Rising contactless payment method is driving the market growth
People are compelled to remain inside during the ensuing lockdowns because of the elevated risk of contracting the illness. Consumer interaction is restricted in the pandemic scenario, which also promotes the digitalization of commerce and other activities. Due to the pandemic, contactless payment methods are being increasingly adopted while buying and selling things, such as groceries and household goods. According to a Fiserv (US) analysis from May 2020, users will view contactless (tap-and-pay) payments as the most secure method of payment.
In actuality, pay-card reader’s payment transactions are securely encrypted and provide superior convenience, simple financial record management, and secure financial transactions over conventional cash-based purchases. As a result, more people are using pay-card readers, which is causing the market to rise overall.
In addition, the growing use of these devices to handle payments using contactless technology in the healthcare industry is to be credited. When compared to more conventional payment methods like cash or checks, contactless payment systems are more popular because they speed up transactions and save money. Additionally, these readers have cutting-edge security capabilities that more effectively prevent fraud than ever before. Similar to other industries, the transportation and entertainment sector is expanding because of factors like increasing urbanization, which encourages people to adopt cutting-edge transportation options like public buses and trains.
This encourages people to use mobile ticketing applications to book travel, which further fuels a strong demand for payment card readers across numerous industries globally.
Furthermore, the total payment mode is changing due to the rising use of smart gadgets like smartphones, smartwatches, and other handheld devices. The availability of pay-card readers with low processing and maintenance costs from the banking sectors is another element boosting the market's overall expansion. the expanding client base for retail stores, business sectors, and other end users, who have an increasing need for quick and efficient transactions. Additionally, the overall expansion of the pay-card reader market in recent years has been aided by the effective application of modern technology.
Moreover, the market for pay-card readers is growing generally, but this growth is being impacted by the need for wireless and smart devices as well as the growing acceptance of advanced technology. The development of the pay-card reader market is being aided by communication technologies like Bluetooth, chip and sign, biometrics, QR codes, contactless, and magnetic stripe. The market value of pay-card readers has surged recently due to the introduction of EMV technology. Due to the EMV technologies' ability to allow cardholders to provide a second-level protection code, effective protection against fraudulent activity is made possible.
The rise of the Pay-card reader market has also been aided in recent years by the introduction of QR codes and other contact-less technologies. Thus, driving the pay-card reader market revenue.
The ongoing evolution of payment technologies suggests that the adoption of pay-card readers is likely to enhance transaction efficiency and security across various sectors.
U.S. Department of Commerce