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    Pet Oral Care Products Market

    ID: MRFR/CR/24988-HCR
    128 Pages
    Pradeep Nandi
    October 2025

    Pet Oral Care Products Market Research Report By Product Type (Toothpaste, Dental Chews and Treats, Toothbrushes, Oral Spray and Rinses, Water Additives), By Pet Type (Dogs, Cats, Small Animals, Birds, Fish), By Distribution Channel (Veterinary Clinics, Pet Supply Retailers, Online Retailers, Grooming Salons, Pet Specialty Stores), By Ingredients (Enzymes, Antibacterials, Fluoride, Antioxidants, Natural Ingredients), By Function (Tartar and Plaque Removal, Bad Breath Control, Gum Health Maintenance, Tooth Whitening, Overall Oral Hygiene) and...

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    Pet Oral Care Products Market Infographic
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    Pet Oral Care Products Market Summary

    The Global Pet Oral Care Products Market is projected to grow significantly from 9.93 USD Billion in 2024 to 33.69 USD Billion by 2035.

    Key Market Trends & Highlights

    Pet Oral Care Products Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 11.75 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 33.7 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 9.93 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of pet oral care products due to increasing awareness of pet health is a major market driver.

    Market Size & Forecast

    2024 Market Size 9.93 (USD Billion)
    2035 Market Size 33.69 (USD Billion)
    CAGR (2025-2035) 11.74%

    Major Players

    Mars, Incorporated, Colgate-Palmolive, Procter Gamble Company, Ceva Santé Animale, Idexx Laboratories, Inc., Heska Corporation, Zoetis Inc., Dechra Pharmaceuticals PLC, Unilever PLC, Bayer AG, Spectrum Brands Holdings, Inc., Virbac S.A., Patterson Companies, Inc., Vetoquinol S.A.

    Pet Oral Care Products Market Trends

    The  pet oral care products market is projected to grow significantly in the coming years, driven by rising pet ownership, increasing awareness of dental hygiene for pets, and the launch of innovative products.

    Key drivers of the market include the growing demand for pet dental care services as well as the increasing availability of pet oral care products in a variety of formats and flavors.Opportunities for growth in the pet oral care products market include the development of new products tailored to specific pet needs, the expansion of distribution channels, and the adoption of pet oral care products by a wider range of pet owners.

    Recent trends in the market have included the growing popularity of natural and organic pet oral care products, the launch of products designed for specific breeds of pets, and the increasing use of technology to improve pet oral care.

    The increasing awareness of pet health and hygiene among pet owners is driving a notable shift towards specialized oral care products for pets, reflecting a broader trend in the pet care industry.

    U.S. Food and Drug Administration (FDA)

    Pet Oral Care Products Market Drivers

    E-commerce Growth

    The expansion of e-commerce platforms significantly influences the Global Pet Oral Care Products Market Industry. Online shopping provides pet owners with convenient access to a wide range of oral care products, often at competitive prices. This trend has accelerated as consumers increasingly prefer the convenience of home delivery and the ability to compare products easily. E-commerce sales are projected to continue rising, with many companies enhancing their online presence to capture this growing segment. The shift towards digital purchasing is likely to facilitate greater market penetration and accessibility, thereby supporting overall market growth.

    Increasing Pet Ownership

    The rise in pet ownership globally contributes significantly to the Global Pet Oral Care Products Market Industry. As more households welcome pets, the demand for oral care products escalates. In 2024, the market is valued at 9.93 USD Billion, reflecting the growing awareness among pet owners regarding the importance of dental hygiene. This trend is particularly pronounced in urban areas where pet ownership rates are surging. Owners are increasingly investing in specialized dental care products, including toothpaste, chews, and dental toys, to ensure their pets maintain optimal oral health. This shift in consumer behavior is likely to drive market growth further.

    Market Growth Projections

    Innovative Product Development

    Innovation in product formulation and design plays a crucial role in shaping the Global Pet Oral Care Products Market Industry. Manufacturers are increasingly introducing advanced products that cater to specific dental issues, such as plaque control and bad breath. For instance, the development of enzymatic toothpaste and dental gels has gained traction among pet owners seeking effective solutions. This innovation is expected to contribute to a compound annual growth rate (CAGR) of 11.75% from 2025 to 2035. As companies invest in research and development, the introduction of new and effective products is likely to enhance market competitiveness and attract a broader consumer base.

    Growing Awareness of Pet Health

    There is a notable increase in awareness regarding pet health and wellness, which is propelling the Global Pet Oral Care Products Market Industry. Pet owners are becoming more educated about the consequences of poor dental hygiene, leading to a surge in demand for oral care solutions. This trend is evidenced by the increasing sales of dental treats and veterinary dental services. As the market is projected to reach 33.7 USD Billion by 2035, the focus on preventive care is expected to intensify. Pet health campaigns and educational initiatives are likely to further enhance consumer understanding, thereby fostering a culture of proactive dental care.

    Regulatory Support and Standards

    Regulatory frameworks and standards established by government bodies are crucial in shaping the Global Pet Oral Care Products Market Industry. These regulations ensure that products meet safety and efficacy standards, fostering consumer trust. As governments worldwide implement stricter guidelines for pet care products, manufacturers are compelled to adhere to these standards, which can enhance product quality. This regulatory support may also encourage innovation, as companies strive to meet compliance requirements while developing new solutions. Consequently, the establishment of robust regulatory frameworks is likely to contribute positively to market growth.

    Market Segment Insights

    Pet Oral Care Products Market Segment Insights

    Pet Oral Care Products Market Segment Insights

    Pet Oral Care Products Market Product Type Insights

    Pet Oral Care Products Market Product Type Insights

    The  Pet Oral Care Products Market is segmented on the basis of product type, which includes toothpaste, dental chews and treats, toothbrushes, oral spray and rinses, and water additives. Toothpaste Toothpaste is the most widely used pet oral care product. It is available in a variety of flavors and formulations to meet the needs of different pets. Toothpaste helps to remove plaque and bacteria from teeth, and it can also help to freshen breath. Dental Chews and Treats Dental chews and treats are another popular pet oral care product.

    They are designed to help clean teeth and freshen breath.Dental chews and treats are often made with ingredients that are beneficial for dental health, such as enzymes and probiotics. Toothbrushes Toothbrushes are used to brush pets' teeth. They are available in a variety of sizes and shapes to accommodate different pets. Toothbrushes can be used with toothpaste or water to help remove plaque and bacteria from teeth. Oral Spray and Rinses Oral sprays and rinses are used to freshen pets' breath. They can also help to remove plaque and bacteria from teeth.

    Oral sprays and rinses are often used in conjunction with other pet oral care products, such as toothpaste and dental chews.Water Additives Water additives are used to add fluoride or other beneficial ingredients to pets' water. Fluoride can help to strengthen teeth and prevent cavities. Water additives can be a convenient way to improve pets' dental health. The  Pet Oral Care Products Market is expected to grow significantly in the coming years.

    This growth is being driven by a number of factors, including the increasing awareness of the importance of pet dental health, the growing number of pet owners, and the increasing availability of pet oral care products.

    Pet Oral Care Products Market Pet Type Insights

    Pet Oral Care Products Market Pet Type Insights

    The Pet Type segment considerably influences the  Pet Oral Care Products Market. In 2023, the dog segment is leading the market, and the largest share of the  Pet Oral Care Products Market revenue can be explained by the popularity of dogs as the most numerous according to the pet’s type and the increasing knowledge of the pet owners about the oral health of their animals that influences the growth of the target market.

    Additionally, the cat segment will demonstrate the relatively high rate of growth caused by the increasing popularity of cats in the role of companion animals.Small mammals, such as rabbits and ferrets, also influence the market growth, although to a lesser degree in comparison to dogs and cats. The Pet Oral Care Products Market segment is represented by birds, and fish is the smallest but diversifying group. In general, the constant tendency is the increase in the number of pet animals in the world; thus, the potential consumer demand for pet oral care products will also increase.

    Pet Oral Care Products Market Distribution Channel Insights

    Pet Oral Care Products Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in shaping the  Pet Oral Care Products Market revenue. Veterinary clinics hold a significant share of the market, driven by the presence of qualified veterinarians who can provide professional advice and treatment. Pet supply retailers cater to a wide range of pet owners, offering a diverse selection of oral care products. Online retailers are gaining traction due to their convenience and accessibility, particularly among urban pet owners.

    Grooming salons offer oral care services as part of their grooming packages, providing an additional revenue stream.Pet specialty stores focus exclusively on pet supplies, often carrying a premium range of oral care products for discerning pet owners.

    Pet Oral Care Products Market Ingredients Insights

    Pet Oral Care Products Market Ingredients Insights

    The  Pet Oral Care Products Market is segmented by ingredients into enzymes, antibacterials, fluoride, antioxidants, and natural ingredients. The enzymes segment is expected to grow at the highest CAGR during the forecast period due to the increasing demand for products that can effectively remove plaque and bacteria from pets' teeth. Antibacterials are another important segment, as they help to prevent and treat gum disease and other oral infections.

    Fluoride is also an essential ingredient in pet oral care products, as it helps to strengthen teeth and prevent cavities.Antioxidants help to protect teeth and gums from damage caused by free radicals, while natural ingredients are becoming increasingly popular due to their gentle and effective nature. The  Pet Oral Care Products Market is expected to reach a value of USD 10.8 billion by 2024, growing at a CAGR of 7.9%.

    Pet Oral Care Products Market Function Insights

    Pet Oral Care Products Market Function Insights

    The Function segment of the  Pet Oral Care Products Market is categorized into Tartar and Plaque Removal, Bad Breath Control, Gum Health Maintenance, Tooth Whitening, and Overall Oral Hygiene. Tartar and Plaque Removal holds the largest market share, followed by Bad Breath Control. The increasing awareness of pet dental health, coupled with the growing popularity of pet adoption, is driving the demand for pet oral care products.

    Additionally, the rising disposable income of pet owners and the expanding pet care industry are contributing to the growth of this segment.The segment is expected to witness significant growth in the coming years, owing to the increasing adoption of advanced dental care practices for pets.

    Get more detailed insights about Pet Oral Care Products Market Research Report — Global Forecast till 2034

    Regional Insights

    The regional market segmentation of the  Pet Oral Care Products Market offers crucial insights into the geographical distribution of market size, growth patterns, and competitive landscapes. North America holds a significant share of the market, driven by factors such as rising pet ownership, growing awareness of pet dental health, and the presence of leading market players. Europe follows closely, with a strong demand for premium pet care products and a focus on pet well-being.

    The Asia-Pacific region is expected to witness substantial growth in the coming years, fueled by increasing pet adoption rates and the emergence of new market entrants.South America and the Middle East and Africa (MEA) regions also present growth opportunities, although they currently account for a smaller share of the  Pet Oral Care Products Market revenue.

    Pet Oral Care Products Market Regional Insights

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Pet Oral Care Products Market industry are constantly innovating and launching new products to cater to the growing demand for pet oral care products. Leading Pet Oral Care Products Market players are focusing on developing products that are effective, safe, and affordable. The Pet Oral Care Products Market development is being driven by the increasing awareness of pet owners about the importance of oral hygiene for their pets.

    The Pet Oral Care Products Market Competitive Landscape is expected to remain competitive in the coming years, with new players entering the market and existing players expanding their product portfolios.Mars, Incorporated is a leading company in the Pet Oral Care Products Market industry. The company offers a wide range of pet oral care products under the brands Pedigree, Iams, and Eukanuba. Mars, Incorporated is focused on developing innovative pet oral care products that are effective and safe.

    The company has a strong distribution network and a loyal customer base.Colgate-Palmolive is a major competitor in the Pet Oral Care Products Market industry. The company offers a wide range of pet oral care products under the brand Hill's Science Diet. Colgate-Palmolive is focused on developing pet oral care products that are effective, safe, and affordable. The company has a strong distribution network and a loyal customer base.

    Key Companies in the Pet Oral Care Products Market market include

    Industry Developments

    • Q2 2024: Virbac launches C.E.T. VeggieDent Zen Tartar Control Chews for Dogs Virbac announced the launch of its new C.E.T. VeggieDent Zen Tartar Control Chews for Dogs, expanding its portfolio of pet oral care products with a focus on dental health and calming benefits.
    • Q1 2024: Pet King Brands Expands ZYMOX® Oratene® Line with New Brushless Oral Care Gel for Pets Pet King Brands introduced a new brushless oral care gel under its ZYMOX® Oratene® brand, designed to simplify pet dental hygiene for owners and improve oral health outcomes for pets.
    • Q2 2024: Swedencare acquires U.S.-based pet dental care company NaturVet Swedencare completed the acquisition of NaturVet, a U.S. company specializing in pet dental care products, strengthening its position in the North American pet oral care market.
    • Q3 2024: Boehringer Ingelheim launches new dental chew for dogs in Europe Boehringer Ingelheim announced the European launch of a new dental chew for dogs, targeting plaque and tartar reduction and expanding its pet oral care product offerings.
    • Q2 2024: Mars Petcare partners with veterinary chain to promote Greenies dental treats Mars Petcare entered a partnership with a major veterinary chain to promote its Greenies dental treats, aiming to increase awareness and adoption of preventive oral care among pet owners.
    • Q1 2025: Petlab Co. launches new probiotic dental sticks for dogs Petlab Co. introduced probiotic dental sticks for dogs, combining oral hygiene benefits with gut health support in a single product.
    • Q2 2025: Vetoquinol receives regulatory approval for new enzymatic toothpaste for pets in Canada Vetoquinol obtained regulatory approval in Canada for its new enzymatic toothpaste for pets, enabling commercial distribution and expanding its oral care product line.
    • Q1 2025: Petz raises $30 million in Series B funding to expand pet oral care product development Brazil-based Petz secured $30 million in Series B funding to accelerate research and development of new pet oral care products and expand its market presence.
    • Q2 2024: TropiClean launches Fresh Breath Dental Wipes for cats and dogs TropiClean announced the launch of Fresh Breath Dental Wipes, designed for easy daily cleaning of cats' and dogs' teeth to help reduce plaque and tartar.
    • Q3 2024: PetSafe opens new manufacturing facility for pet dental products in Tennessee PetSafe inaugurated a new manufacturing facility in Tennessee dedicated to producing pet dental products, increasing production capacity to meet rising demand.
    • Q2 2025: Arm & Hammer expands pet oral care portfolio with new dental water additive Arm & Hammer launched a new dental water additive for pets, broadening its oral care product range and offering a convenient solution for pet owners.
    • Q1 2025: Purina launches DentaLife Advanced Clean dental chews for dogs Purina introduced DentaLife Advanced Clean dental chews for dogs, featuring a new formula designed to provide enhanced cleaning and fresh breath benefits.

    Future Outlook

    Pet Oral Care Products Market Future Outlook

    The Pet Oral Care Products Market is projected to grow at 11.74% CAGR from 2025 to 2035, driven by increasing pet ownership, awareness of dental health, and innovation in product formulations.

    New opportunities lie in:

    • Develop subscription-based dental care kits for pets to ensure regular usage.
    • Invest in eco-friendly and organic oral care products to attract environmentally conscious consumers.
    • Leverage technology to create smart dental care devices for real-time monitoring of pet oral health.

    By 2035, the Pet Oral Care Products Market is expected to be robust, reflecting heightened consumer investment in pet health.

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 9.93  (USD Billion)
    Market Size 2025 11.10 (USD Billion)
    Market Size 2035 33.69 (USD Billion)
    Compound Annual Growth Rate (CAGR) 11.74% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Procter Gamble Company, Ceva Santé Animale, Idexx Laboratories, Inc., Heska Corporation, Zoetis Inc., Mars Incorporated, Dechra Pharmaceuticals PLC, Unilever PLC, ColgatePalmolive Company, Bayer AG, Spectrum Brands Holdings, Inc., Virbac S.A., Patterson Companies, Inc., Vetoquinol SA
    Segments Covered Product Type, Pet Type, Distribution Channel, Ingredients, Function, Regional
    Key Market Opportunities Rising pet adoption increasing disposable income, growing awareness of pet oral health, expanding pet insurance coverage and technological advancements
    Key Market Dynamics Rising pet adoption rates Increasing demand for pet health products. Technological advancements Growing awareness of pet oral hygiene Expanding distribution channels.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Pet Oral Care Products Market?

    Pet Oral Care Products Market Size is Anticipated to Reach at a 30.15 USD Billion 2034 with CAGR 11.74% by 2025-2034,

    What are the key regions contributing to the Pet Oral Care Products Market?

    The market is segmented into five major regions, namely North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America and Europe collectively account for a significant share of the market, driven by increasing pet ownership, rising disposable income, and growing awareness about pet health and well-being.

    What are the major applications of Pet Oral Care Products?

    Pet oral care products are primarily used for preventing and treating oral diseases in pets. The major applications include dental chews and treats, toothbrushes and toothpaste, oral rinses, and dental wipes. Dental chews and treats hold the largest market share due to their convenience and effectiveness in maintaining oral hygiene.

    Who are the key competitors in the Pet Oral Care Products Market?

    The key competitors in the market include Mars, Incorporated, Colgate-Palmolive, Spectrum Brands Holdings, Inc., Virbac, and Bayer Animal Health. These companies offer a wide range of pet oral care products, including dental chews, toothbrushes, toothpaste, and oral rinses, and are engaged in various strategies, such as product innovation and acquisitions, to expand their market presence.

    What are the key growth factors driving the Pet Oral Care Products Market?

    The increasing awareness about pet dental care, growing pet ownership rates, and rising disposable income are the primary factors driving the growth of the market. Additionally, technological advancements in pet oral care products, such as the development of enzymatic toothpaste and antimicrobial dental chews, are further contributing to market expansion.

    What are the challenges faced by the Pet Oral Care Products Market?

    The market faces certain challenges, including the high cost of dental care for pets, limited access to veterinary services in some regions, and the availability of counterfeit or low-quality products. However, increasing consumer awareness and the growing popularity of pet insurance are expected to mitigate these challenges.

    What are the key trends shaping the Pet Oral Care Products Market?

    The key trends include the growing adoption of e-commerce for pet product purchases, increasing demand for natural and organic oral care products, and the development of innovative products such as water additives and dental probiotics. These trends are transforming the market and creating opportunities for industry participants.

    What is the impact of COVID-19 on the Pet Oral Care Products Market?

    The COVID-19 pandemic had a moderate impact on the market. While there was an initial decline in demand due to disruptions in supply chains and reduced consumer spending, the market rebounded as pet owners prioritized pet health and well-being during the pandemic.

    What are the future growth prospects for the Pet Oral Care Products Market?

    The future growth prospects are positive, with the market anticipated to continue expanding at a steady pace. Increasing pet ownership, rising health consciousness among pet owners, and technological advancements are expected to drive sustained growth in the years to come.

    What are the key regulatory considerations for the Pet Oral Care Products Market?

    Regulatory considerations vary across different regions. Pet oral care products are typically regulated as veterinary medical devices or consumer products, depending on their intended use and ingredients. Manufacturers must comply with applicable regulations to ensure product safety, efficacy, and quality.

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