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    US Savory Snacks Market

    ID: MRFR/F-B & N/19456-HCR
    128 Pages
    Snehal Singh
    October 2025

    US Savory Snacks Market Research Report By Type (potato chips, nuts & seeds, popcorn, others) and By Distribution Channel (hypermarkets & supermarkets, convenience stores, online, others) - Forecast to 2035

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    US Savory Snacks Market Infographic
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    US Savory Snacks Market Summary

    The US Savory Snacks market is projected to grow from 28.5 USD billion in 2024 to 46 USD billion by 2035.

    Key Market Trends & Highlights

    US Savory Snacks Key Trends and Highlights

    • The US Savory Snacks market is valued at 28.5 USD billion in 2024.
    • By 2035, the market is expected to reach 46 USD billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 4.46 percent.
    • Growing adoption of healthy snacking options due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 28.5 (USD Billion)
    2035 Market Size 46 (USD Billion)
    CAGR (2025-2035) 4.46%

    Major Players

    PepsiCo, Mondelez International, Hormel Foods, FritoLay, Jack Link's, Kraft Heinz, Campbell Soup Company, Snak King, Wise Snacks, The Kellogg Company, Pirate Brands, Conagra Brands, Utz Brands, General Mills, Bob's Red Mill

    US Savory Snacks Market Trends

    The US savory snacks market is experiencing significant growth driven by changing consumer preferences and busy lifestyles. Many consumers are opting for convenient on-the-go snack options that fit their fast-paced lifestyles. This shift towards convenience has led to an increased demand for single-serving packages and portable snacks. Additionally, there is a rising trend towards healthier snack options. Consumers are becoming more health-conscious and looking for snacks that are lower in calories, contain natural ingredients, and provide nutritional benefits, reflecting a broader trend towards wellness and clean eating.

    There are also ample opportunities within the US market to capture the growing interest in plant-based snacks.

    More consumers are seeking alternatives to traditional snacks, leading to a rise in offerings such as vegetable chips, nut-based snacks, and fruit-based treats. This trend plays into a larger movement towards plant-based diets across the United States, encouraging companies to innovate and diversify their product lines to meet this demand. Furthermore, the popularity of unique flavors and gourmet snack options is rising, as consumers look to explore new taste experiences. This trend allows companies to differentiate themselves in a competitive market. In recent times, e-commerce has solidified its position as an important sales channel for savory snacks.

    The convenience of online shopping and home delivery services has reshaped how consumers purchase their snacks, prompting traditional retailers to adapt their strategies. Social media and digital marketing have also become effective tools for engagement, allowing brands to create more personalized experiences and interact directly with their consumer base. Overall, the US savory snacks market is adapting to these dynamic trends, striving to meet evolving consumer needs and preferences.

    Market Segment Insights

    US Savory Snacks Market Segment Insights

    US Savory Snacks Market Segment Insights

    Savory Snacks Market Type Insights  

    Savory Snacks Market Type Insights  

    The US Savory Snacks Market is characterized by a diverse range of product offerings that cater to varying consumer preferences and lifestyles, with the Type segment demonstrating notable variation. Within this segment, potato chips have long been a staple in American snacking culture, reflecting their widespread popularity and contribution to market consumption patterns. They are often seen as an essential part of gatherings, whether casual or festive, highlighting their role in social occasions. Nuts and seeds represent another significant component of the market, increasingly favored for their health benefits, protein content, and versatility.

    As consumers become more health-conscious, there is a discernible shift towards these products, showcasing their importance as nutritious snack options. Popcorn also plays a vital role, often perceived as a guilt-free snack choice, especially in the context of movie nights or casual snacking at home. The appeal of popcorn is further enhanced by its ability to cater to various flavor profiles and dietary preferences. Additionally, the others’ category encapsulates a wide variety of snacks, which can include items such as cheese puffs, pretzels, and meat snacks, reflecting the eclectic tastes of consumers.

    Each of these type categories showcases unique opportunities for growth due to ever-evolving consumer trends and preferences in the US. The US Savory Snacks Market is also seeing rising trends towards premiumization, where consumers are willing to pay more for higher quality and artisanal products. However, the category does face challenges such as evolving dietary restrictions and increased competition from alternative snacking segments. This dynamic landscape offers both hurdles and opportunities for brands aiming to capture consumer attention in an increasingly health-driven market.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Savory Snacks Market Distribution Channel Insights  

    Savory Snacks Market Distribution Channel Insights  

    The Distribution Channel in the US Savory Snacks Market plays a crucial role in shaping consumer access and purchasing habits. As the trend towards convenience continues to influence consumer behavior, hypermarkets and supermarkets have emerged as significant players in the distribution landscape, providing a wide array of savory snack options that cater to diverse tastes and preferences. Additionally, convenience stores are increasingly vital for their strategic locations, allowing for quick purchases, especially in urban areas.

    The rise of online shopping has also transformed the way consumers acquire savory snacks, offering unprecedented convenience and a broader selection, which resonates well with the growing digital-savvy population.

    Other channels, such as specialty stores, further enhance market accessibility by delivering unique products to niche consumer bases. Together, these distribution channels contribute to the robust market growth by ensuring that savory snacks are readily available across various platforms, reflecting the evolving purchasing dynamics in the US Savory Snacks Market. The combination of these channels serves to meet the demands of a diverse consumer base, enhancing reach and driving overall market growth.

    Get more detailed insights about US Savory Snacks Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The competitive landscape of the US Savory Snacks Market is characterized by its dynamic nature, with numerous established players and new entrants striving to capture consumer interest. The market is driven by changing consumer preferences towards healthier options, innovative flavors, and convenient snacking solutions. The presence of various segments such as chips, pretzels, popcorn, and packaged nuts further enhances competition, as brands seek to differentiate themselves not just through product offerings but also through branding, marketing strategies, and distribution channels.

    Consumer trends towards plant-based and organic snacks are forcing companies to innovate and adapt, thereby intensifying the competitive rivalry in this vibrant sector. The analysis of market share, product launches, and promotional activities reveals a constant evolution that companies must navigate in order to maintain or improve their positions in the marketplace.

    PepsiCo holds a significant presence in the US Savory Snacks Market, leveraging a diverse portfolio that includes well-known brands associated with chips, dips, and other savory snacks. The company's strengths lie in its extensive distribution network, allowing it to reach a wide audience in various retail formats, from convenience stores to large supermarket chains. PepsiCo’s commitment to innovation is evident through its continuous introduction of new flavors and healthier snack options, catering to evolving consumer demands. Additionally, the company has made strides in sustainability and responsible sourcing, which resonates well with modern consumers who prioritize ethical consumption.

    By maintaining a strong focus on marketing and engaging advertising campaigns, PepsiCo has established itself as a leader in the savory snacks segment, ensuring brand loyalty and sustained market presence.

    Mondelez International is another formidable player in the US Savory Snacks Market, recognized for its extensive portfolio that includes beloved brands synonymous with indulgent snacking. The company's strengths lie in its ability to leverage consumer insights and trends to innovate flavorful snacks that resonate with various demographics. Mondelez has made significant moves through strategic mergers and acquisitions, enhancing its product offerings and market reach. The company's focus on snackables has led to the development of new product lines that align with consumer preferences for on-the-go snacking solutions.

    With a robust distribution strategy that spans retail stores, online platforms, and foodservice channels, Mondelez is well-positioned to capitalize on growth opportunities in the savory snacks sector. Its commitment to sustainability and health-conscious options further strengthens its appeal to today's discerning consumers, reflecting a strategic alignment with market trends that continue to shape the competitive landscape.

    Key Companies in the US Savory Snacks Market market include

    Industry Developments

    The US Savory Snacks Market has experienced notable developments in recent months, reflecting changes in consumer preferences and industry dynamics. In September 2023, Frito-Lay announced plans to introduce a line of healthier snack options to meet growing demand for nutritious products. Mondelez International has also expanded its portfolio, launching new snack varieties aimed at younger demographics. Meanwhile, in October 2023, Campbell Soup Company reported a 15% increase in its savory snack sales compared to the previous year, attributing growth to innovative product offerings and effective marketing strategies.

    Additionally, there has been significant merger and acquisition activity in this space. In August 2023, Utz Brands acquired a regional snack company to enhance its market penetration, while Kraft Heinz has been exploring partnerships to bolster their snack division. The market has seen an overall trend towards premiumization, with brands like Jack Link’s investing in high-quality ingredients to capture health-conscious consumers' attention. The US Savory Snacks Market is valued at approximately $35 billion as of 2023, reflecting its robust growth thanks to increasing snack consumption trends.

    Market Segmentation

    Savory Snacks Market Type Outlook

    • hypermarkets & supermarkets

    Savory Snacks Market Distribution Channel Outlook

    • hypermarkets & supermarkets
    • convenience stores
    • online
    • others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2018 27.15(USD Billion)
    Market Size 2024 28.47(USD Billion)
    Market Size 2035 46.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 4.458% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled PepsiCo, Mondelez International, Hormel Foods, FritoLay, Jack Link's, Kraft Heinz, Campbell Soup Company, Snak King, Wise Snacks, The Kellogg Company, Pirate Brands, Conagra Brands, Utz Brands, General Mills, Bob's Red Mill
    Segments Covered Type, Distribution Channel
    Key Market Opportunities Health-conscious snack options, Plant-based snacks growth, Innovative flavor combinations, Sustainable packaging solutions, Online snack purchasing trends
    Key Market Dynamics health-conscious consumer trends, innovative flavor offerings, increasing snacking occasions, growth of online sales, emergence of plant-based options
    Countries Covered US

    FAQs

    What is the projected market size of the US Savory Snacks Market in 2024?

    The US Savory Snacks Market is expected to be valued at 28.47 USD Billion in 2024.

    How much is the US Savory Snacks Market expected to grow by 2035?

    By 2035, the US Savory Snacks Market is projected to reach a value of 46.0 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the US Savory Snacks Market from 2025 to 2035?

    The expected CAGR for the US Savory Snacks Market from 2025 to 2035 is 4.458%.

    Which segment of the US Savory Snacks Market holds the largest market share in 2024?

    In 2024, potato chips hold the largest market share valued at 10.5 USD Billion.

    What is the market value of the nuts and seeds segment in the US Savory Snacks Market in 2024?

    The nuts and seeds segment is valued at 7.0 USD Billion in 2024.

    Who are the key players in the US Savory Snacks Market?

    Major players in the US Savory Snacks Market include PepsiCo, Mondelez International, and FritoLay among others.

    What are the market values for popcorn in the US Savory Snacks Market in 2024 and 2035?

    The value for popcorn is 4.5 USD Billion in 2024 and is expected to reach 7.5 USD Billion by 2035.

    What challenges may impact the growth of the US Savory Snacks Market?

    Challenges may include shifting consumer preferences and increased competition in the savory snacks segment.

    What is the expected market value of the 'others' segment in the US Savory Snacks Market in 2035?

    The 'others' segment is projected to reach a value of 10.0 USD Billion by 2035.

    How does the growth rate of the US Savory Snacks Market compare across different segments?

    The growth rate varies, with segments like potato chips and nuts expected to see significant increases by 2035.

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