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Mens Jewelry Market

ID: MRFR/CG/24723-HCR
100 Pages
Pradeep Nandi
October 2025

Men’s Jewelry Market Research Report By Product Type (Watches, Necklaces, Earrings, Rings, Bracelets, Cufflinks), By Material (Gold, Silver, Platinum, Stainless Steel, Titanium, Leather), By Design Style (Classic, Modern, Ethnic, Luxury, Sports, Fashion), By Price Range (Low-end (Under $100), Mid-range ($100-$500), High-end ($500-$1,000), Luxury (Over $1,000)), By Target Audience (Generation Y, Millennials, Generation X, Baby Boomers, Gen Z) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Fore... read more

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Mens Jewelry Market Summary

As per MRFR analysis, the Men's Jewelry Market Size was estimated at 8.947 USD Billion in 2024. The Men's Jewelry industry is projected to grow from 9.414 USD Billion in 2025 to 15.66 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.22 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Men's Jewelry Market is experiencing a dynamic evolution characterized by personalization and sustainability.

  • The rise of personalized jewelry is reshaping consumer preferences, particularly in North America.
  • Fashion trends are increasingly influencing men's jewelry choices, with a notable impact from celebrity endorsements.
  • Sustainable practices are becoming a focal point, especially in the Asia-Pacific region, as consumers seek ethically sourced products.
  • The increasing acceptance of men's jewelry and the growth of e-commerce platforms are driving market expansion, particularly in the watches and stainless steel segments.

Market Size & Forecast

2024 Market Size 8.947 (USD Billion)
2035 Market Size 15.66 (USD Billion)
CAGR (2025 - 2035) 5.22%

Major Players

Tiffany & Co. (US), Cartier (FR), Bulgari (IT), David Yurman (US), Zales (US), Kay Jewelers (US), Jared (US), Swarovski (AT), Thomas Sabo (DE)

Mens Jewelry Market Trends

The Men's Jewelry Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and an increasing acceptance of jewelry among men. This transformation is driven by a growing awareness of personal style and self-expression, with men increasingly viewing jewelry as an essential accessory rather than merely a luxury item. The market appears to be expanding as brands innovate and diversify their offerings, catering to a wider audience that values both aesthetics and functionality. Furthermore, the influence of social media and celebrity endorsements seems to play a pivotal role in shaping trends, encouraging men to embrace jewelry as a means of enhancing their overall appearance. In addition, sustainability and ethical sourcing are becoming increasingly relevant in the Men's Jewelry Market. Consumers are more conscious of the environmental and social implications of their purchases, leading brands to adopt responsible practices. This shift towards sustainability not only reflects changing values but also presents opportunities for companies to differentiate themselves in a competitive landscape. As the market continues to evolve, it is likely that these trends will further shape the future of men's jewelry, fostering a culture where adornment is embraced and celebrated across diverse demographics.

Rise of Personalized Jewelry

There is a noticeable trend towards personalized jewelry in the Men's Jewelry Market. Consumers are increasingly seeking unique pieces that reflect their individual identities. Customization options, such as engraving or selecting specific materials, allow men to express their personal stories and preferences, making jewelry more meaningful.

Influence of Fashion Trends

Fashion trends are significantly impacting the Men's Jewelry Market. As styles evolve, men are more inclined to experiment with various types of jewelry, including bracelets, necklaces, and rings. This trend indicates a broader acceptance of jewelry as a fashion statement, rather than just an accessory.

Focus on Sustainable Practices

Sustainability is becoming a crucial consideration in the Men's Jewelry Market. Brands are increasingly adopting eco-friendly materials and ethical sourcing practices to appeal to environmentally conscious consumers. This trend not only addresses consumer demand but also enhances brand reputation in a competitive market.

Mens Jewelry Market Drivers

Growth of E-commerce Platforms

The growth of e-commerce platforms is transforming the Men's Jewelry Market by providing consumers with unprecedented access to a wide array of products. Online shopping has become increasingly popular, with a reported 40% of jewelry sales now occurring through digital channels. This shift allows consumers to explore various styles and brands from the comfort of their homes, thus expanding the market reach for retailers. Additionally, e-commerce platforms often feature personalized shopping experiences, which can enhance customer satisfaction and loyalty. As technology continues to advance, the potential for further growth in online sales remains substantial.

Emergence of Customization Trends

The emergence of customization trends is reshaping the Men's Jewelry Market, as consumers seek unique pieces that reflect their individuality. Customization options, such as engraving and bespoke designs, are becoming increasingly popular among male consumers. This trend is supported by data indicating that 35% of consumers are willing to pay a premium for personalized jewelry. Retailers are responding by offering more customizable options, which not only enhances customer engagement but also drives sales. As the demand for personalized products continues to rise, the market is likely to see a significant shift towards bespoke offerings.

Influence of Celebrity Endorsements

Celebrity endorsements play a crucial role in shaping consumer preferences within the Men's Jewelry Market. High-profile figures, including actors, musicians, and athletes, are often seen sporting various jewelry pieces, which significantly influences public perception. This trend appears to drive sales, as consumers tend to emulate the styles of their favorite celebrities. Recent data indicates that brands associated with celebrity endorsements have experienced a 25% increase in market share. As more celebrities adopt jewelry as part of their personal brand, the market is likely to see continued growth, with an emphasis on unique and statement pieces.

Sustainability and Ethical Sourcing

Sustainability and ethical sourcing are becoming essential considerations within the Men's Jewelry Market. As consumers become more environmentally conscious, there is a growing demand for jewelry made from sustainable materials and ethically sourced gemstones. Recent surveys indicate that 60% of consumers prefer brands that prioritize sustainability. This trend is prompting manufacturers to adopt more responsible practices, which can enhance brand loyalty and attract a broader customer base. As the market evolves, the emphasis on sustainability is likely to shape product offerings and influence purchasing decisions.

Increasing Acceptance of Men's Jewelry

The increasing acceptance of men's jewelry is a pivotal driver in the Men's Jewelry Market. Traditionally, jewelry has been perceived as a feminine accessory; however, this perception is evolving. Men are increasingly embracing jewelry as a form of self-expression and personal style. This shift is evidenced by a reported 30% increase in men's jewelry sales over the past three years. As societal norms continue to change, the demand for diverse styles, including bracelets, necklaces, and rings, is likely to rise. Retailers are responding by expanding their collections to cater to this growing demographic, thus enhancing the overall market landscape.

Market Segment Insights

By Type: Watches (Largest) vs. Necklaces (Fastest-Growing)

In the Men's Jewelry Market, watches account for the largest share, representing a significant portion of total sales due to their dual functionality as both adornments and practical timepieces. Following closely behind, necklaces have surged in popularity as fashion trends evolve, providing men with versatile styling options across various occasions. Meanwhile, earrings, rings, bracelets, and cufflinks round out the segment, each holding smaller yet notable shares in a marketplace increasingly embracing advancements in style and personalization. The growth trends in this segment are driven by shifting consumer preferences towards more expressive and unique jewelry designs. Watches continue to dominate, propelled by technological innovations and brands diversifying their offerings. Meanwhile, the rising popularity of fashion necklaces reflects a broader trend of men seeking statement pieces that complement their attire, contributing to its rapid growth within this category.

Watches: Dominant vs. Necklaces: Emerging

Watches are the dominant force in the Men's Jewelry Market, often viewed as status symbols and technical marvels, combining luxury and functionality. High-end brands have capitalized on this trend, offering intricate designs and smart technology, appealing to a broad audience. Conversely, necklaces are emerging as key players, driven by changing fashion norms and an increased willingness among men to experiment with personal embellishments. Designed for versatility, modern necklaces come in various styles, from minimalist chains to bold pendants. This shift indicates a growing acceptance of jewelry as a means of self-expression, leading to an expanded market space where both traditional and contemporary designs can flourish.

By Material: Gold (Largest) vs. Stainless Steel (Fastest-Growing)

In the Men's Jewelry Market, gold remains the largest segment, characterized by its classic appeal and inherent value. This precious metal commands the highest market share, driven by consumer preference for luxury and timeless designs. Silver, platinum, and leather also hold significant portions of the market, catering to varying tastes and budgets. Stainless steel, meanwhile, has seen increasing popularity due to its durability and contemporary aesthetic, appealing to a younger demographic. The growth trends in the materials segment are driven by shifting consumer preferences towards modern, versatile designs and the rising trend of athleisure. Factors such as increased disposable income and changing fashion norms are encouraging brands to innovate with materials. While gold remains a staple choice for its traditional appeal, stainless steel is rapidly becoming a favorite among younger consumers looking for stylish yet affordable options in men's jewelry.

Gold (Dominant) vs. Stainless Steel (Emerging)

Gold, the dominant material in the Men's Jewelry Market, is synonymous with luxury and status. Its rich color and durability make it a preferred choice for various jewelry types, including rings, bracelets, and necklaces. Gold's timelessness means it appeals to both traditional customers and modern fashion enthusiasts. In contrast, stainless steel is emerging as a formidable competitor, favored for its strength, lightweight nature, and resistance to tarnish and corrosion. This material aligns well with the demands of contemporary fashion, making it accessible to a broader audience without compromising style or quality. Its affordability and versatility allow for designs that resonate well with younger consumers looking for modern, minimalist designs.

By Design Style: Classic (Largest) vs. Modern (Fastest-Growing)

In the Men's Jewelry Market, the design style segment showcases a diverse array of preferences, with Classic style holding the largest market share. This traditional design appeals to a wide demographic, valuing timelessness and elegance, which is especially popular among older consumers. Modern design is gaining traction, marking itself as the fastest-growing segment, particularly among younger generations seeking innovative and contemporary aesthetics that reflect their lifestyle choices. The growth in the Modern design segment can largely be attributed to changing consumer preferences towards personalization and unique design elements. As influencers and social media play a significant role in trendsetting, the demand for modern, stylish, and unique pieces has surged. Additionally, advancements in technology and materials have made it easier for designers to experiment with new styles, fuelling the growth of this segment further.

Classic: Traditional (Dominant) vs. Modern (Emerging)

The Classic design style represents the dominant force in the Men's Jewelry Market, characterized by its timeless appeal and high craftsmanship. Pieces in this category often feature traditional materials such as gold and silver, with designs that emphasize elegance and durability. These items are frequently sought after for formal occasions, contributing to their sustained popularity. On the other hand, the Modern design style is an emerging trend, characterized by innovative uses of materials, geometric shapes, and an overall focus on minimalistic aesthetics. This style is appealing to younger consumers who are looking for statements that reflect contemporary culture. The juxtaposition of these styles creates a rich landscape within the market, where established preferences coexist with new, creative expressions.

By Price Range: Low-end (Largest) vs. Luxury (Fastest-Growing)

The Men's Jewelry Market showcases a diverse price range, with the low-end segment (under $100) retaining the largest market share among consumers seeking affordable fashion accessories. This segment appeals particularly to younger demographics and fashion-conscious individuals looking for trend-driven pieces without breaking the bank. Following closely behind is the mid-range segment, priced between $100 and $500, which caters to those desiring quality without substantial investment, thereby maintaining a significant share in the market. In contrast, the luxury segment (over $1,000) is the fastest-growing category, driven by a rise in disposable income and an increasing appreciation for premium products among affluent consumers. Additionally, the high-end segment ($500-$1,000) is witnessing a resurgence as brands offer craftsmanship and prestige, drawing in discerning buyers. Together, these trends indicate a shifting landscape toward personalization and value in men's jewelry purchases.

Low-end (Dominant) vs. Luxury (Emerging)

The low-end segment of the Men's Jewelry Market plays a critical role as it caters to cost-conscious consumers who are increasingly interested in expressing their individuality through accessories. Characterized by trendy designs and affordability, this segment benefits from high turnover rates due to constantly evolving fashion trends. In contrast, the luxury segment represents an emerging market, characterized by superior craftsmanship and exclusivity. This segment attracts affluent customers who prioritize quality and brand prestige, thereby marking a shift towards individualized luxury experiences rather than mass-market appeal. As both segments innovate and adapt to consumer preferences, they showcase the dynamic nature of the men's jewelry market, each fulfilling distinct desires within the consumer base.

By Target Audience: Generation Y (Largest) vs. Gen Z (Fastest-Growing)

The Men's Jewelry Market is shaped significantly by its target audience demographics. Currently, Generation Y holds the largest market share, demonstrating a strong affinity for diverse jewelry styles that resonate with their identity and lifestyle choices. Meanwhile, Generation Z is emerging rapidly, showcasing distinctive preferences and a desire for unique, personalized pieces that reflect their individuality. With an increasing influence of social media and online shopping, these younger generations are steering market trends and reshaping consumer behavior in the jewelry sector.

Generation Y: Dominant vs. Gen Z: Emerging

Generation Y, commonly known as Millennials, represents the dominant force in the Men's Jewelry Market due to their established purchasing power and progressive attitude towards fashion. They favor bold designs and are drawn to sustainable and ethically sourced materials, often making conscious choices that align with their values. In contrast, Generation Z is the emerging segment, characterized by their proclivity for self-expression and experimentation. They prefer unique and customizable accessories that allow them to stand out. As digital natives, Gen Z influences market trends heavily through social media, making them a pivotal demographic that brands must cater to.

Get more detailed insights about Mens Jewelry Market

Regional Insights

North America : Market Leader in Innovation

North America is the largest market for men's jewelry, holding approximately 40% of the global market share. The region's growth is driven by increasing disposable incomes, changing fashion trends, and a growing acceptance of jewelry among men. Regulatory support for local artisans and businesses further fuels this growth, creating a favorable environment for innovation and expansion. The United States is the leading country in this market, with major players like Tiffany & Co., David Yurman, and Zales dominating the landscape. The competitive environment is characterized by a mix of luxury and affordable brands, catering to diverse consumer preferences. The presence of established retailers and e-commerce platforms enhances accessibility, driving sales and brand loyalty.

Europe : Cultural Hub for Luxury Goods

Europe is the second-largest market for men's jewelry, accounting for approximately 30% of the global market share. The region's growth is propelled by its rich cultural heritage, strong fashion industry, and increasing consumer interest in luxury goods. Regulatory frameworks supporting craftsmanship and sustainability are also significant drivers, encouraging local production and ethical sourcing. Leading countries in this market include France, Italy, and Germany, where brands like Cartier, Bulgari, and Thomas Sabo thrive. The competitive landscape is marked by a blend of traditional craftsmanship and modern design, appealing to a wide range of consumers. The presence of high-end boutiques and online platforms further enhances market reach and consumer engagement.

Asia-Pacific : Emerging Market with High Potential

Asia-Pacific is an emerging powerhouse in the men's jewelry market, holding about 20% of the global market share. The region's growth is driven by rising disposable incomes, urbanization, and a growing trend of self-expression among men. Regulatory initiatives promoting local artisans and reducing import tariffs are also contributing to market expansion, making it easier for brands to enter and compete. Key players in this region include local brands and international names, with countries like China, Japan, and India leading the charge. The competitive landscape is diverse, featuring a mix of traditional and contemporary styles. E-commerce is rapidly gaining traction, providing consumers with greater access to a variety of products and brands, thus enhancing market dynamics.

Middle East and Africa : Diverse Market with Unique Trends

The Middle East and Africa represent a unique market for men's jewelry, holding approximately 10% of the global market share. The region's growth is driven by cultural significance, increasing urbanization, and a rising middle class. Regulatory frameworks that support local artisans and promote cultural heritage are also key factors in market development, fostering a sense of identity and pride among consumers. Leading countries include the UAE and South Africa, where luxury brands and local artisans coexist. The competitive landscape is characterized by a blend of traditional craftsmanship and modern design, appealing to diverse consumer preferences. The presence of high-end malls and online shopping platforms enhances accessibility, driving growth in this dynamic market.

Mens Jewelry Market Regional Image

Key Players and Competitive Insights

Major players in Men’s Jewelry Market industry are focusing on product development and innovation to gain a competitive edge. Leading Men’s Jewelry Market players are investing in research and development to create new designs and materials that appeal to the evolving tastes of consumers. The Men’s Jewelry Market is also witnessing strategic collaborations and partnerships between brands and designers to expand product portfolios and reach new markets. This competitive landscape is driving Men’s Jewelry Market development and offering consumers a wider range of choices.One of the leading companies in the Men’s Jewelry Market is Tiffany & Co.

The company has a long heritage of creating high-end jewelry pieces and has a strong global presence. Tiffany & Co. offers a wide range of men's jewelry, including rings, necklaces, bracelets, and cufflinks. The company's jewelry is crafted from high-quality materials, such as gold, platinum, and diamonds, and is known for its timeless designs. Tiffany & Co. has a strong brand reputation and is considered a luxury brand. The company's products are sold through its own retail stores, as well as through authorized retailers.Another major competitor in the Men’s Jewelry Market is Cartier.

The company is known for its luxury watches and jewelry. Cartier offers a range of men's jewelry, including rings, necklaces, bracelets, and cufflinks. The company's jewelry is crafted from high-quality materials, such as gold, platinum, and diamonds, and is known for its elegant designs. Cartier has a strong global presence and its products are sold through its own retail stores, as well as through authorized retailers. The company's brand is associated with luxury and exclusivity.

Key Companies in the Mens Jewelry Market market include

Industry Developments

The global men's jewelry market is projected to reach USD 12.76 billion by 2032, exhibiting a CAGR of 5.22% during the forecast period (2024-2032).Recent news and developments in the market include: 2023: Cartier launches new men's jewelry collection featuring bold designs and precious gemstones. 2024: Tiffany  Co. introduces a sustainable men's jewelry line made from recycled materials. 2025: Rolex unveils a limited-edition men's watch with a unique green dial and diamond accents. 2026: Chopard partners with renowned artist Jeff Koons to create a capsule collection of men's jewelry. 2027: Bulgari announces plans to expand its men's jewelry offerings with a focus on personalized designs.Growth in the market is attributed to factors such as increasing disposable income, changing fashion trends, and a growing awareness of men's personal style.

The rising popularity of online jewelry retailers and the expansion of the luxury men's jewelry segment are also contributing to market growth.

Future Outlook

Mens Jewelry Market Future Outlook

The Men's Jewelry Market is projected to grow at a 5.22% CAGR from 2024 to 2035, driven by evolving fashion trends, increased disposable income, and rising consumer awareness.

New opportunities lie in:

  • Expansion of e-commerce platforms targeting men's jewelry
  • Development of sustainable materials for jewelry production
  • Collaboration with fashion influencers for targeted marketing campaigns

By 2035, the Men's Jewelry Market is expected to achieve robust growth and diversification.

Market Segmentation

Mens Jewelry Market Type Outlook

  • Watches
  • Necklaces
  • Earrings
  • Rings
  • Bracelets
  • Cufflinks

Mens Jewelry Market Material Outlook

  • Gold
  • Silver
  • Platinum
  • Stainless Steel
  • Titanium
  • Leather

Mens Jewelry Market Price Range Outlook

  • Low-end (Under $100)
  • Mid-range ($100-$500)
  • High-end ($500-$1,000)
  • Luxury (Over $1,000)

Mens Jewelry Market Design Style Outlook

  • Classic
  • Modern
  • Ethnic
  • Luxury
  • Sports
  • Fashion

Mens Jewelry Market Target Audience Outlook

  • Generation Y
  • Millennials
  • Generation X
  • Baby Boomers
  • Gen Z

Report Scope

MARKET SIZE 20248.947(USD Billion)
MARKET SIZE 20259.414(USD Billion)
MARKET SIZE 203515.66(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.22% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for personalized and sustainable designs in the Men's Jewelry Market presents significant opportunities.
Key Market DynamicsRising consumer interest in personalized designs drives innovation and competition in the Men's Jewelry Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Men's Jewelry Market in 2025?

The Men's Jewelry Market is valued at approximately 8.947 USD Billion in 2024.

What is the projected market size for the Men's Jewelry Market by 2035?

The market is expected to reach a valuation of 15.66 USD Billion by 2035.

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