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    Patient Relationship Management Software Market

    ID: MRFR/HC/27774-HCR
    128 Pages
    Rahul Gotadki
    October 2025

    Patient Relationship Management Software Market Research Report By Deployment Model (Cloud-based, On-premises), By Application Area (Hospital Information System, Healthcare CRM, Patient Portals), By Size of Healthcare Facility (Small and Medium-Sized Healthcare Facilities, Large Healthcare Facilities), By Type of Provider (Hospitals, Clinics, Physician Groups) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035

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    Summary Table of Contents Segmentation Download PDF

    Patient Relationship Management Software Market Summary

    The Global Patient Relationship Management Software Market is projected to grow from 26.71 USD Billion in 2024 to 60.46 USD Billion by 2035.

    Key Market Trends & Highlights

    Patient Relationship Management Software Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 7.71 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 60.5 USD Billion, indicating robust growth.
    • in 2024, the market is valued at 26.71 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of digital health solutions due to increasing patient engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 26.71 (USD Billion)
    2035 Market Size 60.46 (USD Billion)
    CAGR (2025-2035) 7.71%

    Major Players

    Salesforce Health Cloud, Oracle Cerner, NextGen Healthcare, Greenway Health, Epic Systems Corporation, Teladoc Health, GE Healthcare, Practice Fusion, Cerner Corporation, Allscripts Healthcare Solutions, Inc., McKesson Corporation, Siemens Healthineers

    Patient Relationship Management Software Market Trends

    Key market drivers for patient relationship management (PRM) software include the need for improved patient engagement, enhanced care coordination, and increased patient satisfaction. Opportunities for growth lie in the integration of artificial intelligence (AI) and machine learning (ML) to automate tasks, improve personalization, and deliver better patient experiences. Recent trends in the PRM software market include the rise of cloud-based solutions, offering scalability, flexibility, and reduced IT costs. Additionally, the adoption of mobile-friendly platforms allows healthcare providers to engage with patients on the go. The integration of telehealth capabilities within PRM systems further enhances patient convenience and access to care.

    Healthcare organizations seek comprehensive PRM solutions that streamline communication, manage patient data, and provide real-time insights. Advanced analytics capabilities empower providers with actionable data to improve patient outcomes, optimize resource allocation, and drive strategic decision-making. The integration of patient portals and patient engagement tools fosters patient self-management and empowerment. As healthcare becomes more patient-centric, the adoption of PRM software will continue to play a crucial role in delivering personalized, efficient, and patient-focused care.

    The integration of advanced technologies in patient relationship management software is poised to enhance patient engagement and streamline healthcare delivery, reflecting a broader trend towards digital transformation in the healthcare sector.

    U.S. Department of Health and Human Services

    Patient Relationship Management Software Market Drivers

    Increasing Demand for Patient Engagement

    The Global Patient Relationship Management Software Market Industry experiences a notable surge in demand for enhanced patient engagement solutions. Healthcare providers increasingly recognize the importance of fostering strong relationships with patients to improve satisfaction and outcomes. This trend is reflected in the projected market growth, with the industry expected to reach 26.7 USD Billion in 2024. By leveraging patient relationship management software, organizations can streamline communication, personalize care, and empower patients to take an active role in their health management. As a result, this driver is pivotal in shaping the future of healthcare delivery.

    Market Segment Insights

    Patient Relationship Management Software Market Segment Insights

    Patient Relationship Management Software Market Segment Insights Patient Relationship Management Software Market Deployment Model Insights  

    The Global Patient Relationship Management Software Market is segmented based on deployment model into cloud-based and on-premises. The cloud-based segment is expected to witness substantial growth over the forecast period owing to its cost-effectiveness, scalability, and flexibility. Cloud-based deployment eliminates the need for organizations to invest in hardware and software infrastructure, reducing upfront costs. Additionally, cloud-based solutions offer real-time data access and collaboration, enhancing operational efficiency.

    The on-premises segment, however, provides greater control over data and security, which may be preferred by organizations with stringent regulatory compliance requirements.Despite the advantages of cloud-based deployment, the on-premises segment is expected to retain a significant market share due to the reluctance of some organizations to adopt cloud-based solutions due to security concerns and data ownership issues. In 2023, the cloud-based segment is estimated to account for approximately 60% of the Global Patient Relationship Management Software Market revenue, and this share is projected to grow to over 70% by 2032.

    The growing adoption of cloud-based solutions across various industries, including healthcare, is a major factor driving the growth of this segment.The growing need for improved patient engagement, personalized healthcare experiences, and efficient healthcare operations is fueling the growth of the market. The adoption of patient relationship management software solutions enables healthcare providers to centralize patient data, streamline communication, and enhance the overall patient experience, leading to improved patient outcomes and increased patient satisfaction.

    Patient Relationship Management Software Market Application Area Insights  

    Patient Relationship Management Software Market Application Area Insights  

    The Global Patient Relationship Management Software Market segmentation by Application Area into Hospital Information System, Healthcare CRM, and Patient Portals offers valuable insights into the diverse applications of these solutions. Hospital Information System segment held the largest market share in 2023, accounting for nearly 40% of the Global Patient Relationship Management Software Market revenue. Its comprehensive capabilities for managing patient data, scheduling appointments, and facilitating communication drive its dominance.

    Healthcare CRM segment is projected to witness significant growth over the forecast period, owing to its effectiveness in enhancing customer relationships, personalizing marketing campaigns, and improving patient satisfaction.Patient Portals segment is gaining traction due to its ability to empower patients with self-service options, leading to increased patient engagement and loyalty. The Global Patient Relationship Management Software Market data indicates that the Hospital Information System segment is expected to grow at a CAGR of 6.5% during 2024-2032, while Healthcare CRM and Patient Portals segments are anticipated to grow at CAGRs of 8.2% and 9.1%, respectively.

    Patient Relationship Management Software Market Size of Healthcare Facility Insights  

    Patient Relationship Management Software Market Size of Healthcare Facility Insights  

    The Global Patient Relationship Management Software Market segmentation by size of healthcare facility offers insights into the varying adoption rates and requirements of different healthcare organizations. Small and Medium-Sized Healthcare Facilities, which constitute a significant portion of the market, are increasingly recognizing the benefits of Patient Relationship Management Software to enhance patient engagement, streamline communication, and improve overall care coordination.

    These facilities often have limited resources and need cost-effective solutions that can be easily implemented and integrated with their existing systems.On the other hand, Large Healthcare Facilities, with their complex operations and extensive patient populations, require comprehensive and scalable Patient Relationship Management Software solutions. They seek systems that can handle large volumes of data, support enterprise-wide collaboration, and offer advanced analytics capabilities to optimize patient outcomes and drive operational efficiency.

    The Global Patient Relationship Management Software Market data indicates that the segment of Large Healthcare Facilities is expected to witness significant growth in the coming years due to increasing investment in digital health infrastructure and the need for improved patient management capabilities.

    Patient Relationship Management Software Market Type of Provider Insights  

    Patient Relationship Management Software Market Type of Provider Insights  

    The Global Patient Relationship Management Software Market segmentation by Type of Provider includes Hospitals, Clinics, and Physician Groups. Hospitals held the largest market share in 2023 and are expected to continue dominating the market throughout the forecast period. The increasing adoption of patient relationship management software by hospitals to enhance patient engagement, improve care coordination, and streamline administrative tasks is driving the growth of this segment.

    Clinics are also adopting patient relationship management software to improve patient care and satisfaction, and this segment is expected to grow at a significant CAGR during the forecast period.Physician Groups are increasingly implementing patient relationship management software to manage patient relationships, improve communication, and enhance care coordination, contributing to the growth of this segment.

    Get more detailed insights about Patient Relationship Management Software Market Research Report- Global Forecast till 2034
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    Regional Insights

    The Global Patient Relationship Management Software Market is expected to reach a valuation of USD 44.9 billion by 2032, witnessing a steady market growth. Regionally, North America is anticipated to hold a significant market share due to the presence of numerous healthcare providers and a high adoption rate of advanced technologies. Europe follows closely, driven by government initiatives promoting healthcare IT adoption and favorable reimbursement policies.

    The APAC region exhibits promising growth potential, fueled by increasing healthcare expenditure and rising healthcare awareness.South America and MEA are also expected to contribute to market expansion, albeit at a slower pace compared to other regions. These regional insights provide valuable data for businesses seeking to expand their footprint and tailor their strategies to specific markets.

    Key Players and Competitive Insights

    Major players in Patient Relationship Management Software Market are focusing on developing innovative solutions to meet the evolving needs of healthcare providers. Leading Patient Relationship Management Software Market players are investing in research and development to enhance their product offerings and stay ahead in the competition. The Patient Relationship Management Software Market development is driven by the increasing adoption of cloud-based solutions and the growing demand for personalized patient care. Salesforce Health Cloud is a leading provider of Patient Relationship Management Software Market solutions.

    The company offers a comprehensive suite of tools that help healthcare providers manage patient relationships, track patient data, and improve communication. Salesforce Health Cloud has a strong presence in the market and is used by a wide range of healthcare organizations, including hospitals, clinics, and physician practices. The company's success is due to its focus on innovation and its commitment to providing customers with a high level of support. Another major player in the Patient Relationship Management Software Market is Oracle Cerner.

    The company offers a range of solutions that help healthcare providers manage patient relationships, track patient data, and improve communication. Oracle Cerner is a leading provider of electronic health records (EHRs) and has a strong presence in the healthcare market. The company's success is due to its focus on providing integrated solutions that help healthcare providers improve efficiency and patient care.

    Key Companies in the Patient Relationship Management Software Market market include

    Industry Developments

    The Patient Relationship Management (PRM) software market is projected to grow from USD 23.02 billion in 2023 to USD 44.9 billion by 2032, at a CAGR of 7.71%. Key factors driving this growth include increasing adoption of cloud-based PRM solutions, rising demand for personalized patient experiences, and growing focus on improving patient outcomes. Recent news developments in the market include the acquisition of PatientKeeper by Roper Technologies and the launch of new AI-powered PRM solutions by vendors such as Salesforce and Oracle. These developments indicate a shift towards more advanced and integrated PRM systems that can provide a comprehensive view of the patient journey and enhance patient engagement.

    Future Outlook

    Patient Relationship Management Software Market Future Outlook

    The Patient Relationship Management Software Market is projected to grow at 7.71% CAGR from 2025 to 2035, driven by technological advancements, increasing patient engagement, and regulatory support.

    New opportunities lie in:

    • Develop AI-driven analytics tools to enhance patient insights and engagement.
    • Integrate telehealth features to expand service offerings and improve accessibility.
    • Create customizable solutions tailored to specific healthcare sectors for competitive differentiation.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving healthcare dynamics and enhanced patient-centric strategies.

    Market Segmentation

    Patient Relationship Management Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Patient Relationship Management Software Market Application Area Outlook

    • Hospital Information System
    • Healthcare CRM
    • Patient Portals

    Patient Relationship Management Software Market Deployment Model Outlook

    • Cloud-based
    • On-premises

    Patient Relationship Management Software Market Type of Provider Outlook

    • Hospitals
    • Clinics
    • Physician Groups

    Patient Relationship Management Software Market Size of Healthcare Facility Outlook

    • Small and Medium-Sized Healthcare Facilities
    • Large Healthcare Facilities

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   26.71 (USD Billion)
    Market Size 2025   28.76 (USD Billion)
    Market Size 2035 60.46 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.71% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled eClinicalWorks., NextGen Healthcare., Greenway Health., MDLIVE., Epic Systems Corporation., Teladoc Health., drchrono., GE Healthcare., Practice Fusion., Cerner Corporation., PatientPop., Allscripts Healthcare Solutions, Inc., McKesson Corporation., Siemens Healthineers., Amwell.
    Segments Covered Deployment Model, Application Area, Size of Healthcare Facility, Type of Provider, Regional
    Key Market Opportunities Telehealth integration AIpowered insights Mobile health solutions Data analytics capabilities Cloudbased deployment
    Key Market Dynamics Increased adoption of valuebased care Growing focus on patient engagement Advancements in AI and ML Integration with EHR systems Rising healthcare costs
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Global Patient Relationship Management Software Market in 2023?

    The Patient Relationship Management Software Market size is expected to reach USD 23.02 billion in 2023.

    What is the expected market size of the Global Patient Relationship Management Software Market in 2034?

    The Patient Relationship Management Software Market is expected to reach USD 56.14 billion by 2034.

    What is the expected CAGR of the Global Patient Relationship Management Software Market from 2025 to 2034?

    The Patient Relationship Management Software Market is expected to grow at a CAGR of 7.71% from 2025 to 2034.

    Which region is expected to have the largest market share in the Global Patient Relationship Management Software Market in 2023?

    North America is expected to have the largest market share in the Patient Relationship Management Software Market in 2023.

    Which region is expected to have the highest growth rate in the Global Patient Relationship Management Software Market from 2024 to 2032?

    Asia Pacific is expected to have the highest growth rate in the Patient Relationship Management Software Market from 2025 to 2034.

    What are the key applications of Patient Relationship Management Software?

    Key applications of Patient Relationship Management Software include patient engagement, care coordination, population health management, and revenue cycle management.

    Who are the key competitors in the Global Patient Relationship Management Software Market?

    Key competitors in the Patient Relationship Management Software Market include Salesforce, Oracle, Microsoft, and SAP.

    What are the major factors driving the growth of the Global Patient Relationship Management Software Market?

    Major factors driving the growth of the Patient Relationship Management Software Market include the increasing adoption of cloud-based solutions, the need to improve patient engagement, and the rising demand for personalized healthcare.

    What are the challenges faced by the Global Patient Relationship Management Software Market?

    Challenges faced by the Patient Relationship Management Software Market include data security concerns, the lack of interoperability between different systems, and the need for skilled IT professionals.

    What are the opportunities for the Global Patient Relationship Management Software Market?

    Opportunities for the Patient Relationship Management Software Market include the growing adoption of AI and machine learning, the increasing use of mobile health applications, and the rising demand for remote patient monitoring.

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