Digital Signage Market

The growing incorporation of gesture recognition is driving market growth.

Market CAGR for digital signage is being driven by the rising incorporation of gesture recognition. Digital signage provides a new way for consumers to interact with the information given by advertisements and entertainment companies. Several manufacturers are involved in R&D to innovate and develop display processors inclusive of gesture recognition technology. There is an increased demand for the digitized promotion of products and services to get the attention of the target audience effectively.

The gesture recognition technology is anticipated to be the most largely utilized technology in digital signage systems. The main adopter of this technology is the automotive and transportation sectors. Without touching the screen, this technology can be utilized by performing recognizable hand and finger gestures in the allotted space. The 3D designs can be recognized by gesture recognition and can interact with the system via hand movement. An invisible user interface and gesture technology with digital signage can help change the way customers interact with technology, as they limit the superiority of screens in front of the face of user.

In the education system, for learning more interactive and interesting gesture-enabled digital signage is used.

No paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage are some of the benefits given by digital signage. There is an increasing demand in public and commercial sectors for digital signage because of its cost-effectiveness and assured return upon investing is increasing the demand for digital signage in the market. In order to make the brand value, there is an increase in the demandreigital signage in the infrastructure industry and rising digital technology.

However, the major factors hindering the growth of the digital signage market are a lack of technical expertise and large initial cost and lack of standardization. The research and development of display designers and advertisement companies are investing largely to enhance the display technology of products. The evolution of LED, LCD, UHD, OLED, and super AMOLED with the development in display technology is strengthening the industry growth; these help in improving the quality of the advertisement content, attracting customers. Thus, driving the Digital Signage market revenue.

The Global Digital Signage Market Industry is poised for substantial growth, with projections indicating a market value of 15.5 USD Billion in 2024 and an expected increase to 30.3 USD Billion by 2035. The compound annual growth rate of 6.31% from 2025 to 2035 highlights the industry's robust trajectory. This growth is driven by various factors, including technological advancements, increasing demand for advertising, and the shift towards contactless solutions. As businesses continue to recognize the value of digital signage in enhancing customer engagement and communication, the market is likely to expand significantly, reflecting a dynamic and evolving landscape.

The Global Digital Signage Market Industry is experiencing rapid growth due to continuous technological advancements. Innovations in display technologies, such as OLED and LED, enhance visual appeal and energy efficiency. Additionally, the integration of artificial intelligence and machine learning enables more personalized content delivery, improving customer engagement. As of 2024, the market is projected to reach 15.5 USD Billion, reflecting a growing demand for interactive and dynamic signage solutions. Companies are increasingly adopting these technologies to create immersive experiences, thereby driving market expansion. The potential for further advancements suggests that the industry will continue to evolve, catering to diverse consumer needs.

The Global Digital Signage Market Industry is significantly influenced by the rising demand for innovative advertising solutions. Businesses are increasingly recognizing the effectiveness of digital signage in capturing consumer attention and enhancing brand visibility. In 2024, the market is valued at 15.5 USD Billion, with projections indicating growth to 30.3 USD Billion by 2035. This growth is attributed to the ability of digital signage to deliver targeted advertisements in real-time, thereby improving return on investment. Retailers, restaurants, and transportation hubs are among the sectors leveraging digital signage to engage customers effectively, suggesting a robust future for advertising-driven market growth.

Government initiatives and support are pivotal in shaping the Global Digital Signage Market Industry. Various governments are investing in smart city projects and digital infrastructure, which inherently includes digital signage solutions. These initiatives aim to improve public communication and enhance urban environments. For instance, cities are increasingly deploying digital billboards and information kiosks to provide real-time updates to citizens. Such investments are likely to contribute to the market's growth, with projections indicating a rise from 15.5 USD Billion in 2024 to 30.3 USD Billion by 2035. This governmental backing suggests a favorable environment for digital signage adoption across various sectors.

The Global Digital Signage Market Industry is heavily influenced by evolving market trends and consumer behavior. As consumers increasingly seek personalized and engaging experiences, businesses are compelled to adapt their marketing strategies accordingly. Digital signage offers a dynamic platform for delivering tailored content that resonates with target audiences. The anticipated compound annual growth rate of 6.31% from 2025 to 2035 underscores the industry's potential for sustained growth. Companies are leveraging data analytics to understand consumer preferences better, thereby optimizing their digital signage strategies. This alignment with consumer expectations is likely to drive further adoption and innovation within the market.

The Global Digital Signage Market Industry is witnessing a notable shift towards contactless solutions, driven by changing consumer preferences. As businesses strive to enhance customer experiences while ensuring safety, digital signage plays a crucial role in providing information without physical interaction. This trend is particularly evident in sectors such as retail and hospitality, where touchless interfaces and digital displays are becoming commonplace. The market's growth, projected at 15.5 USD Billion in 2024, indicates a strong inclination towards adopting technologies that facilitate contactless interactions. This shift not only enhances customer satisfaction but also positions digital signage as a vital component of modern business strategies.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Digital Signage market dominates the market due to the increasing presence of dedicated product suppliers with the rising requirements for signage in the retail industry. There is the growth of research and development by the key market participants to enhance the quality of products. The government is taking initiatives to install digital signage at various offices to maintain a continuous flow system of information.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Digital Signage Market SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Digital Signage market accounts for the second-largest market share due to the constant manufacturing industry development and high investments in digitization by market players. Further, the German Digital Signage market held the largest market share, and the UK Digital Signage market was the rapid-growing market in the European region.

The Asia-Pacific Digital Signage Market is anticipated to grow at the fastest CAGR from 2024 to 2032. This is due to the growing adoption of digital signage solutions in developing countries and rising housing, commercial and corporate trends. Moreover, China’s Digital Signage market held the largest market share, and the Indian Digital Signage market was the rapid-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to spread their product lines, which will help the Digital Signage market grow even more. Market participants are also undertaking a various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Digital Signage industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Digital Signage industry to benefit clients and increase the market sector. In recent years, the Digital Signage industry has offered some of the most significant advantages to the advertisement industry. Major players in the Digital Signage market, including Redbox Automated Retail LLC, LG Electronics, Daktronics, Samsung Electronics Co.

Ltd, Barco, Panasonic Corporation, Sony Corporation, NEC Corporation, Goodview Company, Leyard, AUO Corporation, Exceptional 3D, Scala, Deepsky Corporation Ltd., and others, are attempting to increase market demand by investing in research and development operations.

LG, a South Korean multinational electronic company headquartered in Yeouido-dong, Seoul, which is a global leader in manufacturing consumer and commercial products ranging from TVs, home appliances, air solutions, service robots, monitors, automotive components, and it's premium LG SIGNATURE and intelligent LG ThinQ brands. In January, LG Electronics launched the LG: One Quick, which is an easy-to-use, all-in-one solution for homes and offices. In order to avail the requirements of the new ways how individual lives and work, the company developed the LG: One Quick.

It has the capability to alter and extend how individuals, co-workers, and teams communicate in the modern reality of remote working. It has three different models, including One: Quick Works (55CT5WJ), which is an advanced 55 4K Ultra High Definition all-in-one video conferencing touch display and all-round productivity tool applicable to a variety of workplace environments; one: Quick Flex (43HT3WWJ), and One: Quick Share (SC-00DA).

Redbox Automated Retail LLC is an American video-on-demand streaming and video rental company that specializes in DVD, Blu-ray, 4K UHD rentals and purchases and formerly video games through automated retail kiosks and TVOD, AVOD, and FAST services in its website, Android and iOSapps. Redbox, a leading entertainment company, stated in December 2021, announced that it had installed digital video signage on over 2,000 kiosks throughout the US, with 4000 total installations.

The partnership with a managed service company, Velocity, the new video screens provide the company with a powerful, innovative way to partner with Hollywood studios in order to promote the movies that are newly released. The rapidly rising free streaming service, as well as the advertisement opportunities for national and hyper-local media campaigns, will be seen in the traffic location by millions of people.