• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Vitamins Minerals Supplement Market

    ID: MRFR/F-B & N/10452-CR
    167 Pages
    Varsha More
    July 2023

    Vitamins & Minerals Supplements Market Research Report Information by Product Type (Vitamins, and Mineral), Form (powder, capsule & tablets, liquid), End User (amen, women, and unisex), Application (energy/sports nutrition, weight management, immunity and digestive health, anti-cancer, skin care, glycemic & diabetes management,) Distribution Channel (supermarkets & hypermarkets, chemist/pharmacies, drugstores/parapharamcies, online) And by Region - Forecast 2030

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Vitamins Minerals Supplement Market Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Vitamins Minerals Supplement Market Summary

    As per Market Research Future Analysis, the Global Vitamins & Minerals Supplement Market was valued at USD 51.36 billion in 2022 and is projected to grow from USD 54.39 billion in 2023 to USD 84.90 billion by 2030, with a CAGR of 6.57% during the forecast period. The growth is driven by increasing demand for immunity-boosting products and rising healthcare costs. The market is significantly influenced by the post-COVID-19 focus on health and well-being, leading to a surge in supplement consumption, particularly among adults. The vitamins segment holds the majority share, with tablets and capsules being the preferred forms of supplements. The Asia-Pacific region is emerging as a key player, supported by a growing population and increasing health awareness.

    Key Market Trends & Highlights

    The market is witnessing notable trends driven by health awareness and product innovation.

    • 30% of the population increased vitamin supplement intake post-COVID-19 outbreak.
    • Sales of vitamin and mineral supplements grew by 16% in 2021 compared to 2020 in the US.
    • 20 million individuals in the US are incorporating supplements into their daily diet, a 20% increase since 2019.
    • 77% of adult females consume dietary supplements, with significant intake of vitamin B6.

    Market Size & Forecast

    2022 Market Size USD 51.36 Billion
    2023 Market Size USD 54.39 Billion
    2030 Market Size USD 84.90 Billion
    CAGR 6.57%

    Major Players

    Bayer AG, Glanbia Plc, Abbott, Pfizer, Inc, Amway Corp, GSK Plc, Herbalife International of America, Inc, Otsuka Pharmaceutical Co., Ltd, Nature's Way Brands, Nature's Bounty

    Vitamins Minerals Supplement Market Trends

    Growing demand for immunity-boosting products

    One of the key reasons stated for the increased supplement intake by the respondents were attributed to the increased focus on overall body immunity and physical health. Similar were the results of the survey conducted by the DSM where the immunity boosting products are gaining popularity among the parent’s community post-pandemic. Health Food Manufacturers’ Association survey “Health of the Nation 2021; Lockdown Focus” data shows that around 20 million individuals in the country are incorporating supplements into their daily diet. In comparison to the 2019 survey, supplement intake has witnessed a growth of around 20%.

    The escalating demand for immunity-boosting products is marked by the heightened sales and new product launches by some of the manufacturers in the market. According to MRFR analysis, the sales of vitamin and mineral supplements have witnessed a growth of around 16% in 2021 compared to 2020 in the US region. In 2021, Natural Grocers, one of the grocery chain parts of Vitamin Cottage, Inc in the United States has launched a range of vitamins & supplements under its brand.

    As part of the launch, the company has also rolled out a one-on-one virtual session with a nutritional health coach who would help in educating the customers regarding the vitamins & supplements product free of cost. In the same year, Bassetts Vitamins launched a new range of vitamin products that are targeted at the adult segment comprising pregnant women, men and women, and elderly people.

    The company spokesperson in a press release of the product mentioned that consumers are facing difficulties in selecting the right vitamin supplement product that caters to the intended age group and requirement and hence has launched the new range with clear demarcation that can be easily identified. Similarly, there were various vitamin and mineral supplements launched by other manufacturers in 2022 including the Vitamin Shoppe, GlaxoSmithKline Consumer Healthcare, etc.

    The increasing consumer awareness regarding health and wellness is driving a notable shift towards the adoption of vitamins and minerals supplements, reflecting a broader trend of preventive healthcare.

    U.S. Department of Health and Human Services

    Vitamins Minerals Supplement Market Drivers

    Aging Population

    The demographic shift towards an aging population is a critical driver for the Global Vitamins and Minerals Supplement Market Industry. As individuals age, their nutritional needs evolve, often requiring additional vitamins and minerals to support health and vitality. Older adults are increasingly turning to supplements to address deficiencies and manage age-related health issues. This trend is underscored by the fact that the global population aged 60 and above is projected to double by 2050. Consequently, the market is expected to grow significantly, with projections indicating a value of 116.7 USD Billion by 2035, as older consumers prioritize their health through supplementation.

    Market Growth Projections

    The Global Vitamins and Minerals Supplement Market Industry is poised for substantial growth, with projections indicating a market value of 56.7 USD Billion in 2024 and an anticipated increase to 116.7 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 6.78% from 2025 to 2035. Such projections are indicative of the increasing consumer demand for dietary supplements, driven by factors such as health consciousness, aging populations, and innovations in product formulations. The market's expansion reflects a broader trend towards preventive healthcare and wellness, positioning vitamins and minerals as essential components of modern health regimens.

    Rising Health Consciousness

    The Global Vitamins and Minerals Supplement Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the importance of maintaining optimal health through nutrition, leading to a greater inclination towards dietary supplements. This trend is particularly evident in urban areas where lifestyle diseases are prevalent. As of 2024, the market is valued at approximately 56.7 USD Billion, reflecting a significant shift in consumer behavior towards preventive healthcare. This growing awareness is likely to propel the market further as consumers seek to enhance their overall well-being through vitamins and minerals.

    Increased Availability of Products

    The Global Vitamins and Minerals Supplement Market Industry benefits from the increased availability of products across various distribution channels. Retailers, both online and offline, are expanding their offerings to meet consumer demand for diverse supplement options. E-commerce platforms, in particular, have revolutionized access to vitamins and minerals, allowing consumers to easily browse and purchase products from the comfort of their homes. This accessibility is likely to enhance market growth, as consumers are more inclined to explore and try new products. The anticipated compound annual growth rate of 6.78% from 2025 to 2035 further indicates the positive trajectory of the market driven by product availability.

    Innovations in Product Formulations

    Innovations in product formulations are reshaping the Global Vitamins and Minerals Supplement Market Industry. Manufacturers are increasingly developing advanced formulations that cater to specific health needs, such as immune support, cognitive function, and digestive health. These innovations not only enhance the efficacy of supplements but also attract a broader consumer base. For instance, the introduction of plant-based and organic supplements has gained traction among health-conscious consumers. As the market continues to evolve, these innovations are likely to play a pivotal role in driving growth, contributing to the projected compound annual growth rate of 6.78% from 2025 to 2035.

    Growing Interest in Preventive Healthcare

    The Global Vitamins and Minerals Supplement Market Industry is significantly influenced by the growing interest in preventive healthcare. Consumers are increasingly seeking ways to prevent health issues rather than merely treating them. This proactive approach has led to a rise in the consumption of dietary supplements, as individuals aim to bolster their immune systems and overall health. The trend is particularly pronounced in regions where healthcare costs are rising, prompting consumers to invest in preventive measures. As the market evolves, the emphasis on preventive healthcare is expected to drive sustained growth, aligning with the projected market value of 116.7 USD Billion by 2035.

    Market Segment Insights

    Vitamins & Minerals Supplement Market Segment Insights

    Vitamins & Minerals Supplement Market Segment Insights

    Vitamins & Minerals Supplement Product Type of Cover Insights

    Vitamins & Minerals Supplement Product Type of Cover Insights

    The Vitamins & Minerals Supplement Market segmentation, based on the product type, includes vitamins and minerals. The Vitamins segment held the majority share in 2022 contributing concerning the Vitamins & Minerals Supplement Market revenue. Vitamins are mostly organic compounds, which are utilized by the body in very little quantity, to perform various metabolic activities. The consumption of unprocessed foods is the best source of vitamins. Moreover, the additional vitamin requirement is not fulfilled by the consumption of healthy diets hence, it requires additional supplements of vitamins.

    Besides that, the vitamin segment is further segmented into Vitamin A, Vitamin B, Multivitamins, and Others. The vitamin supplements provide a practical method of ensuring that you get enough of the nutrients your body needs to operate properly. While a healthy diet is still the best source of vitamins and minerals for most people, supplements may be helpful for those who are deficient or have special needs. Before beginning a new supplement regimen, it is best to speak with a healthcare practitioner to identify the correct dose and to achieve the best possible health benefits.

    Figure 2: Vitamins & Minerals Supplement Market, by Product Type, 2022 & 2030 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Vitamins & Minerals Supplement Form Insights

    Vitamins & Minerals Supplement Form Insights

    The Vitamins & Minerals Supplement Market form data has been bifurcated by powder, capsule & tablets, liquid, and others. Tablets and capsules are considered the most common type of medication or pills, which is safer and more effective methods for the delivery of vital vitamins and minerals to individuals orally. The capsules & tablet forms of vitamins and minerals supplements are prepared from the compositions of powdered forms of several vital ingredients. The tables are available in the form of smooth, solid, & hard pills that easily get dissolved by the digestive system.

    Similarly, capsules are also solid pills that are prepared for oral doses and deliver various vital and lifesaving molecules to individuals. Some tablets and capsules contain a special coating that prevents their bursting inside the stomach. The coating makes sure that the tablet or the capsule only dissolves once it reaches the small intestine. Besides that, the capsule & tablet form is highly preferred by adults which mainly includes the geriatric population this is mainly due to the requirement of more amount of nutrition with growing age.

    This has further broadened the growth opportunity for the vitamins & minerals supplement industry.

    Figure 2: Vitamins & Minerals Supplement Market, by Form, 2022 & 2030 (USD Billion)

    Vitamins & Minerals Supplement End User Insights

    Vitamins & Minerals Supplement End User Insights

    Based on form, the global vitamins & minerals supplement industry has been segmented into men, women, and children. According to the survey of the National Health and Nutrition Examination, in 2020, 77% of adult females consume dietary supplements. Females obtain 1.89mg and 10.87 mg of vitamin B6 daily from food and beverages and supplements. The calculation as per age group is 20- 39 age of female has the highest consumption of vitamin B6 from both food and supplement and those above 60 ages take the highest amount of niacin supplements and consume the greatest quantity of niacin overall.

    The US Department of Agriculture noticed that female aged 30-39 years consumes 5%, 9.5%, 2.2%, and 3.6% less total fat, saturated fat, monounsaturated fat, and polyunsaturated fat, than a female in the age group of 20-29 age. Females of all ages consume a large number of nutrients from food and consume less than the recommended dietary allowance, and many more.

    Vitamins & Minerals Supplement

    Vitamins & Minerals Supplement Regional Market Insights

    By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific region has become a significant player in the global vitamins & minerals market, and the trend towards healthier consumption habits is continuing to grow. India, China, Japan, and Australia & New Zealand are the major countries that have been considered for the analysis of the Asia-Pacific vitamin & mineral supplement market. The region is the highest populated nation across the globe and has several growing economies at a rapid pace.

    China, India, Japan, and other Asian nations are the major producers of raw materials for vitamin & mineral supplements. Besides that, the region also has numerous small, local, and global producers of vitamin & mineral supplements that have a strong supply chain in the region and around the world. In Asia Pacific, the market for vitamin & mineral supplements is likely to observe continuous growth in revenues during the forthcoming years. Further, the major countries studied are U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.

    Figure 3: VITAMINS & MINERALS SUPPLEMENT MARKET SHARE BY REGION 2021 (%)

    Get more detailed insights about Vitamins & Minerals Supplement Market Research Report—Global Forecast till 2030

    Industry Developments

    April 2023: Herbalife launched a SKUs of 106 products, across 95 markets worldwide. This launch supports the company’s ongoing commitment of expanding and evolving its quality product offerings for meeting consumer needs across numerous wellness categories and promoting healthy active lifestyles around the world.

    March 2023: Nature’s Way launched a gummy supplement Brain Fuel. This supplement is formulated for supporting focus, short-term memory, and concentration in adults

    September 2022: Abbott launched Ensure with HMB. The new product under Ensure is a nutritional supplement formulated with 32 vital nutrients such as calcium, protein, and vitamin D for helping in the improvement of muscle and bone strength. It contains an ingredient HMB or β-hydroxy-β-methyl butyrate – which helps in counteracting muscle loss and restore strength and energy.

    Future Outlook

    Vitamins Minerals Supplement Market Future Outlook

    The Vitamins & Minerals Supplement Market is projected to grow at a 6.78% CAGR from 2024 to 2035, driven by increasing health awareness, aging populations, and rising demand for preventive healthcare.

    New opportunities lie in:

    • Develop personalized vitamin formulations targeting specific health needs.
    • Leverage e-commerce platforms for direct-to-consumer sales strategies.
    • Invest in sustainable sourcing of raw materials to enhance brand reputation.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and heightened health consciousness.

    Market Segmentation

    Regional Outlook

    • US
    • Canada
    • Mexico

    Vitamins & Minerals Supplement Form Outlook

    • Powder
    • Capsules & Tablets
    • Liquid
    • Others

    Vitamins & Minerals Supplement End User Outlook

    • Men
    • Women
    • Unisex

    Vitamins & Minerals Supplement Application Outlook

    • Energy/Sports Nutrition
    • Weight Management
    • Immunity and Digestive Health
    • Anti-Cancer
    • Skin Care
    • Glycemic & Diabetes Management
    • Other

    Vitamins & Minerals Supplement Type of Cover Outlook

    • Vitamins
    • Minerals

    Vitamins & Minerals Supplement Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Chemist/Pharmacies
    • Drugstores/Paraharmacies
    • Online
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 USD 51.36 billion
    Market Size 2023 USD 54.39 billion
    Market Size 2030 USD 84.90 billion
    Compound Annual Growth Rate (CAGR) 6.57% (2022-2030)
    Base Year 2022
    Forecast Period 2023-2030
    Historical Data 2019 & 2021
    Forecast Units Value (USD Billion) and Volume (Billion Sq. Meter)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Form, End User, Application, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
    Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Mexico, GCC Countries and South Africa.
    Key Companies Profiled Bayer AG (Germany), Glanbia Plc (Ireland), Abbott (US), Pfizer, Inc (US), Amway Corp (US), GSK Plc. (UK), Herbalife International of America, Inc. (US), Otsuka Pharmaceutical Co., Ltd. (Japan), Nature's Way Brands (US), Nature's Bounty (US), Global Calcium PVT LTD (India), Lehmann&Voss&Co. (Germany), ZINPRO CORP. (US), Novotech Nutraceuticals, Inc. (US), America Alimentos SA de CV (Mexico), and Jost Chemical Co. (US)
    Key Market Opportunities Strong growth of the geriatric population Growth of E-commerce sales in the dietary supplements industry
    Key Market Dynamics Growing demand for immunity-boosting products Increasing healthcare costs

    Market Highlights

    Author
    Varsha More
    Research Analyst

    Experienced business professional with a demonstrated history of working in the CFnB industry. Skilled in market research, and market estimation. Strong professional with a Masters focused in marketing management.

    Leave a Comment

    FAQs

    How much is the vitamins & minerals supplement market worth?

    Vitamins & Minerals Supplement Market is pegged at USD 84.90 billion as of 2030.

    How Big is the U.S vitamins & minerals supplement market?

    US vitamins & minerals supplement market is poised to grow at 80.53% market share during 2022.

    What is the growth rate of the vitamins & minerals supplement market?

    Vitamins & Minerals Supplement Market is poised to grow at 6.57% CAGR during 2022-2030.

    Which region held the largest market share in the vitamins & minerals supplement market?

    Asia-Pacific region held the largest market share in the Vitamins & Minerals Supplement Market and market share of 50.36% in 2022.

    Who are the key players in the vitamins & minerals supplement market?

    Bayer AG (Germany), Glanbia Plc (Ireland), Abbott (US), Pfizer, Inc (US), Amway Corp (US), GSK Plc. (UK), Herbalife International of America, Inc. (US), Otsuka Pharmaceutical Co., Ltd. (Japan), Nature's Way Brands (US), Nature's Bounty (US), Global Calcium PVT LTD (India), Lehmann&Voss&Co. (Germany), ZINPRO CORP. (US), Novotech Nutraceuticals, Inc. (US), America Alimentos SA de CV (Mexico), and Jost Chemical Co. (US) are some of the vital players operating in the vitamins & minerals supplement market.

    Which type led the vitamins & minerals supplement market?

    Usage of Vitamins is poised to drive the vitamins & minerals supplement market, which is poised to grow at market share 76.50% during 2022-2030

    Which form had the largest market share in the vitamins & minerals supplement market?

    Capsules & Tablets is poised to hold an upper hand when it comes to sales of vitamins & minerals supplement across diverse geographies.

    Vitamins & Minerals Supplement Market Research Report—Global Forecast till 2030 Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Stories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study
    Chemicals and Materials