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The rising prevalence of Automatic Content Recognition (ACR) technology in smart TVs is reshaping the landscape of home entertainment. ACR serves as a sophisticated tool designed to identify and recognize content on media devices. Leveraging source devices, ACR engages in a thorough comparison and processing of files, identifying content based on distinctive characteristics like images, audio, or video through watermark or fingerprinting technology. This innovative technology is instrumental in tailoring the TV viewing experience, providing personalized recommendations for shows aligned with the user's preferences, derived from their viewing history.
One of the primary advantages of ACR is its capability to enhance user engagement by delivering targeted advertisements. By understanding the preferences of users and their family members, ACR facilitates advertisers in delivering precisely tailored ads. For instance, a pizza franchise can strategically deploy an ad with a coupon across personal devices once the family has viewed its commercial on their smart TV. This level of precision in ad targeting contributes to a more effective and engaging advertising strategy.
Industry leaders like Nielsen are actively integrating real-time interactive ads into smart TVs to captivate and sustain audience interest. Nielsen's Grabix is a notable initiative that merges Nielsen's ratings with real-time viewing data obtained from smart TVs. This integration offers minute-by-minute insights into viewership behavior across various smart TV markets and over 400 stations. This breakthrough allows both networks and advertisers to gain a nuanced understanding of viewer engagement, pinpointing moments when viewers switch channels or tune in to competing networks.
Gracenote, a key player in the field, has embedded ACR software into numerous smart TV models, particularly those manufactured by LG. This ACR software has achieved global penetration, reaching over 40 million TVs across eight different brands. The widespread adoption of ACR in smart TVs signifies a pivotal driver behind the growth of the market.
As the demand for personalized and interactive TV experiences continues to surge, the integration of ACR in smart TVs plays a crucial role in reshaping how content is consumed and advertisements are delivered. The marriage of advanced technologies, real-time data analytics, and viewer preferences is fostering a new era in home entertainment, where the TV viewing experience is not only immersive but also finely tuned to individual tastes and preferences. The trajectory of the ACR market in smart TVs is undeniably on an upward incline, with its multifaceted applications promising to redefine the dynamics of the television industry.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | The rise in acceptance of AI, ML, and NLP technology |
| Market Dynamics | Increase in the usage of smart devices |
Automatic Content Recognition Market Highlights:
Automatic Content Recognition (ACR) Market Overview
Automatic Content Recognition (ACR) Market Size was valued at USD 1 billion in 2022. The Automatic Content Recognition (ACR) market industry is projected to grow from USD 1.2674 Billion in 2023 to USD 8.4376 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26.74% during the forecast period (2023 - 2032). Increasing adoption of ACR in Smart TVs and increasing deployment of ACR Technologies by the media industry are the key market drivers enhancing the market growth.
Figure 1: Automatic Content Recognition (ACR) Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automatic Content Recognition (ACR) Market Trends
Rise in the use of smart devices is driving the market growth
The rise in smart devices such as smartphones, TVs, and wearable devices and the growing need for smart devices among companies & end users for content identification, recognition, and enhancement is driving the market CAGR. In addition, various businesses are rapidly adopting automatic content recognition solutions and services to reduce advertising costs and find their target customers. Furthermore, many companies across the globe are launching music recognition applications for smart TVs and smartphones to protect music producers from copywriting issues, enhancing the market's growth. Moreover, the rise of on-demand video services, such as Netflix, Hotstar, Amazon Prime, and YouTube, drives the demand for automatic content recognition solutions and services.
Additionally, the growing integration of automatic content recognition technology to determine the advertisements people view drives market growth. In recent years, it's branched out into an international market, creating new opportunities to use strategies that have already run their course in the U.S. Moreover, increasing deployment of automatic content recognition by media companies for applications such as audience measurement and broadcast monitoring and in wearable devices such as smart watches and fitness bands is anticipated to raise the automatic content recognition (ACR) market revenue.
Automatic Content Recognition (ACR) Market Segment Insights
Automatic Content Recognition (ACR) Solution Insights
Based on solution, the automatic content recognition (ACR) market segmentation includes audio, video and image recognition, voice, and real-time content analytics.The video and image recognition segment is the fastest-growing automatic content recognition market. The factors that can be attributed to the increasing need among the companies to analyze the gathered data to understand consumer behavior by the application of analytics and help in identifying all types of media content in the market are fueling the demand for this segment.
September 2022:The linked TV and cross-screen advertising service LG Ads Solutions announced the introduction of its exclusive automated content recognition (ACR) technology across LG TVs. Millions of smart TVs in Europe, Africa, Asia-Pacific, Latin America, and Australia will get the new ACR solution as part of the deployment, replacing older technology.
Automatic Content Recognition (ACR) Solution Insights
Based on service, the automatic content recognition (ACR) market segmentation includes professional and managed. The professional segment is expected to be the fastest-growing automatic content recognition market. The factors that can be attributed to the rising need to analyze the gathered data in order to understand consumer behavior are accelerating the demand for this segment.
Figure 2: Automatic Content Recognition (ACR) Market, by Solution, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automatic Content Recognition (ACR) End User Insights
Based on end users, the automatic content recognition (ACR) market segmentation includes IT & Telecommunication, Healthcare. The IT & Telecommunication segment is expected to be the fastest growing in the automatic content recognition market. The factors that can be attributed as the IT & Telecommunication manufacturing companies are increasingly embedding ACR technology in smart devices such as TVs, and mobile handsets are driving the demand for this segment.
February 2022:IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.
August 2021:Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.
Automatic Content Recognition (ACR) Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American automatic content recognition (ACR) market will dominate this market, owing to increasing investment in research & development activity with respect to automatic content recognition technology, which will boost the market growth in this Region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: AUTOMATIC CONTENT RECOGNITION (ACR) MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's automatic content recognition (ACR) market accounts for the second-largest market share due to the media industry's increasing deployment of ACR technologies. Further, the German automatic content recognition (ACR) market held the largest market share, and the UK automatic content recognition (ACR) market was the fastest-growing market in the European Region.
The Asia-Pacific automatic content recognition (ACR) marketis expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income.Moreover, China’s automatic content recognition (ACR) market held the largest market share, and the Indian automatic content recognition (ACR) market was the fastest-growing market in the Asia-Pacific region.
Automatic Content Recognition (ACR) Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the automatic content recognition (ACR) market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automatic content recognition industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer’suses in the automatic content recognition (ACR) industry to benefit clients and increase the market sector. In recent years, the automatic content recognition (ACR) industry has offered some of the most significant advantages to the Automation industry. Major players in the automatic content recognition (ACR) market, including Arcsoft Inc. (US), Digimarc Corporation (US), Increasing deployment of ACR Technologies by the media industry, Microsoft Corporation (US), ACR Cloud (US), Audible Magic Corporation (US), Clarifai Inc. (US), Enswers Inc. (South Korea), Beatgrid Media B.V. (The Netherlands), Shazam Entertainment Ltd. (US) and others, are attempting to increase market demand by investing in research and development operations.
The International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York, and is present in over 175 countries.IBM acquired Neudesic, a US cloud services provider specializing in the Microsoft Azure platform with multi-cloud expertise. This acquisition significantly expands IBM's provision of hybrid multi-cloud services and strengthens the company's hybrid cloud and artificial intelligence initiatives.
Google LLC is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. Google and TCS collaborated to establish Google Garages within its innovation hubs in New York, Amsterdam, and Tokyo to launch businesses that analyze cloud technologies, prototype and develop applications, and employ analytics and Al to meet commercial possibilities.
Automatic Content Recognition (ACR) market includes
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Arcsoft Inc. (US)
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Digimarc Corporation (US)
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Increasing deployment of ACR Technologies by the media industry
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Microsoft Corporation (US)
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ACR Cloud (US)
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Audible Magic Corporation (US)
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Clarifai Inc. (US)
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Enswers Inc. (South Korea)
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Beatgrid Media B.V. (The Netherlands)
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Shazam Entertainment Ltd. (US).
Automatic Content Recognition (ACR) Industry Developments
December 2022:LumenVox, a top supplier of speech and voice technologies, has declared the availability of its transcription-enabled, next-generation Automatic Speech Recognition (ASR) engine. The new engine, created using deep machine learning and artificial intelligence (AI), has proven its capacity to surpass competitors and provide extremely accurate speech-enabled user experiences.
August 2022:To further raise customer satisfaction and service standards, JCB Co., Ltd., the sole international payment brand available in Japan, and Kyndryl announced introducing an AI-based interactive automatic speech response system. The AI operator understands the speaker's intent with the help of speech recognition, synthesis, and natural language processing technology. After using AI to analyze a customer's speech, the system automatically answers or connects the customer to the right operator. For the 1.9 million calls it receives annually, JCB intends to use the AI operator to provide consumers with a more comfortable and relaxing experience.
Automatic Content Recognition (ACR) Market Segmentation
Automatic Content Recognition (ACR) Solution Outlook
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Audio
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Video and Image Recognition
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Voice
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Real-Time Content Analytics
Automatic Content Recognition (ACR) Service Outlook
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Professional
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Managed
Automatic Content Recognition (ACR) End User Outlook
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IT & Telecommunication
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Healthcare
Automatic Content Recognition (ACR) Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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