User Experience Research Software Market

Growing digital activities to boost the market growth

The Global UX Research Software Market Industry is projected to experience substantial growth over the coming years. The market is expected to expand from a valuation of 0.27 USD Billion in 2024 to 0.62 USD Billion by 2035, indicating a robust compound annual growth rate of 7.9% from 2025 to 2035. This growth is likely driven by various factors, including the increasing demand for user-centric design, technological advancements, and the expansion of digital products and services. The market's trajectory suggests a strong future for UX research software, as organizations continue to prioritize user experience in their development processes.

The Global UX Research Software Market Industry experiences a notable surge in demand for user-centric design solutions. As organizations increasingly recognize the importance of user experience in driving customer satisfaction and loyalty, the need for effective UX research tools becomes paramount. In 2024, the market is valued at 0.27 USD Billion, reflecting a growing investment in software that facilitates user testing, feedback collection, and analysis. Companies are leveraging these tools to enhance product usability and design, which is projected to contribute to a compound annual growth rate of 7.9% from 2025 to 2035, ultimately reaching 0.62 USD Billion by 2035.

The Global UX Research Software Market Industry is witnessing a shift towards remote user testing methodologies. As businesses adapt to changing work environments, remote testing tools have gained prominence, allowing researchers to gather user feedback from diverse geographical locations. This approach not only broadens the participant pool but also reduces logistical challenges associated with in-person testing. The convenience and efficiency of remote testing are likely to drive market growth, as organizations prioritize flexibility in their research processes. The anticipated growth from 0.27 USD Billion in 2024 to 0.62 USD Billion by 2035 reflects the increasing reliance on remote UX research solutions.

Technological advancements play a crucial role in shaping the Global UX Research Software Market Industry. Innovations such as artificial intelligence and machine learning are increasingly integrated into UX research tools, enabling more sophisticated data analysis and user insights. These technologies allow for real-time feedback and predictive analytics, enhancing the overall research process. As organizations seek to stay competitive, the adoption of these advanced tools is likely to accelerate. The market's growth trajectory, with a projected CAGR of 7.9% from 2025 to 2035, underscores the importance of technology in driving effective user research and improving design outcomes.

The Global UX Research Software Market Industry is experiencing growth due to the expansion of digital products and services across various sectors. As businesses increasingly transition to digital platforms, the need for effective UX research tools becomes critical to ensure optimal user experiences. This trend is particularly evident in industries such as e-commerce, healthcare, and education, where user engagement directly impacts success. The market's valuation is expected to rise from 0.27 USD Billion in 2024 to 0.62 USD Billion by 2035, driven by the demand for software that supports user testing and feedback mechanisms in the development of digital offerings.

The Global UX Research Software Market Industry is significantly influenced by the growing emphasis on data-driven decision making. Organizations are increasingly leveraging UX research tools to gather quantitative and qualitative data that informs product development and design strategies. This shift towards data-centric approaches enables companies to make informed decisions that enhance user experience and satisfaction. As the market evolves, the integration of analytics and reporting features in UX research software becomes essential. The projected CAGR of 7.9% from 2025 to 2035 indicates a robust demand for tools that facilitate data collection and analysis, ultimately driving market growth.

By region, the study provides market insights for UX research software into North America, Europe, Asia-Pacific, and the Rest of the World. The North America UX Research Software market accounted for USD 91.6 million in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the high investments by market players in marketing and in improving customer satisfaction.

Further, the major countries studied in the market report for UX research software are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 4:  UX RESEARCH SOFTWARE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's UX research software market accounts for the second-largest market share due to the high number of internet users, better internet facilities, and high focus of players on user satisfaction. The rising demand in the region has seen  players acquiring local market leaders to improve their market presence. For instance, in May 2022 UserZoom, a London-based research platform, acquired Testapic, a French UX insights company, to improve their performance in France. Moreover, UK UX research software market held the largest market share, and the Germany UX research software market was the fastest growing market in the region.

The Asia-Pacific UX research software market is expected to grow at the fastest CAGR from 2022 to 2030. The increasing customer base and rising use of mobile devices are major factors for this significant market growth. A growing focus on digital marketing and providing a high level of customer satisfaction to grow business in the region is also expected to help the market. The rising number of digital platforms and their influence on purchase behavior, combined with the rising purchasing power of the consumer base in the region, is also expected to have a positive impact on market growth.

Further, the China UX research software market held the largest market share, and the India UX research software market was the fastest growing market in the region.

Major market players for UX research software are spending a lot of money on R&D to improve their software performance, which will help the UX research software market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments for UX research software such as contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the UX research software industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the UX Research Software industry to benefit clients and expand the market sector is to provide comprehensive solutions. In recent years, the UX Research Software industry has provided marketing departments with some of the most significant benefits. The UX Research Software markets major players such as UserTesting (US), Qualtrics (US), Hotjar (Malta), UserZoom(UK), and others are working on expanding the market demand by investing in research and development activities.

UserTesting (US) is a human insights platform. The company provides a platform that can capture customer feedback with the help of data visualization. It also makes use of machine learning to understand sentiment and behavioral nuances. In April 2022, UserTesting introduced features that gave players to customize their findings with personal terminologies. In January 2023, Thomas Bravo, a software investment firm, invested about USD 1.3 Billion in UserTesting.

Also, Qualtrics (US) is an American company that provides an experience management platform. It uses a cloud-based subscription model to offer the service. In 2019, Qualtrics was acquired by SAP SE for USD 8 billion. Firms like KFC, Qualcomm, Kyndryl, Wipro, Domino's, and BMW use Qualtrics for their employee feedback and customer satisfaction analysis. In January 2023, Qualtrics expanded its operating centers to Australia, Singapore, and Japan, with new headquarters in Tokyo and Greater China to improve its presence in the Asia-Pacific market.