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    Halal Tourism Industry Overview Market

    ID: MRFR/CR/24736-HCR
    128 Pages
    Snehal Singh
    October 2025

    Halal Tourism Market Research Report By Accommodation (Halal-certified hotels, Bed-and-breakfasts with Muslim-friendly amenities, Vacation rentals with prayer facilities), By Food and Beverage (Halal dining options at restaurants and cafes, Supermarkets and specialty stores with a wide selection of halal food products, Cooking classes and culinary tours that cater to Muslim dietary needs), By Activities and Attractions (Tours and excursions to historically significant Islamic sites, Visits to museums and cultural centers that showcase Muslim...

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    Halal Tourism Industry Overview Market Summary

    The Global Halal Tourism Market is projected to grow from 284.86 USD Billion in 2024 to 507.07 USD Billion by 2035.

    Key Market Trends & Highlights

    Halal Tourism Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.55 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 480.9 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 284.86 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of halal travel services due to increasing awareness of cultural and religious needs is a major market driver.

    Market Size & Forecast

    2024 Market Size 284.86 (USD Billion)
    2035 Market Size 507.07 (USD Billion)
    CAGR (2025-2035) 5.38%

    Major Players

    CrescentRating, HalalBooking, Expedia Group, Tripadvisor, Viator, HalalTrip, GetYourGuide, Google Travel, Salam Standard, Muslim 2 Travel, DinarStandard, Airbnb, Klook, IslamicFinder

    Halal Tourism Industry Overview Market Trends

    The halal tourism industry caters specifically to the needs of Muslim travelers seeking experiences that adhere to Islamic principles. Key market drivers include the growing population of Muslim consumers, increasing disposable income in Muslim-majority countries, and a desire for travel experiences that align with religious beliefs and practices.

    Opportunities for exploration include developing new halal-friendly destinations, offering specialized services such as prayer rooms and Muslim-friendly dining options, and promoting travel packages that cater to the specific needs of Muslim travelers.

    The industry is also witnessing trends towards personalized experiences, sustainability, and the integration of technology to enhance convenience and accessibility. By addressing these emerging trends and capitalizing on the growing demand, businesses can tap into the vast potential of the halal tourism market.

    The Global Halal Tourism Market is poised for robust growth as destinations increasingly cater to the diverse needs of Muslim travelers, reflecting a broader trend towards inclusivity in the tourism sector.

    United Nations World Tourism Organization (UNWTO)

    Halal Tourism Industry Overview Market Drivers

    Diverse Travel Offerings

    The Global Halal Tourism Market Industry benefits from an increasingly diverse range of travel offerings tailored to Muslim travelers. Destinations are expanding their services to include halal-friendly accommodations, dining options, and recreational activities. For instance, countries like Malaysia and Turkey have successfully positioned themselves as leading halal tourism hubs, providing comprehensive packages that cater to Muslim travelers. This diversification not only enhances the travel experience but also attracts a broader audience, contributing to the projected CAGR of 5.55% from 2025 to 2035, as more destinations recognize the economic potential of catering to this market.

    Growing Muslim Population

    The Global Halal Tourism Market Industry is experiencing a notable increase in demand, driven by the growing Muslim population worldwide. As of 2024, there are approximately 1.9 billion Muslims globally, representing nearly 25 percent of the world's population. This demographic shift suggests a substantial market potential for halal tourism services, as Muslim travelers seek destinations that cater to their religious and cultural needs. The industry is projected to reach 265.5 USD Billion in 2024, indicating a robust growth trajectory fueled by this expanding consumer base.

    Market Growth Projections

    Technological Advancements

    Technological advancements are transforming the Global Halal Tourism Market Industry by enhancing the travel experience for Muslim tourists. Innovations such as mobile applications that provide halal restaurant listings, prayer facility locators, and travel itineraries tailored to halal preferences are gaining traction. These technologies not only simplify travel planning but also ensure that Muslim travelers can easily access the services they require. As the market evolves, the integration of technology is expected to drive growth, supporting the industry's expansion towards an estimated 480.9 USD Billion by 2035.

    Government Support and Initiatives

    Government support plays a crucial role in the growth of the Global Halal Tourism Market Industry. Many countries are implementing policies and initiatives to promote halal tourism, recognizing its economic benefits. For example, nations such as Indonesia and the United Arab Emirates are investing in infrastructure and marketing campaigns aimed at attracting Muslim travelers. These efforts are likely to create a more favorable environment for halal tourism, facilitating the industry's expansion and contributing to the projected market size of 265.5 USD Billion in 2024. Such governmental backing is essential for establishing a sustainable halal tourism ecosystem.

    Increased Awareness of Halal Standards

    There is a rising awareness and understanding of halal standards among consumers, which significantly influences the Global Halal Tourism Market Industry. As travelers become more informed about what constitutes halal practices, they are more likely to seek out destinations that align with their values. This trend is further supported by various government initiatives promoting halal tourism, which aim to educate both the industry and consumers. The anticipated growth of the market to 480.9 USD Billion by 2035 reflects the potential impact of this heightened awareness on travel preferences and choices.

    Market Segment Insights

    Halal Tourism Market Accommodation Insights

    The accommodation segment is one of the most important parts of the Halal tourism market. Halal hotels are in demand, as they accommodate Muslim tourists providing them with a room to stay that follows Islamic regulations.

    Some of the amenities that such hotels can provide are the prayer areas, halal food selection, and segregated men and women swimming pools. This category’s growth is driven by the number of Muslims who now can afford to travel abroad and who need a place to stay in that would make their trip comfortable. One of the accommodation alternatives in this field is a B that has been working with Muslim travelers for the past few years.

    These small establishments provide a more personalized experience to the guest and can offer a halal breakfast selection and a place to perform a prayer. Another hotel alternative is a vacation rental that includes a praying area, a more spacious option for big Muslim families or tourist groups.

    In the future, the overall  halal tourism market is expected to show growth in the accommodation segment. Consequently, due to people’s increasing eco0nomic opportunities and more people learning about halal tourism, there would be more people interested in staying in places that make their stay comfortable.

    The accommodation subsegment is to contribute to the total Halal tourism market revenue share, as the increasing number of titled tourists would require a larger number of available rooms and other accommodation options that follow Islamic standards.

    Halal Tourism Market Food and Beverage Insights

    The food and beverage segment significantly contributes to the growth of the halal tourism market at a  level. Halal food services in restaurants and cafes are increasing catering to various Muslim tourists across different regions. Supermarkets and other big and small stores also offer a range of halal food products thus facilitating Muslim tourist presence in varying destinations.

    Similarly, there are many cooking classes and culinary tours taking place that are prepared keeping in mind the needs of the Muslim tourists. The growth in the market of this segment is large because of the growing number of Muslim tourists and the corresponding demand for food and beverage services.

    It is expected that the food and beverage market is likely to become $2.6 trillion by the year 2024. Therefore, the food and beverage segment will continue to contribute to the growth of Halal tourism market in a major way.

    Halal Tourism Market Activities and Attractions Insights  

    The activities and attractions segment of the  halal tourism market is projected to exhibit significant growth in the coming years. With growing awareness and demand for Halal-friendly experiences, various activities and attractions have emerged to cater to the needs of Muslim travelers.

    Tours and excursions to historically significant Islamic sites, such as mosques and Sufi shrines, offer visitors a chance to delve into the rich cultural and religious heritage of Muslim communities. Visits to museums and cultural centers that showcase Muslim heritage provide insights into the arts, architecture, and traditions of Islamic civilizations.

    Additionally, the segment includes opportunities for religious observances, such as prayer facilities and designated spaces for worship, essential for Muslim travelers seeking a spiritual experience during their travels.

    Halal Tourism Market Transportation Insights

    Transportation is a crucial aspect of the halal tourism industry, ensuring seamless movement of Muslim travelers. Airport transfers and ground transportation options with Muslim-friendly services are gaining prominence. These services cater to specific needs, such as providing female-only vehicles, halal food options, and prayer areas.

    The  halal tourism market segmentation highlights the growing demand for halal logistics and supply chain management for businesses serving Muslim travelers. Companies are adapting their operations to meet the dietary and ethical requirements of Muslim customers.

    Designated prayer areas or quiet zones on public transportation are becoming increasingly common to accommodate the religious needs of Muslim travelers. These facilities allow them to perform their prayers conveniently during their journeys. By understanding these insights, businesses can tailor their transportation services to cater to the growing needs of the halal tourism market.

    Halal Tourism Market Services and Facilities Insights

    The services and facilities segment of the halal tourism market is anticipated to grow significantly due to increasing demand for Muslim-friendly services and facilities. Translation and interpretation services in Islamic languages are becoming essential for tourism businesses to effectively communicate with

    Muslim travelers, estimated to reach a valuation of US$ 4.5 billion by 2024. Muslim-friendly banking and financial services are also gaining traction, providing convenient and Shariah-compliant options for Muslim tourists. Health and wellness facilities that cater to Muslim dietary and lifestyle preferences are another growing segment, expanding to meet the needs of Muslim travelers seeking health-conscious options during their travels.

    Get more detailed insights about Halal Tourism Industry Overview Market Report Research - Forecast Till 2032

    Regional Insights

    The regional segmentation of the  halal tourism market offers valuable insights into the diverse market dynamics. North America, with its large Muslim population and growing demand for halal-compliant travel experiences, holds a significant market share. Europe, particularly the United Kingdom and France, also exhibits strong growth potential due to its sizable Muslim population and established halal tourism infrastructure. APAC, driven by the rapidly expanding Muslim population in Southeast Asia and the Middle East, presents immense growth opportunities.

    South America, though a relatively smaller market, shows promising growth prospects. MEA, with its large Muslim population and increasing government support for halal tourism, is anticipated to witness substantial growth. These regional insights provide a comprehensive understanding of the market landscape, enabling stakeholders to tailor their strategies and capitalize on growth opportunities.

    Halal Tourism Industry Overview Market  By Regonal

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the halal tourism market are focusing on expanding their presence in emerging markets and developing new products and services to cater to the growing demand for halal tourism. Leading Halal tourism market players are also investing in technology to enhance the customer experience and make it easier for travelers to find and book halal-friendly travel options.

    The halal tourism market industry is expected to witness significant growth in the coming years, driven by increasing demand from Muslim travelers and the growing popularity of halal tourism. Key players in the Halal tourism market are adopting various strategies to gain a competitive edge, such as partnerships, acquisitions, and joint ventures.

    A leading company in the Halal tourism market is Crescentrating, which offers a range of halal-friendly travel services, including hotel bookings, tour packages, and restaurant recommendations. The company has a strong presence in Southeast Asia and the Middle East and is expanding its operations into new markets such as Europe and North America. Crescentrating has also developed several innovative products and services, such as its HalalTrip app, which allows travelers to find and book halal-friendly travel options on the go.

    A competitor company in the Halal tourism market is HalalBooking, which offers a similar range of services to Crescentrating. HalalBooking has a strong presence in the Middle East and North Africa and is expanding its operations into new markets such as Southeast Asia and Europe. The company has also developed several innovative products and services, such as its HalalBooking Plus membership program, which offers exclusive discounts and benefits to members.

    Key Companies in the Halal Tourism Industry Overview Market market include

    Industry Developments

    The Halal tourism industry is projected to reach USD 410.9 billion by 2032, exhibiting a CAGR of 5.38% from 2024 to 2032. Rising disposable income, growing Muslim population, and increasing awareness about Halal tourism are key drivers of market growth. The Middle East and Africa region is expected to hold the largest market share due to the presence of numerous religious and cultural attractions.

     Key industry participants are focusing on developing new Halal-certified destinations and enhancing existing infrastructure to cater to the growing demand. Recent developments include the launch of the "Halal in Travel" certification program by CrescentRating and Mastercard, and the opening of the world's first Halal theme park in Malaysia.

    Future Outlook

    Halal Tourism Industry Overview Market Future Outlook

    The Global Halal Tourism Market is projected to grow at a 5.38% CAGR from 2025 to 2035, driven by increasing Muslim population and demand for tailored travel experiences.

    New opportunities lie in:

    • Develop innovative halal-friendly travel packages targeting emerging markets.
    • Invest in technology for seamless halal travel experiences, including apps and platforms.
    • Enhance partnerships with local businesses to create authentic halal culinary experiences.

    By 2035, the Halal Tourism Market is expected to achieve substantial growth, reflecting evolving consumer preferences and increased market engagement.

    Market Segmentation

    Halal Tourism Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Halal Tourism Market Accommodation Outlook

    • Halal-certified hotels
    • Bed-and-breakfasts with Muslim-friendly amenities
    • Vacation rentals with prayer facilities

    Halal Tourism Market Transportation Outlook

    • Airport transfers and ground transportation options with Muslim-friendly services
    • Halal logistics and supply chain management for businesses serving Muslim travelers
    • Designated prayer areas or quiet zones on public transportation

    Halal Tourism Market Food and Beverage Outlook

    • Halal dining options at restaurants and cafes
    • Supermarkets and specialty stores with a wide selection of halal food products
    • Cooking classes and culinary tours that cater to Muslim dietary needs

    Halal Tourism Market Services and Facilities Outlook

    • Translation and interpretation services in Islamic languages
    • Muslim-friendly banking and financial services
    • Health and wellness facilities that cater to Muslim dietary and lifestyle preferences

    Halal Tourism Market Activities and Attractions Outlook

    • Tours and excursions to historically significant Islamic sites
    • Visits to museums and cultural centers that showcase Muslim heritage
    • Opportunities for religious observances, such as prayer facilities and designated spaces for worship

    Report Scope

    Report Attribute/Metric Details
    Market Size 2035 507.07 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.38% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Expedia Group, CrescentRating and Mastercard, Tripadvisor, Viator, HalalTrip, GetYourGuide, Google Travel, Salam Standard, Booking.com, HalalBooking.com, Muslim 2 Travel, DinarStandard, Airbnb, Klook, IslamicFinder
    Segments Covered Accommodation, Food and Beverage, Activities and Attractions, Transportation, Services and Facilities, Region
    Key Market Opportunities 1.      Growing Muslim Population 2.      Increasing Disposable Income 3.      Rising Demand for Halal Certified Services 4.      Expanding Air Connectivity 5.      Government Support
    Key Market Dynamics 1.      Increasing Muslim Travel Expenditure 2.      Growing Demand for Halal Certified Services 3.      Entry of New Players in the Market 4.      Government Initiatives to promote Halal Tourism 5.      Technological Advancements in the Tourism Sector
    Countries Covered North America, Europe, APAC, South America, MEA
    Market Size 2024 284.86 (USD Billion)
    Market Size 2025 300.20 (USD Billion)

    FAQs

    What is the market size of the Halal tourism market?

    The halal tourism market is expected to reach a valuation of USD 256.51 billion in 2023. It is projected to expand at a CAGR of 5.38% from 2023 to 2032, reaching a valuation of USD 410.9 billion by 2032.

    What are the key regions driving the growth of the Halal tourism market?

    The Asia Pacific region is expected to dominate the halal tourism market throughout the forecast period. Key countries contributing to the growth of the market in this region include Indonesia, Malaysia, and the United Arab Emirates.

    What are the major application segments of the Halal tourism market?

    The key application segments of the halal tourism market include family vacations, religious tourism, and business travel. Family vacations hold the largest market share due to the growing popularity of family-friendly halal tourism destinations.

    Who are the key competitors in the Halal tourism market?

    Some of the key competitors in the Halal tourism market include Dnata Travel, HalalBooking, Muzz World, Islamic Tourism Centre and Crescentrating

    What are the growth factors influencing the Halal tourism market?

    The growth of the halal tourism market is primarily driven by factors such as the increasing Muslim population, rising disposable income, and growing awareness of halal tourism products and services.

    What are the challenges faced by the Halal tourism market?

    The halal tourism market faces challenges such as the lack of standardized halal tourism regulations, limited infrastructure in some destinations, and negative perceptions about Muslim travel.

    What are the key trends shaping the Halal tourism market?

    Key trends shaping the halal tourism market include the growing popularity of online booking platforms, the emergence of new halal tourism destinations, and the increasing demand for customized and personalized travel experiences.

    What is the impact of COVID-19 on the Halal tourism market?

    The COVID-19 pandemic had a significant impact on the Halal tourism market, leading to a decline in travel and tourism activities. However, with the easing of travel restrictions and the resumption of international travel, the market is expected to recover and continue its growth trajectory.

    What are the future growth prospects for the Halal tourism market?

    The future growth prospects for the Halal tourism market are positive. The market is expected to continue expanding as Muslim travelers become more affluent and seek out new and diverse halal tourism experiences.

    What are the key opportunities for businesses in the Halal tourism market?

    Businesses in the halal tourism market can capitalize on key opportunities such as developing new halal tourism products and services, expanding into new markets, and leveraging technology to enhance the customer experience.

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