Vitamins Minerals Supplement Market

Growing demand for immunity-boosting products

One of the key reasons stated for the increased supplement intake by the respondents were attributed to the increased focus on overall body immunity and physical health. Similar were the results of the survey conducted by the DSM where the immunity boosting products are gaining popularity among the parent’s community post-pandemic. Health Food Manufacturers’ Association survey “Health of the Nation 2021; Lockdown Focus” data shows that around 20 million individuals in the country are incorporating supplements into their daily diet. In comparison to the 2019 survey, supplement intake has witnessed a growth of around 20%.

The escalating demand for immunity-boosting products is marked by the heightened sales and new product launches by some of the manufacturers in the market. According to MRFR analysis, the sales of vitamin and mineral supplements have witnessed a growth of around 16% in 2021 compared to 2020 in the US region. In 2021, Natural Grocers, one of the grocery chain parts of Vitamin Cottage, Inc in the United States has launched a range of vitamins & supplements under its brand.

As part of the launch, the company has also rolled out a one-on-one virtual session with a nutritional health coach who would help in educating the customers regarding the vitamins & supplements product free of cost. In the same year, Bassetts Vitamins launched a new range of vitamin products that are targeted at the adult segment comprising pregnant women, men and women, and elderly people.

The company spokesperson in a press release of the product mentioned that consumers are facing difficulties in selecting the right vitamin supplement product that caters to the intended age group and requirement and hence has launched the new range with clear demarcation that can be easily identified. Similarly, there were various vitamin and mineral supplements launched by other manufacturers in 2022 including the Vitamin Shoppe, GlaxoSmithKline Consumer Healthcare, etc.

The demographic shift towards an aging population is a critical driver for the Global Vitamins and Minerals Supplement Market Industry. As individuals age, their nutritional needs evolve, often requiring additional vitamins and minerals to support health and vitality. Older adults are increasingly turning to supplements to address deficiencies and manage age-related health issues. This trend is underscored by the fact that the global population aged 60 and above is projected to double by 2050. Consequently, the market is expected to grow significantly, with projections indicating a value of 116.7 USD Billion by 2035, as older consumers prioritize their health through supplementation.

The Global Vitamins and Minerals Supplement Market Industry is poised for substantial growth, with projections indicating a market value of 56.7 USD Billion in 2024 and an anticipated increase to 116.7 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 6.78% from 2025 to 2035. Such projections are indicative of the increasing consumer demand for dietary supplements, driven by factors such as health consciousness, aging populations, and innovations in product formulations. The market's expansion reflects a broader trend towards preventive healthcare and wellness, positioning vitamins and minerals as essential components of modern health regimens.

The Global Vitamins and Minerals Supplement Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the importance of maintaining optimal health through nutrition, leading to a greater inclination towards dietary supplements. This trend is particularly evident in urban areas where lifestyle diseases are prevalent. As of 2024, the market is valued at approximately 56.7 USD Billion, reflecting a significant shift in consumer behavior towards preventive healthcare. This growing awareness is likely to propel the market further as consumers seek to enhance their overall well-being through vitamins and minerals.

The Global Vitamins and Minerals Supplement Market Industry benefits from the increased availability of products across various distribution channels. Retailers, both online and offline, are expanding their offerings to meet consumer demand for diverse supplement options. E-commerce platforms, in particular, have revolutionized access to vitamins and minerals, allowing consumers to easily browse and purchase products from the comfort of their homes. This accessibility is likely to enhance market growth, as consumers are more inclined to explore and try new products. The anticipated compound annual growth rate of 6.78% from 2025 to 2035 further indicates the positive trajectory of the market driven by product availability.

Innovations in product formulations are reshaping the Global Vitamins and Minerals Supplement Market Industry. Manufacturers are increasingly developing advanced formulations that cater to specific health needs, such as immune support, cognitive function, and digestive health. These innovations not only enhance the efficacy of supplements but also attract a broader consumer base. For instance, the introduction of plant-based and organic supplements has gained traction among health-conscious consumers. As the market continues to evolve, these innovations are likely to play a pivotal role in driving growth, contributing to the projected compound annual growth rate of 6.78% from 2025 to 2035.

The Global Vitamins and Minerals Supplement Market Industry is significantly influenced by the growing interest in preventive healthcare. Consumers are increasingly seeking ways to prevent health issues rather than merely treating them. This proactive approach has led to a rise in the consumption of dietary supplements, as individuals aim to bolster their immune systems and overall health. The trend is particularly pronounced in regions where healthcare costs are rising, prompting consumers to invest in preventive measures. As the market evolves, the emphasis on preventive healthcare is expected to drive sustained growth, aligning with the projected market value of 116.7 USD Billion by 2035.