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Vital Wheat Gluten Market

ID: MRFR/FnB/23012-HCR
128 Pages
Varsha More
October 2025

Vital Wheat Gluten Market Research Report By Type (Dry Gluten, Wheat Protein Isolate, Wheat Protein Concentrate), By Usage (Food Industry, Non-Food Industry (Feed Industry)), By Application (Bakery and Cereals, Bakery Products, Meat Analogue Products, Texturized Vegetable Proteins), By Source (Wheat, Corn, Soy, Peas), By Vital Wheat Gluten Market Share by End-Use , 2021 (Food Industry, Non-Food Industry) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2035.

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Vital Wheat Gluten Market Summary

As per MRFR analysis, the Vital Wheat Gluten Market Size was estimated at 1.374 USD Billion in 2024. The Vital Wheat Gluten industry is projected to grow from 1.422 USD Billion in 2025 to 2.005 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.49 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Vital Wheat Gluten Market is experiencing robust growth driven by evolving consumer preferences and industry innovations.

  • The demand for plant-based proteins is surging, particularly in North America, as consumers seek healthier dietary options.
  • Clean label products are gaining traction, reflecting a shift towards transparency in food ingredients across the Asia-Pacific region.
  • E-commerce channels are expanding rapidly, facilitating greater access to vital wheat gluten products for both consumers and businesses.
  • The growth in the bakery sector and rising health consciousness are key drivers propelling the market forward.

Market Size & Forecast

2024 Market Size 1.374 (USD Billion)
2035 Market Size 2.005 (USD Billion)
CAGR (2025 - 2035) 3.49%

Major Players

Tereos (FR), Cargill (US), Archer Daniels Midland (US), Kraft Foods (US), Manildra Group (AU), MGP Ingredients (US), Bunge (BR), Mühlenchemie (DE), Malt Products Corporation (US)

Vital Wheat Gluten Market Trends

The Vital Wheat Gluten Market is currently experiencing a notable transformation, driven by evolving consumer preferences and increasing demand for plant-based protein sources. This market segment appears to be gaining traction as more individuals seek healthier dietary options, which has led to a rise in the incorporation of vital wheat gluten in various food products. Additionally, the growing awareness regarding gluten's functional properties in enhancing texture and elasticity in baked goods is likely to further bolster its appeal among manufacturers. As a result, the market landscape is shifting, with producers exploring innovative applications and formulations to meet the diverse needs of consumers. Moreover, the Vital Wheat Gluten Market seems to be influenced by the expanding trend of clean label products. Consumers are increasingly inclined towards transparency in food labeling, prompting manufacturers to highlight the natural and wholesome attributes of their offerings. This shift may encourage the development of gluten-based products that align with clean label standards, thereby attracting health-conscious buyers. Furthermore, the rise of e-commerce platforms is facilitating greater accessibility to vital wheat gluten, allowing consumers to purchase these products conveniently. Overall, the market appears poised for growth as it adapts to the changing dynamics of consumer behavior and preferences.

Rising Demand for Plant-Based Proteins

The Vital Wheat Gluten Market is witnessing an upsurge in demand for plant-based protein alternatives. As consumers become more health-conscious, they are increasingly opting for products that offer nutritional benefits without animal-derived ingredients. This trend is likely to drive innovation in product formulations, leading to a broader range of offerings that cater to diverse dietary preferences.

Focus on Clean Label Products

There is a growing emphasis on clean label products within the Vital Wheat Gluten Market. Consumers are seeking transparency in food ingredients, prompting manufacturers to develop gluten-based items that are free from artificial additives and preservatives. This trend may enhance consumer trust and loyalty, as buyers gravitate towards brands that prioritize natural ingredients.

Expansion of E-Commerce Channels

The Vital Wheat Gluten Market is experiencing a shift towards e-commerce platforms, which are becoming increasingly popular for purchasing food ingredients. This trend may provide consumers with greater access to a variety of gluten products, facilitating informed choices and encouraging experimentation with new recipes. As online shopping continues to grow, it could reshape the distribution landscape for vital wheat gluten.

Vital Wheat Gluten Market Drivers

Growth in the Bakery Sector

The bakery sector is experiencing notable growth, which seems to be a significant driver for the Vital Wheat Gluten Market. Vital wheat gluten is essential in bread-making, enhancing dough elasticity and improving texture. As the demand for artisanal and specialty breads rises, the need for high-quality vital wheat gluten is likely to increase. Market analysis shows that the bakery industry is projected to expand, with a compound annual growth rate that supports the increasing use of vital wheat gluten. This trend indicates that the Vital Wheat Gluten Market could benefit from the bakery sector's growth, as manufacturers seek to improve product quality and meet consumer preferences.

Increasing Health Consciousness

The rising awareness regarding health and nutrition among consumers appears to be a pivotal driver for the Vital Wheat Gluten Market. As individuals increasingly seek healthier dietary options, the demand for plant-based proteins, including vital wheat gluten, is likely to surge. This ingredient is recognized for its high protein content and low fat, making it an attractive choice for health-conscious consumers. Market data indicates that the plant-based protein segment is projected to grow significantly, with vital wheat gluten playing a crucial role in this expansion. The shift towards healthier eating habits suggests that the Vital Wheat Gluten Market may experience sustained growth as more consumers incorporate this ingredient into their diets.

Rising Vegan and Vegetarian Trends

The growing trend towards veganism and vegetarianism appears to be a crucial driver for the Vital Wheat Gluten Market. As more consumers adopt plant-based diets, the demand for meat alternatives is likely to rise. Vital wheat gluten serves as a primary ingredient in many meat substitutes, providing texture and protein content. Market data suggests that the meat alternatives segment is expanding rapidly, with vital wheat gluten being a key component in various products. This shift in dietary preferences indicates that the Vital Wheat Gluten Market may see increased demand as manufacturers innovate and create new plant-based offerings to cater to this evolving consumer base.

Sustainability and Environmental Concerns

Sustainability and environmental concerns are increasingly shaping consumer preferences, which appears to be a significant driver for the Vital Wheat Gluten Market. As consumers become more environmentally conscious, they are likely to favor plant-based ingredients over animal-derived products. Vital wheat gluten, being a plant-based protein, aligns well with these sustainability goals. Market data indicates that the demand for sustainable food products is on the rise, with consumers actively seeking out ingredients that have a lower environmental impact. This trend suggests that the Vital Wheat Gluten Market may experience growth as manufacturers respond to consumer demands for more sustainable and eco-friendly food options.

Technological Advancements in Food Processing

Technological advancements in food processing are likely to influence the Vital Wheat Gluten Market positively. Innovations in production techniques and processing methods can enhance the quality and functionality of vital wheat gluten, making it more appealing to food manufacturers. These advancements may lead to improved extraction processes, resulting in higher yields and better product characteristics. As food manufacturers seek to optimize their formulations, the demand for high-quality vital wheat gluten is expected to rise. This trend suggests that the Vital Wheat Gluten Market could benefit from ongoing technological developments, which may enhance product offerings and meet the evolving needs of consumers.

Market Segment Insights

Vital Wheat Gluten Market Type Insights

Increasing demand for gluten-free food products is a key factor driving the growth of the  vital wheat gluten market. Vital wheat gluten is a natural protein that is found in wheat. It is a key ingredient in many food products, such as bread, pasta, and cereals. Vital wheat gluten is also used as a binding agent in pet food and cosmetics. The market is segmented based on type, application, and region. Based on type, the market is segmented into dry gluten, wheat protein isolate, and wheat protein concentrate.

The dry gluten segment accounted for the largest share of the market in 2023 and is projected to continue to dominate the market during the forecast period.Dry gluten is a powdered form of vital wheat gluten that is used in a variety of food applications. It is a cost-effective option for food manufacturers and is easy to incorporate into food products. The wheat protein isolate segment is projected to grow at the fastest CAGR during the forecast period.

Wheat protein isolate is a highly purified form of vital wheat gluten that is used in a variety of food applications, such as sports nutrition products, baked goods, and pasta. It is a high-quality protein source that is low in carbohydrates and fat.The wheat protein concentrate segment is projected to grow at a steady CAGR during the forecast period. Wheat protein concentrate is a less purified form of vital wheat gluten that is used in a variety of food applications, such as bread, pasta, and cereals.

It is a cost-effective option for food manufacturers and is easy to incorporate into food products.

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Vital Wheat Gluten Market Usage Insights

The Vital Wheat Gluten Market is segmented based on usage into the Food Industry and Non-Food Industry (Feed Industry). The Food Industry segment accounted for a larger share of the market in 2023 and is projected to continue its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing demand for vital wheat gluten in various food applications, such as bakery products, pasta, and meat substitutes.

The Non-Food Industry (Feed Industry) segment is also expected to witness significant growth during the forecast period due to the rising demand for vital wheat gluten as a protein source in animal feed.

Vital Wheat Gluten Market Application Insights

The application segment of the  Vital Wheat Gluten Market holds significant importance, shaping the industry dynamics. Among the key application areas, bakery and cereals dominate the market, accounting for a substantial revenue share. Vital wheat gluten serves as a crucial ingredient in various bakery products, enhancing dough strength and elasticity and resulting in improved bread quality and texture. Bakery products, including bread, pastries, and cookies, rely heavily on vital wheat gluten to achieve desirable baking characteristics.

Meat analog products and texturized vegetable proteins also represent growing segments within the application landscape.These products utilize vital wheat gluten as a binding agent and texturizer, creating meat-like substitutes for vegetarian and vegan consumers. The versatility and functional properties of vital wheat gluten drive its demand across diverse applications, contributing to the overall growth of the  Vital Wheat Gluten Market.

Vital Wheat Gluten Market Source Insights

The source segment plays a crucial role in the  Vital Wheat Gluten Market segmentation. In 2023, the wheat source segment dominated the market with a revenue share of around 65%. The high protein content and functional properties of wheat gluten make it a preferred choice for various applications in the food industry. Corn and soy are other significant sources of vital wheat gluten, with market shares of approximately 15% and 10%, respectively. Peas and other sources collectively account for the remaining market share.

The growing demand for plant-based protein and gluten-free products is expected to drive the growth of the vital wheat gluten market over the forecast period (2023-2032).The market growth is primarily attributed to the increasing awareness of the health benefits associated with vital wheat gluten, such as improved digestion, reduced cholesterol levels, and enhanced immune function. Technological advancements and innovations in gluten extraction and processing techniques are further contributing to the market expansion.

Vital Wheat Gluten Market  Vital Wheat Gluten Market Share by End-User, 2021 Insights

The 'Food Industry' segment held the largest share of the  Vital Wheat Gluten Market in 2021, accounting for around 70% of the market revenue. The food industry uses vital wheat gluten as an additive to improve the texture, elasticity, and protein content of various food products, including bread, pasta, and baked goods. The rising demand for gluten-free and high-protein food products is driving the growth of the vital wheat gluten market in the food industry.

On the other hand, the 'Non-Food Industry' segment is expected to experience significant growth during the forecast period.Vital wheat gluten is used in various non-food applications, such as adhesives, cosmetics, and pharmaceuticals. The growing demand for biodegradable and eco-friendly materials is contributing to the growth of the vital wheat gluten market in the non-food industry.

Vital Wheat Gluten Market Regional Insights

North America is expected to hold the largest share of the  Vital Wheat Gluten Market in 2023, owing to the increasing demand for gluten-free products and the presence of major manufacturers in the region. The market growth can be attributed to rising consumer awareness about the benefits of gluten-free diets and the growing popularity of plant-based meat alternatives. Europe is expected to be the second-largest market for Vital Wheat Gluten Market due to the growing demand for baked goods and processed foods.

The APAC region is expected to witness significant growth in the market, owing to the increasing population and rising disposable income.South America and the MEA region are expected to have a modest share of the  market, but they are expected to grow at a steady pace in the coming years.

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Get more detailed insights about Vital Wheat Gluten Market

Regional Insights

North America : Market Leader in Vital Wheat Gluten Market

North America is the largest market for vital wheat gluten, holding approximately 40% of the global market share. The region's growth is driven by increasing demand for plant-based proteins and the rising popularity of gluten-free products. Regulatory support for food safety and quality standards further catalyzes market expansion. The U.S. leads this market, followed closely by Canada, which contributes around 15% to the overall share. The competitive landscape in North America is robust, featuring key players such as Cargill, Archer Daniels Midland, and Kraft Foods. These companies leverage advanced technologies and sustainable practices to enhance production efficiency. The presence of established distribution networks and a growing consumer base for health-conscious products further solidifies the region's market position. The focus on innovation and product development is expected to drive future growth.

Europe : Emerging Market with Regulations

Europe is witnessing significant growth in the vital wheat gluten market, holding approximately 30% of the global share. The region benefits from stringent food safety regulations and a growing trend towards healthier eating habits. Countries like Germany and France are leading the market, driven by increasing demand for gluten-free and plant-based food products. The European Union's regulations on food labeling and safety standards are pivotal in shaping market dynamics. Germany stands out as a key player in the European market, with companies like Mühlenchemie and Tereos leading the charge. The competitive landscape is characterized by a mix of large multinational corporations and smaller, specialized firms. The focus on sustainability and innovation in product offerings is driving competition, with many companies investing in research and development to meet evolving consumer preferences. The market is expected to continue expanding as health trends gain momentum.

Asia-Pacific : Rapid Growth in Emerging Markets

Asia-Pacific is rapidly emerging as a significant market for vital wheat gluten, accounting for approximately 25% of the global share. The region's growth is fueled by increasing urbanization, rising disposable incomes, and a growing awareness of health and nutrition. Countries like China and India are at the forefront, with a rising demand for processed foods and bakery products driving market expansion. Regulatory frameworks are evolving to support food safety and quality, further enhancing market prospects. China is the largest market in the region, with a strong presence of local and international players. Companies like Manildra Group and Bunge are expanding their operations to cater to the growing demand. The competitive landscape is becoming increasingly dynamic, with new entrants and innovations in product offerings. As consumer preferences shift towards healthier options, the vital wheat gluten market in Asia-Pacific is poised for substantial growth in the coming years.

Middle East and Africa : Untapped Potential in Emerging Markets

The Middle East and Africa region is gradually emerging in the vital wheat gluten market, holding around 5% of the global share. The growth is primarily driven by increasing demand for processed foods and bakery products, alongside a rising trend towards healthier eating. Countries like South Africa and the UAE are leading the market, with regulatory frameworks slowly adapting to support food safety and quality standards. The region's untapped potential presents significant opportunities for growth in the coming years. South Africa is the largest market in the region, with a growing presence of both local and international players. The competitive landscape is characterized by a mix of established companies and new entrants looking to capitalize on the growing demand. As consumer awareness of health and nutrition increases, the vital wheat gluten market in the Middle East and Africa is expected to expand, driven by innovation and product development efforts.

Vital Wheat Gluten Market Regional Image

Key Players and Competitive Insights

The changing needs of consumers are leading the vital wheat gluten market to introduce new products and develop existing ones. The demand for the product encourages the leading vital wheat gluten players to invest more in research and development so that they can send a more valuable product to the market. The vital wheat gluten market is quite competitive since a number of vital wheat gluten companies compete for greater market share. Some of these companies are Cargill, Archer Daniels Midland Company, and Ingredion Incorporated.

All of them have a wide assortment of products and are leading vital wheat gluten companies in the market. In the upcoming period, the vital wheat gluten market is slated to keep on growing as the demand for gluten-free products increases and as plant-based diets gain popularity.

Cargill is a huge company that provides food, agriculture, financial, and industrial as well as other products and services. With a history of over 150 years, it is a vital wheat gluten company. The company has always been trying to come up with new strategies to improve its customers' lives as well as to develop more efficient ways to deliver its services and products. The vital wheat gluten related products of the company can be used in many different ways, in bread production as well as in pasta and other baked goods.

Cargill's products and services are provided on a  scale, with its key markets being Europe, the United States, Canada, Mexico, the Asia-Pacific region, the Middle East, Africa, and Latin America.

Archer Daniels Midland Company is another major leader in the agricultural industry. The company has been active in the business for at least 120 years. ADM draws crops from the farms and delivers them as food as well as animal feed. Its products can also be used in different eco-friendly products like paper, textiles, and alternative fuels. Ingredion Incorporated is also a  company with a wide assortment of products that are delivered to vital wheat gluten markets, such as foods, beverages, brewing products, and others.

Its vital wheat gluten related-products are also used for making pasta, bread, and other baked goods.

Key Companies in the Vital Wheat Gluten Market market include

Industry Developments

The  Vital Wheat Gluten Market is projected to reach USD 1.75 billion by 2032, exhibiting a CAGR of 3.49% during the forecast period 2024-2032. This growth is attributed to rising demand for gluten-free products, increasing awareness of celiac disease and gluten intolerance, and growing applications in the food and beverage industry. The market has witnessed significant growth in recent years, driven by the increasing popularity of plant-based diets and the growing demand for gluten-free alternatives.

Key market players are focusing on expanding their production capacities and product offerings to meet the growing demand.Recent developments in the  Vital Wheat Gluten Market include the launch of new products, such as gluten-free flours and baking mixes, by major manufacturers. Additionally, there has been a growing focus on research and development to improve the quality and functionality of vital wheat gluten. This has led to the development of new production techniques and the use of advanced technologies to enhance the nutritional value and functionality of vital wheat gluten.

Future Outlook

Vital Wheat Gluten Market Future Outlook

The Vital Wheat Gluten Market is projected to grow at 3.49% CAGR from 2024 to 2035, driven by increasing demand in food applications and plant-based protein trends.

New opportunities lie in:

  • Expansion into emerging markets with tailored gluten products.
  • Development of gluten-based meat alternatives for health-conscious consumers.
  • Investment in sustainable production methods to enhance brand reputation.

By 2035, the market is expected to solidify its position as a key player in the global food industry.

Market Segmentation

Vital Wheat Gluten Market Type Outlook

  • Dry Gluten
  • Wheat Protein Isolate
  • Wheat Protein Concentrate

Vital Wheat Gluten Market Usage Outlook

  • Food Industry
  • Non-Food Industry (Feed Industry)

Vital Wheat Gluten Market Source Outlook

  • Wheat
  • Corn
  • Soy
  • Peas

Vital Wheat Gluten Market Application Outlook

  • Bakery and Cereals
  • Bakery Products
  • Meat Analogue Products
  • Texturized Vegetable Proteins

Report Scope

MARKET SIZE 20241.374(USD Billion)
MARKET SIZE 20251.422(USD Billion)
MARKET SIZE 20352.005(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.49% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for plant-based proteins enhances opportunities in the Vital Wheat Gluten Market.
Key Market DynamicsRising demand for plant-based proteins drives growth in the Vital Wheat Gluten Market, influencing supply chain dynamics.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Vital Wheat Gluten Market as of 2024?

The Vital Wheat Gluten Market was valued at 1.374 USD Billion in 2024.

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