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    Gifts Retailing Market

    ID: MRFR/CR/9686-HCR
    128 Pages
    Snehal Singh
    October 2025

    Gifts Retailing Market Research Report By Product Type (Traditional Gifts, Personalized Gifts, Experiential Gifts, Digital Gifts, Luxury Gifts), By Distribution Channel (Brick-and-Mortar Stores, E-commerce Marketplaces, Specialty Gift Shops, Department Stores, Online Gift Cards), By Target Audience (Individuals, Corporates, Non-Profit Organizations, Event Planners, Gift Basket Companies), By Occasion (Birthdays, Anniversaries, Holidays, Weddings, Other Special Occasions), By Price Range ($0-$25, $25-$50, $50-$100, $100-$250, $250 and above) ...

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    Gifts Retailing Market Summary

    The Global Gifts Retailing Market is projected to grow from 747.60 USD Billion in 2024 to 2314.61 USD Billion by 2035.

    Key Market Trends & Highlights

    Gifts Retailing Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 10.82 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2314.2 USD Billion, indicating robust growth.
    • in 2024, the market is valued at 747.60 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of e-commerce due to increased consumer convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 747.60 (USD Billion)
    2035 Market Size 2314.61 (USD Billion)
    CAGR (2025-2035) 10.82%

    Major Players

    Hallmark Cards, Inc., American Greetings Corporation, Waterford Crystal, Mattel, Hasbro, Signet Jewelers, Swarovski, Richemont, Pandora Jewelry, LVMH, Tiffany Co., Starbucks, Lenox, Nike, Kering

    Gifts Retailing Market Trends

    The personalization and customization of gifts have become increasingly important, with consumers seeking unique and meaningful presents that reflect their individual tastes. The rise of digital printing and online design tools has made it easier for retailers to offer customized gifts, further fueling this trend. Additionally, the growing popularity of experiential gifts, such as cooking classes or travel vouchers, has created new opportunities for retailers to cater to consumers' desire for memorable and meaningful experiences.E-commerce continues to play a significant role in the growth of the gifts retailing market, providing convenience and a wide selection of products to consumers.

    The integration of artificial intelligence and machine learning in e-commerce platforms is enhancing the customer experience by offering personalized recommendations and seamless shopping experiences. Furthermore, the emergence of social commerce, where consumers can discover and purchase gifts through social media platforms, is creating new opportunities for retailers to reach a wider audience.The growing demand for sustainable and eco-friendly gifts has also influenced the market. Consumers are increasingly seeking gifts that are made from sustainable materials or that support ethical and environmental causes.

    This trend has led to the rise of eco-friendly gift wrapping and packaging, as well as the popularity of gifts that promote social responsibility and support local artisans.

    The Global Gifts Retailing Market appears to be experiencing a dynamic shift towards personalized and experiential gifting, reflecting changing consumer preferences and the growing importance of emotional connections in gift-giving practices.

    U.S. Department of Commerce

    Gifts Retailing Market Drivers

    E-commerce Expansion

    The rapid expansion of e-commerce platforms significantly influences the Global Gifts Retailing Market Industry. With the increasing penetration of the internet and mobile devices, consumers are increasingly turning to online shopping for convenience and variety. In 2024, the market is valued at approximately 747.6 USD Billion, reflecting a growing preference for digital retail channels. Major players in the industry are investing in user-friendly websites and mobile applications to enhance customer experience. This shift not only broadens the consumer base but also allows retailers to reach global markets more effectively, thereby driving sales and fostering competition.

    Market Segment Insights

    Gifts Retailing Market Product Type Insights

    The product type segment of the gifts retailing market is divided into traditional gifts, personalized gifts, experiential gifts, digital gifts, and luxury gifts. Traditional gifts are the most common type of gift, which can include flowers, chocolates, and gift cards. Personalized gifts are unique and customized to the receiver’s preferences, such as engraved jewelry, custom photo albums, or monogrammed items. Experiential gifts are those that offer some experience, including tickets to a concert or sports event, or a gift card for a spa day.

    Digital gifts are virtual or e-gifts, such as e-books, gift cards for online retailers, or a subscription to a video streaming service. Luxury gifts, on the other hand, are high-end and expensive, such as jewelry, watches, or designer handbags. The traditional gifts segment made up the highest market share of the gifts retailing market in 2023 and is the type of gift most in-demand. Meanwhile, the sector is expected to continue doing so over the forecast period.

    Moreover, the segment is projected to grow due to the increasing popularity of gifting experiences and the rising need for unique and personalized gifts.The personalized gifts segment is also anticipated to grow significantly over the forecast period as the use of online gifting platforms that provide a high level of customization become more popular. Additionally, the experiential gifts segment is expected to grow at a slow but steady pace for the same reasons. The digital gifts segment, however, is expected to grow at a fast pace due to the increasingly popularity of e-commerce and the growing number of digital devices.

    Gifts Retailing Market Distribution Channel Insights

    Distribution channel segment is one the most influential segments in the Gifts Retailing Market. Product distribution through brick-and-mortar stores remains widespread and profitable. These stores give the consumer the opportunity to see the products with their own eyes, try them on or hold them in their hands. At the same time, the customer is not in a hurry, since his purchase cannot be made by anyone.

    In turn, the e-commerce marketplaces becoming more and more popular, as they often provide a wider range of goods and work more conveniently.Besides, there is an opportunity for the customer to buy a gift in a specialized gift shop to satisfy any of his wishes. Department stores offer a rich selection of all types of products for all needs, including gifts; they always keep up with the times and are tied to customers. An online gift card is often the best gift, giving the recipient the opportunity to choose a gift. The Gifts Retailing Market is steadily increasing.

    The factors supporting this growth include rising disposable income, population and personal consumption expectancy, consumer spending, and increased popularity of online shopping.

    Gifts Retailing Market Target Audience Insights

    The target audience for the gifts retailing market is diverse, comprising individuals, corporates, non-profit organizations, event planners, and gift basket companies. Individuals account for a significant portion of the market, driven by personal gifting occasions such as birthdays, anniversaries, and holidays. In 2023, the individual segment generated revenue of approximately USD 265.4 billion, which is projected to grow at a CAGR of 9.5% to reach USD 538.9 billion by 2032. Corporates represent another major segment, utilizing gifts for employee recognition, customer appreciation, and promotional purposes.

    The corporate segment held a market share of around 22.5% in 2023 and is anticipated to expand at a CAGR of 10.2% over the forecast period, reaching a value of USD 341.2 billion by 2032. Non-profit organizations also contribute to the market by purchasing gifts for fundraising events, donor appreciation, and volunteer recognition. The non-profit segment accounted for a market share of approximately 15.3% in 2023 and is projected to grow at a CAGR of 9.8% to reach USD 226.5 billion by 2032.

    Event planners and gift basket companies play a crucial role in the distribution of gifts.Event planners source gifts for special occasions such as weddings, conferences, and corporate events, while gift basket companies offer curated gift baskets tailored to specific themes or occasions. The combined revenue generated by these segments is expected to reach USD 426.9 billion by 2032, growing at a CAGR of 10.6% during the forecast period.

    Gifts Retailing Market Occasion Insights

    Occasion is a primary segmentation factor in the gifts retailing market. Different occasions call for specific types of gifts, leading to variations in demand and preferences. Birthdays, anniversaries, and holidays are major gift-giving occasions, accounting for a significant share of the market. In 2023, the birthdays segment held the largest market share, followed by anniversaries and holidays. Weddings and other special occasions also contribute to the growth of the gifts retailing industry.

    The market for gifts related to special occasions is expected to continue its growth trajectory in the coming years, driven by factors such as increasing disposable income, rising gifting trends, and evolving consumer preferences.

    Gifts Retailing Market Price Range Insights

    The price range segment is a crucial factor in understanding the dynamics of the Gifts Retailing Market. The market is segmented into five price ranges: $0-$25, $25-$50, $50-$100, $100-$250, and $250 and above. Each price range caters to different consumer demographics and preferences, impacting the overall market growth.

    The $0-$25 price range holds a significant market share, primarily driven by impulse purchases and budget-conscious consumers. Gifts in this range include small trinkets, souvenirs, and everyday items. The $25-$50 price range targets mid-level consumers seeking quality gifts for special occasions and personal use. This segment is expected to witness steady growth due to the increasing disposable income of consumers.

    The $50-$100 price range is associated with premium gifts and is popular among individuals seeking unique and memorable presents. This segment benefits from the growing trend of personalized and experience-based gifting.

    Get more detailed insights about Gifts Retailing Market Research Report - Global Forecast 2034

    Regional Insights

    Regionally, North America is expected to account for the largest market share, followed by Europe, APAC, South America, and MEA. The growth in the North American market is attributed to the increasing disposable income and the presence of major retailers.The European market is expected to witness steady growth due to the increasing popularity of online gifting. The APAC region is expected to be the fastest-growing market, driven by the growing middle class and the increasing adoption of e-commerce.

    The South American market is expected to grow moderately due to the improving economic conditions.The MEA region is expected to witness a steady growth due to the increasing urbanization and the rising disposable income. 

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Gifts Retailing Market industry are focusing on expanding their product offerings and geographic reach to cater to the evolving needs of consumers. Leading Gifts Retailing Market players are investing in omnichannel retailing strategies to enhance customer experience and drive sales. The Gifts Retailing Market industry is also witnessing the emergence of new technologies, such as artificial intelligence (AI) and augmented reality (AR), which are transforming the shopping experience for consumers. Hallmark Cards, Inc. is a leading player in the Gifts Retailing Market industry.

    The company offers a wide range of greeting cards, gifts, and other products through its retail stores and online channels. Hallmark Cards has a strong brand presence and a loyal customer base. The company is focused on providing high-quality products and services to its customers. American Greetings Corporation is another leading player in the Gifts Retailing Market industry. The company offers a wide range of greeting cards, gifts, and other products through its retail stores and online channels. American Greetings Corporation has a strong brand presence and a loyal customer base.

    The company is focused on providing innovative products and services to its customers.

    Key Companies in the Gifts Retailing Market market include

    Industry Developments

    The Gifts Retailing Market is projected to reach USD 1532.5 Billion by 2032, exhibiting a CAGR of 10.8% during the forecast period 2024-2032. The market growth is attributed to the increasing popularity of online gifting, growing disposable income, and changing consumer preferences. The rising trend of personalized and experiential gifts is also driving market expansion.

    Key players in the market include Amazon, Alibaba, and Hallmark. Recent developments in the market include the launch of AI-powered gifting platforms and the integration of virtual reality (VR) and augmented reality (AR) technologies to enhance the gifting experience.

    Future Outlook

    Gifts Retailing Market Future Outlook

    The Gifts Retailing Market is projected to grow at a 10.82% CAGR from 2025 to 2035, driven by e-commerce expansion, personalized gifting trends, and sustainability initiatives.

    New opportunities lie in:

    • Leverage AI for personalized gift recommendations to enhance customer experience. Develop eco-friendly gift options to attract environmentally conscious consumers. Expand into emerging markets through localized online platforms and marketing strategies.

    By 2035, the Gifts Retailing Market is expected to be robust, reflecting evolving consumer preferences and innovative retail strategies.

    Market Segmentation

    Gifts Retailing Market Occasion Outlook

    • Birthdays
    • Anniversaries
    • Holidays
    • Weddings
    • Other Special Occasions

    Gifts Retailing Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Gifts Retailing Market Price Range Outlook

    • $0-$25
    • $25-$50
    • $50-$100
    • $100-$250
    • $250 and above

    Gifts Retailing Market Product Type Outlook

    • Traditional Gifts
    • Personalized Gifts
    • Experiential Gifts
    • Digital Gifts
    • Luxury Gifts

    Gifts Retailing Market Target Audience Outlook

    • Individuals
    • Corporates
    • Non-Profit Organizations
    • Event Planners
    • Gift Basket Companies

    Gifts Retailing Market Distribution Channel Outlook

    • Brick-and-Mortar Stores
    • E-commerce Marketplaces
    • Specialty Gift Shops
    • Department Stores
    • Online Gift Cards

    Report Scope

    Report Attribute/MetricDetails
    Market Size 2024747.60 (USD Billion)
    Market Size 2025828.49 (USD Billion)
    Market Size 20352314.61 (USD Billion)
    Compound Annual Growth Rate (CAGR)10.82% (2025 - 2035)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2023
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledAmerican Greetings, Waterford Crystal, Mattel, Hasbro, Signet Jewelers, Swarovski, Richemont, Pandora Jewelry, LVMH, Tiffany Co., Starbucks, Lenox, Nike, Kering, Hallmark
    Segments CoveredProduct Type, Distribution Channel, Target Audience, Occasion, Price Range, Regional
    Key Market OpportunitiesPersonalized GiftsExperiential GiftsSustainable GiftsSubscription BoxesOnline Gifting
    Key Market DynamicsEcommerce DominancePersonalization and CustomizationExperiential GiftingGrowing AffluenceSubscription Boxes Trend
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the gifts retailing market?

    The gifts retailing market is expected to reach a valuation of 747.60 billion USD in 2024, and is projected to grow at a CAGR of 10.8% during the forecast period from 2024 to 2034, reaching a valuation of 2088.61 billion USD by 2034.

    What are the key regions driving the growth of the gifts retailing market?

    North America is expected to account for the largest market share, followed by Europe, APAC, South America, and ME.

    What are the key applications of gifts in the market?

    Gifts are used for various occasions and applications, including personal gifting, corporate gifting, and seasonal gifting. Personal gifting accounts for the largest share of the market, followed by corporate gifting.

    Who are the key competitors in the gifts retailing market?

    Some of the key players in the gifts retailing market include Amazon, Walmart, Alibaba, and Etsy. These players offer a wide range of gifts and gift-related products through both online and offline channels.

    What are the key growth factors for the gifts retailing market?

    The growth of the gifts retailing market is driven by several factors, including rising disposable income, increasing urbanization, and the growing popularity of online shopping. The increasing demand for personalized and unique gifts is also contributing to the market's growth.

    What are the challenges faced by the gifts retailing market?

    The gifts retailing market faces some challenges, such as intense competition, the need for continuous innovation, and the impact of economic downturns. The rising cost of raw materials and logistics is also a concern for market players.

    What are the emerging trends in the gifts retailing market?

    The gifts retailing market is witnessing several emerging trends, including the growing popularity of experiential gifts, the increasing adoption of omnichannel retailing, and the use of technology to enhance the customer experience. The rise of sustainable and ethical gifting is also a notable trend.

    What is the impact of COVID-19 on the gifts retailing market?

    The COVID-19 pandemic had a significant impact on the gifts retailing market, leading to a decline in sales due to lockdowns and restrictions on social gatherings. However, the market is expected to recover as the pandemic subsides and economic activity resumes.

    What are the future prospects for the gifts retailing market?

    The future prospects for the gifts retailing market are positive, with continued growth expected in the coming years. Factors such as increasing disposable income, urbanization, and the growing popularity of online shopping are expected to drive the market's growth.

    What are the key opportunities for market players in the gifts retailing market?

    Market players in the gifts retailing market have several opportunities for growth, including expanding into new markets, introducing new products and services, and leveraging technology to enhance the customer experience. Partnerships and collaborations can also create new opportunities for market players.

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