the markets for plant based and allergen free pastries in particular for the retail and foodservice sectors.

    In February of 2024, Grupo Bimbo has grown its frozen bakery offering in North America under the Sara Lee brand adding into the portfolio a variety of frozen ready to bake croissants and pastries.

    In December 2023, one of the biggest U.S. bakery companies, Flowers Foods, launched a new range of artisan target frozen breads under the Dave’s Killer Bread brand. The company is looking to fit into the strong tendency to quality frozen bread with little preparation needed but looking to taste freshly baked bread.

    In November 2023, CSM Bakery Solutions, a major global player in the frozen bakery domain, accentuated on organic ingredients to win a significant share in the frozen dough market. This range of offerings aimed at both food service distribution and retail approaches is branded as a more healthy and environmentally conscious frozen bread replacement.

    In October 2023, McCain Foods, a frozen food company operating globally, presented a brand-new assortment of frozen dough for pizzas and baked goods, which has been designed to meet the growing demand for a home replacement of Pizza and other bakery goods.

    In September 2023, a bunch of Europe’s frozen bakery leaders in manufacturing, including Europastry in Spain, launched and marketed frozen croissants, muffins, Danish and other pastries that are about to sensibly break the awakening breakfast market for ready to eat frozen croissants that are in great increase of demand for heat and serve options.

    Apr-2023: Flowers Foods Inc. released four new bread and snack items under Nature’s Own®, Tastykake®, and Wonder® brands, including Nature’s Own Keto Net One Loaf, Nature’s Own Perfectly Crafted® Artisan Style Everything Bun, Tastykake Dipp’n Sticks and Wonder Bread Hawaiian Bun in a bid to meet consumer choices. Chief Brand Officer Mark Courtney highlighted the alignment of these additions with the rest of the existing portfolio.

    Mar-2023: Cubiq Foods, a Spanish food-tech start-up joined forces with Cargill Incorporated to sign an agreement towards developing and commercializing fat technology. The deal intended to deliver healthier, more sustainable and tastier plant-based protein options.

    Feb-2023: Papa Pita Bakery was purchased by Flowers Foods Inc., which is known for its premium quality bread products. As it acquired this company, the expectation was that it would help create more production and distribution synergies for the firm.

    Future Outlook

    Frozen Bakery Market Future Outlook

    The Global Frozen Bakery Market is projected to grow at a 7.02% CAGR from 2024 to 2035, driven by increasing demand for convenience foods and innovative product offerings.

    New opportunities lie in:

    • Develop plant-based frozen bakery products to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales of frozen goods.
    • Invest in sustainable packaging solutions to enhance brand appeal and reduce environmental impact.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer preferences and innovative strategies.

    Market Segmentation

    Frozen Bakery Category Outlook (USD Billion, 2019-2030)

    • Gluten-Free
    • Conventional

    Frozen Bakery Regional Outlook (USD Billion, 2019-2030)

    North America
    • US
    • Canada

    Frozen Bakery Product Type Outlook (USD Billion, 2019-2030)

    • Breads & Rolls
    • Pizza & Pizza Crust
    • Cakes & Pastries
    • Cookies & Biscuits
    • Others

    Frozen Bakery Distribution Channel Outlook (USD Billion, 2019-2030)

    • Store-Based
    • Non-Store-Based

    Report Scope

    Attribute/Metric Details
    Market Size 2023 USD 19.59 Billion
    Market Size 2024 USD 20.30 Billion
    Market Size 2032 USD 34.94 Billion
    Compound Annual Growth Rate (CAGR) 7.02% (2024-2032)
    Base Year 2023
    Market Forecast Period 2024-2032
    Historical Data 2019- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Category, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
    Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled DePuy Synthes Companies, Globus Medical, Medtronic, NuVasive, Smith & Nephew plc, Stryker Corporation and Zimmer Inc.

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the frozen bakery market?

    The frozen bakery market size was valued at USD 20.30 Billion in 2024.

    What is the growth rate of the frozen bakery market?

    The frozen bakery market is projected to grow at a CAGR of 7.02% during the forecast period, 2024-2032.

    Which region held the largest market share in the frozen bakery market?

    Europe had the largest share in the market for frozen bakery.

    Who are the key players in the frozen bakery market?

    The key players in the market for frozen bakery are DePuy Synthes Companies, Globus Medical, Medtronic, NuVasive, Smith & Nephew plc, Stryker Corporation and Zimmer Inc.

    Which product type led the frozen bakery market?

    The breads & rolls dominated the frozen bakery market in 2023.

    Which distribution channel had the largest market share in the frozen bakery market?

    The store-based had the largest share in the frozen bakery market.

    Frozen Bakery Market Research Report - Forecast till 2032 Infographic
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