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    United States Oral Care Products Dental Consumables Market

    ID: MRFR/HC/19805-HCR
    128 Pages
    Rahul Gotadki
    October 2025

    United States Oral Care Products Dental Consumables Market Research Report Information By Product (Dental Restoration Products and Dental Restoration Materials), By End-User (Consumer Stores, Dental Dispensaries, Retail Pharmacies, and Online Distribution), - United States Market Forecast Till 2035

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    United States Oral Care Products Dental Consumables Market 
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    United States Oral Care Products Dental Consumables Market Summary

    The US Oral Care Products Dental Consumables market is projected to grow significantly from 12.54 USD Billion in 2024 to 32.35 USD Billion by 2035.

    Key Market Trends & Highlights

    US Oral Care Products Dental Consumables Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 9.0% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 32.4 USD Billion, indicating robust growth.
    • in 2024, the market is valued at 12.54 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of innovative dental technologies due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.54 (USD Billion)
    2035 Market Size 32.35 (USD Billion)
    CAGR (2025-2035) 9.00%

    Major Players

    Institut Straumann AG, Envista, Dentsply Sirona, 3M, Coltene Holdings AG, Brasseler USA, Nakanishi Inc., BEGO GmbH and Co. KG, Young Innovations Inc., Septodont Holding, Zimmer Biomet, Henry Schein, Inc., Kuraray Co., Ltd., Geistlich Pharma AG, Align Technology, Inc., Ivoclar Vivadent, Mitsui Chemicals Inc., GC Corporation, Keystone Dental, Inc., Ultradent Products, Inc., OSSTEM Implant Co

    United States Oral Care Products Dental Consumables Market Trends

    Increasing Incidence of Dental Problems and Disorders to Boost the Market Growth

    Over the past ten years, there has been an exponential increase in the prevalence of numerous dental illnesses in the United States, including cavities, edentulism, and other periodontal diseases, which is driving the market CAGR. Additionally, according to data from the American Association of Oral and Maxillofacial Surgeons (AAOMS), trauma, gum disease, or decay account for at least 69% of permanent tooth loss in those between the ages of 35 and 44 each year.

    Any age can be affected by tooth decay, also known as dental caries, and the number of persons with missing or decaying teeth (DMT) has grown globally in recent years. Over 36 million Americans are completely toothless, and over 120 million Americans have at least one missing tooth, according to the American College of Prosthodontists. As a result, there is now a greater need for oral care products and dental consumables for maintenance, treatment, and prevention.

    The market for oral care products and dental consumables is seeing a significant increase in the adoption of advanced dental technologies. In order to maintain their market share in oral care products and dental consumables, major players in the industry are concentrating on developing novel dental technology. For instance, the US-based company EnvisionTEC announced in June 2021 the introduction of Flexcera Next Generation 3D Printed Dentures. This dental prosthetic uses a proprietary resin technology that combines cutting-edge science and 3D printing technology to give patients stronger, more aesthetically pleasing, and more functional teeth.

    One of its unique features is that it can print up to eight personalized Flexcera dentures in under two hours, fulfilling the promise of high-quality dental prosthetics on the same day. It possesses remarkable fracture resistance and is three times more robust than many competing resins. Thus, driving the oral care products dental consumables market revenue.

    The increasing emphasis on preventive dental care among consumers is driving a notable shift towards innovative oral care products, suggesting a robust growth trajectory for the dental consumables market.

    U.S. Department of Health and Human Services

    United States Oral Care Products Dental Consumables Market Drivers

    Market Growth Projections

    The Global US Oral Care Products Dental Consumables Market Industry is poised for substantial growth, with projections indicating a market size of 12.5 USD Billion in 2024 and a remarkable increase to 32.4 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 9.0% from 2025 to 2035, driven by various factors including rising awareness of oral health, technological advancements, and demographic shifts. The market's expansion is indicative of evolving consumer preferences and the increasing importance placed on oral hygiene. As the industry adapts to these changes, it is likely to witness further innovations and product diversification.

    Rising Oral Health Awareness

    The increasing awareness regarding oral health among consumers is a primary driver of the Global US Oral Care Products Dental Consumables Market Industry. Educational campaigns and initiatives by health organizations have led to a greater understanding of the importance of dental hygiene. This heightened awareness is reflected in the growing demand for dental consumables, as individuals prioritize preventive care. As a result, the market is projected to reach 12.5 USD Billion in 2024, indicating a robust growth trajectory. The emphasis on regular dental check-ups and the use of quality oral care products further supports this trend, suggesting a sustained commitment to oral health.

    Aging Population Driving Demand

    The demographic shift towards an aging population in the United States is a crucial factor propelling the Global US Oral Care Products Dental Consumables Market Industry. Older adults often face unique dental challenges, leading to increased consumption of dental consumables such as specialized toothpaste, mouth rinses, and denture care products. This demographic trend is expected to contribute significantly to market growth, with projections indicating a market size of 32.4 USD Billion by 2035. As the population ages, the demand for products that cater to specific oral health needs is likely to rise, thereby creating opportunities for manufacturers to innovate and expand their product offerings.

    Increased Focus on Preventive Care

    The growing emphasis on preventive care in healthcare is a significant driver of the Global US Oral Care Products Dental Consumables Market Industry. Consumers are increasingly recognizing the value of preventive measures in maintaining oral health, leading to a surge in demand for products that support this approach. This trend is reflected in the rising sales of fluoride toothpaste, mouthwashes, and dental floss. As healthcare systems advocate for preventive care to reduce long-term costs, the market is poised for growth, with an anticipated increase in product offerings that cater to this demand. The focus on prevention is likely to shape the future landscape of oral care.

    Growing E-commerce and Online Sales

    The rise of e-commerce platforms is transforming the purchasing landscape for the Global US Oral Care Products Dental Consumables Market Industry. Consumers increasingly prefer the convenience of online shopping, which allows for easy access to a wide range of dental products. This trend is supported by the proliferation of digital marketing strategies that target specific consumer segments. As a result, online sales channels are expected to capture a larger share of the market, facilitating growth and accessibility. The shift towards e-commerce is likely to enhance consumer engagement and drive sales, further contributing to the projected market growth in the coming years.

    Technological Advancements in Dental Products

    Innovations in dental technology are significantly influencing the Global US Oral Care Products Dental Consumables Market Industry. The introduction of advanced materials and digital solutions, such as smart toothbrushes and AI-driven oral health applications, enhances consumer engagement and product effectiveness. These advancements not only improve the user experience but also promote better oral hygiene practices. As a result, the market is expected to witness a compound annual growth rate of 9.0% from 2025 to 2035. This growth is indicative of a shift towards more sophisticated dental care solutions, appealing to a tech-savvy consumer base that seeks efficiency and effectiveness in their oral care routines.

    Market Segment Insights

    Oral Care Products Dental Consumables Product Insights

    The US Oral Care Products Dental Consumables market segmentation, based on product, includes Dental Restoration Products and Dental Restoration Materials. The dental restoration products segment dominated the market mostly. As a result of growing consumer acceptance of cutting-edge dental technologies, growing demand for dental restorative procedures, and an aging population that is driving up demand for dental prosthetic procedures, dental restoration consumables are expected to dominate the market relative to all other types and grow over the projected period.

    Figure 1: United States Oral Care Products Dental Consumables Market, by Product, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Oral Care Products Dental Consumables End-User Insights

    The United States Oral Care Products Dental Consumables market segmentation, based on end-user, includes Consumer Stores, Dental Dispensaries, Retail Pharmacies, and Online Distribution. The dental dispensaries category generated the most income, driven by a growing aging population, technological breakthroughs in dentistry, and increased awareness of oral health. Dental dispensaries offer a wide variety of goods to meet the needs of both customers and experts, such as dental instruments, supplies, and equipment. The need for dental consumables from these pharmacies is anticipated to increase as oral health gains importance.

    Oral Care Products Dental Consumables Country Insights

    During the forecast period, the United States is expected to witness significant growth in the global market for oral care products and dental consumables due to rising government spending on healthcare and an increase in people's disposable income, which in turn drives expenses for personal appearance and increased awareness of oral care. The market is also expected to be driven by rising dental tourism rates in emerging economies, rising cosmetic dentistry demand, rising oral disease prevalence, and rising disposable income in developing nations.

    Moreover, Dental caries is becoming more common, which is one of the main factors influencing the demand for oral hygiene products. In the United States, 91% of people between the ages of 20 and 64 had dental caries, according to CDC estimates from 2021. Because of their growing prevalence, dental consumables and oral hygiene products—especially medicated products—have become more popular.

    Get more detailed insights about US Oral Care Products Dental Consumables Market Size, Share, Trends 2034 | MRFR

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the oral care products dental consumables market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, oral care products dental consumables industry must offer cost-effective items.

    Major players in the oral care products dental consumables market are attempting to increase market demand by investing in research and development operations, includes Institut Straumann AG (Switzerland), Envista (US), Dentsply Sirona (US), 3M (US), Coltene Holdings AG (Switzerland), Brasseler USA (US), Nakanishi Inc. (Japan), BEGO GmbH and Co. KG (Germany), Young Innovations Inc. (US), Septodont Holding (France), Zimmer Biomet (US), Henry Schein, Inc. (US), Kuraray Co., Ltd. (Japan), Geistlich Pharma AG (Switzerland), Align Technology, Inc. (US), Ivoclar Vivadent (Liechtenstein), Mitsui Chemicals Inc. (Japan), GC Corporation (Japan), Keystone Dental, Inc. (US), Ultradent Products, Inc. (US), and OSSTEM Implant Co (Japan).

    Key Companies in the United States Oral Care Products Dental Consumables Market market include

    Industry Developments

    January 2021: Nobel Biocare launched the TiUltra and Xeal surfaces in the United States. Implants with the new product surfaces enable optimal tissue integration on all fronts.

    October 2020: Presenting the Comfort3DTM Bite Splint from Glidewell. Glidewell now offers bespoke occlusal guards created using digital design and 3D printing technology, guaranteeing optimal comfort and retention, with the introduction of the Comfort3D Bite Splint. With this launch, Glidewell continues its exciting tradition of bringing cutting-edge research to the dentistry laboratory.

    February 2020, Implant Direct declared that its SMART base abutment was now available for purchase in the United States after receiving 510k clearance for use with Legacy and InterActive Systems.

    Future Outlook

    United States Oral Care Products Dental Consumables Market Future Outlook

    The US Oral Care Products Dental Consumables Market is projected to grow at a 9.00% CAGR from 2025 to 2035, driven by technological advancements, increasing consumer awareness, and rising dental care expenditures.

    New opportunities lie in:

    • Develop eco-friendly dental consumables to meet growing sustainability demands.
    • Leverage telehealth platforms for remote dental consultations and product recommendations.
    • Invest in AI-driven personalized oral care solutions to enhance customer engagement.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Oral Care Products Dental Consumables Product Outlook

    • Dental Restoration Products
    • Dental Restoration Materials

    Oral Care Products Dental Consumables End-User Outlook

    • Consumer Stores
    • Dental Dispensaries
    • Retail Pharmacies
    • Online Distribution

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   12.54 (USD Billion)
    Market Size 2025   13.66 (USD Billion)
    Market Size 2035 32.35 (USD Billion)
    Compound Annual Growth Rate (CAGR) 9.00% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product, End-User, and Region
    Countries Covered United States
    Key Companies Profiled Institut Straumann AG (Switzerland), Envista (US), Dentsply Sirona (US), 3M (US), Coltene Holdings AG (Switzerland), Brasseler USA (US), Nakanishi Inc. (Japan), BEGO GmbH and Co. KG (Germany), Young Innovations Inc. (US), Septodont Holding (France), Zimmer Biomet (US), Henry Schein, Inc. (US), Kuraray Co., Ltd. (Japan), Geistlich Pharma AG (Switzerland), Align Technology, Inc. (US), Ivoclar Vivadent (Liechtenstein), Mitsui Chemicals Inc. (Japan), GC Corporation (Japan), Keystone Dental, Inc. (US), Ultradent Products, Inc. (US), OSSTEM Implant Co (Japan), and DB Orthodontics (UK).
    Key Market Opportunities ·         Increasing dental procedure medical travel 
    Key Market Dynamics ·         Raising awareness of oral health ·         Growing trends in cosmetic dentistry and dental aesthetics

    FAQs

    How much is the oral care products dental consumables market?

    The United States Oral Care Products Dental Consumables market size was valued at USD 11.5 Billion in 2023.

    What is the growth rate of the oral care products dental consumables market?

    The market is projected to grow at a CAGR of 9.00% during the forecast period, 2025-2034.

    Who are the key players in the oral care products dental consumables market?

    The key players in the market are Institut Straumann AG (Switzerland), Envista (US), Dentsply Sirona (US), 3M (US), Coltene Holdings AG (Switzerland), Brasseler USA (US), Nakanishi Inc. (Japan), BEGO GmbH and Co. KG (Germany), Young Innovations Inc. (US), Septodont Holding (France), Zimmer Biomet (US), Henry Schein, Inc. (US), Kuraray Co., Ltd. (Japan), Geistlich Pharma AG (Switzerland), Align Technology, Inc. (US), Ivoclar Vivadent (Liechtenstein), Mitsui Chemicals Inc. (Japan), GC Corporation (Japan), Keystone Dental, Inc. (US), Ultradent Products, Inc. (US), OSSTEM Implant Co (Japan), and DB Orthodontics (UK).

    Which product led the oral care products dental consumables market?

    The dental restoration products category dominated the market in 2023.

    Which end-user had the largest market share in the oral care products dental consumables market?

    The dental dispensaries category had the largest share in the market.

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