Asia-Pacific Vacation Rental Market

ID: MRFR/CR/14629-HCR

128 Pages

Sakshi Gupta

October 2025

Asia-Pacific Vacation Rental Market Research Report Information By Accommodation Type (Apartments, Resort/Condominium, Home, and Others), By Booking Mode (Online and Offline) –and Asia-Pacific Market Forecast Till 2035

Asia-Pacific Vacation Rental Market Infographic

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Summary Table of Contents Segmentation Download PDF

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Asia-Pacific Vacation Rental Market Summary

The APAC Asia-Pacific Vacation Rental market is projected to grow from 1149.6 USD Billion in 2024 to 2013.3 USD Billion by 2035.

Key Market Trends & Highlights

Asia-Pacific Vacation Rental Key Trends and Highlights

The market is expected to experience a compound annual growth rate (CAGR) of 5.23 percent from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 2013.3 USD Billion, indicating robust growth potential.
In 2024, the market is valued at 1149.6 USD Billion, reflecting a strong foundation for future expansion.
Growing adoption of technology due to increasing consumer demand for personalized travel experiences is a major market driver.

Asia-Pacific Vacation Rental Market

CAGR

5.23%

Market Size & Forecast

2024 Market Size	1149.6 (USD Billion)
2035 Market Size	2013.3 (USD Billion)
CAGR (2025-2035)	5.23%

Major Players

Airbnb Inc., Booking Holdings Inc., Expedia Group Inc., 9flats.com Pte Ltd., Hotelplan Holding AG, MakeMyTrip Pvt. Ltd., Oravel Stays Pvt. Ltd., TripAdvisor Inc., NOVASOL AS, Wyndham Destinations Inc.

Asia-Pacific Vacation Rental Market Trends

Increasing trend of transformational travel drives market growth

The Asia-Pacific vacation rental market CAGR is expanding due to the increasing trend of transformational travel. Travelers in the region seek more immersive and meaningful experiences, driving a preference for vacation rentals over traditional accommodations. This shift aligns with the desire for personalized and culturally rich experiences, allowing travelers to engage with local communities and customs. Vacation rentals offer the flexibility and authenticity desired by those pursuing transformational travel, contributing to the market's growth as it caters to evolving consumer preferences in the dynamic Asia Pacific travel landscape.

Additionally, the rapid growth in the travel and tourism sector globally is a major contributor to the expansion of the global vacation rental market. Consumer expenditure on tourism activities is growing rapidly. The need for vacation rentals among travelers is rising rapidly owing to its conveniences and low costs.

Furthermore, key players offer new services, exotic locations, and amenities to gain major market shares. For instance, in January 2020, Golightly was introduced, a vacation rental platform operated by women and only available for female guests. The firm owns more than 350 properties globally. Integrating vacation rental listings with different distribution channels, including online travel agencies (OTAs) and metasearch engines, opens recent avenues for reaching a broader audience. Operators can extend their reach and visibility via partnerships with platforms like HomeToGo, Expedia Partner Solutions, and TripAdvisor, attracting a larger pool of potential guests.

This expanded exposure leads to higher booking rates and increased occupancy and drives the vacation rental market revenue.

Asia-Pacific

Market Segment Insights

Vacation Rental Accommodation Type Insights

The Asia-Pacific vacation rental market segmentation, based on the accommodation type, includes homes, apartments, resorts/condominiums, and others. The home segment dominated the market due to the high popularity of homes among travelers due to safety, space availability, and access to amenities. Home rentals offer a personalized and comfortable environment, attracting tourists who prioritize space, privacy, and local authenticity. The convenience of booking whole homes or apartments through online platforms contributes to the market's popularity, delivering a wide range of options for individuals and families looking for a home away from home in diverse destinations across the Asia Pacific region.

Figure 1: Asia-Pacific Vacation Rental Market, by Accommodation Type, 2022 & 2032 (USD Billion)

Source: Market Research Future Database, Secondary Research, Primary Research, and Analyst Review

Asia-Pacific

The Asia-Pacific vacation rental market segmentation, based on booking mode, includes online and offline. The online segment dominated the market due to the increasing prevalence of online platforms. The overall adoption of online booking and property management platforms facilitates the rental process, delivering travelers convenient and transparent booking experiences. Digitalizing vacation rental services facilitates efficient communication, closed transactions, and real-time availability checks. This online accessibility improves the market's reach, delivering a seamless connection between property owners and travelers, thereby contributing significantly to the development and accessibility of the Asia Pacific vacation rental market.

Vacation Rental Country Insights

The Asia-Pacific vacation rental market thrives due to a growing preference for individual and personalized travel experiences associated with the flexibility and cost-effectiveness of vacation rentals, which is a significant factor. Advanced internet penetration and the rise of online platforms simplify booking processes, improving accessibility. A rising middle class with disposable income also fuels travel aspirations, leading to a more significant demand for alternative accommodation. Government initiatives encouraging tourism and the development of infrastructure further expand the market.

As travelers seek diverse and culturally immersive experiences, the Asia Pacific vacation rental market is poised for sustained development, reflecting evolving consumer preferences in the travel industry. Key service players in the country are taking initiatives and broadening the accommodation destinations by partnering with or enlightening the owners.

Figure 2: ASIA-PACIFIC VACATION RENTAL MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

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Key Companies in the Asia-Pacific Vacation Rental Market market include

Industry Developments

June 2019: Peng Tao, president of Airbnb China, declared that the firm undertook to introduce educational initiatives to educate landlords in second and third-tier cities in China. This initiative expanded the quality of the company's listings, consolidated online reviews, and encouraged brand-building.

Market Segmentation

Booking Mode Outlook

Online
Offline

Accommodation Type Outlook

Home
Apartments
Resort/Condominium
Others

Asia-Pacific Vacation Rental Regional Outlook

Asia-Pacific
China
Japan
India
Australia
South Korea
Indonesia
Thailand
Vietnam
Malaysia
Singapore
Rest of Asia-Pacific

Report Scope

Report Attribute/Metric	Details
Market Size 2022	USD XX Billion
Market Size 2023	USD XX Billion
Market Size 2032	USD 1700 Billion
Compound Annual Growth Rate (CAGR)	5.80% (2024-2032)
Base Year	2023
Market Forecast Period	2024-2032
Historical Data	2018- 2022
Market Forecast Units	Value (USD Billion)
Report Coverage	Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends
Segments Covered	Vacation Rental and Region
Region Covered	Asia-Pacific
Countries Covered	China, Japan, India, Australia, South Korea, Thailand, Vietnam, Malaysia, Indonesia, Singapore and Rest of Asia Pacific
Key Companies Profiled	9flats.com Pte Ltd., Booking Holdings Inc., Expedia Group Inc., Hotelplan Holding AG, Airbnb Inc., MakeMyTrip Pvt. Ltd., NOVASOL AS, TripAdvisor Inc., Oravel Stays Pvt. Ltd., and Wyndham Destinations Inc.
Key Market Opportunities	The expanding expenditure on travel, vacations, and accommodation among millennials
Key Market Dynamics	Key players are delivering numerous unique services, exotic locations, and amenities

FAQs

How much is the vacation rental market?

The Asia-Pacific vacation rental market size was valued at USD XX Billion in 2022.

What is the expansion rate of the vacation rental market?

The market is expected to extend at a CAGR of 5.80% during the forecast period, 2024-2032.

Who are the key participants in the vacation rental market?

The key players in the market are Airbnb Inc., 9flats.com Pte Ltd., Booking Holdings Inc., Hotelplan Holding AG, Expedia Group Inc., MakeMyTrip Pvt. Ltd., Oravel Stays Pvt. Ltd., TripAdvisor Inc., NOVASOL AS, and Wyndham Destinations Inc.

Which accommodation type led the vacation rental market?

The home category dominated the vacation rental market in 2022.

Which booking mode led to the vacation rental market?

The online category dominated the vacation rental market in 2022.

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