Manuka Honey Market

Manuka Honey's health benefits propel market growth.

Market CAGR for manuka honey is being driven by health benefit associated with honey. Scientific research has shown that manuka honey is highly valued for its antimicrobial capabilities. It aids in wound healing, boosts metabolism, cures sore throats, and is particularly beneficial to the skin. The US FDA authorised manuka honey as a wound therapy option in 2007. Several studies have indicated that manuka honey can improve wound healing, accelerate tissue regeneration, and even reduce pain in burn patients.

Manuka honey is also good for your teeth.Manuka honey has been found in studies to target harmful oral bacteria related with plaque buildup, gum irritation, and tooth decay. Because of its high antibacterial properties, manuka honey is unlikely to contribute to cavities or tooth decay.

In addition, researchers discovered that ingesting manuka honey on a daily basis may help reduce symptoms associated with irritable bowel syndrome (IBS), a common digestive illness. Manuka honey is also thought to reduce acne-related irritation due to its anti-inflammatory qualities. Thus, the health benefits of manuka honey, as well as increased consumer awareness, fuel market expansion. According to The Diabetes Council, manuka honey will be the healthiest replacement for diabetics in December 2021. As a result, people prefer organic or natural raw materials over artificial flavouring.

Furthermore, manuka honey has numerous health benefits, including aiding wound healing, promoting oral health, soothing a sore throat, preventing gastric ulcers, improving digestive symptoms, treating acne, and many more. These benefits connected with manuka honey entice customers, increasing its demand and thereby contributing to market growth. For example, according to the worlds top exports, natural honey earnings climbed from 2.38 USD billion to 2.65 USD billion between 2020 and 2021. Thus, rising demand and consumption of natural honey, which includes manuka honey, boost production, which ultimately contributes to market expansion in the anticipated period.

The Global Manuka Honey Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the benefits associated with natural products, Manuka honey, known for its antibacterial and anti-inflammatory properties, garners attention. This trend is particularly evident in regions where consumers prioritize organic and health-oriented food choices. The market is projected to reach 0.69 USD Billion in 2024, reflecting a growing preference for natural remedies. This shift in consumer behavior indicates a potential for sustained growth, as the industry aligns with the global movement towards healthier lifestyles.

The rise of e-commerce platforms plays a pivotal role in enhancing the accessibility of Manuka honey, thereby driving the Global Manuka Honey Market Industry. Consumers can now easily purchase a variety of Manuka honey products online, which broadens the market reach and caters to a global audience. This trend is particularly significant in regions where traditional retail channels may be limited. The convenience of online shopping, coupled with the growing trend of home delivery, is likely to bolster sales. As the market adapts to these changes, the projected growth to 1.31 USD Billion by 2035 underscores the importance of e-commerce in shaping consumer purchasing behavior.

Sustainability and ethical sourcing practices are increasingly influencing the Global Manuka Honey Market Industry. Consumers are becoming more concerned about the environmental impact of their purchases, leading them to favor brands that prioritize sustainable practices. This trend is particularly pronounced in the food and beverage sector, where transparency in sourcing is paramount. Companies that adopt environmentally friendly practices and ensure ethical sourcing of Manuka honey are likely to attract a loyal customer base. As sustainability becomes a core value for consumers, the industry may witness a shift towards more responsible production methods, potentially enhancing brand reputation and market share.

The versatility of Manuka honey in various healthcare applications significantly contributes to the growth of the Global Manuka Honey Market Industry. It is increasingly utilized in wound care, oral health, and digestive health, showcasing its potential beyond traditional uses. For instance, hospitals and clinics are incorporating Manuka honey in treatments due to its proven efficacy in promoting healing. This expansion into healthcare settings not only enhances the product's credibility but also opens new avenues for market growth. As the industry evolves, the anticipated compound annual growth rate of 6.0% from 2025 to 2035 suggests a robust future for Manuka honey in medical applications.

The Global Manuka Honey Market Industry benefits from heightened awareness regarding Unique Manuka Factor (UMF) ratings among consumers. These ratings serve as a quality assurance measure, indicating the potency and authenticity of Manuka honey. As consumers become more discerning, they seek products with verified UMF ratings, which enhances their trust in the product. This trend is particularly relevant in markets where counterfeit products pose a challenge. The focus on quality assurance is likely to drive demand for certified Manuka honey, contributing to the industry's growth trajectory. The increasing emphasis on UMF ratings may also lead to a more informed consumer base, further solidifying market expansion.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American manuka honey market area will dominate this market, due to high demand for varied snacks among both children and adults, as well as rising consumption of nutrient-fortified foods, are driving market expansion in this area. Manuka honey is now commonly utilised in the production of snack bars. Furthermore, customers are primarily concerned with preserving health and controlling their weight, which has resulted in an increase in demand for natural foods.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: MANUKA HONEY MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s manuka honey market accounts for the second-largest market share due to increasing preference towards healthy products. Further, the German manuka honey held the largest market share, and the UK market of manuka honey was the fastest-growing market in the European region

The Asia-Pacific Manuka Honey Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to to enormous changes in terms of manuka honey consumption. Moreover, China’s manuka honey held the largest market share, and the Indian manuka honey industry was the fastest-growing market in the Asia-Pacific region.

Leading market players are extensively spending in R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the manuka honey industry must provide cost-effective products.

Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by producers in the worldwide manuka honey industry to benefit customers and expand the market sector. The manuka honey industry has provided some of the most significant benefits to medicine in recent years. GO Healthy New Zealand Ltd., Simply Honey, and Barnes Natural Nature's Gold are among the major players in the manuka honey market. New Zealand Honey Co., Haddrell's, Mossops Honey, Happy Valley Honey, and others are attempting to enhance market demand through R&D investments.

Twin Nature Pty Ltd is a 100% Australian-owned company that manufactures all of its products in Australia. Our first product, Manuka Honey, was born in the year 2020, in the midst of a pandemic. Twin Nature was founded with the intention of harvesting nature's gift in order to revitalise life. In Australia, we frequently take our magnificent land and what it has to offer for granted.

We wanted to deliver premium quality goods in new and accessible ways, just as nature intended.  Twin Nature, on the other hand, sought to do things differently, in a creative and original way that was also environmentally sensitive. We intended to address the inconvenient traditional honey ingestion method. As a result, we created honey straws. In September 20222, Twin Nature introduced Manuka Honey Straws to the US market.

Comvita Ltd is a firm based in New Zealand. It is involved in the creation and marketing of natural health and wellness products. Manuka honey, manuka honey extract, nutritious oils, royal jelly, olive leaf extract, and other goods are among its offerings. Greater China, ANZ, Rest of Asia, Rest of Asia, and EMEA are the company's geographical segments. Greater China accounts for the vast majority of their revenue. Comvita Limited, NZX: CVT, is a privately held New Zealand public business that generates revenue by manufacturing and distributing honey and health products, as well as apiary ownership and administration.

In March 2021, COMVITA has released a new UMF25+ Manuka Honey. According to the firm, it is both rare and valuable.