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Automatic Content Recognition Market Share

ID: MRFR//0701-CR | 91 Pages | Author: Shubham Munde| August 2018

The media industry is experiencing a significant surge in the adoption of Automatic Content Recognition (ACR) technologies, and this trend is set to bring about substantial benefits for advertisers and agencies. The advent of next-generation TV broadcast standards has profound implications for the media business, and companies like Digimarc Corporation are at the forefront, leveraging various ACR technologies to enhance their offerings.

Digimarc Corporation, among others, is utilizing a range of media identification and management products and solutions. These technologies extend their support to a diverse array of media objects, spanning from movies and music to banknotes and secure credentials. What makes these technologies particularly powerful is their ability to enable various applications. For instance, they play a crucial role in deterring counterfeiting and piracy, managing content identification and media, providing authentication, and facilitating monitoring.

One notable aspect of ACR technologies is their role in linking to networks and granting access to information. This connectivity, in turn, supports enhanced services that contribute to the realm of mobile commerce. Essentially, ACR technologies are not limited to a singular function; rather, they create a versatile ecosystem that addresses multiple needs within the media industry.

Automatic Content Recognition has also revolutionized audience measurement, making it a seamless and efficient task. The applications of this technology bring about numerous benefits in this context, offering advertisers and agencies valuable insights into audience engagement and preferences. This data-driven approach to audience measurement enhances decision-making processes and allows for more targeted and effective advertising strategies.

Furthermore, the growing consumption of digital entertainment is being propelled by a concurrent reduction in 4G tariffs by telecom companies. This reduction in data costs, combined with the expansion and strengthening of digital networks, has made digital entertainment more accessible even in remote areas of the country. This accessibility has contributed significantly to the rising trend of digital media consumption.

The synergy of these factors—the adoption of ACR technologies and the increased accessibility of digital entertainment—has created a transformative landscape for the media industry. Advertisers and agencies are capitalizing on the opportunities presented by ACR to refine their strategies, enhance content management, and gain valuable insights into audience behavior. The reduction in 4G tariffs and the expansion of digital networks have democratized access to digital entertainment, reaching a broader audience and reshaping the dynamics of media consumption.

In conclusion, the deployment of ACR technologies marks a pivotal moment for the media industry, offering a range of applications that extend from content management to audience measurement. Companies like Digimarc Corporation are driving innovation in this space, contributing to the industry's evolution. Simultaneously, the reduction in 4G tariffs and the broader accessibility of digital entertainment are fueling the growth of the media landscape, making it more inclusive and dynamic. The combined impact of these trends is reshaping how media is consumed, measured, and leveraged for advertising purposes.

Covered Aspects:

Report Attribute/Metric	Details
Base Year For Estimation	2022
Historical Data	2019- 2021
Forecast Period	2023-2032
Growth Rate	26.74%(2023-2032)

Automatic Content Recognition Market Highlights:

Automatic Content Recognition Market Trends

Automatic Content Recognition Market Analysis

Automatic Content Recognition Market Share

Automatic Content Recognition Companies

Automatic Content Recognition (ACR) Market Overview

Automatic Content Recognition (ACR) Market Size was valued at USD 1 billion in 2022. The Automatic Content Recognition (ACR) market industry is projected to grow from USD 1.2674 Billion in 2023 to USD 8.4376 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26.74% during the forecast period (2023 - 2032). Increasing adoption of ACR in Smart TVs and increasing deployment of ACR Technologies by the media industry are the key market drivers enhancing the market growth.

Figure 1: Automatic Content Recognition (ACR) Market Size, 2023-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automatic Content Recognition (ACR) Market Trends

Rise in the use of smart devices is driving the market growth

The rise in smart devices such as smartphones, TVs, and wearable devices and the growing need for smart devices among companies & end users for content identification, recognition, and enhancement is driving the market CAGR. In addition, various businesses are rapidly adopting automatic content recognition solutions and services to reduce advertising costs and find their target customers. Furthermore, many companies across the globe are launching music recognition applications for smart TVs and smartphones to protect music producers from copywriting issues, enhancing the market's growth. Moreover, the rise of on-demand video services, such as Netflix, Hotstar, Amazon Prime, and YouTube, drives the demand for automatic content recognition solutions and services.

Additionally, the growing integration of automatic content recognition technology to determine the advertisements people view drives market growth. In recent years, it's branched out into an international market, creating new opportunities to use strategies that have already run their course in the U.S. Moreover, increasing deployment of automatic content recognition by media companies for applications such as audience measurement and broadcast monitoring and in wearable devices such as smart watches and fitness bands is anticipated to raise the automatic content recognition (ACR) market revenue.

Automatic Content Recognition (ACR) Market Segment Insights

Automatic Content Recognition (ACR) Solution Insights

Based on solution, the automatic content recognition (ACR) market segmentation includes audio, video and image recognition, voice, and real-time content analytics.The video and image recognition segment is the fastest-growing automatic content recognition market. The factors that can be attributed to the increasing need among the companies to analyze the gathered data to understand consumer behavior by the application of analytics and help in identifying all types of media content in the market are fueling the demand for this segment.

September 2022:The linked TV and cross-screen advertising service LG Ads Solutions announced the introduction of its exclusive automated content recognition (ACR) technology across LG TVs. Millions of smart TVs in Europe, Africa, Asia-Pacific, Latin America, and Australia will get the new ACR solution as part of the deployment, replacing older technology.

Automatic Content Recognition (ACR) Solution Insights

Based on service, the automatic content recognition (ACR) market segmentation includes professional and managed. The professional segment is expected to be the fastest-growing automatic content recognition market. The factors that can be attributed to the rising need to analyze the gathered data in order to understand consumer behavior are accelerating the demand for this segment.

Figure 2: Automatic Content Recognition (ACR) Market, by Solution, 2022 & 2032 (USD billion)

Automatic Content Recognition (ACR) Market, by Solution

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Automatic Content Recognition (ACR) End User Insights

Based on end users, the automatic content recognition (ACR) market segmentation includes IT & Telecommunication, Healthcare. The IT & Telecommunication segment is expected to be the fastest growing in the automatic content recognition market. The factors that can be attributed as the IT & Telecommunication manufacturing companies are increasingly embedding ACR technology in smart devices such as TVs, and mobile handsets are driving the demand for this segment.

February 2022:IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.

August 2021:Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.

Automatic Content Recognition (ACR) Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American automatic content recognition (ACR) market will dominate this market, owing to increasing investment in research & development activity with respect to automatic content recognition technology, which will boost the market growth in this Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: AUTOMATIC CONTENT RECOGNITION (ACR) MARKET SHARE BY REGION 2022 (%)

AUTOMATIC CONTENT RECOGNITION (ACR) MARKET SHARE BY REGION

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's automatic content recognition (ACR) market accounts for the second-largest market share due to the media industry's increasing deployment of ACR technologies. Further, the German automatic content recognition (ACR) market held the largest market share, and the UK automatic content recognition (ACR) market was the fastest-growing market in the European Region.

The Asia-Pacific automatic content recognition (ACR) marketis expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income.Moreover, China’s automatic content recognition (ACR) market held the largest market share, and the Indian automatic content recognition (ACR) market was the fastest-growing market in the Asia-Pacific region.

Automatic Content Recognition (ACR) Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the automatic content recognition (ACR) market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automatic content recognition industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer’suses in the automatic content recognition (ACR) industry to benefit clients and increase the market sector. In recent years, the automatic content recognition (ACR) industry has offered some of the most significant advantages to the Automation industry. Major players in the automatic content recognition (ACR) market, including Arcsoft Inc. (US), Digimarc Corporation (US), Increasing deployment of ACR Technologies by the media industry, Microsoft Corporation (US), ACR Cloud (US), Audible Magic Corporation (US), Clarifai Inc. (US), Enswers Inc. (South Korea), Beatgrid Media B.V. (The Netherlands), Shazam Entertainment Ltd. (US) and others, are attempting to increase market demand by investing in research and development operations.

The International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York, and is present in over 175 countries.IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.

Google LLC is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.

Automatic Content Recognition (ACR) market includes

Arcsoft Inc. (US)

Digimarc Corporation (US)

Increasing deployment of ACR Technologies by the media industry

Microsoft Corporation (US)

ACR Cloud (US)

Audible Magic Corporation (US)

Clarifai Inc. (US)

Enswers Inc. (South Korea)

Beatgrid Media B.V. (The Netherlands)

Shazam Entertainment Ltd. (US).

Automatic Content Recognition (ACR) Industry Developments

December 2022:LumenVox, a top supplier of speech and voice technologies, has declared the availability of its transcription-enabled, next-generation Automatic Speech Recognition (ASR) engine. The new engine, created using deep machine learning and artificial intelligence (AI), has proven its capacity to surpass competitors and provide extremely accurate speech-enabled user experiences.

August 2022:To further raise customer satisfaction and service standards, JCB Co., Ltd., the sole international payment brand available in Japan, and Kyndryl announced introducing an AI-based interactive automatic speech response system. The AI operator understands the speaker's intent with the help of speech recognition, synthesis, and natural language processing technology. After using AI to analyze a customer's speech, the system automatically answers or connects the customer to the right operator. For the 1.9 million calls it receives annually, JCB intends to use the AI operator to provide consumers with a more comfortable and relaxing experience.

Automatic Content Recognition (ACR) Market Segmentation

Automatic Content Recognition (ACR) Solution Outlook

Audio

Video and Image Recognition

Voice

Real-Time Content Analytics

Automatic Content Recognition (ACR) Service Outlook

Professional

Managed

Automatic Content Recognition (ACR) End User Outlook

IT & Telecommunication

Healthcare

Automatic Content Recognition (ACR) Regional Outlook

North America

Canada

Europe

Germany

France

Italy

Spain

Rest of Europe

Asia-Pacific

China

Japan

India

Australia

South Korea

Australia

Rest of Asia-Pacific

Rest of the World

Middle East

Africa

Latin America

Automatic Content Recognition Companies

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