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Potato protein market Trends

ID: MRFR/FnB/3981-HCR
110 Pages
Pradeep Nandi
October 2025

Potato Protein Market Research Report Information by Type (Isolates and Concentrates), Application (Bakery & Confectionery, Meat Substitutes & Analogues, Sweet & Savory Snacks, Animal Feed and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2035

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Market Trends

Key Emerging Trends in the Potato protein market

The potato protein market is witnessing significant trends, reflecting the growing recognition of plant-based proteins and the versatile applications of potato-derived ingredients. Potato protein, a byproduct of potato starch processing, has gained attention as a valuable protein source with various functional properties. One prominent trend in the potato protein market is the increasing demand for plant-based alternatives in the food and beverage industry. As consumers gravitate towards plant-centric diets for health and environmental reasons, potato protein has emerged as a viable option for product formulations in categories such as plant-based meat alternatives, dairy-free products, and protein supplements. This trend aligns with the broader movement towards sustainable and ethical food choices, driving the adoption of plant-based proteins.

Moreover, the sports and nutrition industry is contributing to the growth of the potato protein market, with an emphasis on clean-label and allergen-free protein sources. Potato protein, being naturally gluten-free and hypoallergenic, is gaining traction as a suitable option for individuals with dietary restrictions or sensitivities. The protein's complete amino acid profile also makes it an attractive choice for athletes and fitness enthusiasts looking for high-quality plant-based protein supplements. This trend reflects the increasing demand for clean and transparent ingredient lists in sports nutrition products.

Additionally, innovation in product development is driving the potato protein market, with manufacturers exploring new applications and formulations. Potato protein's functional properties, such as emulsification and foaming abilities, make it a versatile ingredient in various food and beverage products. From enhancing the texture of plant-based burgers to improving the creaminess of non-dairy beverages, the adaptability of potato protein is expanding its role in the culinary landscape. This trend is encouraging the development of novel products, further broadening the market's appeal.

Sustainability is emerging as a key trend in the potato protein market, with consumers and manufacturers prioritizing environmentally friendly practices. Potato protein is derived from potato processing by-products, contributing to the reduction of food waste. Brands are increasingly focusing on sustainable sourcing, efficient production processes, and eco-friendly packaging to align with consumer values. This sustainability trend not only addresses environmental concerns but also positions potato protein as a responsible and ethical choice within the plant-based protein market.

Furthermore, the market is experiencing a geographical expansion, with increased demand for potato protein in various regions. Europe, in particular, is a significant player in the potato protein market, driven by the region's strong focus on sustainable and plant-based diets. The Asia-Pacific region is also emerging as a promising market, influenced by the growing awareness of plant-based nutrition and the increasing prevalence of vegetarian and flexitarian lifestyles. This regional diversification is shaping the market dynamics, with key players strategically expanding their presence to capitalize on diverse consumer preferences.

Author
Pradeep Nandi
Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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Market Summary

The Global Potato Protein Market is projected to grow from 88.6 USD Billion in 2024 to 127.2 USD Billion by 2035.

Key Market Trends & Highlights

Global Potato Protein Key Trends and Highlights

  • The market is expected to witness a compound annual growth rate (CAGR) of 3.34% from 2025 to 2035.
  • By 2035, the market valuation is anticipated to reach 127.2 USD Billion, indicating robust growth potential.
  • In 2024, the market is valued at 88.6 USD Billion, reflecting a strong foundation for future expansion.
  • Growing adoption of plant-based protein sources due to increasing health consciousness is a major market driver.

Market Size & Forecast

2024 Market Size 88.6 (USD Billion)
2035 Market Size 127.2 (USD Billion)
CAGR (2025-2035) 3.34%
Largest Regional Market Share in 2024 south_america)

Major Players

Coöperatie AVEBE U.A. (Netherlands), Tereos S.A. (France), The Agrana Group (Austria), Roquette Frères (France), Omega Protein Corporation (US), Pepees Group (Poland), Emsland Group (Germany), Meelunie B.V. (Netherlands), KMC a.m.b.a. (Denmark), Südstärke GmbH (Germany)

Market Trends

Potato protein market Market Drivers

Market Growth Projections

The Global Potato Protein Market Industry is poised for substantial growth, with projections indicating a market size of 88.6 USD Billion in 2024 and an anticipated increase to 127.2 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 3.34% from 2025 to 2035. Such figures underscore the increasing acceptance and integration of potato protein in various sectors, including food and beverage, dietary supplements, and health products. The market's expansion is indicative of broader trends in consumer preferences towards plant-based and sustainable protein sources.

Health Benefits and Nutritional Value

The health benefits associated with potato protein significantly contribute to the growth of the Global Potato Protein Market Industry. Rich in essential amino acids, vitamins, and minerals, potato protein supports muscle recovery and overall health. As consumers become more aware of the nutritional advantages of incorporating potato protein into their diets, demand is expected to rise. This trend is particularly relevant among athletes and health-conscious individuals seeking high-quality protein sources. The Global Potato Protein Market Industry stands to benefit from this increasing awareness, potentially leading to a broader acceptance of potato protein in mainstream diets.

Rising Demand for Plant-Based Proteins

The Global Potato Protein Market Industry experiences a notable surge in demand for plant-based proteins, driven by increasing health consciousness among consumers. As individuals seek alternatives to animal-based proteins, potato protein emerges as a viable option due to its high nutritional profile and digestibility. This trend is particularly pronounced in regions with growing vegetarian and vegan populations. The market is projected to reach 88.6 USD Billion in 2024, reflecting a shift towards sustainable and health-oriented food choices. The Global Potato Protein Market Industry is thus well-positioned to capitalize on this evolving consumer preference.

Expansion of Food and Beverage Applications

The versatility of potato protein facilitates its incorporation into various food and beverage applications, enhancing the Global Potato Protein Market Industry's growth potential. It serves as an effective ingredient in protein-enriched snacks, dairy alternatives, and meat substitutes, appealing to a broad consumer base. As manufacturers increasingly recognize the benefits of potato protein, the market is expected to expand significantly. The anticipated growth trajectory suggests that by 2035, the market could reach 127.2 USD Billion, underscoring the importance of innovation in product development within the Global Potato Protein Market Industry.

Sustainability and Environmental Considerations

Sustainability concerns are increasingly influencing consumer choices, thereby impacting the Global Potato Protein Market Industry. Potato protein Market production is generally associated with a lower environmental footprint compared to animal protein sources, appealing to eco-conscious consumers. As the global population continues to grow, the need for sustainable food sources becomes more pressing. The Global Potato Protein Market Industry is likely to thrive as consumers prioritize environmentally friendly options. This shift towards sustainability may further enhance market growth, aligning with broader trends in food production and consumption.

Technological Advancements in Protein Extraction

Technological innovations in protein extraction methods are transforming the Global Potato Protein Market Industry. Enhanced extraction techniques improve yield and quality, making potato protein more accessible and appealing to manufacturers. These advancements not only optimize production efficiency but also reduce costs, potentially leading to lower prices for consumers. As the industry embraces these technologies, the market is likely to witness increased competition and product differentiation. This could further stimulate growth, with projections indicating a CAGR of 3.34% from 2025 to 2035, highlighting the dynamic nature of the Global Potato Protein Market Industry.

Market Segment Insights

Regional Insights

Key Companies in the Potato protein market market include

Industry Developments

Feb 2022 The pioneering Danish ingredients firm KMC has created textured potato protein, which can be used as a component in plant-based meat for the first time in the world. Potato protein Market's particular features can increase the texture and nutritive quality of plant-based meat products. KMC's approach for finding new applications for potato-based foods includes this invention. The plant-based market is growing rapidly and will continue to do so in the future years. Modern customers would prefer to eat less meat, but there aren't many new options in supermarkets to help them shift to a plant-based diet.

KMC, a Danish business, has made a huge step toward a plant-based future by transforming extracted potato protein from a powder ingredient into a product with a structure that is extremely similar to meat.

Global Potato Protein Market, by Type

    • Isolates

    • Concentrates

Global Potato Protein Market, by Application

    • Bakery & Confectionery

    • Meat Substitutes & Analogues

    • Animal Feed

    • Others

Global Potato Protein Market, By Region

    • North America

      • US

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • Italy

      • Spain

      • UK

      • Rest of Europe

    • Asia-Pacific

      • Japan

      • China

      • India

      • Australia & New Zealand

      • Rest of Asia-Pacific

    • Rest of the World (RoW)

      • South America

      • Middle East

      • Africa

Intended Audience

    • Potato protein Market manufacturers

    • Commercial research and development institutions

    • Raw material suppliers and distributors

    • Snack manufacturers and other end users

    • Retailers, distributors, and wholesalers

    • Traders, exporters, and importers

Future Outlook

Potato protein market Future Outlook

The Global Potato Protein Market is projected to grow at a 3.34% CAGR from 2024 to 2035, driven by increasing demand for plant-based proteins and health-conscious consumer trends.

New opportunities lie in:

  • Develop innovative potato protein-based snacks targeting health-conscious consumers.
  • Expand distribution channels in emerging markets to capture new customer segments.
  • Invest in R&D for enhanced extraction methods to improve protein yield and quality.

By 2035, the Global Potato Protein Market is expected to achieve substantial growth, reflecting evolving consumer preferences and industry advancements.

Market Segmentation

Report Scope

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FAQs

  1. 1 EXECUTIVE SUMMARY
    1. Market Attractiveness
    2. Analysis
  2. Global Potato Protein Market, by Type
  3. Global Potato Protein Market, by Application
  4. Global Potato
  5. Protein Market, by Region
  6. MARKET INTRODUCTION
    1. Definition
    2. Scope of the Study
    3. Market Structure
    4. Key Buying Criteria
    5. Macro Factor Indicator Analysis
  7. RESEARCH METHODOLOGY
    1. Research Process
    2. Primary Research
    3. Secondary Research
    4. Market Size Estimation
    5. Forecast Model
    6. List of Assumptions
  8. MARKET DYNAMICS
    1. Introduction
    2. Drivers
    3. Restraints
    4. Opportunities
    5. Challenges
  9. MARKET FACTOR ANALYSIS
    1. Value Chain Analysis
    2. Supply Chain Analysis
    3. Porter’s Five
      1. Bargaining Power of Buyers
      2. Threat of New Entrants
      3. Threat of Substitutes
      4. Intensity of Rivalry
    4. Forces Model
    5. Bargaining Power of Suppliers
  10. GLOBAL POTATO PROTEIN MARKET, BY TYPE
    1. Introduction
    2. Isolates
      1. Isolates: Market
    3. Estimates & Forecast, by Region/Country, 2020–2027
    4. Concentrates
      1. Concentrates: Market Estimates & Forecast,
    5. by Region/Country, 2020–2027
  11. GLOBAL POTATO PROTEIN MARKET, BY APPLICATION
    1. Introduction
    2. Bakery & Confectionery
      1. Bakery & Confectionery:
  12. Market Estimates & Forecast, by Region/Country, 2020–2027
    1. Meat Substitutes & Analogues
      1. Meat Substitutes
  13. & Analogues: Market Estimates & Forecast, by Region/Country, 2020–2027
    1. Sweet & Savory
    2. Snacks
  14. Sweet & Savory Snacks: Market Estimates & Forecast, by Region/Country, 2020–2027
    1. Animal Feed
      1. Animal Feed: Market
    2. Estimates & Forecast, by Region/Country, 2020–2027
    3. Others
      1. Others: Market Estimates & Forecast, by
    4. Region/Country, 2020–2027
  15. GLOBAL POTATO PROTEIN MARKET, BY REGION
    1. Introduction
    2. North America
      1. Market Estimates & Forecast, by Type,
  16. Market Estimates & Forecast, by Application, 2020–2027
    1. Forecast, by Country, 2020–2027
    2. & Forecast, by Application, 2020–2027
  17. Market Estimates &
  18. US
  19. Market Estimates & Forecast, by Type, 2020–2027
  20. Market Estimates
  21. Canada
  22. Market Estimates & Forecast, by Type,
  23. Market Estimates & Forecast, by Application, 2020–2027
    1. Forecast, by Type, 2020–2027
    2. Europe
  24. Mexico
  25. Market Estimates &
  26. Market Estimates & Forecast, by Application,
  27. Market Estimates & Forecast, by Type, 2020–2027
  28. Market Estimates & Forecast, by Application,
  29. Market Estimates & Forecast, by Country, 2020–2027
  30. Germany
  31. Market Estimates & Forecast, by Type,
  32. Market Estimates & Forecast, by Application, 2020–2027
  33. UK
  34. Market Estimates & Forecast, by Type,
  35. Market Estimates & Forecast, by Application, 2020–2027
    1. Forecast, by Type, 2020–2027
    2. Spain
  36. France
  37. Market Estimates &
  38. Market Estimates & Forecast, by Application,
  39. Market Estimates & Forecast, by Type, 2020–2027
    1. Italy
  40. Market Estimates & Forecast, by Application,
  41. Market Estimates & Forecast, by Type, 2020–2027
    1. Rest of Europe
  42. Market Estimates & Forecast, by Application,
  43. Market Estimates & Forecast, by Type, 2020–2027
    1. Asia-Pacific
  44. Market Estimates & Forecast, by Application,
  45. Market Estimates & Forecast, by Type, 2020–2027
  46. Market Estimates & Forecast, by Application,
  47. Market Estimates & Forecast, by Country, 2020–2027
  48. China
  49. Market Estimates & Forecast, by Type,
  50. Market Estimates & Forecast, by Application, 2020–2027
    1. Forecast, by Type, 2020–2027
    2. India
  51. Japan
  52. Market Estimates &
  53. Market Estimates & Forecast, by Application,
  54. Market Estimates & Forecast, by Type, 2020–2027
    1. Australia & New Zealand
    2. & Forecast, by Application, 2020–2027
  55. Market Estimates & Forecast, by Application,
  56. Market Estimates & Forecast, by Type, 2020–2027
  57. Market Estimates
  58. Rest of Asia-Pacific
  59. Market Estimates & Forecast, by Type,
  60. Market Estimates & Forecast, by Application, 2020–2027
    1. Rest of the World
      1. Market Estimates
      2. Market Estimates & Forecast, by Application,
    2. & Forecast, by Type, 2020–2027
  61. Market Estimates & Forecast, by Region, 2020–2027
  62. South America
  63. Market Estimates & Forecast, by Type,
  64. Market Estimates & Forecast, by Application, 2020–2027
    1. & Forecast, by Type, 2020–2027
    2. Africa
  65. Middle East
  66. Market Estimates
  67. Market Estimates & Forecast, by Application,
  68. Market Estimates & Forecast, by Type, 2020–2027
  69. Market Estimates & Forecast, by Application,
  70. COMPETITIVE LANDSCAPE
    1. Introduction
    2. Competitive Benchmarking
    3. Development Share Analysis
    4. Key Developments & Growth Strategies
  71. COMPANY PROFILES
    1. Coöperatie
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
    2. AVEBE U.A.
    3. Company Overview
    4. Financial Overview
    5. Products Offered
    6. Key Developments
    7. SWOT Analysis
    8. Key Strategies
    9. Tereos S.A.
    10. Company Overview
    11. Financial Overview
    12. Products Offered
    13. Key Developments
    14. SWOT Analysis
    15. Key Strategies
    16. The Agrana Group
    17. Company Overview
    18. Financial Overview
    19. Products Offered
    20. Key Developments
    21. SWOT Analysis
    22. Key Strategies
    23. Roquette Frères
    24. Company Overview
    25. Financial Overview
    26. Products Offered
    27. Key Developments
    28. SWOT Analysis
    29. Key Strategies
    30. Omega Protein Corporation
    31. Pepees Group
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
    32. Emsland Group
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
    33. Meelunie B.V.
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
    34. KMC a.m.b.a.
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
    35. Südstärke GmbH
      1. Company Overview
      2. Financial Overview
      3. Products Offered
      4. Key Developments
      5. SWOT Analysis
      6. Key Strategies
  72. APPENDIX
    1. General Sources
    2. & References
    3. List of Abbreviation
    4.  
  73. LIST OF TABLES
  74. Global
  75. Potato Protein Market, by Region, 2020–2027 (USD Million)
  76. Global Potato Protein
  77. Market, by Type, 2020–2027 (USD Million)
  78. Global Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  79. North America: Potato Protein Market, by Country, 2020–2027 (USD Million)
  80. North
  81. America: Potato Protein Market, by Type, 2020–2027 (USD Million)
  82. North America:
  83. Potato Protein Market, by Application,2020–2027 (USD Million)
  84. US: Potato Protein Market,
    1. by Type, 2020–2027 (USD Million)
  85. US: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  86. Canada: Potato Protein Market, by Type, 2020–2027 (USD Million)
  87. Canada: Potato
  88. Protein Market, by Application,2020–2027 (USD Million)
  89. Mexico: Potato Protein
  90. Market, by Type, 2020–2027 (USD Million)
  91. Mexico: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  92. Europe: Potato Protein Market, by Country, 2020–2027 (USD Million)
  93. Europe: Potato
  94. Protein Market, by Type, 2020–2027 (USD Million)
  95. Europe: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  96. Germany: Potato Protein Market, by Type, 2020–2027 (USD Million)
  97. Germany: Potato
  98. Protein Market, by Application,2020–2027 (USD Million)
  99. France: Potato Protein
  100. Market, by Type, 2020–2027 (USD Million)
  101. France: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  102. Italy: Potato Protein Market, by Type, 2020–2027 (USD Million)
  103. Italy: Potato
  104. Protein Market, by Application,2020–2027 (USD Million)
  105. Spain: Potato Protein
  106. Market, by Type, 2020–2027 (USD Million)
  107. Spain: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  108. UK: Potato Protein Market, by Type, 2020–2027 (USD Million)
  109. UK: Potato Protein
  110. Market, by Application,2020–2027 (USD Million)
  111. Rest of Europe: Potato Protein Market, by
    1. Type, 2020–2027 (USD Million)
  112. Rest of Europe: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  113. Asia-Pacific: Potato Protein Market, by Country, 2020–2027 (USD Million)
  114. Asia-Pacific:
  115. Potato Protein Market, by Type, 2020–2027 (USD Million)
  116. Asia-Pacific: Potato
  117. Protein Market, by Application,2020–2027 (USD Million)
  118. China: Potato Protein
  119. Market, by Type, 2020–2027 (USD Million)
  120. China: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  121. India: Potato Protein Market, by Type, 2020–2027 (USD Million)
  122. India: Potato
  123. Protein Market, by Application,2020–2027 (USD Million)
  124. Japan: Potato Protein
  125. Market, by Type, 2020–2027 (USD Million)
  126. Japan: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  127. Australia & New Zealand: Potato Protein Market, by Type, 2020–2027
    1. (USD Million)
    2. Table
  128. Australia & New Zealand: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  129. Rest of Asia-Pacific: Potato Protein Market, by Type, 2020–2027 (USD Million)
  130. Rest
  131. of Asia-Pacific: Potato Protein Market, by Application,2020–2027 (USD Million)
  132. Rest
  133. of the World (RoW): Potato Protein Market, by Country, 2020–2027 (USD Million)
  134. Rest
  135. of the World (RoW): Potato Protein Market, by Type, 2020–2027 (USD Million)
  136. Rest
  137. of the World (RoW): Potato Protein Market, by Application,2020–2027 (USD Million)
  138. South
  139. America: Potato Protein Market, by Type, 2020–2027 (USD Million)
  140. South America:
  141. Potato Protein Market, by Application,2020–2027 (USD Million)
  142. Middle East: Potato
  143. Protein Market, by Type, 2020–2027 (USD Million)
  144. Middle East: Potato Protein Market, by Application,2020–2027
    1. (USD Million)
    2. Table
  145. Africa: Potato Protein Market, by Type, 2020–2027 (USD Million)
  146. Africa: Potato
  147. Protein Market, by Application,2020–2027 (USD Million)
    1.  
  148. LIST OF FIGURES
  149. Global Potato Protein Market Segmentation
  150. Forecast Research
    1. Methodology
    2. FIGURE
  151. Five Forces Analysis of the Global Potato Protein Market
  152. Value Chain of the Global Potato Protein
    1. Market
    2. FIGURE
  153. Share of the Global Potato Protein Market in 2020, by Country (%)
  154. Global Potato Protein
  155. Market, by Region, 2020–2027,
  156. Global Potato Protein Market Size, by Type, 2020
  157. Share of the
  158. Global Potato Protein Market, by Type, 2020–2027 (%)
  159. Global Potato Protein Market Size, by Application,
    1. FIGURE
  160. Share of the Global Potato Protein Market, by Application, 2020–2027 (%)

Potato Protein Market Segmentation

Market Segmentation Overview

  • Detailed segmentation data will be available in the full report
  • Comprehensive analysis by multiple parameters
  • Regional and country-level breakdowns
  • Market size forecasts by segment
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