Penetration Testing Market Summary
As per MRFR Analysis, the Penetration Testing Market was valued at 2.28 USD Billion in 2023 and is projected to grow to 8.0 USD Billion by 2035, reflecting a CAGR of 11.03% from 2025 to 2035. The market is driven by increasing cybersecurity threats, regulatory compliance requirements, and the proliferation of IoT devices. Organizations are increasingly recognizing the need for comprehensive cybersecurity measures, leading to a surge in demand for penetration testing services across various sectors.
Key Market Trends & Highlights
The Penetration Testing Market is witnessing rapid growth due to several key trends.
- Approximately 83% of organizations experienced an increase in cyber attacks in the past year, driving demand for penetration testing services.
- Nearly 60% of businesses are preparing to align with GDPR requirements, emphasizing the importance of regulatory compliance.
- 94% of enterprises use cloud services, with 89% citing security concerns, leading to increased investments in penetration testing.
- 90% of IoT devices have security flaws, highlighting the urgent need for penetration testing in IoT implementations.
Market Size & Forecast
2023 Market Size: USD 2.28 Billion
2024 Market Size: USD 2.53 Billion
2035 Market Size: USD 8.0 Billion
CAGR (2025-2035): 11.03%
Largest Regional Market Share in 2024: North America.
Major Players
Key players in the Penetration Testing Market include IBM, Tenable, Trustwave, Core Security, Accenture, Rapid7, CrowdStrike, Secureworks, FireEye, NSS Labs, Veracode, Qualys, McAfee, Synopsys, and Optiv Security.
Key Penetration Testing Market Trends Highlighted
The growing frequency of cyberattacks and companies' awareness of the significance of cybersecurity are driving the Penetration Testing Market's notable expansion. To find weaknesses in their systems and apps before bad actors can take advantage of them, businesses are spending money on penetration testing services.
Penetration testing is also becoming an essential component of security plans for enterprises in order to avoid penalties and reputational harm due to increasingly strict regulatory compliance requirements. The Penetration Testing Market offers a number of chances to investigate, especially as efforts to implement digital transformation across industries pick up speed.
Businesses that handle sensitive data, including healthcare and banking, stand to gain the most from incorporating sophisticated penetration testing into their cybersecurity frameworks.
The need for specialized penetration testing that tackles particular issues in cloud settings and mobile apps is increasing due to the growth of remote work, opening a market for service providers to provide customized solutions.
In order to increase productivity and decrease the amount of time spent on manual testing, automated penetration testing technologies are becoming more and more popular. More proactive and ongoing security assessments are made possible by the growing use of AI and machine learning in penetration testing.
Penetration testing is also increasingly being outsourced to outside vendors, which enables businesses to take advantage of specialized knowledge and concentrate on their core competencies while maintaining system security.
All things considered, these market trends show a flexible reaction to the changing cybersecurity environment, highlighting the vital role penetration testing plays in preserving strong security postures throughout the world.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Penetration Testing Market Drivers
Increasing Cybersecurity Threats Globally
The surge in cyberattacks has been a significant driver for the Penetration Testing Market. As per reports from the Global Cybersecurity Index, there has been a notable increase in cyber threats, with a 40% rise in incidents over the last three years.
Organizations such as the Cybersecurity and Infrastructure Security Agency (CISA) have indicated that ransomware attacks and data breaches are becoming more sophisticated, highlighting the urgent need for improved security measures. This growing threat landscape compels organizations across various sectors to invest in penetration testing services to identify vulnerabilities in their systems proactively.
As a consequence, the demand for penetration testing has surged, stimulating growth in the market. With cybersecurity vulnerabilities being reported by major companies frequently, including significant breaches at globally recognized firms, the trend underscores the importance of penetration testing as a critical aspect of a comprehensive cybersecurity strategy.
Regulatory Compliance Requirements
The increasing stringency of regulations regarding data protection and privacy drives the Penetration Testing Market. Governments globally have been reinforcing laws like the General Data Protection Regulation (GDPR) in Europe, which imposes hefty fines for non-compliance.
A study revealed that organizations that do not comply with these regulations face penalties that can reach up to 4% of their global annual revenue. Established organizations, such as the European Union Agency for Cybersecurity (ENISA), emphasize the need for regular penetration testing as part of compliance checks.
Therefore, as businesses strive to meet these regulatory requirements, they are increasingly turning to penetration testing services, ensuring the security of their networks, and fostering trust with consumers.
Growing Awareness of Data Breaches
The awareness around data breaches and their ramifications on businesses is driving the Penetration Testing Market. According to reports, approximately 60% of small and medium-sized enterprises collapse within six months of a severe cyberattack. Such alarming statistics have prompted organizations to adopt preventive security measures, including penetration testing.
Enterprises, supported by these findings from cybersecurity organizations, are recognizing that the financial and reputational losses stemming from data breaches can be devastating.
Recent incidents involving prominent companies have further highlighted vulnerability in systems, leading to increased demand for expert testing services that simulate cyberattacks to identify weaknesses, ultimately reinforcing cybersecurity measures.
Penetration Testing Market Segment Insights:
Penetration Testing Market Type of Testing Insights
The Penetration Testing Market played a crucial role in enhancing cybersecurity across various sectors. Within this market, the Type of Testing segmentation revealed significant insights that highlight the evolving landscape of cybersecurity threats and solutions.
The Network Penetration Testing segment held a majority share, valued at 0.83 USD billion in 2024, and is projected to expand significantly to 2.6 USD billion by 2035. This dominance reflected the increasing reliance on interconnected systems and the critical need to safeguard against vulnerabilities that could lead to data breaches or system intrusions.
Following closely was the Web Application Penetration Testing segment, valued at 0.63 USD billion in 2024, which illustrated the growing threat landscape posed by cybercriminals targeting web applications, crucial for businesses across the globe. The anticipated growth to 2.0 USD billion by 2035 underscores the urgency for organizations to identify and mitigate risks associated with their online presences.
The Mobile Application Penetration Testing segment, valued at 0.47 USD billion in 2024 and expected to reach 1.5 USD billion by 2035, exemplified the increasing prevalence of mobile technology and applications in everyday life leading to heightened vulnerability, thus necessitating rigorous testing to protect user data and privacy.
Lastly, the Social Engineering Testing segment was valued at 0.6 USD billion in 2024, with projected growth to 1.9 USD billion by 2035. This area was particularly significant as it addressed the human element of cybersecurity, highlighting the need for organizations to proactively educated employees about potential threats and the importance of safeguarding sensitive information.
Overall, the Type of Testing segmentation within the Penetration Testing Market revealed a robust growth trajectory, driven by the critical need for businesses to secure their digital infrastructures against an increasingly complex threat landscape. The combined insights and revenue figures indicate the vital nature of these testing types in establishing resilient cybersecurity frameworks in the global market.
With the expanding digital footprint and growing regulatory scrutiny around data protection, investment in penetration testing solutions continues to serve as a significant opportunity for companies aiming to enhance their security posture in an evolving cyber environment.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Penetration Testing Market Deployment Model Insights
The Penetration Testing Market focuses significantly on the Deployment Model segment, which comprises On-Premises, Cloud-Based, and Hybrid solutions. On-Premises penetration testing remains relevant for organizations seeking complete control over their security processes and data privacy, particularly in regulated industries.
In contrast, Cloud-Based solutions are gaining traction due to their scalability and cost-effectiveness, allowing businesses to adopt security measures that align with evolving threats. The Hybrid model is also crucial, offering a balanced approach that combines the benefits of both On-Premises and Cloud solutions, catering to diverse organizational needs.
The Penetration Testing Market revenue is driven by increased regulatory compliance and rising cyber threats across various sectors. With the demand for effective security strategies growing, the globalization of cybersecurity practices provides opportunities for market expansion in both developed and emerging markets.
Additionally, the emphasis on continuous testing aligns with the increasing importance of real-time threat detection.
Penetration Testing Market Service Type Insights
The Penetration Testing Market is significantly shaped by the various service types offered within this segment, such as Security Consulting, Managed Services, and Testing as a Service. The demand for these services continues to grow as organizations increasingly prioritize cybersecurity in an evolving threat landscape.
Security Consulting plays a crucial role by assisting businesses in identifying vulnerabilities and strengthening their defenses, making it a major player in the overall market. Managed Services provide ongoing support and monitoring, ensuring that systems remain secure and compliant according to the latest regulatory standards, which is vital in todayās digital environment.
Testing as a Service is gaining traction as it allows organizations to access advanced testing techniques without committing to large capital expenditures, enabling flexibility and scalability in their security protocols. Collectively, these service types contribute significantly to the market growth, driven by the rising awareness of cyber threats and the need for robust security measures globally.
The emphasis on regulatory compliance and the increasing complexity of IT environments further fuel the demand, highlighting the importance of the Penetration Testing Market data for businesses aiming to safeguard their information assets effectively.
Penetration Testing Market End Use Industry Insights
The Penetration Testing Market is experiencing significant growth across various end use industries. This market is characterized by its diverse applications, particularly within sectors such as Banking and Financial Services, where safeguarding sensitive financial data is critical, prompting increased demand for penetration testing solutions.
The Healthcare industry also plays a crucial role, as the need to protect patient information and adhere to stringent regulatory requirements drives investment in security measures. Retail, on the other hand, is witnessing a surge in online transactions, necessitating advanced testing strategies to defend against cyber threats.
The IT and Telecommunications sector is integral to the market due to the rapid digital transformation, requiring ongoing security assessments to protect vast networks. Government agencies, facing unique challenges related to national security and infrastructure, are increasingly prioritizing penetration testing to mitigate risks.
Overall, the growth drivers include rising cyber threats, regulatory compliance, and a growing awareness of cybersecurity among organizations globally, thereby reshaping the Penetration Testing Market landscape.
Penetration Testing Market Regional Insights
North America, dominating the market, represented a significant share with a valuation of 1.1 USD billion in 2024, growing to 3.5 USD billion by 2035. This was driven by a robust information technology infrastructure and a high concentration of cybersecurity firms.
Europe followed closely with a valuation of 0.8 USD billion in 2024, which is expected to reach 2.7 USD billion by 2035, showcasing strong regulatory frameworks that mandate rigorous security measures.
Meanwhile, South America and Asia Pacific had smaller contributions at 0.2 USD billion and 0.3 USD billion respectively in 2024; however, these regions were rapidly increasing their focus on cybersecurity awareness and infrastructure investment, with South America projected to grow to 0.7 USD billion and Asia Pacific to 1.0 USD billion by 2035.
The Middle East and Africa represented a developing market currently valued at 0.13 USD billion in 2024, with a potential increase to 0.4 USD billion by 2035 due to rising digital transformation initiatives.
The varying growth rates among the regions highlighted diverse market dynamics influenced by technological advancements, regulatory requirements, and the perceived necessity of cybersecurity against increasing cyber threats.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Penetration Testing Market Key Players and Competitive Insights:
The Penetration Testing Market has been showcasing significant growth as organizations increasingly recognize the necessity of robust cybersecurity measures. With the rising incidents of cyber threats and data breaches, the competitive landscape in this sector has evolved rapidly.
Various firms are competing to provide cutting-edge penetration testing services that help organizations in identifying vulnerabilities in their systems and strengthening their security posture. As the demand for sophisticated security testing grows, companies are leveraging advanced technologies, skilled professionals, and strategic partnerships to improve their offerings.
The market is characterized by a mix of established players and emerging startups, all striving to capture significant market share through innovation and individualized solutions. Enhanced regulatory norms, the emergence of new technologies, and the increasing need for compliance also play vital roles in shaping the competitive dynamics within this market.
Secureworks has established itself as a substantial competitor in the Penetration Testing Market, leveraging its extensive experience and technological expertise to deliver tailored security solutions to businesses. The company stands out for its strong focus on utilizing advanced threat intelligence and analytics, allowing it to provide deep insights into potential vulnerabilities and their implications.
Secureworks is known for its comprehensive approach, which combines manual testing techniques with automated tools, ensuring thorough evaluations of clients' security environments. Its commitment to continuous improvement is evident in its ability to adapt to new threats and evolving technologies, empowering clients to remain vigilant against cyber threats.
Through building long-term relationships with clients and providing constant support, Secureworks has cemented its position as a trusted cybersecurity partner in the global landscape.
HackerOne has emerged as a notable player in the Penetration Testing Market, distinguished by its unique crowdsourced security model that harnesses the skills of ethical hackers to identify vulnerabilities. The company offers a range of key services, including web application security testing and vulnerability coordination that assists organizations in enhancing their cybersecurity measures.
HackerOne's market presence is strengthened by its community of thousands of hackers, which allows for a diverse range of testing capabilities that can adapt to the specific needs of clients. The company has successfully engaged in various mergers and acquisitions to bolster its technological capabilities and expand its service offerings in the global arena.
Its strengths lie not only in its innovative approach to penetration testing but also in its dedication to fostering a collaborative environment between organizations and the ethical hacking community. This distinctive value proposition helps businesses stay one step ahead of cybercriminals while navigating the complexities of security needs in the modern digital world.
Key Companies in the Penetration Testing Market Include:
-
Secureworks
-
HackerOne
-
CrowdStrike
-
Rapid7
-
Checkmarx
-
Offensive Security
-
Trustwave
-
Veracode
-
Netsparker
-
Tenable
-
Core Security
-
Secure Nation
-
Cymulate
-
Qualys
Penetration Testing Market Developments
In order to counter identity-based assaults, CrowdStrike introduced Falcon Privileged Access in July 2025 as an addition to its Falcon Identity Protection package. This product offers just-in-time privileged access procedures that are connected with real-time threat information.
Additionally, new network vulnerability assessment capabilities were added to Falcon Exposure Management, assisting businesses in identifying crucial router, firewall, and switch configuration errors in hybrid settings.
Rapid7 unveiled its new Managed Detection & Response (MDR) for Enterprise service in April 2025. This service offers unified Command Platform updates with enhanced exposure management, threat-informed remediation, and sensitive data discovery across cloud and on-premises systems, as well as customizable, round-the-clock SOC support for distributed IT environments.
Thanks to increased platform automation and AI-assisted triage, significant vulnerabilities are fixed 40% quicker than in 2023, according to HackerOne's annual hacker-powered security benchmarking report, which was released in early 2025.
By incorporating penetration testing into DevSecOps pipelines and highlighting its SAST, DAST, and IaC scanning capabilities along with optional red-team engagements, Checkmarx strengthened its application security platform in 2024 and 2025.
Targeting businesses looking for continuous testing and regulatory preparedness, Qualys introduced a cloud-based pentesting service in the middle of 2024 that combined vulnerability scanning with automated remedial assistance, guided pen test processes, and compliance reporting.
Penetration Testing Market Segmentation Insights
-
Penetration Testing Market Type of Testing Outlook
-
Network Penetration Testing
-
Web Application Penetration Testing
-
Mobile Application Penetration Testing
-
Social Engineering Testing
-
Penetration Testing Market Deployment Model Outlook
-
On-Premises
-
Cloud-Based
-
Hybrid
-
Penetration Testing Market Service Type Outlook
-
Security Consulting
-
Managed Services
-
Testing as a Service
-
Penetration Testing Market End Use Industry Outlook
-
Penetration Testing Market Regional Outlook
-
North America
-
Europe
-
South America
-
Asia Pacific
-
Middle East and Africa
|
Report Attribute/Metric
|
Details
|
|
Market Size 2023
|
2.28(USD billion)
|
|
Market Size 2024
|
2.53(USD billion)
|
|
Market Size 2035
|
8.0(USD billion)
|
|
Compound Annual Growth Rate (CAGR)
|
11.03% (2025 - 2035)
|
|
Report Coverage
|
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
|
|
Base Year
|
2024
|
|
Market Forecast Period
|
2025 - 2035
|
|
Historical Data
|
2019 - 2024
|
|
Market Forecast Units
|
USD billion
|
|
Key Companies Profiled
|
Secureworks, HackerOne, CrowdStrike, Rapid7, Checkmarx, Offensive Security, Trustwave, Veracode, Netsparker, Tenable, Core Security, Secure Nation, Cymulate, Qualys
|
|
Segments Covered
|
Type of Testing, Deployment Model, Service Type, End Use Industry, Regional
|
|
Key Market Opportunities
|
Rising cybersecurity threats, Increasing regulatory compliance, Demand for cloud security services, Expansion of IoT devices, Growth in remote workforce security
|
|
Key Market Dynamics
|
increasing cyber threats, regulatory compliance demands, growing cloud adoption, rising awareness of security, demand for skilled professionals
|
|
Countries Covered
|
North America, Europe, APAC, South America, MEA
|
Ā
Penetration Testing Market Highlights:
Frequently Asked Questions (FAQ) :
The Penetration Testing Market is expected to be valued at 8.0 USD billion by the year 2035.
The expected CAGR for the Penetration Testing Market from 2025 to 2035 is 11.03%.
By 2035, North America is anticipated to hold the largest market share with a value of 3.5 USD billion.
The market value for Network Penetration Testing was at 0.83 USD billion in the year 2024.
Key players in the market include Secureworks, HackerOne, CrowdStrike, and Rapid7 among others.
The forecasted market value for Web Application Penetration Testing is expected to reach 2.0 USD billion by 2035.
The Social Engineering Testing segment was valued at 0.6 USD billion in the year 2024.
The expected market size for Mobile Application Penetration Testing is projected at 1.5 USD billion by 2035.
Europe's market value in the Penetration Testing Market for 2024 was 0.8 USD billion.
South America is projected to have a market value of 0.7 USD billion by the year 2035.
