The market dynamics of the Green Coating market are changing rapidly, the driving force being the high rate of environmental awareness and the wide demand for sustainable products. Green coatings, also known as “eco-friendly” coatings, have low volatile organic compounds (VOCs), which means that they do less harm to the environment than the usual coatings. A critical factor for market growth is the environmental regulation by customs worldwide, forcing industries to undergo their processes in an environmentally sustainable manner. Thus they are experimenting with new green coating technologies that are both adherent to regulations and gratify customers' expectations.
The consumer understanding and preferences have a core influence on the environment of the Green Coating sector. Consumer awareness about the environmental cost of products is driving consumers to choose eco-friendly coatings over traditional material. In such a transition of the consumer behavior to become eco conscious, there is a tendency by manufacturers to integrate sustainable practices along the supply chain. Organizations that put transparency first and convey its strong pro-nature products would probably outstrip their competitors in the market. Given the fact that consumers are increasingly buying products which are relatively environmentally friendly, the green coatings industry is expected to grow substantially.
Factors like innovation and technology keep coming up as contributors to the market dynamics. Manufacturers are researching into green coatings that not only comply with the environmental standards but at the same time they have excellent durability and performance. Nanotechnological developments, bio-based materials, and water-borne formulations serve to make complete green coatings high performing. These innovations have sought to address the trade off between sustainability and performance which has, in turn, been making the green coatings more enticing to a number of industries, including automotive, construction and industrial.
The world is increasingly emphasizing on efficient development which is leading to collaborations and partnerships within the Green Coating industry. Companies are now collaborating with each other to develop a strategic alliance in research, production, and distribution. These partnerships allow for exchange of knowledge and resources, thus leading into the creation of more advanced and eco-friendly green coating technologies. Moreover, connections with academic institutions and environmental groups make it easier for the industry to produce environmentally-friendly and sustainable goods/products.
PPG Industries introduced its latest product, PPG ENVIROCRON LUM coating, in June 2022, which is the industry’s foremost retroreflective powder coating. The new coating is mainly developed to improve visibility at night and even during low-light conditions, that is available in several colors and has excellent abrasion and chip resistance and also one-cat corrosion protection.
Trace VOC Globe was launched by the British Coatings Federations in May 2022, which enables decorative paint manufacturers to communicate better with their customers by indicating the lowest levels of volatile organic compounds (VOCs). It is part of an industry drive to raise awareness among consumers about VOC levels in paint products.
Axalta Coating Systems Ltd completed the expansion of its Jiading, Shanghai, China waterborne coatings facility in May 2021. The location has been expanded to cater to the increasing demands for green coating systems in China and the Asia Pacific region for industrial, commercial and automotive applications.
December 2022 saw BASF, in China, announce its first automotive biomass balance coatings, whereas the new ColorBrite Airspace Blue is ReSource basecoat that can reduce CO2 foot print up to 20 percent. This includes obtaining biomass certification for its Caojing-based resin plants.
In October 2022, Asian Paints Limited signed a legally binding contract with Aapex Power and Industries Private Limited for the acquisition of Harind Chemicals and Pharmaceuticals Private Limited shares.
In August 2022, Nippon Paint China and BASF jointly introduced Joncryl HPB. So far, it has been the first water-based barrier coating launched by BASF for use in industrial packaging in China.
In May 2022, Allnex announced that the company will participate in Paint India 2022 taking place at JIO World Convention Center situated In India. Allnex plans to bring a wide portfolio of green coating technologies as well as other innovative developments for various industries, including transportation, the wood sector metal industry as well as automotive.
In August 2021, AkzoNobel’s Dulux launched a USDA-certified super-premium interior emulsion in India. It was also India’s first biobased paint.
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