As per Market Research Future Analysis, the Global Luxury Car Rental Market was valued at USD 30.2 Billion in 2022 and is projected to grow from USD 32.62 Billion in 2023 to USD 60.37 Billion by 2032, with a CAGR of 8.00% during the forecast period. The market is driven by the digitization of booking and management processes, increasing air travel, and rising disposable incomes. The business segment dominates the market, while online booking is the preferred mode among younger customers. North America leads the market, followed by Europe and Asia-Pacific, with significant growth expected in the latter due to a rising number of billionaires.
Key trends driving the Luxury Car Rental Market include increased air travel and digitization.
Key players include Avis Budget Group (U.S.), Sixt (Germany), Enterprise Holdings (U.S.), Movida (Brazil), Hertz (U.S.), Localiza (Brazil), Europcar Mobility Group (France), and Car Inc. (China).
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Market CAGR for luxury car rental is being driven by the increasing amount of air travelers. Services for hiring luxury cars include doing so for travel or business. Globally, people's standards of living have increased in tandem with population growth. The growing need for comfort, luxury, and upholding high standards has led to an expansion in the market for luxury car rentals.
Hiring a car allows one to travel to their location without having to drive because these vehicles are chauffeur driven. The upcoming years will see a surge in this new rental business because of its many advantages, which include decreased traffic, lower air pollution, increased convenience when traveling, and economical methods.
The demand for automobile rental services at airports is expected to increase due to an increase in air travel due to falling airfares, rising disposable income, and the developing leisure and tourism industry throughout developed and emerging economies. Additionally, companies are growing internationally, which has an impact on the rise in business travel. The demand for luxury executive cars in the car rental sector is therefore rising due to the changing demographics of corporate or business travelers.
Globally, this market is growing at a very quick pace. Through enhancing their operational effectiveness and implementing novel automated technologies, all industry players provide superior offerings and incentives to augment reservations. One of the automated technologies that is currently popular is digitization, which is having a big impact on all industry sectors, including the rental car sector.
Luxury passenger cars and charter cars with features like real-time feedback, vehicle tracking, and rating for end users are included in demand-responsive transport services. It is now simpler to locate luxury vehicles and compare costs with the many car rental businesses thanks to a plethora of mobile applications.
Furthermore, as a result of digitalization, rental businesses have changed to become more profitable while enhancing client satisfaction. Software for managing rental cars is used by these companies to enhance customer service and streamline business processes. Additionally, operational efficiency is increased and management chores are decreased with automobile rental management software.
For instance, Global air travel could double to 8.2 billion people by 2037, according to an estimate made by the International Air Transport Association (IATA) in October 2018. Thus, result in driving the Luxury Car Rental market revenue.
The Luxury Car Rental Market segmentation, based on Rental Type includes Business, and Leisure. The business segment dominated the market. For many years, the majority of government and private companies have rented expensive cars to their top executives. Based on the employees' annual advancement and classification, the corporations change the cars that are rented to them. While enabling the executives to use these opulent vehicles for meetings and client trips, it also helps the company avoid having to add fixed assets and inventory costs.
Figure1: Luxury Car Rental Market, by Rental type, 2022&2032 (USD Billion)
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
The Luxury Car Rental Market segmentation, based on Booking Mode, includes Online, and Offline. The online category generated the most income. The online market is becoming more and more popular with younger customers. The online booking option offers the customer a large selection of premium vehicles to pick from. Additionally, year-round availability and 24/7 booking are made possible by these autos.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Luxury Car Rental market area will dominate this market. The demand for car rentals surged above pre-pandemic levels as the countries resumed travel and the markets opened up again.
Further, the major countries studied in the market report are The US, German, France, the UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil.
Figure2: LUXURY CAR RENTAL MARKET SHARE BY REGION 2022 (USD Billion)
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Europe Luxury Car Rental market has the second-largest portion of the market. This is because the area is well-known for its tourism attractions and jobs. Further, the German Luxury Car Rental market had the biggest market share, and the UK Luxury Car Rental market was the European market with the quickest rate of growth.
The Asia-Pacific Luxury Car Rental Market is anticipated to expand between 2023 and 2032 at the quickest CAGR. Another factor contributing to the growth is the rising number of billionaires in Asia Pacific. Moreover, China’s Luxury Car Rental market had the biggest market share, and the Indian Luxury Rental Cars market was the Asia-Pacific region's fastest-growing market.
Leading market players are making significant investments in R&D to broaden their product ranges, which will contribute to the growth of the luxury car rental sector. Additionally, market players are engaging in a range of calculated initiatives to increase their worldwide presence, with important market developments involving the introduction of new products, contracts, M&A transactions, increased investment, and cooperation with other enterprises. To grow and endure in an increasingly cutthroat and dynamic market, Luxury Car Rental industry must provide reasonably priced goods.
One of the main business strategies employed by manufacturers is to manufacture locally in order to reduce operating expenses in the global Luxury Car Rental industry to help customers and expand the market segment. In recent years, the Luxury Car Rental industry has provided some of the biggest benefits to medicine. Major players in the Luxury Car Rental market, including Sixt (Germany), Enterprise Holdings (U.S.), Movida (Brazil), Hertz (U.S.), Avis Budget Group (U.S.), Localiza (Brazil), Car Inc. (China)., Europcar Mobility Group (France), and others, are engaging in research and development activities in an effort to boost market demand.
Avis Budget Group is based in Parsippany, New Jersey, and operates rental cars. Avis Car Rental, Budget Rent a Car, Budget Truck Rental, Payless Car Rental, and Zipcar are just a few of the brands that it is the parent business of. The business also manages a number of smaller, regional brands, such as TurisCar, TurisPrime, Maggiore Group, AmicoBlue, France Cars, ACL Hire, and Apex Car Rentals. It is one of the three major holding companies for rental cars in the US. It was trailing both Hertz Global Holdings and Enterprise Holdings in 2021 with a 26% market share.
Founded in Paris in 1949, Europcar Mobility Group is a French automobile rental firm. The headquarters of the holding company, Europcar Group S.A., are located in Voisins-le-Bretonneux (Saint Quentin en Yvelines), France, in the Val Saint-Quentin industrial park. Currently, Europcar is present in 140 nations in Western Asia, Africa, North America, and Europe. Green Mobility Holding, S.A., a group headed by the Volkswagen Group, Attestor, and Pon Holdings, has been the owner of Europcar since July 2022. The Europcar recreational rental sub-brand is called Keddy.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 30.2 Billion |
| Market Size 2023 | USD 32.62 Billion |
| Market Size 2032 | USD 60.37 Billion |
| Compound Annual Growth Rate (CAGR) | 8.00% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Rental type, Booking Mode, and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The US, German, France, UK, Canada, Italy, Spain, India, Australia, South Korea, China, Japan, and Brazil |
| Key Companies Profiled | Enterprise Holdings (U.S.), Sixt (Germany), Movida (Brazil), Hertz (U.S.), Avis Budget Group (U.S.), Localiza (Brazil), Car Inc. (China), Europcar Mobility Group (France), |
| Key Market Opportunities | · Growing Air Traveler Population to Drive Market Growth |
| Key Market Dynamics | · Digitization of the Luxury Car Rental Booking, Payment, and Management Processes to Drive Market Growth |
Luxury Car Rental Market Highlights:
Frequently Asked Questions (FAQ):
In 2022, the size of the Luxury Car Rental Market was estimated to be USD 30.2 billion.
From 2023 to 2032, At a CAGR of 8.00%, the global market is anticipated to rise.
North America held the most market share worldwide.
The leading companies in the industry include Hertz (USA), Movida (Brazil), Avis Budget Group (USA), Sixt (Germany), Enterprise Holdings (USA), Localiza (Brazil), Europcar Mobility Group (France), and Car Inc. (China).
In 2022, the market was dominated by the Business category.
The global market's largest share belonged to the online segment.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research With a technical background as bachelor's in mechanical engineering, with mba in operations management , swapnil has 6+ years of experience in market research, consulting and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the automotive/a&d domain. swapnil has worked on major projects in verticals such as aerospace & defense, automotive and many other domain projects. he has worked on projects for fortune 500 companies' syndicate and consulting projects along with several government projects.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
