Fresh Herbs Market

Growing demand for fresh herbs is driving the market growth

The market CAGR for fresh herbs is being driven by the rising demand for fresh herbs ly. The rising adoption of fresh herbs is majorly the growing interest in organic and natural remedies and increasing awareness about the health benefits of the herbs. The growing popularity of cross-cultural cuisine is also expected to boost the growth of the fresh herbs market. The market is also expected to be fueled by the rising preference for packaged fresh herbs.

The Global Fresh Herbs Market Industry is poised for substantial growth, with projections indicating a market value of 165.2 USD Billion in 2024 and an anticipated increase to 641.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 13.12% from 2025 to 2035, reflecting the rising consumer demand for fresh herbs across various sectors, including food service, retail, and home cooking. The expanding market is likely to attract new entrants and investments, fostering innovation and competition. As the industry evolves, it is essential to monitor these growth projections to understand the dynamics shaping the future of fresh herbs.

The Global Fresh Herbs Market Industry experiences a notable surge in demand for organic produce, driven by increasing consumer awareness regarding health and wellness. As individuals become more health-conscious, they tend to prefer fresh herbs that are free from synthetic pesticides and fertilizers. This trend is reflected in the projected market value of 165.2 USD Billion in 2024, indicating a robust consumer shift towards organic options. Retailers and producers are responding by expanding their organic herb offerings, which is likely to further stimulate market growth. The emphasis on organic farming practices aligns with global sustainability goals, enhancing the appeal of fresh herbs.

The Global Fresh Herbs Market Industry is positively impacted by the adoption of sustainable agricultural practices. As environmental concerns gain prominence, farmers are increasingly implementing eco-friendly methods to cultivate fresh herbs. These practices not only enhance the quality of the herbs but also appeal to environmentally conscious consumers. The shift towards sustainability is likely to drive market growth, as consumers are more inclined to purchase products that align with their values. The industry's commitment to sustainability may also foster partnerships between producers and retailers, further enhancing the market's reach and accessibility. This trend appears to be a key driver in shaping the future of the fresh herbs market.

The Global Fresh Herbs Market Industry benefits from heightened awareness of the health benefits associated with fresh herbs. Many herbs are recognized for their antioxidant properties, vitamins, and minerals, which contribute to overall well-being. This growing recognition is influencing consumer purchasing decisions, as individuals increasingly seek natural ways to enhance their diets. The market's potential is underscored by a projected compound annual growth rate of 13.12% from 2025 to 2035, suggesting that the demand for fresh herbs will continue to rise as consumers prioritize health and nutrition. This trend is likely to encourage producers to innovate and expand their product lines to meet consumer expectations.

The Global Fresh Herbs Market Industry is experiencing transformative changes due to technological advancements in cultivation techniques. Innovations such as hydroponics and vertical farming are enabling producers to grow fresh herbs in controlled environments, optimizing yield and quality. These technologies not only reduce the reliance on traditional farming methods but also allow for year-round production, catering to the increasing demand for fresh herbs. As the market evolves, these advancements are likely to play a crucial role in meeting consumer expectations for freshness and availability. The integration of technology into herb cultivation could potentially reshape the industry's landscape, enhancing efficiency and sustainability.

The Global Fresh Herbs Market Industry is significantly influenced by evolving culinary trends and the growing popularity of ethnic cuisines. As consumers increasingly seek diverse flavors and authentic culinary experiences, fresh herbs have become essential ingredients in various dishes. The rise of cooking shows and social media platforms has further popularized the use of fresh herbs, encouraging home cooks to experiment with new recipes. This trend is expected to contribute to the market's expansion, with projections indicating a growth trajectory that could reach 641.0 USD Billion by 2035. The incorporation of fresh herbs into everyday cooking enhances flavor profiles and promotes healthier eating habits.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Fresh Herbs market dominates the market because of the rising demand for the herbs by consumers aware of the health benefits of consuming organic fresh herbs and their culinary and ornamental properties. Moreover, there is an increasing trend of veganism among consumers, thus boosting the consumption of herbs for their vegetarian dishes.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Fresh Herbs MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's Fresh Herbs market accounts for the second-largest market share due to the peaking trend of healthy living and interest in new conveniences and tastes. Further, the German Fresh Herbs market held the largest market share, and the UK Fresh Herbs market was the rapid-growing market in the European region.

The Asia-Pacific Fresh Herbs Market is expected to grow at the fastest CAGR from 2023 to 2032, as consumers are becoming more interested in organic and nutritious goods and the increasing production of organic herbs in the region. Moreover, China’s Fresh Herbs market held the largest market share, and the Indian Fresh Herbs market was the rapid-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Fresh Herbs market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Fresh Herbs industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Fresh Herbs industry to benefit clients and increase the market sector. In recent years, the Fresh Herbs industry has offered some of the most significant advantages to the food industry. Major players in the Fresh Herbs market, including Spisa Group, GrowUp Farms Group, Kerry Group PLC, Pacific Botanicals, Langmead Herbs, Organic Herb Trading Company, Nomad Foods, Rocket Farms, Vitacress, Shenandoah Growers Inc., and others, are trying to increase market demand by investing in research and development operations.

GrowUp Farms was founded in 2013; the company offers delicious food to retailers, consumers, and restaurants. The company uses sciences, plants, and advanced technology to develop the best-tasting food possible without giving up on ethics, quality, or environmental impacts. The company has its main farms in Kent and research and development facilities in Cambridge. The company is powered by 100% renewable energy and grows its plants in the clean and controlled climate vertical farm in Kent, supplying fresher and longer leafy vegetables.

It utilizes the combination of aquaponics and vertical growing technologies in the sustainable commercial urban farm to provide organic food products. In 2021, this Danish-based company introduced a new product called Eat-Grow-Repeat. This product contained small pea plants cultured in hemp in a bag.

Kerry Group PLC is a leading international food corporation. The company develops, produces, and supplies innovative taste solutions and functional and nutritional ingredients for the food, pharmaceutical, and beverages industries. The company also produces added-value brands and customer-branded chilled foods for the Irish and UK customer food markets. In 2022, a new tool to help manufacturers in improving the nutritional profile of their products was developed by the company while keeping in mind various front-of-pack regulations.

Different front-of-pack nutrition labeling systems can be used by KerryNutri Guide to measure food and drinks and assist the user in attaining a higher score.