Global Hair Care and Styling Products Market Overview
As per MRFR analysis, the Hair Care and Styling Products Market Size was estimated at 100.94 (USD Billion) in 2022.
The Hair Care and Styling Products Market Industry is expected to grow from 104.73(USD Billion) in 2023 to 145.87 (USD Billion) by 2032. The Hair Care and Styling Products Market CAGR (growth rate) is expected to be around 3.75% during the forecast period (2024 - 2032).
Key Hair Care and Styling Products Market Trends Highlighted
Key market drivers for hair care and styling products include rising disposable income, increasing urbanization, and growing awareness of hair health. Consumers are increasingly seeking products that address specific hair concerns, such as dryness, damage, and hair loss.Opportunities to be explored in the Hair Care and Styling Products Market lie in the development of innovative products that cater to diverse hair types and concerns. As consumers become more environmentally conscious, there is a growing demand for natural and sustainable hair care products. Additionally, the rise of online shopping and subscription services provides opportunities for brands to reach a wider audience.Recent trends in the Hair Care and Styling Products Market include a shift towards natural and organic ingredients, as well as the increasing popularity of hair styling tools and treatments. Consumers are seeking products that are gentle on their hair and scalp, and they are willing to pay a premium for high-quality ingredients. Personalized hair care products and services are also becoming more prevalent as consumers look for customized solutions to their hair concerns.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hair Care and Styling Products Market Drivers
Rising Demand for Natural and Organic Hair Care Products
Consumers are increasingly seeking out natural and organic hair care products due to concerns about the potential health risks associated with synthetic ingredients. Natural and organic hair care products are perceived to be gentler on the hair and scalp, and they are often made with plant-based ingredients that offer nourishing and conditioning benefits. The growing popularity of natural and organic hair care products is expected to drive the growth of the Hair Care and Styling Products Market Industry over the forecast period.
Increasing Popularity of Hair Styling Products
The increasing popularity of hair styling products is another key factor driving the growth of the Hair Care and Styling Products Market Industry. Hair styling products allow consumers to achieve a variety of looks, from sleek and straight to voluminous and curly. Hair styling products are also used to protect the hair from heat damage and environmental factors. The growing popularity of hair styling products is expected to continue to drive the growth of the market over the forecast period.
Growth of the E-commerce Channel
The growth of the e-commerce channel is also contributing to the growth of the Hair Care and Styling Products Market Industry. Consumers are increasingly purchasing hair care and styling products online due to the convenience and wide selection of products available. E-commerce platforms also allow consumers to compare prices and read reviews before making a purchase. The growth of the e-commerce channel is expected to continue to drive the growth of the market over the forecast period.
Hair Care and Styling Products Market Segment Insights
Hair Care and Styling Products Market Type Insights
The Hair Care and Styling Products Market is segmented by Type into Shampoos, Conditioners, Styling Products, Hair Color Products, and Hair Loss Products. Shampoos are the largest segment of the Hair Care and Styling Products Market, accounting for around 35% of the global market revenue in 2024. The growing demand for shampoos is attributed to factors such as increasing awareness about hair care and rising disposable income levels.Conditioners are the second largest segment of the Hair Care and Styling Products Market, with a market share of around 25% in 2024. Conditioners are used to improve the texture and appearance of hair and are becoming increasingly popular due to the rising demand for hair care products. Styling Products is the third largest segment of the Hair Care and Styling Products Market, with a market share of around 20% in 2024. Styling products are used to create different hairstyles and are becoming increasingly popular due to the growing trend of experimenting with different hair looks.Hair Color Products are the fourth largest segment of the Hair Care and Styling Products Market, with a market share of around 15% in 2024. Hair color products are used to change the color of hair and are becoming increasingly popular due to the growing demand for hair color changes. Hair Loss Products are the fifth largest segment of the Hair Care and Styling Products Market, with a market share of around 5% in 2024. Hair loss products are used to prevent or treat hair loss and are becoming increasingly popular due to the rising prevalence of hair loss.The growth of the market is attributed to factors such as increasing awareness about hair care, rising disposable income levels, and the growing trend of experimenting with different hair looks.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hair Care and Styling Products Market Distribution Channel Insights
Distribution channels of the Hair Care and Styling Products Market are segmented into supermarkets and hypermarkets, pharmacies and drug stores, salon and barber shops, online retailers and direct-to-consumer.
Supermarkets and hypermarkets continue to dominate the market, capturing a significant share of revenue due to their wide reach and accessibility. Pharmacies and drug stores also hold a substantial position, offering a convenient location for consumers seeking hair care solutions. Salon and barber shops cater to a niche clientele, providing professional advice and premium products. Online retailers have witnessed significant growth in recent years, driven by the rise of e-commerce.They offer convenience, a wide selection of products, and competitive pricing. Direct-to-consumer channels have also gained traction, allowing brands to connect directly with consumers and build long-term relationships. The Hair Care and Styling Products Market is expected to witness continued growth in the coming years, with distribution channels evolving to meet changing consumer preferences and market dynamics.
Hair Care and Styling Products Market Product Form Insights
The Hair Care and Styling Products Market segmentation by Product Form comprises Liquid, Cream, Gel, Spray, and Powder. Among these, the Liquid segment held the largest market share in 2023, accounting for around 40% of the Hair Care and Styling Products Market revenue. The growth of this segment can be attributed to the rising demand for shampoos and conditioners, which are typically liquid-based products. Creams and gels are also gaining popularity due to their ability to provide hold and definition to hair. The Spray and Powder segments are expected to witness significant growth in the coming years, owing to the increasing popularity of styling products that offer a natural and effortless look.
Hair Care and Styling Products Market Target Audience Insights
The Hair Care and Styling Products Market segmentation by Target Audience includes Men, Women, Children, and Senior Citizens. Among these segments, Women hold the largest market share due to their higher spending on hair care products and the increasing popularity of hair styling tools. The market for Men's hair care products is also growing rapidly, driven by the increasing awareness of hair care among men and the launch of new products specifically designed for men. The Children's hair care market is expected to grow steadily over the forecast period, driven by the increasing number of children and the growing awareness of hair care among parents.The Senior Citizen's hair care market is also expected to grow, driven by the increasing number of senior citizens and their growing disposable income. Overall, the Hair Care and Styling Products Market is expected to grow at a CAGR of 3.75% from 2024 to 2032, reaching a market valuation of USD 145.87 billion by 2032.
Hair Care and Styling Products Market Hair Type Insights
The hair type segment is a crucial aspect of the Hair Care and Styling Products Market segmentation. It categorizes the market based on the distinct hair textures and patterns exhibited by consumers. The four primary hair types are Straight, Curly, Wavy, and Coily. Straight hair, characterized by its smooth and sleek texture, holds a significant share of the Hair Care and Styling Products Market revenue. It is often perceived as easy to manage and style, making it a popular choice for various hair care products. Curly hair, known for its defined curls, requires specialized care and styling techniques.The demand for products designed to enhance and define curls is driving growth in this segment. Wavy hair, a blend of straight and curly textures, exhibits a loose, "S" shaped pattern. It offers versatility in styling, making it a target market for a wide range of hair care solutions. Coily hair, characterized by its tight, spring-like curls, presents unique challenges and opportunities for the Hair Care and Styling Products Market. Products tailored to hydrate and define coily hair are gaining traction, contributing to the growth of this segment.Understanding the specific needs and preferences of each hair type allows manufacturers to develop targeted products that cater to the diverse demands of consumers. This segmentation enables the Hair Care and Styling Products Market to meet the evolving hair care needs of individuals worldwide.
Hair Care and Styling Products Market Regional Insights
The Hair Care and Styling Products Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest market for hair care and styling products, followed by Europe. APAC is the fastest-growing market for hair care and styling products, with a CAGR of 4.5%. The growth in the APAC market is driven by the increasing demand for hair care and styling products in emerging economies such as China and India. South America and MEA are relatively smaller markets for hair care and styling products, but they are expected to grow at a steady pace in the coming years.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Hair Care and Styling Products Market Key Players And Competitive Insights
Major players in the Hair Care and Styling Products Market industry are constantly striving to gain a competitive edge by introducing innovative products and expanding their global reach. Leading Hair Care and Styling Products Market players are focusing on research and development to create products that cater to the diverse needs of consumers. The Hair Care and Styling Products Market industry is characterized by intense competition, with companies vying for market share through strategic partnerships, acquisitions, and aggressive marketing campaigns. The Hair Care and Styling Products Market development is being driven by the growing demand for hair care products, increasing consumer awareness about hair health, and the influence of social media and celebrity endorsements.Unilever, a leading player in the Hair Care and Styling Products Market, has a strong global presence and a diverse portfolio of brands, including Dove, Tresemmé, and Sunsilk. The company is focused on innovation and has invested heavily in research and development to create products that meet the needs of consumers. Unilever has also expanded its reach through strategic acquisitions and partnerships, such as the acquisition of Alberto Culver in 2010. The company's strong brand recognition, global distribution network, and commitment to innovation have contributed to its success in the Hair Care and Styling Products Market.Procter & Gamble is another leading competitor in the Hair Care and Styling Products Market. The company has a portfolio of well-known brands, including Pantene, Head & Shoulders, and Herbal Essences. Procter & Gamble is committed to innovation and has invested heavily in research and development to create products that address consumer needs. The company has also expanded its global reach through strategic acquisitions and partnerships, such as the acquisition of Wella in 2003. Procter & Gamble's strong brand recognition, global distribution network, and commitment to innovation have contributed to its success in the Hair Care and Styling Products Market.
Key Companies in the Hair Care and Styling Products Market Include
- Johnson Johnson
- Procter Gamble
- Shiseido Company, Limited
- Church Dwight Co., Inc.
- Coty Inc.
- Kao Corporation
- L'Oréal
- Unilever
- Kimberly-Clark Corporation
- Beiersdorf AG
- Godrej Consumer Products Limited
- The Clorox Company
- Estée Lauder Companies Inc.
- Revlon, Inc.
- Henkel AG Co. KGaA
Hair Care and Styling Products Market Industry Developments
The Hair Care and Styling Products Market size is anticipated to reach USD 145.87 billion by 2032, exhibiting a CAGR of 3.75% during the forecast period. As disposable income levels increase, consumers are expected to spend more on personal grooming and appearance, driving market growth. Moreover, the rising popularity of premium and niche hair care products, such as those targeting specific hair types or concerns, is contributing to market expansion. Recent developments include the launch of sustainable and eco-friendly hair care products, catering to the growing consumer demand for ethical and environmentally conscious products. Additionally, advancements in hair care technology, such as AI-powered hair analysis and personalized hair care recommendations, are expected to shape the market's future.
Hair Care and Styling Products Market Segmentation Insights
- Hair Care and Styling Products Market Type Outlook
- Shampoos
- Conditioners
- Styling Products
- Hair Color Products
- Hair Loss Products
- Hair Care and Styling Products Market Distribution Channel Outlook
- Supermarkets and Hypermarkets
- Pharmacies and Drug Stores
- Salon and Barber Shops
- Online Retailers
- Direct-to-Consumer
- Hair Care and Styling Products Market Product Form Outlook
- Liquid
- Cream
- Gel
- Spray
- Powder
- Hair Care and Styling Products Market Target Audience Outlook
- Men
- Women
- Children
- Senior Citizens
- Hair Care and Styling Products Market Hair Type Outlook
- Straight
- Curly
- Wavy
- Coily
| Report Attribute/Metric |
Details |
| Market Size 2022 |
100.94(USD Billion) |
| Market Size 2023 |
104.73(USD Billion) |
| Market Size 2032 |
145.87(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.75% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Johnson Johnson, Procter Gamble, Shiseido Company, Limited, Church Dwight Co., Inc., Coty Inc., Kao Corporation, L'Oréal, Unilever, KimberlyClark Corporation, Beiersdorf AG, Godrej Consumer Products Limited, The Clorox Company, Estée Lauder Companies Inc., Revlon, Inc., Henkel AG Co. KGaA |
| Segments Covered |
Type, Distribution Channel, Product Form, Target Audience, Hair Type, Regional |
| Key Market Opportunities |
Booming ecommerce natural and organic products, personalized hair care, expanding male grooming hair loss treatments |
| Key Market Dynamics |
Rising natural and organic product demand Technological advancements in hair care products Growing awareness of hair health and hygiene Increasing disposable income in developing economies and Customization of hair care products for specific hair types. |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The overall valuation of the Hair Care and Styling Products Market in 2023 is estimated to be around 104.73 billion USD.
The Hair Care and Styling Products Market is projected to register a CAGR of 3.75% from 2024 to 2032.
North American region is expected to hold the largest market share in the Hair Care and Styling Products Market by 2032 due to the increasing demand for hair care products in countries like China and India.
Hair care and styling products are primarily used for cleansing, conditioning, styling, and treating hair and scalp. They can be categorized into various applications, including shampoos, conditioners, hair styling products, hair colorants, and hair treatments.
Some of the key competitors in the Hair Care and Styling Products Market include Procter Gamble, Unilever, L'Oréal, Kao Corporation, Shiseido, and Henkel.
The growth of the Hair Care and Styling Products Market is primarily driven by factors such as rising disposable income, increasing consumer awareness about hair care, growing demand for natural and organic products, and the expansion of e-commerce channels.
The Hair Care and Styling Products Market faces challenges such as intense competition, regulatory changes, and the impact of counterfeit products.
Emerging trends in the Hair Care and Styling Products Market include the growing popularity of personalized hair care products, the increasing adoption of sustainable packaging, and the rise of smart hair care devices.
The COVID-19 pandemic had a significant impact on the Hair Care and Styling Products Market, leading to disruptions in supply chains and a decline in demand due to salon closures and reduced consumer spending.
The future outlook for the Hair Care and Styling Products Market is positive, with continued growth expected over the coming years. The market is expected to benefit from factors such as the growing demand for hair care products in emerging markets, the increasing popularity of online shopping, and the development of new and innovative products.
