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    Europe Pizza Market

    ID: MRFR/F-B & N/45942-HCR
    128 Pages
    Snehal Singh
    September 2025

    Europe Pizza Market Research Report By Pizza Type (Industrial, Artisanal), By Pizza Size (Regular, Medium, Large), By Pizza Nature (Fresh, Frozen/Ready to cook, Crust), and By Pizza Distribution Channel (Food Service, Food Retail) - Forecast to 2035.

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    Europe Pizza Market Infographic
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    Europe Pizza Market Summary

    The Europe Pizza market is projected to grow significantly, reaching 71.5 USD Billion by 2035.

    Key Market Trends & Highlights

    Europe Pizza Key Trends and Highlights

    • The market valuation for Europe Pizza is estimated at 35.6 USD Billion in 2024.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 6.54%.
    • By 2035, the market is anticipated to double in size, reaching 71.5 USD Billion.
    • Growing adoption of convenience food due to changing consumer lifestyles is a major market driver.

    Market Size & Forecast

    2024 Market Size 35.6 (USD Billion)
    2035 Market Size 71.5 (USD Billion)
    CAGR (2025-2035) 6.54%

    Major Players

    Oven Brothers, Pitango, Dunkin' Brands, Delivery Hero, Papa John's, Giorgio's Pizza, California Pizza Kitchen, Pizzas4u, Telepizza, Pizza Hut, Sbarro, Domino's Pizza, Just Eat Takeaway, Little Caesars

    Europe Pizza Market Trends

    Due to hectic lifestyles and shifting consumer preferences, the pizza market in Europe has been expanding significantly. One noteworthy trend is the growth in the desire for quick and easy meal options, which has resulted in a rise in the consumption of frozen and prepared pizzas. Because of their busy schedules, many consumers, particularly in urban areas, demand quick meal alternatives.

    Additionally, there is a growing trend toward healthier options, like pizzas made with organic ingredients, whole grain crusts, and plant-based toppings. As a result of the European Food Safety Authority's emphasis on encouraging healthy diets, this reflects the general health-conscious mindset that is evident throughout Europe.

    The popularity of artisanal pizzas, which prioritize authenticity and quality, is another significant development. Gourmet pizzerias and food trucks that appeal to picky palates are growing in number as a result of consumers' growing desire for unusual flavors and locally produced products.

    Furthermore, the market is changing due to digitalization, as many pizzerias are improving their web presence and providing delivery services via mobile applications. The growth of meal delivery services, which give consumers a variety of options, supports this change even more.

    Expanding the selection of plant-based pizza options and creating eco-friendly packaging options to meet the growing demand for sustainable practices are two opportunities in the European pizza market. Additionally, creative taste combinations and dietary inclusion can draw in a variety of customer demographics, such as those following gluten-free or vegan diets.

    The pizza market is anticipated to develop further as European customers continue to experiment with new flavors and place a higher priority on sustainability and health, fostering a vibrant environment for both corporate expansion and culinary innovation.

    Market Segment Insights

    Europe Pizza Market Segment Insights

    Europe Pizza Market Segment Insights

    Pizza Market Pizza Type Insights

    Pizza Market Pizza Type Insights

    The Pizza Type segment within the Europe Pizza Market encompasses a diverse range of offerings, showcasing the rich culinary traditions and consumer preferences prevalent across the region.

    The landscape is primarily characterized by two major categories Industrial and Artisanal, each with distinct production methods, target audiences, and market dynamics, contributing to the overall growth of the industry.

    Industrial pizza production tends to focus on efficiency and broader distribution, meeting the rising demand in grocery stores and quick-service restaurants. This segment successfully caters to consumer demands for convenience, offering ready-to-eat and frozen variants that provide accessibility for busy lifestyles.

    Meanwhile, the Artisanal segment captures a significant share of the market through its emphasis on quality and traditional crafting methods, appealing to consumers seeking gourmet and authentic dining experiences. The rising trend towards food personalization is boosting the popularity of artisanal pizza, as it often allows for custom toppings and unique flavor profiles that resonate with local tastes.

    Pizza Market Pizza Size Insights

    Pizza Market Pizza Size Insights

    The Europe Pizza Market showcases significant growth within the Pizza Size segment, reflecting distinct consumer preferences and dining trends. The market has seen an increased demand for various pizza sizes, catering to different occasions, from individual meals to family gatherings.

    The Regular size appeals to those seeking quick, on-the-go options, while the Medium size serves as a popular choice for couples and small groups. The Large size tends to dominate in social settings like parties and celebrations, making it a staple in many households. This diversification in pizza sizes allows restaurants and pizzerias to attract a wider customer base, enhancing their market revenue potential.

    Furthermore, the rise of delivery services and the growing trend of at-home dining experiences have contributed to the increased popularity of larger pizzas, making them a favorite choice for group orders.

    The importance of the Pizza Size segment is underscored by its capacity to adapt to changing consumer preferences and its role in the overall growth of the Europe Pizza Market. As consumers continue to prioritize convenience and variety, Pizza Size segmentation remains a critical focus for innovation and marketing strategies within the industry.

    Pizza Market Pizza Nature Insights

    Pizza Market Pizza Nature Insights

    The Europe Pizza Market, particularly within the Pizza Nature segment, showcases a dynamic landscape characterized by evolving consumer preferences and increasing demand for diverse pizza options.

    The Fresh segment remains highly favored due to its perceived quality and the appeal of authentic Italian flavors, catering to the growing trend of health-conscious consumers seeking fresh, wholesome ingredients.

    Meanwhile, the Frozen and Ready to Cook options have gained traction, especially among busy households looking for convenience without compromising on flavor, significantly driving market growth. The Crust segment also plays a pivotal role, as the variety of crusts, from traditional to gluten-free, addresses the diverse dietary needs and preferences of European consumers.

    The evolving tastes among consumers, coupled with advancements in food technology, are anticipated to further shape these segments, providing opportunities for innovation and differentiation within the Europe Pizza Market. As a result, understanding the shifting dynamics of market segmentation is crucial for stakeholders aiming to capitalize on growth opportunities in this competitive industry.

    Pizza Market Pizza Distribution Channel Insights

    Pizza Market Pizza Distribution Channel Insights

    The Pizza Distribution Channel within the Europe Pizza Market encompasses essential pathways through which pizza reaches consumers, predominantly categorized into Food Service and Food Retail. The Food Service segment plays a pivotal role, as restaurants, cafes, and delivery services cater to the increasing demand for quick and convenient dining options, particularly in urban areas.

    This segment benefits from the growing trend of takeaway and delivery services, driven by the busy lifestyles of consumers across Europe, which has led to an expanded footprint in major cities. Conversely, the Food Retail segment, comprising supermarkets and convenience stores, demonstrates significant potential as consumers increasingly opt for frozen or ready-to-cook pizza options.

    The Europe Pizza Market revenue is bolstered by the convenience of on-the-go meals, making both distribution channels critical for maintaining a diverse market presence. Insights from recent data indicate that robust e-commerce growth is challenging traditional retailing methods, further amplifying the competition between Food Service and Food Retail.

    Understanding the dynamics of these segments not only assists in mapping consumer behavior but also in identifying trends that influence market strategies, positioning the Europe Pizza Market for continued expansion in the coming years.

    Get more detailed insights about Europe Pizza Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The competitive landscape of the Europe Pizza Market is characterized by a diverse range of players, each vying for market share through unique offerings, innovative strategies, and catering to varied consumer preferences. The market is influenced by shifting consumer tastes, with a growing inclination towards artisanal, organic, and gourmet pizzas complementing the traditional favorites.

    The dynamics also reflect significant shifts in purchasing behavior, with increased online ordering and home delivery services becoming pivotal in shaping consumer engagement. The presence of both established brands and emerging local players reflects a competitive environment where brand loyalty is constantly challenged by new entrants.

    Companies are increasingly focusing on quality ingredients, local sourcing, and sustainable practices to differentiate themselves and capture a larger customer base amidst fierce competition. Oven Brothers has firmly established itself in the Europe Pizza Market by leveraging its commitment to quality and craftsmanship.

    The brand prides itself on creating pizzas that combine traditional recipes with innovative flair, catering to both classic and contemporary tastes. Oven Brothers has built a strong presence across several European countries, focusing on regions where gourmet dining has seen an uptick in popularity.

    Their strengths lie in their ability to create unique flavor combinations and high-quality products that resonate well with discerning consumers. The brand's emphasis on fresh, locally sourced ingredients enhances its appeal and positions it favorably in a market increasingly demanding transparency and quality.

    Moreover, Oven Brothers has successfully harnessed social media platforms and local food events to strengthen its engagement with customers, further bolstering its market position. Pitango has carved out a niche in the Europe Pizza Market with a distinctive approach that emphasizes innovation and authentic Italian pizza craftsmanship.

    The company has expanded its footprint across key European markets, gaining recognition for its range of specialty pizzas made from high-quality, artisanal ingredients. Pitango's strengths include its diverse menu that caters to various dietary preferences, including gluten-free and vegan options, ensuring a broad customer appeal.

    The brand has made strides in enhancing its online presence, collaborating with food delivery apps to expand its accessibility and streamline the ordering process. Pitango has also strategically engaged in partnerships and local acquisitions to boost its market presence, enhancing its operational capabilities and distribution networks across the region.

    Through its commitment to quality and community engagement, Pitango remains a competitive player in the evolving European pizza landscape.

    Key Companies in the Europe Pizza Market market include

    Industry Developments

    In recent months, the Europe Pizza Market has been witnessing notable developments, with companies like Domino's Pizza and Pizza Hut expanding their footprints through innovative delivery strategies and menu diversification aimed at changing consumer preferences.

    In August 2023, Delivery Hero announced its decision to enhance operations in previously underperforming regions, resulting in a notable market share increase. Mergers and acquisitions have also been prominent, with Dunkin' Brands' acquisition of specific regional pizza chains improving its portfolio and enhancing market competitiveness as of July 2023.

    The valuation growth of Oven Brothers and Telepizza has been observed, driven by increasing demand for premium and artisanal pizzas within the European market, reflecting a shift towards quality rather than solely price.

    Additionally, California Pizza Kitchen stated plans to enter the European market in late 2023, looking to tap into the growing appetite for diverse pizza offerings.

    The competitive landscape continues to evolve, with Just Eat Takeaway focusing on technological advancements and research and development to improve customer service and operational efficiency amid rising consumer expectations for seamless delivery experiences.

    Market Segmentation

    Pizza Market Pizza Size Outlook

    • Regular
    • Medium
    • Large
    • Pizza Market Pizza Nature Outlook

    Pizza Market Pizza Type Outlook

    • Industrial
    • Artisanal
    • Pizza Market Pizza Size Outlook

    Pizza Market Pizza Nature Outlook

    • Fresh
    • Frozen/Ready to cook
    • Crust
    • Pizza Market Pizza Distribution Channel Outlook

    Pizza Market Pizza Distribution Channel Outlook

    • Food Service
    • Food Retail

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 33.58(USD Billion)
    Market Size 2024 35.64(USD Billion)
    Market Size 2035 71.52(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.537% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Oven Brothers, Pitango, Dunkin' Brands, Delivery Hero, Papa John's, Giorgio's Pizza, California Pizza Kitchen, Pizzas4u, Telepizza, Pizza Hut, Sbarro, Pizzahut, Domino's Pizza, Just Eat Takeaway, Little Caesars
    Segments Covered Pizza Type, Pizza Size, Pizza Nature, Pizza Distribution Channel
    Key Market Opportunities Plant-based pizza alternatives, Gluten-free crust options, Online pizza ordering growth, Gourmet and artisanal offerings, Health-conscious toppings and ingredients
    Key Market Dynamics Growing demand for vegan options, increasing delivery services, premium ingredient trends, emphasis on sustainability, and rising health consciousness.
    Countries Covered Germany, UK, France, Russia, Italy, Spain, Rest of Europe

    FAQs

    What was the market size of the Europe Pizza Market in 2024?

    In 2024, the Europe Pizza Market was valued at 35.64 USD Billion.

    What is the projected market size for the Europe Pizza Market by 2035?

    By 2035, the Europe Pizza Market is projected to reach a value of 71.52 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the European Pizza Market from 2025 to 2035?

    The expected CAGR for the Europe Pizza Market from 2025 to 2035 is 6.537%.

    What will be the market value of Industrial pizza type in 2035?

    The Industrial pizza type within the Europe Pizza Market is projected to be valued at 43.45 USD Billion in 2035.

    How is the Artisanal pizza-type market expected to perform by 2035?

    The Artisanal pizza type is anticipated to reach a market value of 28.07 USD Billion by 2035.

    What are some of the key players in the Europe Pizza Market?

    Major players in the Europe Pizza Market include brands such as Domino's Pizza, Pizza Hut, and Papa John's.

    What was the market value of the Europe Pizza Market for Artisanal pizza type in 2024?

    In 2024, the market value for the Artisanal pizza type was 14.59 USD Billion.

    What is the forecasted growth rate of the Industrial pizza segment between 2025 and 2035?

    The Industrial pizza segment is forecasted to grow at a CAGR of 6.537% from 2025 to 2035.

    What challenges might impact the growth of the Europe Pizza Market?

    Challenges that may affect market growth include changing consumer preferences and increased competition.

    Which pizza segment is expected to dominate the market share in 2035?

    The Industrial pizza segment is expected to dominate the market share by 2035.

    Europe Pizza Market Research Report — Forecast till 2035 Infographic
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    Customer Stories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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