Savory Snacks Market

Growing consumers' demand for healthy snacking is driving the market growth

Market CAGR for savory snacks is being driven by the rising number consumers' demand for healthy snacking. A gradual rise in life expectancy and greater attention to quality has been seen; consumers are becoming largely concerned about their health and being more conscious about their lifestyle and dietary habits. Countries globally are going through a nutritional transition and countering the dual burden of nutritional problems.

As per the WHO, major challenges continue to remain, like, undernutrition and specific nutrient deficiencies with an imbalance diet and chronic diseases together are becoming dangerously common. Moreover, the rise in sedentary lifestyles, obesity rates, an aging population, and consumer interest in health and nutrition are demanding healthy snacking. Consumers' awareness about health, nutritional enrichment, calorie reduction, and food safety has increased, mainly in developed countries and high-income groups in developing countries, which is anticipated to change the food & beverage industry and fuel the demand for healthy snacks.

The government's drive to educate the rural population on nutrition, the rising working population, and the lack of time to prepare food has led to the demand for healthy snacks. The growing awareness about the importance of proper diet and inclination towards fitness by the young generation are the factors for the growing demand for healthy snacks. Furthermore, the rising population in Asian countries, introduction of food categories, subjection to Western products, and growing number of nuclear families fuel the demand for healthy snacks, like nuts & seeds and meat snacks.

Furthermore, the increasing demand for nutritional bars by the rising health-conscious population is increasing the sale of healthy snacks. Consumers are widely spending on value-added food categories to continue healthier lifestyles, increasing the healthy snacks sale. Increasing consciousness among consumers to enhance their immunity to prevent infection risk has impelled them to maintain healthy lifestyles and adopt proper dietary habits. A protein-rich diet will help minimize the effects of the virus on at-risk people because of plenty of macro-nutrients, micro-nutrients, and antioxidants.

Hence all these factors are anticipated to fuel the healthy snacks market, which in turn will increase the demand for savory snacks. Thus, driving the savory snacks industry revenue.

The Global Savory Snacks Market Industry is poised for substantial growth, with projections indicating a compound annual growth rate of 4.23% from 2025 to 2035. This growth trajectory suggests a robust demand for savory snacks, driven by evolving consumer preferences and lifestyle changes. As the market expands, it is expected to reach a value of 213.9 USD Billion by 2035. This upward trend highlights the resilience of the savory snacks segment, as it adapts to meet the needs of a diverse consumer base, ensuring its relevance in the competitive food landscape.

The Global Savory Snacks Market Industry is characterized by an ongoing exploration of innovative flavor profiles that cater to diverse consumer preferences. Manufacturers are experimenting with unique and exotic flavors, appealing to adventurous eaters and those seeking novel taste experiences. This trend not only enhances product differentiation but also attracts a broader audience. For instance, flavors inspired by global cuisines, such as sriracha, truffle, and curry, are becoming increasingly popular. This innovation in flavor offerings may contribute to the anticipated growth of the market, projected to reach 213.9 USD Billion by 2035.

In recent years, there appears to be a growing awareness among consumers regarding health and nutrition, which significantly influences the Global Savory Snacks Market Industry. As individuals become more health-conscious, there is a shift towards snacks that offer nutritional benefits, such as lower fat content, organic ingredients, and added vitamins. This trend is evident in the increasing availability of baked snacks and those made from whole grains. Consequently, manufacturers are adapting their product lines to cater to this demand, potentially leading to a more diverse range of offerings that align with health trends, thus expanding market reach.

The expansion of distribution channels significantly influences the Global Savory Snacks Market Industry, as it enhances product accessibility for consumers. Retailers are increasingly adopting omnichannel strategies, integrating online and offline platforms to reach a wider audience. This shift allows consumers to purchase savory snacks conveniently, whether through supermarkets, convenience stores, or e-commerce platforms. The growing trend of online shopping, particularly for food products, is likely to bolster market growth. As a result, manufacturers are focusing on strengthening their distribution networks to ensure their products are readily available to meet consumer demand.

The Global Savory Snacks Market Industry experiences a notable surge in demand for convenient snack options, driven by the fast-paced lifestyle of consumers. As individuals increasingly seek quick and easy meal alternatives, savory snacks such as chips, pretzels, and popcorn gain popularity. This trend is reflected in the projected market value of 135.6 USD Billion in 2024, indicating a robust appetite for on-the-go snacking solutions. The convenience factor, coupled with innovative packaging and diverse flavor profiles, enhances the appeal of savory snacks, positioning them as a staple in households worldwide.

Sustainability and ethical sourcing practices are becoming increasingly relevant within the Global Savory Snacks Market Industry. Consumers are showing a preference for brands that prioritize environmentally friendly production methods and responsible sourcing of ingredients. This shift is prompting manufacturers to adopt sustainable practices, such as using recyclable packaging and sourcing ingredients from ethical suppliers. As consumers become more discerning about their purchasing choices, brands that align with these values may gain a competitive edge. This trend not only reflects changing consumer attitudes but also indicates a potential for long-term growth in the market.

By Region, the study gives market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American savory snacks market has the largest market share, owing to the availability of a few distinctive market players that offer different savory bites and enlarging the tendency of customers towards comfort food items. The growing awareness is rising demand for clean-label savory snacks, easy availability at the grocery stores, and the consumers changing habit to snacking in between the mealtime is fueling the market in the region.

The US is the largest contributor to the North American market for savory snacks.

Further, major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: SAVORY SNACKS MARKET SHARE BY REGION 2022 (%)

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

Europe's Savory Snacks market accounts for the second-largest market share as the people here consume it on a variety of occasions, they prefer quick meals over full meals, and also the increasing health awareness among the population. Further, the UK market for savory snacks held the largest market share, and the Spain savory snacks industry was the fastest growing market in the European region.

The Asia-Pacific Savory Snacks Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and growing economies in the countries. Moreover, China’s market for savory snacks held the largest market share, and the Indian savory snacks industry was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Savory Snacks market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Savory Snacks industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Savory Snacks industry to benefit clients and increase the market sector. In recent years, the Savory Snacks industry has offered some of the most significant advantages to health-conscious consumers. Major players in the Savory Snacks market, including Kraft Heinz Company, PepsiCo, Diamond Foods LLC, CALBEE Inc., JACK Link’s LLC., Orkla ASA, Conagra Brands Inc., Intersnack Group GmbH & Co.

KG, Kellogg Co., Mondelez International, Hain Celestial Group, Nestle SA, ITC Limited, General Mills Inc., and others, are attempting to increase market demand by investing in research and development operations.

Terra Chips were discovered by two New York Chefs, Dana and Alex; Terra Chips are extraordinary vegetable chips, an appetizer that is a flavorful snack on the bar. It uses not only the potato but also exotic root vegetables like taro, sweet potato, batata, parsnip, and yucca with healthy olive oils, no preservatives, artificial coloring, or flavorings. Terra Chips is a part of the Hain Celestial family, which is a leading organic and natural product company operating in America, Europe, and India.

In March 2021, Future Group announced to sell off its US-based Terra Chips in India for expansion, and Hain Celestial Group joined the venture to manufacture the Terra Chips in India.

General Mills was established in 1866 as an American manufacturer and marketer of branded processed consumer food sold through retail stores. It acquired a five-unit restaurant company named Red Lobster and expanded globally and started to take charge of the restaurants. General Mills acquired the California-based Good Earth health food restaurant chain, which was eventually converted to other chain restaurants they were operating. In 1982 they founded a new Italian-themed restaurant chain Olive Garden. In January 2021, General Mills had an obtaining with the EPIC province in order to create meat tidbits that are regular and natural.