US Quick Service Restaurants (QSR) Market

ID: MRFR/CG/19426-HCR
128 Pages
Garvit Vyas
Last Updated: April 06, 2026
US Quick Service Restaurants QSR Market Size, Share, Industry Trend & Analysis Research Report: By Service Type (Self-serviced, Assisted self-service, Fully serviced) and By Category (Quick Service Restaurants Chain, Single Outlet) - Forecast to 2035.
US Quick Service Restaurants (QSR) Market
Market Size
Forecast Period2025 - 2035
CAGR (2025 - 2035)4.28%
2024 Market Size$ 112.11 Billion
2025 Market Size$ 116.91 Billion
2035 Market Size$ 177.78 Billion
Key Players
McDonald's
Starbucks
Subway
Yum! Brands
Domino's Pizza
Wendy's
Trends
  • Digital Transformation
  • Health-Conscious Offerings
  • Sustainability Initiatives
Opportunities
  • Evolving Consumer Preferences
  • Focus on Menu Diversification
  • Competitive Pricing Strategies
Summary Table of Contents Segmentation Download PDF
  1. 1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
    1. 1.1 EXECUTIVE SUMMARY
      1. 1.1.1 Market Overview
      2. 1.1.2 Key Findings
      3. 1.1.3 Market Segmentation
      4. 1.1.4 Competitive Landscape
      5. 1.1.5 Challenges and Opportunities
      6. 1.1.6 Future Outlook
  2. 2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
    1. 2.1 MARKET INTRODUCTION
      1. 2.1.1 Definition
      2. 2.1.2 Scope of the study
        1. 2.1.2.1 Research Objective
        2. 2.1.2.2 Assumption
        3. 2.1.2.3 Limitations
    2. 2.2 RESEARCH METHODOLOGY
      1. 2.2.1 Overview
      2. 2.2.2 Data Mining
      3. 2.2.3 Secondary Research
      4. 2.2.4 Primary Research
        1. 2.2.4.1 Primary Interviews and Information Gathering Process
        2. 2.2.4.2 Breakdown of Primary Respondents
      5. 2.2.5 Forecasting Model
      6. 2.2.6 Market Size Estimation
        1. 2.2.6.1 Bottom-Up Approach
        2. 2.2.6.2 Top-Down Approach
      7. 2.2.7 Data Triangulation
      8. 2.2.8 Validation
  3. 3 SECTION III: QUALITATIVE ANALYSIS
    1. 3.1 MARKET DYNAMICS
      1. 3.1.1 Overview
      2. 3.1.2 Drivers
      3. 3.1.3 Restraints
      4. 3.1.4 Opportunities
    2. 3.2 MARKET FACTOR ANALYSIS
      1. 3.2.1 Value chain Analysis
      2. 3.2.2 Porter's Five Forces Analysis
        1. 3.2.2.1 Bargaining Power of Suppliers
        2. 3.2.2.2 Bargaining Power of Buyers
        3. 3.2.2.3 Threat of New Entrants
        4. 3.2.2.4 Threat of Substitutes
        5. 3.2.2.5 Intensity of Rivalry
      3. 3.2.3 COVID-19 Impact Analysis
        1. 3.2.3.1 Market Impact Analysis
        2. 3.2.3.2 Regional Impact
        3. 3.2.3.3 Opportunity and Threat Analysis
  4. 4 SECTION IV: QUANTITATIVE ANALYSIS
    1. 4.1 Food, Beverages & Nutrition, BY Service Type (USD Billion)
      1. 4.1.1 Self-serviced
      2. 4.1.2 Assisted self-serviced
      3. 4.1.3 Fully serviced
    2. 4.2 Food, Beverages & Nutrition, BY Category (USD Billion)
      1. 4.2.1 Single Outlet
      2. 4.2.2 Quick Service Restaurants Chain
  5. 5 SECTION V: COMPETITIVE ANALYSIS
    1. 5.1 Competitive Landscape
      1. 5.1.1 Overview
      2. 5.1.2 Competitive Analysis
      3. 5.1.3 Market share Analysis
      4. 5.1.4 Major Growth Strategy in the Food, Beverages & Nutrition
      5. 5.1.5 Competitive Benchmarking
      6. 5.1.6 Leading Players in Terms of Number of Developments in the Food, Beverages & Nutrition
      7. 5.1.7 Key developments and growth strategies
        1. 5.1.7.1 New Product Launch/Service Deployment
        2. 5.1.7.2 Merger & Acquisitions
        3. 5.1.7.3 Joint Ventures
      8. 5.1.8 Major Players Financial Matrix
        1. 5.1.8.1 Sales and Operating Income
        2. 5.1.8.2 Major Players R&D Expenditure. 2023
    2. 5.2 Company Profiles
      1. 5.2.1 McDonald's (US)
        1. 5.2.1.1 Financial Overview
        2. 5.2.1.2 Products Offered
        3. 5.2.1.3 Key Developments
        4. 5.2.1.4 SWOT Analysis
        5. 5.2.1.5 Key Strategies
      2. 5.2.2 Starbucks (US)
        1. 5.2.2.1 Financial Overview
        2. 5.2.2.2 Products Offered
        3. 5.2.2.3 Key Developments
        4. 5.2.2.4 SWOT Analysis
        5. 5.2.2.5 Key Strategies
      3. 5.2.3 Subway (US)
        1. 5.2.3.1 Financial Overview
        2. 5.2.3.2 Products Offered
        3. 5.2.3.3 Key Developments
        4. 5.2.3.4 SWOT Analysis
        5. 5.2.3.5 Key Strategies
      4. 5.2.4 Yum! Brands (US)
        1. 5.2.4.1 Financial Overview
        2. 5.2.4.2 Products Offered
        3. 5.2.4.3 Key Developments
        4. 5.2.4.4 SWOT Analysis
        5. 5.2.4.5 Key Strategies
      5. 5.2.5 Domino's Pizza (US)
        1. 5.2.5.1 Financial Overview
        2. 5.2.5.2 Products Offered
        3. 5.2.5.3 Key Developments
        4. 5.2.5.4 SWOT Analysis
        5. 5.2.5.5 Key Strategies
      6. 5.2.6 Wendy's (US)
        1. 5.2.6.1 Financial Overview
        2. 5.2.6.2 Products Offered
        3. 5.2.6.3 Key Developments
        4. 5.2.6.4 SWOT Analysis
        5. 5.2.6.5 Key Strategies
      7. 5.2.7 Chipotle Mexican Grill (US)
        1. 5.2.7.1 Financial Overview
        2. 5.2.7.2 Products Offered
        3. 5.2.7.3 Key Developments
        4. 5.2.7.4 SWOT Analysis
        5. 5.2.7.5 Key Strategies
      8. 5.2.8 Dunkin' (US)
        1. 5.2.8.1 Financial Overview
        2. 5.2.8.2 Products Offered
        3. 5.2.8.3 Key Developments
        4. 5.2.8.4 SWOT Analysis
        5. 5.2.8.5 Key Strategies
    3. 5.3 Appendix
      1. 5.3.1 References
      2. 5.3.2 Related Reports
  6. 6 LIST OF FIGURES
    1. 6.1 MARKET SYNOPSIS
    2. 6.2 US MARKET ANALYSIS BY SERVICE TYPE
    3. 6.3 US MARKET ANALYSIS BY CATEGORY
    4. 6.4 KEY BUYING CRITERIA OF FOOD, BEVERAGES & NUTRITION
    5. 6.5 RESEARCH PROCESS OF MRFR
    6. 6.6 DRO ANALYSIS OF FOOD, BEVERAGES & NUTRITION
    7. 6.7 DRIVERS IMPACT ANALYSIS: FOOD, BEVERAGES & NUTRITION
    8. 6.8 RESTRAINTS IMPACT ANALYSIS: FOOD, BEVERAGES & NUTRITION
    9. 6.9 SUPPLY / VALUE CHAIN: FOOD, BEVERAGES & NUTRITION
    10. 6.10 FOOD, BEVERAGES & NUTRITION, BY SERVICE TYPE, 2024 (% SHARE)
    11. 6.11 FOOD, BEVERAGES & NUTRITION, BY SERVICE TYPE, 2024 TO 2035 (USD Billion)
    12. 6.12 FOOD, BEVERAGES & NUTRITION, BY CATEGORY, 2024 (% SHARE)
    13. 6.13 FOOD, BEVERAGES & NUTRITION, BY CATEGORY, 2024 TO 2035 (USD Billion)
    14. 6.14 BENCHMARKING OF MAJOR COMPETITORS
  7. 7 LIST OF TABLES
    1. 7.1 LIST OF ASSUMPTIONS
  8. 7.1.1
    1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
      1. 7.2.1 BY SERVICE TYPE, 2025-2035 (USD Billion)
      2. 7.2.2 BY CATEGORY, 2025-2035 (USD Billion)
    2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
  9. 7.3.1
    1. 7.4 ACQUISITION/PARTNERSHIP
  10. 7.4.1

US Quick Service Restaurants (QSR) Market Segmentation

US Quick Service Restaurants (QSR) Market By Service Type (USD Billion, 2025-2035)

  • Self-serviced
  • Assisted self-serviced
  • Fully serviced

US Quick Service Restaurants (QSR) Market By Category (USD Billion, 2025-2035)

  • Single Outlet
  • Quick Service Restaurants Chain

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