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    South Africa Hair Care Market

    ID: MRFR/CR/10933-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    South Africa Hair Care Market Research Report: Information By Product Type (Shampoo, Conditioner, Hair Colorant, Hair Styling Products, and Other Product Types), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores and Other Distribution Channels) –Market Forecast Till 2034

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    South Africa Hair Care Market Infographic
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    South Africa Hair Care Market Summary

    The South Africa Hair Care market is projected to grow from 0.46 USD Billion in 2024 to 0.79 USD Billion by 2035.

    Key Market Trends & Highlights

    South Africa Hair Care Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 5.01 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 0.79 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 0.46 USD Billion, reflecting a solid foundation for future expansion.
    • Growing adoption of natural ingredients due to increasing consumer awareness of health and wellness is a major market driver.

    Market Size & Forecast

    2024 Market Size 0.46 (USD Billion)
    2035 Market Size 0.79 (USD Billion)
    CAGR (2025-2035) 5.01%

    Major Players

    Unilever Plc, Procter & Gamble Company, L'Oréal S.A., Canviiy LLC, The Estée Lauder Companies, Moroccan Oil Israel Ltd, Johnson & Johnson (Pty) Ltd, Coty Inc., Panzeri Diffusion Srl, Amka products Pty Ltd., Nubian Crown Hair Studio, Bhuman Waterless Skincare, Curls in Bloom

    South Africa Hair Care Market Trends

    Rising country’s young population and urbanization is boosting market growth

    The country's youthful population and growing urbanization have led to a rise in the market CAGR for various hair care products. The country's youth population is more likely to use hair color and other styling products. In order to satisfy the hair care needs of domestic customers, major manufacturers are investing in product development in expanding application areas, such as creative hair styling and intense conditioner products. Furthermore, sulfate-free shampoos, co-wash items, purifying conditioners, reviving masks, oils, lotions, scalp care balms, and many more are examples of popular product concepts.

    The nation's advertising and promotions are another factor fueling the market's expansion. Due to a number of acquisitions and mergers, the South African market for hair care products has changed recently, demonstrating the increasing significance of the ethnic consumer. For instance, Revlon Inc. and MDR brand management collaborated in February 2021 to develop a brand expansion strategy that expands the brand into new markets and fosters greater customer interaction throughout South Africa.

    Consumers are becoming more conscious of the harm that chemicals like parabens and sulfates, which are frequently included in hair care products, can cause. More customers are now searching for clean companies that employ organic and natural components as a result. Furthermore, the bulk of retail store shelves are taken up by shampoos with functional benefits including anti-pollution, hair development, dandruff-free, and organic certification. These shampoos are becoming more and more popular. Furthermore, it has been noted that a growing number of customers are becoming conscious of the negative consequences associated with the chemical components found in many shampoos.

    There will probably be a significant demand for organic shampoos as a result of this shift in customer preferences. Recently, the natural hair trend in South Africa raised consumer awareness among women and helped the nation's sales of herbal hair care products, particularly conditioners and shampoos. Thus, driving the hair care market revenue.

    Market Segment Insights

    South Africa Hair Care Product Type Insights

    The South Africa Hair Care market segmentation, based on product type includes Shampoo, Conditioner, Hair Colorant, Hair Styling Products, and Other Product Types. The shampoo segment dominated the market mostly due to the shampoo's many hair enrichment ingredients, which include oils, minerals, vitamins, and botanical extracts to stimulate the hair follicles on the scalp. It is expected that a wide range of consumers will use shampoo heavily, driving the market.

    Figure 1: South Africa Hair Care Market, by Product Type, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    South Africa Hair Care Distribution Channel Insights

    The South Africa Hair Care market segmentation, based on distribution channel, includes supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores and other distribution channels. The supermarkets/hypermarkets category generated the most income because consumers prefer to physically view the products in the supermarket and because there is a large variety and range of products available in one location. On the other hand, because of the deep discounts, ease of accessibility, availability, and variety of offers in hair care goods, the online retailers category is expected to grow rapidly in the projection period.

    South Africa Hair Care Country Insights

    The market for hair care in South Africa is expanding as a result of the nation's increased employment, disposable income, and urbanization. In South Africa, 39% of the population is working, according to data from the International Labor Organization from 2021. Furthermore, the nation's diverse range of hair types is driving up demand for a product that aids in damage prevention, frizz control, and curl management. Additionally, the nation's commercials and promos are drawing in customers. On social media, many influencers and celebrities advertise well-known national businesses, which appeal more to younger consumers.

    For instance, in July 2022, well-known South African television personality Boity Thulo introduced her hair care line Be You in association with Front Row Hair. Moreover, a major factor in the expansion of the hair care business in the region has been the natural hair movement. Essentially, this movement was fueled by the desire toward chemical-free products. Dec. 2021 saw the release of Chebe Hair Shampoo and Chebe Hair Conditioner bars by Uhuru Botanicals, a natural and organic skincare business. Aloe vera, shea butter, buriti oil, and chebe powder are used to make the items.

    Get more detailed insights about South Africa Hair Care Market Research Report— Forecast till 2034

    Key Companies in the South Africa Hair Care Market market include

    Industry Developments

    • Q1 2024: Africa's Haircare Boom: An Untapped Billion-Dollar Opportunity ORS Africa, a leading hair care brand, expanded its product portfolio in South Africa in early 2024, introducing new lines specifically formulated for African hair textures to strengthen its market presence.

    Market Segmentation

    South Africa Hair Care Product Type Outlook

    • Shampoo
    • Conditioner
    • Hair Colorant
    • Hair Styling Products
    • Other Product Types

    South Africa Hair Care Distribution Channel Outlook

    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail Stores
    • Q1 2024: Africa's Haircare Boom: An Untapped Billion-Dollar Opportunity ORS Africa, a leading hair care brand, expanded its product portfolio in South Africa in early 2024, introducing new lines specifically formulated for African hair textures to strengthen its market presence.

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 0.44 Billion
    Market Size 2025 USD 0.49 Billion
    Market Size 2034 USD 0.75 Billion
    Compound Annual Growth Rate (CAGR) 5% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Distribution Channel, and Region
    Countries Covered South Africa
    Key Companies Profiled Unilever Plc, Procter & Gamble Company, L'Oréal S.A., Canviiy LLC, The Estée Lauder Companies, Moroccan Oil Israel Ltd, Johnson & Johnson (Pty) Ltd, Coty Inc., Panzeri Diffusion Srl, Amka products Pty Ltd., Nubian Crown Hair Studio, Bhuman Waterless Skincare, Curls in Bloom
    Key Market Opportunities Expanding haircare startups founded by local women business owners Growing attention to the creation of natural and organic products
    Key Market Dynamics Increase in hair-related issues Growing demand for personal care and cosmetic Items

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the hair care market?

    The South Africa Hair Care market size was valued at USD 0.49 Billion in 2023.

    What is the growth rate of the hair care market?

    The market is projected to grow at a CAGR of 5% during the forecast period, 2025-2034.

    Who are the key players in the hair care market?

    The key players in the market are Unilever Plc, Procter & Gamble Company, L'Oréal S.A., Canviiy LLC, The Estée Lauder Companies, Moroccan Oil Israel Ltd, Johnson & Johnson (Pty) Ltd, Coty Inc., Panzeri Diffusion Srl, Amka products Pty Ltd., Nubian Crown Hair Studio, Bhuman Waterless Skincare, Curls in Bloom.

    Which product type led the hair care market?

    The shampoo category dominated the market in 2025.

    Which distribution channel had the largest market share in the hair care market?

    The supermarkets/hypermarkets category had the largest share in the market.

    South Africa Hair Care Market Research Report— Forecast till 2034 Infographic
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