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    Servicenow Store Apps Market

    ID: MRFR/ICT/10508-HCR
    128 Pages
    Ankit Gupta
    October 2025

    Servicenow Store Apps Market Research Report Information By Type (Cloud-Based and Web-Based), By Enterprise Size (Small and Medium Enterprises (SMEs) and Large Enterprises), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2035

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    Servicenow Store Apps Market Infographic
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    Servicenow Store Apps Market Summary

    As per Market Research Future Analysis, the Servicenow Store Apps Market is projected to grow from USD 14.74 billion in 2025 to USD 261.29 billion by 2035, with a CAGR of 33.30% during the forecast period. The market was valued at USD 11.06 billion in 2024. Key drivers include rising digitization, increased cloud computing adoption, and the uptake of newer technologies. The COVID-19 pandemic has further accelerated digital transformation across industries, enhancing the demand for Servicenow Store Apps.

    Key Market Trends & Highlights

    The Servicenow Store Apps Market is witnessing significant trends driven by technological advancements and changing business needs.

    • Cloud-based solutions are driving market growth, with the cloud-based segment accounting for the largest revenue share in 2022.
    • Large enterprises dominated the market in 2022, but SMEs are expected to experience the largest growth due to increased automation.
    • North America held 45.80% of the market share in 2022, with the U.S. being the largest market.
    • The Asia-Pacific region is anticipated to register significant growth from 2023 to 2032, driven by investments in cloud infrastructure.

    Market Size & Forecast

    2024 Market Size USD 11.06 Billion.
    2035 Market Size USD 261.29 Billion

    Major Players

    Key players include International Business Machines Corporation, Okta, Inc., PagerDuty, TeamViewer, Dynatrace LLC, xMatters, Inc., SailPoint Technologies Inc., Talkdesk, Inc., Cisco Systems Inc., and Microsoft Corporation.

    Servicenow Store Apps Market Trends

    Increased adoption of cloud computing is driving the market growth

    It is projected that the market for servicenow store apps would grow in response to the market for cloud-based solutions. Cloud computing usage has been rising, and through 2020, it is predicted that spending on the technology would grow at a rate that is more than six times faster than spending on general IT. Today, numerous big and small businesses have successfully integrated specialized software-as-a-service (SaaS) solutions or have decided to build new systems with the cloud in mind first. This has tremendously accelerated the uptake of servicenow store apps.

    Additionally, businesses are utilizing the full potential of servicenow store apps when thinking about these options as a part of a complete strategy to achieve digital transformation rather than as isolated tactical choices. Additionally, a modern security posture, working in an automated agile operating model, and utilizing new capabilities to propel innovative business solutions will significantly speed up the market expansion during the forecast period. Open API architecture for standardization and automation of the IT environment.

    The primary market driver for the growth of the servicenow store application market is the increase in digitalization and surge in customer use of smart technology. The COVID-19 pandemic accelerated a hunt of digital transformation operations across multiple industries as customers adopted web and digital services. Digital adoption, which is promoted by the servicenow store, is symbolized by enterprises using all of their available digital technologies to the utmost extent possible.

    Additionally, the servicenow store accelerates a wider cultural transition toward digital businesses in addition to providing the essential capabilities.  Additionally, businesses are now finding it harder to generate digital user experiences outside of web and mobile app experiences. Therefore, organizations need to use servicenow store apps to change more than only their consumers' digital customer experiences. Any company that cherishes its consumers must keep in mind that convenience and personalisation are essential components of customer service. During the forecast period, the market's growth rate will be more positively impacted by the requirement for the implementation of new technologies.

    The market for servicenow store apps is expanding because to rising digitization, increased cloud computing adoption, and the uptake of newer technologies. But high licensing fees prevent this sector from expanding. On the other hand, it is projected that increased retail investment would present a number of chances for market expansion throughout the projection period. As the company achieves considerable cost savings and enhanced employee productivity across many divisions, the servicenow store apps are becoming more and more well-liked and are demonstrating positive growth.

    As a result of antiquated working practices, disruptive forces of technology, increased service demands, and many other factors, organizations face several difficulties. Through improved connectivity, collaboration, and real-time information sharing, Servicenow addresses these issues, enabling better issue discovery, reduced disruption, and increased productivity for both customers and staff. Thus, driving the Servicenow Store Apps market revenue.

    The evolution of the ServiceNow Store Apps Market suggests a growing emphasis on automation and integration, reflecting a broader trend towards digital transformation across various sectors.

    U.S. Department of Commerce

    Servicenow Store Apps Market Drivers

    Market Growth Projections

    Growing Adoption of Cloud Solutions

    The Global Servicenow Store Apps Market Industry is significantly influenced by the growing adoption of cloud solutions across various sectors. Organizations are increasingly migrating to cloud-based platforms to enhance collaboration, reduce costs, and improve scalability. This shift not only supports the deployment of ServiceNow applications but also aligns with the broader trend of digital transformation. As businesses recognize the advantages of cloud technology, the market is poised for exponential growth, with a projected CAGR of 33.33% from 2025 to 2035. This indicates a strong future for cloud-based ServiceNow solutions, further solidifying their role in the industry.

    Emphasis on Automation and Efficiency

    The Global Servicenow Store Apps Market Industry is propelled by a growing emphasis on automation and operational efficiency. Organizations are increasingly seeking solutions that automate routine tasks, thereby freeing up resources for more strategic initiatives. ServiceNow applications offer robust automation capabilities, enabling businesses to streamline processes and enhance productivity. This trend is likely to contribute to the market's expansion, as companies recognize the value of investing in tools that drive efficiency. The anticipated growth trajectory suggests that automation will play a critical role in shaping the future of the industry.

    Integration of Artificial Intelligence

    The Global Servicenow Store Apps Market Industry is witnessing a transformative shift with the integration of artificial intelligence (AI) into service management solutions. AI capabilities enhance the functionality of ServiceNow applications, enabling predictive analytics, intelligent automation, and improved decision-making. As organizations increasingly adopt AI-driven solutions, the demand for ServiceNow applications is expected to rise. This trend not only enhances service delivery but also positions companies to respond more effectively to changing market dynamics. The incorporation of AI is likely to be a key driver of growth within the industry, reflecting the evolving landscape of IT service management.

    Increased Focus on IT Service Management

    The Global Servicenow Store Apps Market Industry benefits from an intensified focus on IT service management (ITSM) as organizations strive to optimize their IT operations. The shift towards cloud-based solutions facilitates the deployment of ServiceNow applications, allowing for greater flexibility and scalability. As enterprises recognize the importance of effective ITSM in maintaining competitive advantage, the market is expected to witness substantial growth. By 2035, the industry could expand to 261.4 USD Billion, suggesting that investments in ITSM solutions will continue to rise, driven by the need for enhanced service delivery and operational resilience.

    Rising Demand for Digital Transformation

    The Global Servicenow Store Apps Market Industry experiences a notable surge in demand driven by organizations' ongoing digital transformation initiatives. As businesses increasingly seek to streamline operations and enhance service delivery, the adoption of ServiceNow applications becomes paramount. In 2024, the market is projected to reach 11.0 USD Billion, reflecting a growing recognition of the need for efficient IT service management solutions. This trend is likely to accelerate as companies aim to leverage technology for improved customer experiences and operational efficiency, indicating a robust trajectory for the industry.

    Market Segment Insights

    Servicenow Store Apps Type Insights

    The Servicenow Store Apps Market segmentation, based on type, includes cloud-based and web-based. Cloud-based segment accounted for the largest revenue share in 2022. This is due to the fact that they make it possible for users to connect via the internet to software programs that are running on shared computer resources. By utilizing the platform's single data architecture and common services, the cloud-based servicenow app also enables IT and other departments throughout the company to develop, test, and deploy apps in an integrated development environment.

    Servicenow Store Apps Enterprise Size Insights

    The Servicenow Store Apps Market segmentation, based on enterprise size, includes small and medium enterprises (SMEs) and large enterprises. Large enterprises segment dominated the Servicenow Store Apps Market in 2022. This is because global corporations in developed and emerging nations are increasingly using the servicenow platform for IT business management, IT operations management, IT service management, and IT security and risk management, which stimulates market growth.

    However, due to increased usage of the ServiceNow store app platform to automate and consolidate corporate operations comprising people, data, technology, and procedures, the small and medium-sized businesses (SMEs) category is anticipated to experience the largest growth in the projected year.

    Figure 2: Servicenow Store Apps Market, by Enterprise Size, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Servicenow Store Apps Market Research Report—Global Forecast till 2034

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America servicenow store apps market dominated this market in 2022 (45.80%). The United States is the region's main market as a result of organizations' growing adoption of servicenow store apps for creating and developing enterprise service catalogs and evolving the IT service model to service domains both inside and outside the company. Furthermore, the market in North America is anticipated to grow as a result of the presence of reputable vendors supplying servicenow store apps.

    Further, the U.S. servicenow store apps market held the largest market share, and the Canada servicenow store apps market was the fastest growing market in the North America region.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: SERVICENOW STORE APPS MARKET SHARE BY REGION 2022 (USD Billion)

    Servicenow Store Apps Market

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe servicenow store apps market accounted for the healthy market share in 2022. This might be attributed to organizations' growing use of servicenow store apps to create and develop corporate service catalogs and advance the IT service model. Further, the German servicenow store apps market held the largest market share, and the U.K servicenow store apps market was the fastest growing market in the European region

    The Asia Pacific servicenow store apps market is expected to register significant growth from 2023 to 2032. This is due to the rising investment in the creation of cloud infrastructure and the incorporation of cutting-edge technologies like AI and ML. Moreover, China’s servicenow store apps market held the largest market share, and the Indian servicenow store apps market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the servicenow store apps market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Servicenow Store Apps industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Servicenow Store Apps industry to benefit clients and increase the market sector. In recent years, the Servicenow Store Apps industry has offered some of the most significant advantages to medicine. Major players in the Servicenow Store Apps market, including International Business Machines Corporation, Okta, Inc., PagerDuty, teamviewer, Dynatrace LLC, xMatters, Inc., SAILPOINT TECHNOLOGIES INC., Talkdesk, Inc., Cisco Systems Inc., and Microsoft Corporation, are attempting to increase market demand by investing in research and development Types.

    International Business Machines Corp. (IBM) provides products and services related to information technology (IT). The company also offers infrastructure, hosting, and consulting services in addition to developing and marketing computer hardware and software. IBM's product line includes tools for software development, cybersecurity, blockchain, cloud computing, automation, analytics, and automation. The company also offers services in networking, security, technology consulting, application services, business resilience services, cloud computing, and tech support. It helps the automotive, banking and financial markets, electronics, energy and utilities, healthcare, insurance, life sciences, manufacturing, metals and mining, retail and consumer goods, and telecommunications industries.

    The corporation also has operations throughout the Americas, Europe, the Middle East, and Africa in addition to Asia-Pacific. IBM is based in the US city of Armonk, New York.

    Cisco Systems Inc. (Cisco) integrates intent-based solutions for networking, security, collaboration, apps, and the cloud. The business offers for sale controllers, access points, switches, modules, routers, and interfaces for wireless networks. The company's technology and tools let its clients manage extra network connections from gadgets, users, and other entities. Among the various industries that Cisco helps are oil and gas, financial services, government, healthcare, mining, sports, media, entertainment, retail, utilities, and transportation. It offers its solutions through its direct sales staff and channel partners, which include distributors, resellers, service providers, and system integrators.

    The corporation has business and operational presence throughout the Americas, Europe, the Middle East, Africa, Asia-Pacific, Japan, and China. The corporate headquarters of Cisco are located in the US state of California.

    Key Companies in the Servicenow Store Apps Market market include

    Industry Developments

    January 2021: The well-known APEX low-code development platform from Oracle is now accessible as a managed cloud service, enabling developers to create data-driven business apps fast and efficiently. Oracle APEX Application Development is a straightforward, browser-based solution for creating cutting-edge Web and mobile apps, building on the 20 years of APEX capability that has already been utilized by 500,000 developers.

    Future Outlook

    Servicenow Store Apps Market Future Outlook

    The Servicenow Store Apps Market is poised for remarkable growth, driven by digital transformation and automation, with a projected 33.30% CAGR from 2025 to 2035.

    New opportunities lie in:

    • Develop AI-driven apps to enhance service delivery efficiency.
    • Expand integration capabilities with third-party platforms for broader market reach.
    • Leverage data analytics to create personalized user experiences.

    By 2035, the Servicenow Store Apps Market is expected to achieve substantial growth, solidifying its position as a key player in enterprise solutions.

    Market Segmentation

    Servicenow Store Apps Type Outlook

    • Cloud-Based
    • Web-Based

    Servicenow Store Apps Regional Outlook

    • US
    • Canada
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Middle East
    • Africa
    • Latin America

    Servicenow Store Apps Enterprise Size Outlook

    • Small and Medium Enterprises (SMEs)
    • Large Enterprises

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 11.64 (USD Billion)
    Market Size 2025 14.74 (USD Billion)
    Market Size 2035 261.29 (USD Billion)
    Compound Annual Growth Rate (CAGR) 33.30% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Segments Covered Type, Enterprise Size, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled International Business Machines Corporation, Okta, Inc., PagerDuty, teamviewer, Dynatrace LLC, xMatters, Inc., SAILPOINT TECHNOLOGIES INC., Talkdesk, Inc., Cisco Systems Inc., and Microsoft Corporation
    Key Market Opportunities The increasing demand for servicenow Store apps from various enterprises to meet new business requirements
    Key Market Dynamics Increased adoption of cloud computing and rise in digitalization and adoption of new age technology

    Market Highlights

    Author
    Ankit Gupta
    Senior Research Analyst

    Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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    FAQs

    How much is the Servicenow Store Apps market?

    The Servicenow Store Apps Market size was valued at USD 11.64 Billion in 2024.

    What is the growth rate of the Servicenow Store Apps market?

    The global market is projected to grow at a CAGR of 33.30% during the forecast period, 2025-2034.

    Which region held the largest market share in the Servicenow Store Apps market?

    North America had the largest share in the global market

    Who are the key players in the Servicenow Store Apps market?

    The key players in the market are International Business Machines Corporation, Okta, Inc., PagerDuty, teamviewer, Dynatrace LLC, xMatters, Inc., SAILPOINT TECHNOLOGIES INC., Talkdesk, Inc., Cisco Systems Inc., and Microsoft Corporation

    Which Type led the Servicenow Store Apps market?

    The Cloud-Based Type dominated the market in 2022.

    Which Enterprise Size had the largest market share in the Servicenow Store Apps market?

    The Large Enterprises, Enterprise Size had the largest share in the global market.

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